September 30, 2024 • 29 mins
[Introduction]
In this episode, we sit down with Brian Wright, the host of the highly successful "Success Profiles Radio" show. Brian shares his journey into the world of radio and public speaking, overcoming initial resistance, and how he has built a thriving business around his passions. From publishing books to launching a monthly digital magazine, Brian's story offers valuable insights for aspiring entrepreneurs and introverts looking to step out of their comfort zones.
Brian Wright
Brian K. Wright is a writing coach, radio show host, and magazine publisher who helps people share their message with the world and monetize their expertise. With extensive experience as a college instructor, Brian has created and implemented strategies to help people craft their stories. His bestselling book series “Success Profiles: Conversations With High Achievers” has featured celebrities such as Kevin Harrington, Chris Powell, Jack Canfield, Mark Victor Hansen, Sharon Lechter, Denis Waitley, and many more. He has been featured on the nationally syndicated TV show The List, as well as Entrepreneur, Authority Magazine, and on numerous business and personal development podcasts.
[Timestamps]
- (00:49) Brian's Current Endeavors: Radio Show, Publishing, and Magazine
- (03:53) Overcoming Challenges and Resistance in Public Speaking
- (07:24) Insights on Introversion and Public Speaking
- (13:16) Synergy in Business Ventures
- (19:20) Faith and Inspiration
- (20:50) Future Aspirations and TV Show Plans
- (27:31) Final Thoughts and Contact Information
[Relevant Links]
- Success Profiles Radio: [https://briankright.com/]
- Ultimate Achievers Magazine: [https://ultimateachieversmagazine.com/]
- "The List" TV Show Clip: [https://writeabookforyou.com/]
- The Success Principles by Jack Canfield: https://amzn.to/3yZv51w (Affiliate link)
- The Aladdin Factor by Jack Canfield and Mark Victor Hansen: https://amzn.to/3MVhTy5 (Affiliate Link)
[Call to Action]
If you're an aspiring author or entrepreneur looking to expand your platform, be sure to connect with Brian and explore the opportunities he offers through his radio show, publishing, and magazine. Don't forget to subscribe to the podcast and leave a review to help us reach more listeners.
[Connect With Us]
Brian Wright
- Brian Wright: [https://briankright.com/], [https://twitter.com/briankright]
- Write a Book for You: [https://writeabookforyou.com/]
- Ultimate Achievers Magazine: [https://ultimateachieversmagazine.com/]
Jim Burgoon...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Grace in the grind, thepodcast where we dive deep into the
journeys of heart centered and purposedriven leaders and entrepreneurs.
We'll pull back the curtain to explorethe stories behind success, how people
have navigated the toughest challenges,overcome their obstacles and found
their way through the grind to buildsomething truly impactful, whether you're
(00:23):
a Christian leader looking for guidanceor an entrepreneur seeking inspiration.
We're here to equip and encourage you.
So let's get started, and findthe grace within the grind.
This is Grace in the Grind,and now your host, Jim Burgoon.
, thank you so much for coming onthe show with me today, Brian.
I wanted to get to knowyou a little better.
(00:45):
I wanted to allow you to getto share some of your story.
So within that, I would love to startwith the fact is let's talk about some of
the things that you actually do now, likethat you're accomplishing and successful.
And like I said, you have a.
talk show, radio showthat is highly successful.
You're a publisher.
Tell me a little bit about that.
And we're going to dive intosome stories about that.
(01:07):
I host a weekly radio showcalled success profiles radio.
I've been doing it since January, 2012.
So I had my 12 year anniversary recently,and I've got over 500 episodes and the
show is an hour long and it's an interviewshow like this and it's live radio.
So there's commercial breaks andthere's music and everything and
(01:28):
it's professionally produced.
I love doing it.
In fact, when I competed in speechcompetitions in high school, one of
the events Was radio news announcingand I fell in love with it after my
initial resistance doing it at all.
My English teacher at the time said,I think you'd be really good at this.
And so I picked an event where Iwouldn't actually have to face my
(01:50):
audience and radio news announcingwas it and did really well.
And then I decided to start doingother events where I'd actually
did stand in front of the audience.
And by the time I was a senior,I made all state and speech.
It fits my temperament.
It fits my skillset, competed in college,ended up being a teacher for a while.
I taught at a two year businessschool in Nebraska for about five
years, taught public speaking, Englishcomposition, and business math.
(02:14):
And the commonality was all ofthose were required courses.
And a lot of the students didnot want to be in my class.
And so I had to make it as fun aspossible so that they would want
to come to class because they hadto have those classes to graduate.
And I know that speaking infront of other people is a big
fear that other people have.
So I tried to make it fun, and I realizedafter a while that if I could teach other
(02:38):
people to write, then maybe I shouldwrite my own book, which I did in 2009.
My first book was about studentleadership, and then after a few
years, I decided, well, gosh, if I didall that, then why can't I do this?
Books for other people andcoach them through the process
of writing their books.
And so I did that and all of thesethings synergized beautifully.
(03:02):
So I was able to use my radio show asa platform to advertise that I help
people write their books, which I do.
And I had so much content from the radioshow that I had not repurposed that I
decided to create a magazine, which isnow called ultimate achievers magazine.
That's a monthly digital publication.
And I invite people tocontribute articles every month.
(03:22):
And some of my writers are paidsubscribers, which is awesome.
So that's my business model forthat ultimate achievers magazine.
com is where someone cango to check that out.
But having that platform, I think createsa really great brand for me because.
If I help you write your book,you'll probably be at my radio show.
I can repurpose some of your bookcontent into magazine articles and
(03:45):
it's a platform that I can helpyou keep getting your word out.
It hasn't been withoutits challenges though.
And I'm sure you probablywant to ask me about that.
Yeah, absolutely.
And as I'm taking notes of some of thethings you're saying, there's a few lines
of thinking I want to drive down and.
One of the first ones isI love where you started.
You said I had challenges, likeI had initial like resistance.
(04:07):
So versus what you do now, which isof course, you know, radio show your
speaker, you're, you know, you do thosethings, but you had an initial resistance.
First and foremost, where didthe, the resistance come from?
And then what were like someof the things that you did to
overcome those resistant points?
Yeah, I think the initial resistanceto going out for speech in
(04:32):
high school was I was afraid ofspeaking in front of an audience.
I remember one time in junior high,I was picked to recite the Lord's
Prayer in front of the congregationand I forgot it partway through.
The congregation knew it.
So they carried me to the end.
And then the girl who spoke after me hadher speech written down and she read it.
And I thought, Oh, is thathow we're supposed to do this?
(04:54):
I had no idea, but having had thatexperience caused me some resistance
to wanting to do it again, becauseI didn't want to repeat that moment.
But when I found out that thatparticular event did not require me to
face an audience, my voice was pumpedinto the next room with the judge and
the audience and the only person inthe room with me was a timekeeper.
And he would flash.
