How to Craft Cold Outreach That Actually Works

You have to reach out to someone— and they're a big deal. Maybe they run a huge company and would be a life-changing client for your business, or maybe it's the recruiter at a job you really want. Whoever they are, they're important, and you want to get their attention. How should you do it? Today, Jason calls the perfect person to answer this question: Jenny Wood, author of the upcoming book Wild Courage and former Google executive. Jenny has sent cold outreach to some of the biggest celebrities ever (think Oprah, Tina Fey, Michelle Obama). Today, she shares the strategies she uses to stand out and build new relationships. Pre-order Jenny's upcoming book Wild Courage here! All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Open to the Public Investing, member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Treasury accounts offering 6 months T-Bills are offered by Jiko Securities, Inc.,member FINRA & SIPC. Securities in your account are protected up to $500,000. For details: www.sipc.org. Banking services and the Bank Accounts are provided by Jiko Bank, a division of Mid- Central National Bank. For U.S. Investments in T-bills: Not FDIC Insured; No Bank Guarantee; May Lose Value. Treasuries risk disclosures, see https://jiko.io/docs/treasuries_risk_disclosure.pdf. See public.com/#disclosures-main.