Episode Transcript
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Welcome to Hope Global Forms, thedialogue where we bring exclusive conversations with extraordinary
leaders directly to you. I'm yourHope Essence Scant and you can find me
on Instagram at the Essence of Underscore. This podcast is powered by Hope Global
Forms, an initiative of Operation HopeDesigns to inspire, educate and empower you.
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Visit us at Hope Globalforms dot organd follow us on social at Hope
Global Form. In today's episode,we have Tdjakes on breaking boundaries and disrupting
narratives. It must be just beautifulto walk through the world and have people
literally touched and change just by shakingyour hand, by looking you in the
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eye, by having you affirmed them. I've seen you do it. I've
seen it happen to you, andyour response is always the same, utter
humility. We first cur to God, I take no credit for myself,
and secondly, I have to youhave to understand, well, hold on.
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First of worry, buddy, Iwasn't. We're in the back in
the video plan and I heard thevoice. Now he's right next to me.
He's my dude. I love him. I heard him by the voice.
Hard is that a great voice withyou. Stop. No, seriously,
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you have to understand that the painresonates with me because my father got
sick when I was ten and diedwhen I was sixteen. So I get
that the hour that surrounds me,aside from my faith, is my ancestry.
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There are so many people sitting inthis chair. It might break my
mother and my father, my grandparents. My great grandfather who was murdered in
Mississippi by white racist and wrapped upin barb wire, and my grandmother,
who was pregnant, came home.They brought him home dead. And my
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great grandmother, who was born aslave that I remember, she said,
went it back, you said,who was murdered? My grandfather, He
was the first TD. I'm actuallyted second. I'm named after him.
And oddly enough, my mother birthedme on the day he was murdered.
Didn't even know it. Really,Yeah, I was born on the day
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he was murdered. My uncle saysthat God gave me more life to supplement
for the loss of his. ButI have a rich sense of heritage and
ancestry all the way back to Nigeria, to the tribe of Ebo. I
have thoroughly researched and understood who Iam and sterly and oh all of those
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people are debt. And when Imeet somebody, when I meet my father
started a business with a bump anda bucket and ended up with fifty two
employees. He was an entrepreneur.So I speak to every janitor, everybelbment,
the people who serve the tables,who are working in the back.
I always remember that that could bemy dad or my mother. Arrogance is
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not an issue when you recognize thecreativity that exists inside of all humanity.
Yeah. Yeah, So I'll leaveit there. I'll give a short answer
like Ambassador Young, dude, youtouched me when you talked about your mom,
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and I see my mom sitting here, and of course we have Ambassador
Young who's here living history. Bothof you have that same humble spirit.
You have a strong backup by yourwife. UH. Coincidence is God's ways
will remaining absolutely by the way.She's a bad system. She's a queen,
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has her own businesses, UH herown brand. UH. It is
quite classy. We have purchased productsfrom uh her brand, which is featured
in department stores in Dallas, etcetera. UH she has her own brand
brand, but she he's this quietstorm behind. You have always said behind
every successful man is an exhausted woman. Uh and and interesting coincidence, TD
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uh. And we're gonna transition todaybetween Bishop TD Jakes and TD. I'll
explain what I'm doing because this isthis is this is mission and markets.
The conversation is mission markets. We'regoing to go from Bishop TD to TD.
Uh. And you understand where we'reheading and how we can be bilingual
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as we go forward. Can Iinterject something right there? I think one
of the things that happens with peoplewith understanding me and understanding other people like
me, is that they define youabout what they see on TV. And
because all they see on TV issuepreaching, they think that's all you do.