(05:14):
Time cards to show me how much time Ihad left and the nature of that event
was you were given a bunch of newstories and you were given 30 minutes
to compile a newscast, which would berelevant for an audience to listen to.
And then I had between 4 and5 minutes to do my newscast.
That was the event.
So that's actually sounds interesting.
It was.
It's fascinating.
(05:35):
But to be behind a closedwall, That's interesting.
I enjoyed it.
and I got to carry that with me when Istarted my radio show, I had a little
bit of fear of what was I going to say.
So I don't know if you're familiarwith football, but when Bill Walsh
coached the San Francisco 49ers inthe eighties, he was very famous
for scripting his first 20 plays.
(05:56):
And a lot of coaches do this now.
He had planned what the first 20 playsof the game were going to be, see what
the defenses did to react to that.
And then the rest of the game planwas informed based on how the first
20 plays went, which was really cool.
And so I script my first.
Three or four minutes.
And then I read my guest's bio and thenI have a set of questions that I'm not
(06:17):
married to, some questions I ask everybodyand other questions I ask based on what
you are actually doing specifically.
So I mixed it up.
It's never the same show twice.
In fact, I've had several peopleon more than once, and it's not the
same show twice, even with the sameperson, I don't have to ask them what
they did five years ago if they're onagain, because we already did that.
I'm asking them what they're doingnow and the growth they've had and how
(06:40):
they're serving the world differently.
In fact, I have one guestwho's been on seven times.
He is my most frequent guest.
I've had a couple ofguests on maybe four times.
Okay.
Yeah.
That's actually really, really cool.
And so, and you had mentioned people whowork with you, whether it be publishing
or whatever, have opportunities.
So for the listeners out there,working with Brian, we'll give
(07:01):
you opportunity for the show.
So, and all of that information on howto get them will be in the show notes
that you can download from the show.
So here's an interesting question.
Now I'm on the end of, Inever shut up in school.
So I was the kid thatwas always the bad kid.
Never shut up.
Always challenging.
which is funny because now I'm on theother end of that, of I talk for a living.
(07:24):
Do you find yourself being more onthe introverted or extroverted side?
Let's start with that question.
That's a fascinating questionbecause naturally I am introverted,
but I can act extroverted whenI have to be the litmus test for
that is when you need to recharge.
Do you prefer to be alone or doyou prefer to be with other people?
(07:44):
I very much prefer to bealone when I need to recharge.
So yes.
I deal in personality studies.
So like I'm certified indisc and stuff like that.
So this is fascinating forme because I'm an extrovert.
Like when I want torecharge, I go find a crowd.
And my wife is massively introverted.
she goes find a, like a room with a book.
so for all of the audience thatmay be listening to are on the more
(08:08):
introverted side, you know, whatwould be some advice you would give
them in the struggles that you faced?
On being able to do like what you dolike some of them want to write books
obviously But some of them want tobe able to speak and think, Oh, I can
never speak because I'm an introvert.
Cause we get all theseweird things in our heads.
(08:28):
What would you say to those guys?
Well, you know, it's really interesting.
I think if you look at Hollywood,for example, a lot of the most famous
actors actually are introverts.
And the reason they succeed, whetherit's on stage or whether it's on film or
television is they get to play a part.
They don't have to be who they are.
They get to play a part.
So it's what Tom, what Todd Hermantalks about is the alter ego effect.
(08:53):
And so for me, when I do myradio show, I'm just playing
as part of a radio show host.
And I love it.
I don't give my host a name becauseI just use my own name on the show.
I think that's one mistakethat a lot of hosts make when
they have their own podcast.
They make it about themselvesand not their guests.
The people I know full well, myaudience is usually listening
(09:13):
because of the guest who's there.
Now I do have a core following ofpeople who want to hear what I'm doing
because it's me, but a lot of the brandnew listeners aren't there for me.
They're there because their guestbrought that audience and sometimes
some of those people will stayaround, but I think for me, it's about
(09:34):
just getting started, you know, thewhole idea of 20 seconds of courage.
Darren, Darren Hardy was on my show along time ago, and he talked about how,
when you're afraid to do something, allyou need is 20 seconds of insane courage.
If you are.
going on stage to speak for an hour.
You don't have to have thatinsane courage for an entire hour.
You just need to be insanelycourageous for the first 20 seconds.
(09:56):
And once you are there, you are in aflow and now you can just do what you do.
It's just getting started.
That's the hard part.
So get started and be consistent.
That's one reason why my showhas been around for so long is
because I choose to be consistent.
Most shows don't go beyond seven episodes.
I don't know if you knew that.
No, I did.
Yeah, but it's becausepeople don't stay committed.
(10:18):
You may not have muchof an audience at first.
I don't have any idea how big orsmall my audience was, but I do know.
At one point during my firstyear, I had someone who was
very high up in the Vaisalasorganization, multi level marketing.
She brought her whole audience to listen.
And I had so many downloads thatweek and I think some of them stayed
(10:38):
with me and some of them are myfriends or became friends of mine.
But yeah, when you have a guest,maybe not necessarily a famous guest,
but a guest who's really influentialand has a huge following when that
person says jump and their audiencedoes, it can work really big wonders.
Wow.
That's, and that brings up some reallycool things to the line of thinking
is, you know, for like my introvertedfriends out there, listeners, you
(11:02):
know, just get started, you know, havethat insane courage for 20 seconds,
just get over the hump and it'll flow.
And then in that, in that midstof the thing, it's, is you, the
people you bring on making itabout the guest, there you go.
It can unlock audiences and stuff.
So that's, incredible.
In fact, in some of my early shows,whenever my guests told a story, there
was a temptation for me to tell my ownstory, not necessarily to prove that
(11:25):
my story was better than theirs, but toprove that I had a story just like theirs.
And a friend of mine said, peoplearen't listening because they
want to hear you tell your storyto let your guests talk more.
Right.
how did you deal with that?
How would you, how did you deal with that?
So like those temptations to want to.
You know, whether it be our ego orwhatever it is, how do you fight
those temptations and what weresome of the things you were feeling?
(11:49):
I think early on, I was afraid of whetheror not I could fill the entire hour.
And later on, I realized I wasso overprepared for every show
that I don't have to tell thatstory if it's not really relevant.
And if it doesn't add to where I'm goingto next, because it got my questions.
I have them in a specific order.
But again, I'm not married to.
The having the questions, becausesometimes people will answer questions
(12:12):
that I was planning on asking later.
So I weave that in, I don't, youknow, I don't ask that question
later as if it's the first timethe topic has come up, because then
it sounds like I wasn't listening.
Right.
And do you always find, Yeah.
I love it.
I love a flow and a conversation.
So I'm right with you on that.
So then it comes down to, did youfind it hard to let things go?
(12:36):
At the beginning, at the beginning, yeah,because, I just, I was just so excited
about being able to share my story andhope that people were actually listening,
but I don't have ego about that anymore.
