You’re either building trust or breaking it — which one are you doing?
Customer experience isn’t just about service. It’s about trust. And most companies are getting it wrong.
In this episode, Lauren Wood sits down with Michael Maoz, Senior VP of Innovation Strategy at Salesforce, to reveal what really drives customer loyalty — and why most brands sabotage themselves without even realizing it.
The conversation dives into when technology enhances customer relationships versus when it erodes trust, the dangers of relying on flawed data, and why customers are willing to share 400% more information with brands they truly trust. With real-world examples and practical takeaways, this episode is a must-listen for leaders who want to transform customer experience from a transaction into a lasting relationship.
From brand-killing interactions to why AI won’t save you if your foundation is broken, this episode is a wake-up call for leaders who want to build authentic, lasting customer relationships.
Key Moments:
- 00:00 Who is Michael Maoz, SVP of Innovation Strategies at Salesforce?
- 01:52 AI in Action: Opportunities and Risks
- 05:09 The Role of Clean Data in AI Success
- 06:38 Practical AI Implementations and Pitfalls
- 19:07 Building Trust with AI
- 34:05 Simplifying Communication with Stakeholders
- 34:28 IQ vs EQ in Business Decisions
- 35:13 AI in B2B and B2C Contexts
- 37:14 Automating Customer Support in Banking
- 38:56 Emotional and Complex Interactions
- 41:07 Experimentation and Adoption of AI
- 45:08 Customer Journey Hacks and Channel Preferences
- 48:58 Voice-Driven Future and AI Integration
- 50:08 Impressive Customer Service Experience
- 53:34 Advice for Customer Experience Leaders
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Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce
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