All Episodes

July 7, 2023 49 mins

Most people are way too comfortable letting a project run for 12 weeks before ever getting it into a shippable state. In this episode, Adam and Ben share the strategies they use to make sure the projects they work on are shippable within the first few days, and stay shippable until the decision is made to finally cut the release.

Discuss this episode on Twitter →

Timestamps

  • (00:00) - If it's not done, it's not done
  • (03:54) - Example: Building an example app for Catalyst UI
  • (07:01) - Tracer bullets
  • (11:11) - Tactic: Thinking from the perspective of "what could I demo"
  • (11:43) - Example: How Tuple spins up standalone demos
  • (13:00) - Feature flagging and continuous integration
  • (14:19) - Example: Migrating the Tailwind UI website to React and Inertia
  • (18:30) - Tactic: Derisking projects with "save points"
  • (19:07) - The infamous "how to build an MVP" skateboard to car analogy
  • (20:07) - Example: Shipping the Tailwind Connect event website
  • (29:17) - Tactic: Don't be afraid of waste
  • (31:41) - Tactic: Compare your work to what's in production, not your wildest dream
  • (33:42) - Tactic: Do a great version of the simple solution
  • (36:48) - Tactic: Make work in progress visible to avoid taking on too much
  • (39:23) - Example: Designing the "Is it Tailwind" tool

Links
Mark as Played

Advertise With Us

Popular Podcasts

New Heights with Jason & Travis Kelce

New Heights with Jason & Travis Kelce

Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Fudd Around And Find Out

Fudd Around And Find Out

UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.