If my guest asks me, well, thensure, I'll share that story.
Occasionally they do, but I keep onmaking it about them and I might share
(12:57):
that story with them during the breakwhen it's just us behind the scenes while
the commercials are playing up front.
So I have a chance to talk privatelywith my guest and it's pretty cool
too, because then I can guide theconversation where I want to go next.
And once in a great while, the guests willsay, Oh, I don't want to talk about that.
Okay, great.
I will delete the question.
so then let's, shift gears a little bitbecause like one of the other things you
(13:19):
mentioned, and I wrote down, cause I'mtaking notes as this is, I wrote down
synergy because you had mentioned, youknow, the ultimate achievers mag, you
mentioned, you know, you write booksfor people, ghostwriting, publishing.
How did you come to thesynergy of all of that?
Like, is, was that like a master planor it was just kind of like, Oh, you
(13:40):
know, kind of just happened as it goes.
I think for me, certain piecesof the puzzle were revealed
to me at the right time.
I didn't have this master plan.
the show came first, that's thespringboard from where everything flows.
And then I realized after.
You know, a few years, gosh, you know,I've had so many great interviews.
Why don't I turn that into a book?
And so I did two volumescalled success profiles,
(14:03):
conversations with high achievers.
The first of them was publishedby Morgan Gaines publishing.
And so I picked the very best12 interviews from my show
and compiled that into a book.
And I wrote an intro chapterintroducing everybody.
And that did pretty well.
Then I did volume two and I've gotenough that I could probably do
30 or 50 of those books, but I.
Don't want to do that many.
(14:23):
And then I realized, well, how elsecan I repurpose some of this content?
a monthly magazine became a thing.
And so it was just deciding on therevenue model and, and really honestly
deciding on a revenue model for my show.
Cause my show doesn't makemoney for a long time.
I didn't know how to monetize it.
I tried the paid advertising thing.
But people are not patient enough tosee how that will roll out because in an
(14:46):
instant gratification world that we livein now, they think that, Oh, if someone
hears an ad on the show, once then tonsof people will call or visit the site.
That's not necessarily true.
Even on radio advertising, FM or AMradio advertising, Jake, I rent Levinson
talks about this to go from zero to hero.
Someone needs to hear yourad an average of nine times.
(15:10):
But in the nine times that you hearit, you actually probably heard it
three more times per occurrence.
So you might actually have heard thatad 27 times without realizing it.
And there's that whole idea of, well,gosh, if they're advertising on the radio,
they, they must have something going on.
People must be buying this.
Maybe this is the right solution.
So I'll inquire people don'thave the patience for that.
(15:33):
And so here's my little pro tip.
And I got this pro tip.
Not only from one of my coaches, butalso from somebody who was on my show.
My guest list is a great lead list.
Now, of course you don't treat your guestslike they're a lead in your funnel, right?
(15:54):
Because that there's somethingreally creepy and, and inhumane about
that, really, if you think aboutit, because I want to treat people
with the respect that they deserve.
But I didn't realize for a very longtime that, well, gosh, maybe some of
these people on my show Who haven'twritten a book, maybe they should.
So maybe I should start asking, right?
In fact, in the beginning, I usedto only have people on my show who
(16:15):
have written books, because for me,that was evidence of their journey.
And I actually turned down guestswho didn't have a book yet.
That wasn't very smart, but that'swhere I was thinking at the time.
And then now after a while, I don'treally care if someone has a book or
not, because I can find enough thingsabout them to talk about and ask them
Interviews that they'vedone elsewhere first.
(16:36):
And most of my guests nowcome from PR agencies.
And so they send me links to interviewsand they give me their one sheet and
they give me suggested questions.
When someone suggests a set ofquestions, most of the time they're very
terrible and they're very self serving.
So I write my own questions so that myquestions will be much better than yours.
I don't tell them thatobviously, but it's the truth.
(16:57):
sometimes their questionsare very helpful.
It gives me something.
To talk about it gives me an arena to diveinto and play around in for a while and
I'll ask them questions about their topic,whether I actually use their suggested
question or not is up for discussion,but I like to be very creative and I
(17:18):
keep it conversational and it's alwaysabout honoring the guest and if they have
something to promote, I absolutely ask.
About that, because that's whatsome people only do media like this
when they are promoting a book or aproject, in fact, Darren Hardy that
I mentioned earlier, he was promotinghis entrepreneur rollercoaster book.
He only promotes and does showslike mine or like other people shows
(17:43):
when he has something to promote.
It's very much like when people goon the tonight show, you only see
them when they're ready to promotean album or a movie and then they
disappear for a couple of years.
And then when they're ready to promoteagain, you see them everywhere for
two weeks and then they're gone.
that unpacks a whole lot.
that's cool.
let me ask this cause this isactually, I'm very highly curious here.
Like in 12 years of you doingthis consistently doing this, how
(18:07):
often have you wanted to quit?
Never, never.
This is my happy hour.
I love doing my show.
In fact, I do it on Monday on purposebecause most people hate Mondays.
It gives me something to look forward to.
Nice.
So I am excited that, that, youhave, you, you're at a place where
(18:28):
you said, I don't want to quit.
I love that because somany of us want to quit.
I can't not do this.
If that makes sense, that makes perfect.
Can't not do this.
Makes perfect sense.
So, how did you come to that conclusion?
Like, was it that time when you were doingthe news and you just found out you loved
it and you just said, I love this is whatI want to do with the rest of my life.
Yeah, it is.
(18:48):
In fact, sometimes what I would do whenI was a kid, now this dates me a little
bit, but there was no internet when I wasgrowing up, when you were hearing songs
in the radio that you liked, you haveyour tape recorder up to the radio so you
could tape them and listen to them later.
I pretended I was a DJ.
I thought that my worldin radio would be as a DJ.
Oh wow.
Yeah.
That is, that's cool.
So you're not too dated.
(19:08):
I was before the internet as well.
So Yeah.
And so, I mean, the idea of doing atalk show never really occurred to me.
Yeah, definitely.
So, so then, so then, all right.
So talk show doing those things, notfounding your calling in life, you
know, cause you know, this, this isone thing that, that my listeners, a
lot of them will be our Christians ornot all, but most of them, how does
(19:33):
your faith Play into all of this.
I love that.
In fact, sometimes I ask people howimportant their faith is to them.
If during my research, I find out thattheir faith is very important to them.
I will ask them that.
And in fact, one of the questionsI ask at the end of my show is
who inspires and motivates you?
There was one time where three weeksin a row, the guest said, Jesus, I'm
(19:54):
like, Oh, I love this answer so much,but my faith is really important.
In fact, I run a clean show.
I don't allow curse words.
And if I know that I have a guestwho does like to curse, I will say.
I tell everyone this, but youcan't say bad words on my show.
Cause this is a family friendly show.
Oh, okay.
Well, that gives me hope.
Cause I don't want, I don'tlike the language either.
