Mama Seebz: Social media fame and dealing with haters

TikTokker Mama Seebz on how she reacted when her daughter Aya (@notjustaya) told her she wanted to be a famous content creator. Seba got frustrated with her daughter Aya during lockdown – she was always scrolling on her phone. But then Aya and her brother suggested she join them, and she realised it was an opportunity to connect with her children on their terms.

They started filming videos together: dances, cultural celebrations, and the “Arabic word challenge”, where Seba tests her children on their Arabic vocabulary. Now their videos get millions of views on social media, and Aya has moved to Sydney to work as a content creator full time.

Mama Seebz shares a letter to Aya telling her to take pride in what she’s achieved. She tells host Namulanta Kombo about her own journey to New Zealand from Iraq, how they know which videos are going to be a hit, and how they deal with online hate. Plus, she has some advice for other parents on how to react when their kids say they want a career as a content creator.

Dear Daughter is an award-winning podcast from the BBC World Service about love, life, family, and raising children. It is the brainchild of Namulanta Kombo, a mother on a quest to create a ‘handbook to life’ for her daughter, through the advice of parents from all over the world.

Each episode, a guest reads a letter they’ve written to their children (or their future children, or the children they never had) with the advice, life lessons, and personal stories they’d like to pass on. Expect extraordinary true stories, inspirational advice for parents, and moving accounts of families, relationships and raising daughters.

In the current season, Dear Daughter: Stars, Namulanta hears from parents who are all ‘stars’ in their field. Why did TikTokker Mama Seebz go from telling her children to stop scrolling to becoming a content creator herself? What can The Receipts podcaster Audrey Akande teach her daughter about friendship break-ups? And why exactly did Bridgerton actor Adjoa Andoh lurk around building sites while pregnant?

For more episodes like this one, search for ‘Dear Daughter’ wherever you get your BBC podcasts or go to www.bbcworldservice.com/deardaughter.