Episode Transcript
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Speaker 1 (00:01):
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Speaker 2 (00:43):
Let's start with it on podcasts falling apart, so Gilbert Arenas.
He announced on his podcast that Underdog Fantasy owns fifty
percent of his show and that they could potentially lead
to downsizing potentially maybe less episodes, maybe less less staff
(01:06):
if the revenue, you know, doesn't make sense as far
as Underdog standards and you know, what they think is
be appropriate as far as the spend that they're putting
into the show versus the money that they get out
of the show. We've also saw Mark Lamont Hill and
Queen's Flip almost get into a fight some.
Speaker 3 (01:24):
Of my brothers, two of my brothers. I don't like
when the family sids.
Speaker 2 (01:27):
You know, saw, you know a few other few other
staples in the hip hop community, you know, throw shots
at each other. We've seen a lot of stuff is happening.
So is the podcast game falling apart?
Speaker 3 (01:47):
I've been screaming this for three or four years, but
most of the people that y'all see who are.
Speaker 4 (01:52):
Potton things may not be going to the end.
Speaker 3 (01:56):
Just not the Queens Flip, but Marcus, those my brothers,
brothers in arms yet they got I'm glad they talked
it out.
Speaker 4 (02:00):
Talked to Flip the other day.
Speaker 3 (02:03):
But to me, it is a indicator of how well
someone is or is not doing, based on how quickly
they are willing to get into arguments with others.
Speaker 4 (02:15):
Shouts out the rappers, shout every crew.
Speaker 3 (02:18):
I love y'all, But I think when things are going well,
there are signs, right one sign Nori everything y'all know Norri.
Every time I see Instagram Monico yeah bottom from j
Zy he with Tati uh just new watch Norrid got
seventy three watches in the last.
Speaker 2 (02:39):
You Got chill Man, You Got chill Man got.
Speaker 3 (02:41):
To Jacob and co Connor sore right, you see that
even Joe Joe Gett into a lot less kerfuffles these
days after that uh number got leaked. So our podcast
in trouble. Yes, I think the formation of them. I
like Gill a lot. Gils Arena actually is one of
(03:01):
my favorite shows. But the difference that we have to
stress is that every good deal, in good partnership that
looks good may not be good for you long term.
What good is a partnership if it.
Speaker 4 (03:13):
Removes They removed his name off of gils Arena.
Speaker 3 (03:18):
Now Gilli straight gives money, you'll probably may what four
hundred million in this lifetime in the NBA, So he's fine.
But I do think some of these podcasts and streaming
deals can be predatory. Even the guy from Twitch saying
Kay isn't on the mount rushmore of streaming, Like, how
name me for other?
Speaker 4 (03:42):
What he said, both Kay and Speed are on the
mount what?
Speaker 2 (03:45):
Yeah, he said, Kay and Speed are not on the
mount of streaming.
Speaker 4 (03:50):
So yeah, independence is important.
Speaker 3 (03:55):
Could being a good business person is your own and
the one thing I want to stress.
Speaker 4 (03:59):
Like people.
Speaker 3 (04:01):
A lot of times go for bigger viewership, the number
that really matters is percentage of equity and.
Speaker 4 (04:07):
Non deludable shares.
Speaker 3 (04:10):
It's a lot of y'all who get in two million
views and can't scrounge up twenty thousand for an emergency.
Don't walk into the predatory deal is my advice. Continue
to build, build a craft that people are going to
need from you. But I think it's a travesty what
is being done with that deal structure and the timing
of it after.
Speaker 4 (04:32):
The gambling iron.
Speaker 3 (04:34):
Even in that he get arrested for underground gambling and
here come underdog taking fifty percent rights, be careful.
Speaker 2 (04:44):
One hundred percent. And I also think just some game,
you know, if you guys are interested. And I said
this before for you content creators out there, I don't
think that if your business model evolves solely around revenue
that's produce from people watching your show, as far as
like ad dollars, that's a mistake.
Speaker 4 (05:08):
Mistake.
Speaker 2 (05:10):
Now, not to say there's nothing wrong with ad dollars,
but that should be added. That should be added on.
You should be okay litnus test if you're not able
to run your show in a hypothetical scenario that you
have zero AD dollars, then you need to work your
business model. So what a lot of people do is
they have a fire, they have paywall. Joe butten obviously
(05:30):
has done it the best as far as his patreon
is concerned, right where he has free content, but then
he has a patreon as well, right, And you see
that with a lot of shows, whereas horrible decisions, whether
it's you know, eighty five South with Channel eighty five,
they have the free content which is used as like
a gateway to the paymall. Knowing that everybody's not gonna
(05:51):
go to the paywall, but there'll be enough paid subscribers
that it balances out the free content. That's one way.
That's one way. Another way is to offer products and
services that also can serve as as another form of
a paywall. Right. So I say that all the time.
As far as if you look at market mondays that's
(06:11):
public school, and that's that's free for anybody. But if
you really want to know where to buy, right the
prices and the lists and all that, well, that's red Panda.
If you really want to know how to if you
really want to know how to trade options. If you
really want to know get the financial planning calls and
the resources that we have. That's EYL University. So we
(06:34):
offer both both ways, right, but that's another way, and
I think that you really have to think about it
in bigger terms as far as the free platforms that
we're on YouTube, Apple, Spotify, Instagram, Twitter, as long as
because they're not always potentially even going to be able
to be we're not always potentially going to have this
(06:56):
reach that we have because it is it is good
to be able to reach a lot of people. The
downside is that you don't get paid. But as you're
reaching people, you're supposed to use that to grow your brand.