So cool.
(20:14):
Yeah.
I like that.
who inspires you?
You know, it's interesting.
I will give an answer that one ofmy guests gave me a long time ago.
And at first I thought it was a littleego centered, but when he explained
it, it wasn't, I'm inspired by thefuture version of who I'm going to be.
Okay.
My journey is not done yet.
(20:35):
There are lots of things that I stillwant to do in my life before I'm done.
And so I'm inspired by whatthe future holds for me and
what God has in store for me.
I know that if he's planted adream in my heart, he's going to
find a way to make it come true.
That's awesome.
so what is one of the major thingsyou want to accomplish over the
next 10, 15 years, I want to turnmy radio show into a TV show.
(20:58):
Oh, that's awesome.
That'd be amazing.
Did you already scope out thechannel you want to be on?
there are things I can't talk about.
there are some things thatare potentially in the works.
I know someone who is well connectedin the entertainment space and he has
lots of connections to things like that.
I have ideas about where Iwould love my show to land.
I would love my show toland on a channel like CNBC.
(21:20):
That's wonderful.
Now would you follow the same modelthat you're doing I think it would be
very similar to what I'm doing now.
Although there might be atonight show element where I
have some fun with my guests.
Okay, maybe little contests or quizzesor whatever, but I want to keep it
serious and kind of professional too.
I don't want it to get silly, althoughsilly is fun, but I don't want it to mess
(21:44):
up the vibe of what I'm trying to create.
Okay.
so man, I first andforemost, thank you so much.
This has been a great conversation.
Like I'm enjoying this a lot and I have somany curiosities that are happening here.
So I'm looking over your bio hereas, as we're talking and it goes
into, you know, TV shows and stuff.
(22:05):
And it said you were featuredon the show, the list.
Yeah.
Tell me about that.
Like what, what was that experience like?
Have you heard of the list?
I have not actually.
Okay.
Well, it ran for five seasons.
It's no longer on the air, but basicallyit, the show would highlight people
(22:25):
who had expertise in something.
And then they would give a listof things to be like, for example,
my segment was three things youneed to know to write a book.
And so they interviewed me in advanceand then they spliced my clips with.
Stuff that they created.
So it wasn't just them straight upinterviewing me, although they did
(22:47):
that in the prep work, but they wouldsplice clips of things that I said to
fit into the way they created the story.
And it was really cool.
In fact, you can see that clip.
If you go to my site,write a book for you.
com spelled all the way out at thevery bottom, you can see the clip
where I was on the list and it'stwo, two minutes and 15 seconds.
(23:07):
It's very short, but I'll tell youwhat the day that it aired, there
were, I think, three segments.
The day that my show aired live andit was on our local ABC channel,
they teased one of my clips atthe very beginning of the show.
Now they ran my segment second.
(23:29):
I think maybe there were four stories thatthey ran because it's a 30 minute show.
But anyway, they ran my show secondand then I turned the TV off because
I didn't need to see it anymore.
I saw my stuff and I'mdone, but yeah, that's it.
But that clip is on as is onthe page, write a book for you.
com and it's at thevery bottom of the page.
I'll make sure to, add thatto the show notes as well.
(23:50):
I'm excited.
I'm going to run afterand go check it out.
did that actually being on that show,did that help you boost some of your,
stats you weren't allowed to promoteanything, but they did show pictures of.
Both of my success profiles, conversationswith high cheaper books, and I sold some
copies the day that it aired, within 24hours after that segment aired, I did sell
(24:13):
a few extra copies of both of my books.
So that was a nice little bump,but I wasn't allowed to promote.
Hey, I'm a ghost writer.
And hey, I.
Run a show and I do amagazine that wasn't allowed.
Okay.
So, so then, man, that's, I'mjust excited about the TV show.
I, I think I want to be on the TV show.
(24:34):
Actually, there was a portionI wanted to be an actor, but
we'll see if that ever happens.
So, so as we kind of land someplanes here and, one thing I
would ask, like, so the audience.
Most maybe Christians, some, someare not, entrepreneurial types.
what is some advice that you would givethem if they were like, if, if you were
(24:55):
just starting out again, what advice wouldyou give these guys to say, Hey, you're
starting out, here's something you can do.
I think I would probablyget started a lot sooner.
I tend to not make quick decisions.
I'll be presented with an ideaand I'll sit with it for a while.
And of course I'll pray about it too,but I'll sit with it for a while.
(25:17):
But once I'm committed tosomething, I am all the way in.
And I think I wish I would have believedin myself a little bit more early
on because I am my own worst critic.
And sometimes I am my own greatest enemy.
No, because I think that everythinghappens the way that it's supposed to.
Everything is divinely orchestrated.
It's never too late for God'splan to come into action.
(25:42):
I love that.
And that's, I live at two.
I started my radio showwhen I was in my forties.
And so if there are people younger than40 and you think I have no idea yet
what to do with my life, don't despair.
Colonel Sanders didn't startKFC until after he was retired.
He was in his sixties when he gotthe idea of selling a chicken recipe
to restaurants and earning somekind of a royalty deal off of that.
(26:03):
And he finally got someone to say yes.
And then it all took off and hestarted his own restaurants after that.
So he was very late in life.
So I'm excited.
Cause that's encouraging me.
Cause I'm in my forties andhere we are at my new show.
So excited about that.
What is, as this is probably one of thelast question or two, as we close down and
love to have you back on at some point.
what is a book since we're, you'rean author, you're a publisher,
(26:27):
what is a book that you say?
Every person needs to read.
I love the successprinciples by Jack Canfield.
That's a really great book.
And there's another book that I reallylike called the Aladdin factor by
Martha Johansson and Jack Canfield.
Okay.
I've read the physicalversion a couple times.
I have it on audible.
(26:48):
I've listened to that a couple times.
And in fact, I.
Don't remember if it's stillon YouTube for free or not.
I've listened to it on YouTube forfree, but maybe it's not there anymore.
That must be why I decided to spend acredit on Audible and read it there.
That way.
I know it's always there.
Awesome.
I said, I see a trend here.
You like Jack Canfield?
So I do like Jack Canfield.
(27:08):
Yeah, I do like Jack Canfield.
I like Mark Victor Hanson.
I like Tony Robbins.
I like Dennis Whateley andI listened to Grant Cardone.
I mean, I, I have some of his books,but hearing it in his own voice.
is he, he, you'll run througha wall when you listen to him.
Hmm.
I have to try that now.
He's a hot topic lately.
(27:29):
So that's, that couldbe another conversation.
Yeah.
so, but Brian, thank you somuch for being on the show.
The conversation, I think it was great.
And I, and I appreciate you andthe suggestions you you're making.
how could people find you?
let's hit that up before we go.
Okay, well, you canfind me at briankright.
(27:50):
com.
You can also go to writeabookforyou.
com to learn more about what I'm doing.
