How Decentralization Benefits Publishers, with 404 Media’s Jason Koebler and ProPublica’s Ben Werdmuller

It’s tough being a media outlet these days. Audiences are fractured, referrals from search engines are dropping, and publishers are at the mercy of algorithms they don’t control.

Savvy journalists at forward-thinking newsrooms are not letting this happen to them. Instead, they’re doing the work that arguably has been most critical all along: building direct connections with their audiences. It’s common to do this through email lists and subscription models, but the open social web offers a new, more equitable ecosystem for quality journalism to thrive.  

Two people on the frontlines of this movement are Jason Koebler, a journalist and co-founder at 404 Media, and Ben Werdmuller, the senior director of technology at ProPublica. In this episode of Dot Social, the two talk about their fediverse experiences so far and why they’re hopeful for publishing in the future.

• Addressing online media’s biggest challenge 
• Solving problems around discovery 
• Core selling points of decentralized social media
• Will Threads become the whale in this pond?
• Ghost vs Substack
• The threat of AI-generated content and how it plays algorithmically 

Mentioned in this episode:

• “What We Learned in Our First Year of 404 Media”
• “Wherever you get your podcasts” is a radical statement
• John O’Nolan’s Dot Social episode
• Threads announcement from 8/28
• “Protocol Wars - The Fediverse Explained!”(WVFRM podcast)

🔎 You can find  Ben at https://werd.io/ and @[e-mail]. You can find Jason @[e-mail] and 404 Media at @[e-mail] 

✚ You can follow Mike at @[e-mail] and @[e-mail]

💡 To learn more about what Flipboard's doing in the fediverse, sign up here:  https://about.flipboard.com/a-new-wave/