The NWSL is coveting new eyeballs and growth. But, after an announcement that the league would be establishing a "league supporter's group" as a sponsorship collaboration with an energy drink named Unwell, many are wondering if the NWSL actually understands soccer fans.
This week, Full Time hosts Tamerra Griffin and Meg Linehan discuss tension in the relationship between the league and its supporters. With the help of voices from four different NWSL supporter's groups from across the country, Tamerra and Meg unpack what values are most important to key community stakeholders and where the NWSL might well be falling short.
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Articles mentioned on the show:
Full Time Newsletter: Feeling ‘Unwell’ about a brand activation
Fan who used hateful language toward Barba Banda banned by Gotham FC
NWSL missed a chance to help Barbra Banda amid bad-faith attacks. More are inevitable
State of the League: Before the NWSL can take on the world, it must find its place in the U.S.
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HOSTS: Tamerra Griffin, Meg Linehan
GUESTS: Jaimie Calderon, Tina Ettlin, Douglas Reyes-Ceron, Kirsten Ross
PRODUCER: Theo Lloyd-Hughes
VIDEO PRODUCER: Lia Griffin
EXECUTIVE PRODUCER: Emily Olsen
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Get in touch: fulltime@theathletic.com
Follow on Instagram and TikTok: @tafulltime
Subscribe to the Full Time newsletter here
Visit the Yahoo Women's Sports hub here
Hosted on Acast. See acast.com/privacy for more information.
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