And at the bottom of that page, youcan get on my calendar if you want,
or if you just want to go on to mycalendar separately, it's callwithbrian.
com.
And again, to check out the magazine,it's ultimate achievers magazine.
com.
So a number of places you can find me.
(28:10):
so make sure guys, if you guys who arelistening, go ahead and check it out.
Jump on a call.
If you wanting to write a book,think about writing a book or
have a book in your future.
This is the man to calland make sure you do that.
And of course, check out his events pageand find out what he's got going on.
Presently, depending uponwhen this episode is released.
So Brian, again, thank youso much for being with me and
(28:33):
having a great conversation.
Thank you, Jim.
This has been Grace in the Grind.
Whether you're a Christian leaderlooking for guidance or an entrepreneur
seeking inspiration, it's Jim'spassion to equip and encourage you.
Make sure to check out Jim'ssolo episodes, where he shares
practical leadership insightsgrounded in a biblical perspective.
(28:54):
We hope you've enjoyed the show.
If you did, make sure tolike, rate, and review.
And we'll be back soon.
But in the meantime, find uson social media at LeadWithJim.
And you can also hit the website at www.
leadwithjim.
com.
Take care of yourself and we'll seeyou next time on Grace in the Grind.
Welcome to Grace in the grind, thepodcast where we dive deep into the
journeys of heart centered and purposedriven leaders and entrepreneurs.
We'll pull back the curtain to explorethe stories behind success, how people
have navigated the toughest challenges,overcome their obstacles and found
their way through the grind to buildsomething truly impactful, whether you're
(00:23):
a Christian leader looking for guidanceor an entrepreneur seeking inspiration.
We're here to equip and encourage you.
So let's get started, and findthe grace within the grind.
This is Grace in the Grind,and now your host, Jim Burgoon.
, thank you so much for coming onthe show with me today, Brian.
I wanted to get to knowyou a little better.
(00:45):
I wanted to allow you to getto share some of your story.
So within that, I would love to startwith the fact is let's talk about some of
the things that you actually do now, likethat you're accomplishing and successful.
And like I said, you have a.
talk show, radio showthat is highly successful.
You're a publisher.
Tell me a little bit about that.
And we're going to dive intosome stories about that.
(01:07):
I host a weekly radio showcalled success profiles radio.
I've been doing it since January, 2012.
So I had my 12 year anniversary recently,and I've got over 500 episodes and the
show is an hour long and it's an interviewshow like this and it's live radio.
So there's commercial breaks andthere's music and everything and
(01:28):
it's professionally produced.
I love doing it.
In fact, when I competed in speechcompetitions in high school, one of
the events Was radio news announcingand I fell in love with it after my
initial resistance doing it at all.
My English teacher at the time said,I think you'd be really good at this.
And so I picked an event where Iwouldn't actually have to face my
(01:50):
audience and radio news announcingwas it and did really well.
And then I decided to start doingother events where I'd actually
did stand in front of the audience.
And by the time I was a senior,I made all state and speech.
It fits my temperament.
It fits my skillset, competed in college,ended up being a teacher for a while.
I taught at a two year businessschool in Nebraska for about five
years, taught public speaking, Englishcomposition, and business math.
(02:14):
And the commonality was all ofthose were required courses.
And a lot of the students didnot want to be in my class.
And so I had to make it as fun aspossible so that they would want
to come to class because they hadto have those classes to graduate.
And I know that speaking infront of other people is a big
fear that other people have.
So I tried to make it fun, and I realizedafter a while that if I could teach other
(02:38):
people to write, then maybe I shouldwrite my own book, which I did in 2009.
My first book was about studentleadership, and then after a few
years, I decided, well, gosh, if I didall that, then why can't I do this?
Books for other people andcoach them through the process
of writing their books.
And so I did that and all of thesethings synergized beautifully.
(03:02):
So I was able to use my radio show asa platform to advertise that I help
people write their books, which I do.
And I had so much content from the radioshow that I had not repurposed that I
decided to create a magazine, which isnow called ultimate achievers magazine.
That's a monthly digital publication.
And I invite people tocontribute articles every month.
(03:22):
And some of my writers are paidsubscribers, which is awesome.
So that's my business model forthat ultimate achievers magazine.
com is where someone cango to check that out.
But having that platform, I think createsa really great brand for me because.
If I help you write your book,you'll probably be at my radio show.
I can repurpose some of your bookcontent into magazine articles and
(03:45):
it's a platform that I can helpyou keep getting your word out.
It hasn't been withoutits challenges though.
And I'm sure you probablywant to ask me about that.
Yeah, absolutely.
And as I'm taking notes of some of thethings you're saying, there's a few lines
of thinking I want to drive down and.
One of the first ones isI love where you started.
You said I had challenges, likeI had initial like resistance.
(04:07):
So versus what you do now, which isof course, you know, radio show your
speaker, you're, you know, you do thosethings, but you had an initial resistance.
First and foremost, where didthe, the resistance come from?
And then what were like someof the things that you did to
overcome those resistant points?
Yeah, I think the initial resistanceto going out for speech in
(04:32):
high school was I was afraid ofspeaking in front of an audience.
I remember one time in junior high,I was picked to recite the Lord's
Prayer in front of the congregationand I forgot it partway through.
The congregation knew it.
So they carried me to the end.
And then the girl who spoke after me hadher speech written down and she read it.
And I thought, Oh, is thathow we're supposed to do this?
(04:54):
I had no idea, but having had thatexperience caused me some resistance
to wanting to do it again, becauseI didn't want to repeat that moment.
But when I found out that thatparticular event did not require me to
face an audience, my voice was pumpedinto the next room with the judge and
the audience and the only person inthe room with me was a timekeeper.
And he would flash.
(05:14):
Time cards to show me how much time Ihad left and the nature of that event
was you were given a bunch of newstories and you were given 30 minutes
to compile a newscast, which would berelevant for an audience to listen to.
And then I had between 4 and5 minutes to do my newscast.
That was the event.
So that's actually sounds interesting.
It was.
It's fascinating.
(05:35):
But to be behind a closedwall, That's interesting.
I enjoyed it.
and I got to carry that with me when Istarted my radio show, I had a little
bit of fear of what was I going to say.
So I don't know if you're familiarwith football, but when Bill Walsh
coached the San Francisco 49ers inthe eighties, he was very famous
for scripting his first 20 plays.
(05:56):
And a lot of coaches do this now.
He had planned what the first 20 playsof the game were going to be, see what
the defenses did to react to that.
And then the rest of the game planwas informed based on how the first
20 plays went, which was really cool.
And so I script my first.
Three or four minutes.
And then I read my guest's bio and thenI have a set of questions that I'm not
(06:17):
married to, some questions I ask everybodyand other questions I ask based on what
you are actually doing specifically.
So I mixed it up.
It's never the same show twice.
In fact, I've had several peopleon more than once, and it's not the
same show twice, even with the sameperson, I don't have to ask them what
they did five years ago if they're onagain, because we already did that.