So now you can do other things outside of that, right,
so just think about that. You're a content creator. But
(07:18):
if you're just saying, Okay, I'm going to make content
all day and my revenue model is going to be selling,
then you it's going to be a difficult a difficult scenario,
cause the anything can happen. And when you start to
lose revenue or when they said, like I said, Underdog,
they want to cut back, now you have nothing. You
(07:39):
have no other option, but to say, Okay, whatever you
want to do because you own half of the show.
And my whole thing is, I don't know why you
need to own the show. Like you can, you can
be an ad partner. You could be an ad partner
and we can, we can, we can have a deal
when you own a show. And it's like obviously Gilbert
(08:01):
Reenas you already he already has money. So that's another thing.
Don't be afraid to put your money up sometimes, like
as an entrepreneur, like and there's been a few people
potentially like that kind of fall in that situation where
you would think from the outside, didn't like they already
have they came into it. See we're anomalies if you like.
As far as the people that actually most people in
(08:22):
twenty twenty five in podcast space, let's say for black
men podcast space, not streamers podcast space, most of them
are a celebrity from a time before. So camera over
(08:43):
Cameron and mates with celebrities from a time before when
they used to wrap Gilbert A. Reenas and his crew
was the celebrities been time before when they used to
play basketball. All the smoke with celebrities from time before
when they used to play basketball Noriego was a celebrity
the time before when when he used to rap, Fat
Joe and Jada they were seleebrities. I mean they still rap,
but you know, celebrities from hip hop and they carried
(09:04):
it over. Now you got Jim Jones, Mayo, Fabulous, Davi's rappers,
so Joe, butten a rapper who carried who carried it over.
There's not a lot of people at the high level,
at the at the higher echelon that we're not any
(09:24):
level of celebrity that broke through. And it's going to
become that now it's even hard, it's harder.
Speaker 4 (09:31):
Yep.
Speaker 2 (09:33):
They all they all saw the plays and now they're
all coming in. All of the rappers, all the basketball players,
all the football the pivot those are ex football players.
They're all coming into the space. So now they have
a they have an advantage over you because you're starting
with a thousand followers. They're starting with a million followers
already Travis.
Speaker 3 (09:53):
Kelsey and his brother. But the differentiator and equalize it is,
do you have a skill set that many are not
talking about that can help millions or billions of people.
Speaker 4 (10:03):
I would love to see someone in this era just
talk about how to get hired in corporate and succeed.
Speaker 3 (10:09):
There's a lot of gaps that can be filled, and
a very important key lesson is to not follow everyone
else's business model and not to be in a sector
or space that everyone else is in. When I came
in and I was charging premium prices, people like, you're crazy.
I'm like, it's crazy to not charge premium Here we
are a lot of people have tried to adjust. Twenty
(10:31):
twenty six, I got a plan for y'all, and I'm
gonna show you. At one time, I remember when it
wasn't involved to talk about investing or stocks and not
here we are. There's a proliferation of people that do that.
Twenty twenty six, I got a plan for y'all. Stay tuned.
A great piece of advice in business is to always
do the opposite of what the field is doing. And
(10:53):
I see a lot of people broadcasting podcasting who are
copying the same model. And it's like, but the ownership
pieces is smart because if they can get him to
focus on.
Speaker 4 (11:06):
The football show to sell more ads to that audience,
which is more beneficial for Underdog.
Speaker 3 (11:12):
Allegedly, but I dropped Gilbert's value talking about basketball, which
that's a really great show. I can demonize. You take
your audience and then sell ads against the audience that
you built for your lifetime since you've been a ballplayer.
Speaker 4 (11:28):
He's not the only one that goes. And the most
important thing to in business is to be able to
say no.
Speaker 3 (11:34):
That's why I tell y'all some of them conversations of Okay,
if you get one p fifty, can you just say no,
I don't want to do this on my show.
Speaker 4 (11:42):
No, no, no, I don't want to. My favorite thing
in businesses I don't feel like it. You want me
to really do it? Pay me seven million, I don't
want to do it. Sorry.
Speaker 2 (11:55):
Yeah. And the thing about it is you got to
be able to Sometimes you're chasing something that might not
be as profitable as what you already have. I said
that before, Like as far as never discount a niche audience.
We might not have the largest audience in the world,
but we have an educated audience that has higher income,
(12:19):
that has a higher level of priorities. I would rather
have our audience than some like you know, a lot
of everyone named nobody's names, but there's a lot of
people that might talk about rap or something like and
they get a million views. But it's like, these people
just stay the job. They don't work, they don't contribute
to society. They're not going to be a customer to
(12:40):
you ever, They're never going to like So it's like,
never discount quality overall.
Speaker 4 (12:48):
Yes, ten threesome that go for business.
Speaker 3 (12:55):
You can't even sell an audience to a CpG company
if you wanted to.
Speaker 2 (12:59):
So that's just some game for you guys if you're
interested in but you know, you do what you want
with it.
Speaker 3 (13:04):
But kudos to love the show. I hope he can
work his way out of the deal. But be careful,
my brother, you got a hot show. Be careful.
Speaker 1 (13:14):
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