First Things THRST

Grant Cardone, real estate master and founder of 10X, joins the show for an honest breakdown of his journey from addiction and failure to billion-dollar success. It’s easy to assume his rise was all confidence and sales mastery—but Grant admits he would’ve skipped sales entirely and gone straight to marketing and investing.

From sleeping on couches to building a $5B portfolio, he shares what really changed the game: going 10x bi...

Christian Guzman, founder of Alphalete and creator of Alphaland, joins the show to break down the real highs and brutal lows of building a multimillion-dollar brand from scratch. It’s tempting to assume overnight success when you see big launches and flashy gyms—but Christian walks us through the failed gyms, manufacturing mistakes, and sleepless decisions that built the empire. From ordering $2.5M in inventory without a finance te...

Gregg Braden, scientist, spiritual thinker, and bestselling author of Pure Human, joins the show to break one of the biggest modern myths: that we’re broken, and only technology can fix us. From his Cold War engineering background to decades studying ancient cultures, Gregg connects the dots between biology, spirituality, and personal power in a way that’s both grounded and radical. He makes a compelling case that we’re only scratc...

EnesYilmazer, a former world-champion windsurfer turned luxury real estate filmmaker, joins this episode to unpack the reality behind touring and filming the world’s most iconic homes—including Michael Jordan’s. It’s easy to assume this kind of content is all access and glamor, but Enes pulls back the curtain on the months-long negotiations, intense pressure, and emotional weight of doing justice to someone else’s legacy. He opens ...

Most people accept history as it’s written—but Billy Carson is on a mission to uncover what’s been left out. As a researcher, author, and founder of @ForbiddenKnowledge1, he’s spent years diving deep into ancient texts, forgotten technologies, and the possibility that advanced civilisations existed long before our own.

In this episode, Billy shares how a childhood UFO sighting set him on a lifelong search for hidden truths—from the ...

alexcosta has built a global brand by blending fashion, grooming, and self-improvement into one simple message: confidence is built, not bought. From posting gaming videos in Brazil to becoming one of the most influential voices in men’s lifestyle content, Alex’s journey is a masterclass in reinvention.

In this episode, Alex breaks down how he transitioned from corporate life at Google to full-time content creation, why men’s fashio...

Social media is designed to keep you hooked—dopamine hits, endless comparison, and the pressure to constantly perform. As a hybrid athlete and fitness creator, Heba Ali knows this all too well. She’s built a massive following by pushing limits—but behind the training videos was a growing awareness of how the platforms were rewiring her mind.

In this episode, Heba gets real about the psychological cost of content culture—how chasing ...

The entrepreneurial journey is often glamorised—start a business, build a following, and success will come easy. But maxx chewning's story reveals a different reality: one built on consistency, calculated risk, and staying true to your passions. From juggling a corporate job while building a YouTube channel, to turning his love for candy into the wildly successful Sour Strips brand, Maxx has never taken the easy route.

In this episo...

Investing is often made to feel complicated—full of risky strategies and advice that feels out of reach for the average person. But this week’s guest Mark Tilbury is here to cut through the BS. After leaving school at 16 and building multiple successful businesses, Mark has spent decades proving that smart investing is simple, accessible, and life-changing when done right.

In this episode, Mark breaks down the basics of financial li...

Pain is often seen as something to overcome, but for William Goodge, it became the driving force behind his greatest achievements. After losing his mother, William turned to running—not just as an escape, but as a way to transform grief into purpose. What started as a coping mechanism became an obsession, pushing him to complete ultra-endurance challenges that test the limits of human resilience.

In this episode, William shares how ...

Modern dating is often reduced to swiping, algorithms, and endless messaging, yet many men still find themselves struggling to make real connections. Blaine Anderson, a dating coach who has helped thousands of men improve their love lives, is here to cut through the noise. Dating isn’t about tricks or perfect pick-up lines—it’s about confidence, presence, and understanding what truly attracts women.

In this episode, Blain Anderson b...

Modern medicine tells us chronic conditions require lifelong medications, but today's guest challenges this belief. @drjoshaxe reveals how he's spent twenty years proving that most "irreversible" conditions can actually be reversed through natural methods—inspired by watching his mother beat cancer without conventional treatments.

We explore why sugar's impact varies dramatically depending on its source, how emotions physically mani...

When most people talk about creating content, they focus on equipment, expertise, or having something groundbreaking to say. But today's guest demolishes those excuses. Jun Yuh reveals how he built an audience of 8 million followers while studying biomedical engineering—not by creating perfect content, but by simply showing up every day.

From filming quick videos during lunch breaks to posting consistently for 5 years straight w...