I'm asking them what they're doingnow and the growth they've had and how
(06:40):
they're serving the world differently.
In fact, I have one guestwho's been on seven times.
He is my most frequent guest.
I've had a couple ofguests on maybe four times.
Okay.
Yeah.
That's actually really, really cool.
And so, and you had mentioned people whowork with you, whether it be publishing
or whatever, have opportunities.
So for the listeners out there,working with Brian, we'll give
(07:01):
you opportunity for the show.
So, and all of that information on howto get them will be in the show notes
that you can download from the show.
So here's an interesting question.
Now I'm on the end of, Inever shut up in school.
So I was the kid thatwas always the bad kid.
Never shut up.
Always challenging.
which is funny because now I'm on theother end of that, of I talk for a living.
(07:24):
Do you find yourself being more onthe introverted or extroverted side?
Let's start with that question.
That's a fascinating questionbecause naturally I am introverted,
but I can act extroverted whenI have to be the litmus test for
that is when you need to recharge.
Do you prefer to be alone or doyou prefer to be with other people?
(07:44):
I very much prefer to bealone when I need to recharge.
So yes.
I deal in personality studies.
So like I'm certified indisc and stuff like that.
So this is fascinating forme because I'm an extrovert.
Like when I want torecharge, I go find a crowd.
And my wife is massively introverted.
she goes find a, like a room with a book.
so for all of the audience thatmay be listening to are on the more
(08:08):
introverted side, you know, whatwould be some advice you would give
them in the struggles that you faced?
On being able to do like what you dolike some of them want to write books
obviously But some of them want tobe able to speak and think, Oh, I can
never speak because I'm an introvert.
Cause we get all theseweird things in our heads.
(08:28):
What would you say to those guys?
Well, you know, it's really interesting.
I think if you look at Hollywood,for example, a lot of the most famous
actors actually are introverts.
And the reason they succeed, whetherit's on stage or whether it's on film or
television is they get to play a part.
They don't have to be who they are.
They get to play a part.
So it's what Tom, what Todd Hermantalks about is the alter ego effect.
(08:53):
And so for me, when I do myradio show, I'm just playing
as part of a radio show host.
And I love it.
I don't give my host a name becauseI just use my own name on the show.
I think that's one mistakethat a lot of hosts make when
they have their own podcast.
They make it about themselvesand not their guests.
The people I know full well, myaudience is usually listening
(09:13):
because of the guest who's there.
Now I do have a core following ofpeople who want to hear what I'm doing
because it's me, but a lot of the brandnew listeners aren't there for me.
They're there because their guestbrought that audience and sometimes
some of those people will stayaround, but I think for me, it's about
(09:34):
just getting started, you know, thewhole idea of 20 seconds of courage.
Darren, Darren Hardy was on my show along time ago, and he talked about how,
when you're afraid to do something, allyou need is 20 seconds of insane courage.
If you are.
going on stage to speak for an hour.
You don't have to have thatinsane courage for an entire hour.
You just need to be insanelycourageous for the first 20 seconds.
(09:56):
And once you are there, you are in aflow and now you can just do what you do.
It's just getting started.
That's the hard part.
So get started and be consistent.
That's one reason why my showhas been around for so long is
because I choose to be consistent.
Most shows don't go beyond seven episodes.
I don't know if you knew that.
No, I did.
Yeah, but it's becausepeople don't stay committed.
(10:18):
You may not have muchof an audience at first.
I don't have any idea how big orsmall my audience was, but I do know.
At one point during my firstyear, I had someone who was
very high up in the Vaisalasorganization, multi level marketing.
She brought her whole audience to listen.
And I had so many downloads thatweek and I think some of them stayed
(10:38):
with me and some of them are myfriends or became friends of mine.
But yeah, when you have a guest,maybe not necessarily a famous guest,
but a guest who's really influentialand has a huge following when that
person says jump and their audiencedoes, it can work really big wonders.
Wow.
That's, and that brings up some reallycool things to the line of thinking
is, you know, for like my introvertedfriends out there, listeners, you
(11:02):
know, just get started, you know, havethat insane courage for 20 seconds,
just get over the hump and it'll flow.
And then in that, in that midstof the thing, it's, is you, the
people you bring on making itabout the guest, there you go.
It can unlock audiences and stuff.
So that's, incredible.
In fact, in some of my early shows,whenever my guests told a story, there
was a temptation for me to tell my ownstory, not necessarily to prove that
(11:25):
my story was better than theirs, but toprove that I had a story just like theirs.
And a friend of mine said, peoplearen't listening because they
want to hear you tell your storyto let your guests talk more.
Right.
how did you deal with that?
How would you, how did you deal with that?
So like those temptations to want to.
You know, whether it be our ego orwhatever it is, how do you fight
those temptations and what weresome of the things you were feeling?
(11:49):
I think early on, I was afraid of whetheror not I could fill the entire hour.
And later on, I realized I wasso overprepared for every show
that I don't have to tell thatstory if it's not really relevant.
And if it doesn't add to where I'm goingto next, because it got my questions.
I have them in a specific order.
But again, I'm not married to.
The having the questions, becausesometimes people will answer questions
(12:12):
that I was planning on asking later.
So I weave that in, I don't, youknow, I don't ask that question
later as if it's the first timethe topic has come up, because then
it sounds like I wasn't listening.
Right.
And do you always find, Yeah.
I love it.
I love a flow and a conversation.
So I'm right with you on that.
So then it comes down to, did youfind it hard to let things go?
(12:36):
At the beginning, at the beginning, yeah,because, I just, I was just so excited
about being able to share my story andhope that people were actually listening,
but I don't have ego about that anymore.
If my guest asks me, well, thensure, I'll share that story.
Occasionally they do, but I keep onmaking it about them and I might share
(12:57):
that story with them during the breakwhen it's just us behind the scenes while
the commercials are playing up front.
So I have a chance to talk privatelywith my guest and it's pretty cool
too, because then I can guide theconversation where I want to go next.
And once in a great while, the guests willsay, Oh, I don't want to talk about that.
Okay, great.
I will delete the question.
so then let's, shift gears a little bitbecause like one of the other things you
(13:19):
mentioned, and I wrote down, cause I'mtaking notes as this is, I wrote down
synergy because you had mentioned, youknow, the ultimate achievers mag, you
mentioned, you know, you write booksfor people, ghostwriting, publishing.
How did you come to thesynergy of all of that?
Like, is, was that like a master planor it was just kind of like, Oh, you
(13:40):
know, kind of just happened as it goes.
I think for me, certain piecesof the puzzle were revealed
to me at the right time.
I didn't have this master plan.
the show came first, that's thespringboard from where everything flows.
And then I realized after.
You know, a few years, gosh, you know,I've had so many great interviews.
Why don't I turn that into a book?
And so I did two volumescalled success profiles,
(14:03):
conversations with high achievers.
The first of them was publishedby Morgan Gaines publishing.
And so I picked the very best12 interviews from my show
and compiled that into a book.
And I wrote an intro chapterintroducing everybody.
And that did pretty well.
Then I did volume two and I've gotenough that I could probably do
30 or 50 of those books, but I.
Don't want to do that many.
(14:23):
And then I realized, well, how elsecan I repurpose some of this content?
a monthly magazine became a thing.
And so it was just deciding on therevenue model and, and really honestly
deciding on a revenue model for my show.
Cause my show doesn't makemoney for a long time.
I didn't know how to monetize it.
I tried the paid advertising thing.
But people are not patient enough tosee how that will roll out because in an
(14:46):
instant gratification world that we livein now, they think that, Oh, if someone
hears an ad on the show, once then tonsof people will call or visit the site.
That's not necessarily true.
Even on radio advertising, FM or AMradio advertising, Jake, I rent Levinson
talks about this to go from zero to hero.
Someone needs to hear yourad an average of nine times.
(15:10):
But in the nine times that you hearit, you actually probably heard it
three more times per occurrence.
So you might actually have heard thatad 27 times without realizing it.
And there's that whole idea of, well,gosh, if they're advertising on the radio,
they, they must have something going on.
People must be buying this.
Maybe this is the right solution.
So I'll inquire people don'thave the patience for that.
(15:33):
And so here's my little pro tip.
And I got this pro tip.
Not only from one of my coaches, butalso from somebody who was on my show.
My guest list is a great lead list.
Now, of course you don't treat your guestslike they're a lead in your funnel, right?
(15:54):
Because that there's somethingreally creepy and, and inhumane about
that, really, if you think aboutit, because I want to treat people
with the respect that they deserve.
But I didn't realize for a very longtime that, well, gosh, maybe some of
these people on my show Who haven'twritten a book, maybe they should.
So maybe I should start asking, right?
In fact, in the beginning, I usedto only have people on my show who
(16:15):
have written books, because for me,that was evidence of their journey.
And I actually turned down guestswho didn't have a book yet.
That wasn't very smart, but that'swhere I was thinking at the time.
And then now after a while, I don'treally care if someone has a book or
not, because I can find enough thingsabout them to talk about and ask them
Interviews that they'vedone elsewhere first.
(16:36):
And most of my guests nowcome from PR agencies.
And so they send me links to interviewsand they give me their one sheet and
they give me suggested questions.
When someone suggests a set ofquestions, most of the time they're very
terrible and they're very self serving.
So I write my own questions so that myquestions will be much better than yours.
I don't tell them thatobviously, but it's the truth.
(16:57):
sometimes their questionsare very helpful.
It gives me something.
To talk about it gives me an arena to diveinto and play around in for a while and
I'll ask them questions about their topic,whether I actually use their suggested
question or not is up for discussion,but I like to be very creative and I
(17:18):
keep it conversational and it's alwaysabout honoring the guest and if they have
something to promote, I absolutely ask.
About that, because that's whatsome people only do media like this
when they are promoting a book or aproject, in fact, Darren Hardy that
I mentioned earlier, he was promotinghis entrepreneur rollercoaster book.
He only promotes and does showslike mine or like other people shows
(17:43):
when he has something to promote.
It's very much like when people goon the tonight show, you only see
them when they're ready to promotean album or a movie and then they
disappear for a couple of years.
And then when they're ready to promoteagain, you see them everywhere for
two weeks and then they're gone.
that unpacks a whole lot.
that's cool.
let me ask this cause this isactually, I'm very highly curious here.
Like in 12 years of you doingthis consistently doing this, how
(18:07):
often have you wanted to quit?
Never, never.
This is my happy hour.
I love doing my show.
In fact, I do it on Monday on purposebecause most people hate Mondays.
It gives me something to look forward to.
Nice.
So I am excited that, that, youhave, you, you're at a place where
(18:28):
you said, I don't want to quit.
I love that because somany of us want to quit.
I can't not do this.
If that makes sense, that makes perfect.
Can't not do this.
Makes perfect sense.
So, how did you come to that conclusion?
Like, was it that time when you were doingthe news and you just found out you loved
it and you just said, I love this is whatI want to do with the rest of my life.
Yeah, it is.
(18:48):
In fact, sometimes what I would do whenI was a kid, now this dates me a little
bit, but there was no internet when I wasgrowing up, when you were hearing songs
in the radio that you liked, you haveyour tape recorder up to the radio so you
could tape them and listen to them later.
I pretended I was a DJ.
I thought that my worldin radio would be as a DJ.
Oh wow.
Yeah.
That is, that's cool.
So you're not too dated.
(19:08):
I was before the internet as well.
So Yeah.
And so, I mean, the idea of doing atalk show never really occurred to me.
Yeah, definitely.
So, so then, so then, all right.
So talk show doing those things, notfounding your calling in life, you
know, cause you know, this, this isone thing that, that my listeners, a
lot of them will be our Christians ornot all, but most of them, how does
(19:33):
your faith Play into all of this.
I love that.
In fact, sometimes I ask people howimportant their faith is to them.
If during my research, I find out thattheir faith is very important to them.
I will ask them that.
And in fact, one of the questionsI ask at the end of my show is
who inspires and motivates you?
There was one time where three weeksin a row, the guest said, Jesus, I'm
(19:54):
like, Oh, I love this answer so much,but my faith is really important.
In fact, I run a clean show.
I don't allow curse words.
And if I know that I have a guestwho does like to curse, I will say.
I tell everyone this, but youcan't say bad words on my show.
Cause this is a family friendly show.
Oh, okay.
Well, that gives me hope.
Cause I don't want, I don'tlike the language either.
So cool.
(20:14):
Yeah.
I like that.
who inspires you?
You know, it's interesting.
I will give an answer that one ofmy guests gave me a long time ago.
And at first I thought it was a littleego centered, but when he explained
it, it wasn't, I'm inspired by thefuture version of who I'm going to be.
Okay.
My journey is not done yet.
(20:35):
There are lots of things that I stillwant to do in my life before I'm done.
And so I'm inspired by whatthe future holds for me and
what God has in store for me.
I know that if he's planted adream in my heart, he's going to
find a way to make it come true.
That's awesome.
so what is one of the major thingsyou want to accomplish over the
next 10, 15 years, I want to turnmy radio show into a TV show.
(20:58):
Oh, that's awesome.
That'd be amazing.
Did you already scope out thechannel you want to be on?
there are things I can't talk about.
there are some things thatare potentially in the works.
I know someone who is well connectedin the entertainment space and he has
lots of connections to things like that.
I have ideas about where Iwould love my show to land.
I would love my show toland on a channel like CNBC.
(21:20):
That's wonderful.
Now would you follow the same modelthat you're doing I think it would be
very similar to what I'm doing now.
Although there might be atonight show element where I
have some fun with my guests.
Okay, maybe little contests or quizzesor whatever, but I want to keep it
serious and kind of professional too.
I don't want it to get silly, althoughsilly is fun, but I don't want it to mess
(21:44):
up the vibe of what I'm trying to create.
Okay.
so man, I first andforemost, thank you so much.
This has been a great conversation.
Like I'm enjoying this a lot and I have somany curiosities that are happening here.
So I'm looking over your bio hereas, as we're talking and it goes
into, you know, TV shows and stuff.
(22:05):
And it said you were featuredon the show, the list.
Yeah.
Tell me about that.
Like what, what was that experience like?
Have you heard of the list?
I have not actually.
Okay.
Well, it ran for five seasons.
It's no longer on the air, but basicallyit, the show would highlight people
(22:25):
who had expertise in something.
And then they would give a listof things to be like, for example,
my segment was three things youneed to know to write a book.
And so they interviewed me in advanceand then they spliced my clips with.
Stuff that they created.
So it wasn't just them straight upinterviewing me, although they did
(22:47):
that in the prep work, but they wouldsplice clips of things that I said to
fit into the way they created the story.
And it was really cool.
In fact, you can see that clip.
If you go to my site,write a book for you.
com spelled all the way out at thevery bottom, you can see the clip
where I was on the list and it'stwo, two minutes and 15 seconds.
(23:07):
It's very short, but I'll tell youwhat the day that it aired, there
were, I think, three segments.
The day that my show aired live andit was on our local ABC channel,
they teased one of my clips atthe very beginning of the show.
Now they ran my segment second.
(23:29):
I think maybe there were four stories thatthey ran because it's a 30 minute show.
But anyway, they ran my show secondand then I turned the TV off because
I didn't need to see it anymore.
I saw my stuff and I'mdone, but yeah, that's it.
But that clip is on as is onthe page, write a book for you.
com and it's at thevery bottom of the page.
I'll make sure to, add thatto the show notes as well.
(23:50):
I'm excited.
I'm going to run afterand go check it out.
did that actually being on that show,did that help you boost some of your,
stats you weren't allowed to promoteanything, but they did show pictures of.
Both of my success profiles, conversationswith high cheaper books, and I sold some
copies the day that it aired, within 24hours after that segment aired, I did sell
(24:13):
a few extra copies of both of my books.
So that was a nice little bump,but I wasn't allowed to promote.
Hey, I'm a ghost writer.
And hey, I.
Run a show and I do amagazine that wasn't allowed.
Okay.
So, so then, man, that's, I'mjust excited about the TV show.
I, I think I want to be on the TV show.
(24:34):
Actually, there was a portionI wanted to be an actor, but
we'll see if that ever happens.
So, so as we kind of land someplanes here and, one thing I
would ask, like, so the audience.
Most maybe Christians, some, someare not, entrepreneurial types.
what is some advice that you would givethem if they were like, if, if you were
(24:55):
just starting out again, what advice wouldyou give these guys to say, Hey, you're
starting out, here's something you can do.
I think I would probablyget started a lot sooner.
I tend to not make quick decisions.
I'll be presented with an ideaand I'll sit with it for a while.
And of course I'll pray about it too,but I'll sit with it for a while.
(25:17):
But once I'm committed tosomething, I am all the way in.
And I think I wish I would have believedin myself a little bit more early
on because I am my own worst critic.
And sometimes I am my own greatest enemy.
No, because I think that everythinghappens the way that it's supposed to.
Everything is divinely orchestrated.
It's never too late for God'splan to come into action.
(25:42):
I love that.
And that's, I live at two.
I started my radio showwhen I was in my forties.
And so if there are people younger than40 and you think I have no idea yet
what to do with my life, don't despair.
Colonel Sanders didn't startKFC until after he was retired.
He was in his sixties when he gotthe idea of selling a chicken recipe
to restaurants and earning somekind of a royalty deal off of that.
(26:03):
And he finally got someone to say yes.
And then it all took off and hestarted his own restaurants after that.
So he was very late in life.
So I'm excited.
Cause that's encouraging me.
Cause I'm in my forties andhere we are at my new show.
So excited about that.
What is, as this is probably one of thelast question or two, as we close down and
love to have you back on at some point.
what is a book since we're, you'rean author, you're a publisher,
(26:27):
what is a book that you say?
Every person needs to read.
I love the successprinciples by Jack Canfield.
That's a really great book.
And there's another book that I reallylike called the Aladdin factor by
Martha Johansson and Jack Canfield.
Okay.
I've read the physicalversion a couple times.
I have it on audible.
(26:48):
I've listened to that a couple times.
And in fact, I.
Don't remember if it's stillon YouTube for free or not.
I've listened to it on YouTube forfree, but maybe it's not there anymore.
That must be why I decided to spend acredit on Audible and read it there.
That way.
I know it's always there.
Awesome.
I said, I see a trend here.
You like Jack Canfield?
So I do like Jack Canfield.
(27:08):
Yeah, I do like Jack Canfield.
I like Mark Victor Hanson.
I like Tony Robbins.
I like Dennis Whateley andI listened to Grant Cardone.
I mean, I, I have some of his books,but hearing it in his own voice.
is he, he, you'll run througha wall when you listen to him.
Hmm.
I have to try that now.
He's a hot topic lately.
(27:29):
So that's, that couldbe another conversation.
Yeah.
so, but Brian, thank you somuch for being on the show.
The conversation, I think it was great.
And I, and I appreciate you andthe suggestions you you're making.
how could people find you?
let's hit that up before we go.
Okay, well, you canfind me at briankright.
(27:50):
com.
You can also go to writeabookforyou.
com to learn more about what I'm doing.
And at the bottom of that page, youcan get on my calendar if you want,
or if you just want to go on to mycalendar separately, it's callwithbrian.
com.
And again, to check out the magazine,it's ultimate achievers magazine.
com.
So a number of places you can find me.
(28:10):
so make sure guys, if you guys who arelistening, go ahead and check it out.
Jump on a call.
If you wanting to write a book,think about writing a book or
have a book in your future.
This is the man to calland make sure you do that.
And of course, check out his events pageand find out what he's got going on.
Presently, depending uponwhen this episode is released.
So Brian, again, thank youso much for being with me and
(28:33):
having a great conversation.
Thank you, Jim.
This has been Grace in the Grind.
Whether you're a Christian leaderlooking for guidance or an entrepreneur
seeking inspiration, it's Jim'spassion to equip and encourage you.
Make sure to check out Jim'ssolo episodes, where he shares
practical leadership insightsgrounded in a biblical perspective.
(28:54):
We hope you've enjoyed the show.
If you did, make sure tolike, rate, and review.
And we'll be back soon.
But in the meantime, find uson social media at LeadWithJim.
And you can also hit the website at www.
leadwithjim.
com.
Take care of yourself and we'll seeyou next time on Grace in the Grind.
Host
Jim Burgoon
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