That's right, and it's not meantto be derogatory or insulting. But
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we experience people how we experience them. So the many companies that our own,
and the many endeavors that I doin the philanthropic work that I do,
and the real estate ventures that ourown, and the other properties that
I have aspired to do go unnoticedbecause they're not televised. We live in
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a society that has not that nolonger consumes information from television and they don't
always google it from technology. Andconsequently they build a persona around you by
how they perceive you, and ifyou allow them to do that, they
incarcerate you with the title that theydefined you by. No. Absolutely and
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of course the part that feeds everybody'ssoul rightly, so no different than I
mean, I'm a businessman. Peopleknow me through Operation Hope and people and
you are this proper businessman if peopleknow you through this part that has changed
everybody's life, the ministry and themovement, which is completely appropriate. And
that's why I also wanted to acknowledgeyour wife for fueling that part of you,
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giving you strength when you might beweak in your background. In fact,
you might not know, but doctorKing and Andrew Young's wife were met
in the same little town in Alabama, I think it was Marion, and
my wife and TD were born inthe same little town in West Virginia,
and my mother went to school withCorrena Scott at Lincoln High School in Mary
in Alabama. Wow, so there'sa lot of association. Missus King knew
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all of our aunts and all ofmy uncles, they were patents, grew
up in Mary, and Mary andAlabama produced more black intelligentsia with master's degrees
than any other county of its kind. Wow, and it's that big,
like as big as a slice applepie. But the interesting thing about grasping
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the notion of ministry and marketplace forwhen you grass the understanding of Jesus from
a biblical perspective, we have almostno sermons. We have the Sermon on
the Mount, we have the fivethousand that were willing to faint rather than
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to miss this message. And yethis message is never recorded. The Gospels
is a summary of what he did, not just what he said. There's
not a lot of emphasis placed onhis exegesis. The real emphasis is placed
on how he changed lives. Sooration without demonstration just becomes motivation. So
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if I keep encouraging you and tellyou it's going to work out, you
have three days from a breakthrough,and you spend three years. Listen,
let me say there's three days forhim a breakthrough. After a while,
people turn and walk away. Thereason I am at this junction with engaging
business and lifting communities and developing STEMprograms and some of the things working with
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formerly incarcerated inmates and some of thethings we've had thirty thousand formerly incarcerated inmates
to go through our Texas Offenders reEntry initiatives. The reason that our foundation
is focused on job readiness and financialliteracy and STEM programs and STEAM programs is
because I can't just prophesy on thepullpit and not perform offstage. That's right,
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Bishop td Jakes and td Jakes arethe same. One is PhD,
one is PhD, and one isvery serious. The other one is serious
and he's funny. We have greatconversations at midnight as where unpacking and sharing
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our day in our night is oneof the best friends you could ever have.
What you see is actually what youget complete authenticity. What is it?
What's it the banking business? Trust? It's a trust business. What
is credibility from? It comes fromthe Latin word credito. It just means
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all credit is means come as credittoo. Credibility it's a feeling. What
is a capital comes in the Latinword copy toass knowledge in the head.
We think these things are monetary,we think these things are physical. No,
it is how you make somebody feel. And what Bishop TDJS. What
TJS has done is given a feelingto the under survey that I see you
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and that you are seeing, thatyou are somebody. He's also now now
translating that as a bridge to marketsand saying, and if you see what
I see corporate America, business America, and the world, you can find
emerging markets and do well and dogood too. How's that translated? Emmy
Award winning He's produced TV shows andmovies, books, best selling books on
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the New York Times bestseller List.I believe it's a dozen, yes,
best selling books in his spare time, all on Grammys. Recently issued a
I call it a soundtrack, buta collection of music that actually debuted number
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one in its category. And itwas an hot artist that you actually debuted
ahead of what was that well.Sheila E was one of the participants in
my Braxton but the real powerful sowe were honored to have them and a
host of others on the It wasmy final finally loosed. It hit number
one on the Christian Church from numberthree in all genres in four days.
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In four days. But the thing, the real powerful thing is I did
it in a partnership with Rock Nation, owned by jay Z and so I've
just finished the book. It's notpromotional because you can't even it's not even
listened yet. It's called disruptive thinking. Is your forty something book, yes,
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forty third book. Yeah, butit's called disruptive thinking. You need
to work harder. People would say, what does jay Z have in common
with tdjas Well? Number one?It's not a relationship with him. It's
a business construct. So his rockNation produced our project finally loosed, and
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it's a collaborative effort. But mostpeople only align with people who do what
they do. And we are ina state right now in this country that
if we continue without disruption, we'reheaded for destruction. The unlikely alliances of
corporations coming together with faith leaders,the unlikely alliances of hip hop business moguls
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coming together with somebody who is atthe core a preacher is an unlikely alliance.
But every major transformative act that isever happened in this country has been
a result of unlikely answers. Thecivil rights movements forged to hit because of
unlikely alliances. It was not justall black people, it was white people
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in Jews and unlikely alliances. Whatmade the alliance work is that they had
common goals. That's right. Itell people, I will give you some
money if I have it, I'llgive you I'll give you a hug,
I'll give you a connection. I'llhook you up if I can. If
you're credible, and even if you'renot credible, if you just have hustle
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and authenticity. But what then youwill not do? You will not abuse
my time now now because we're older. When we leave here, what have
you done with your time? Howhave you invested your time? What's the
return on investment of your time?Man? You have made incredible use of
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your time only because I was raisedby dying father. When you're raised by
dying father, they leave you lifeappreciation for life that you would not have.
For my father to get sick whenI was ten and died when I
was sixteen, he didn't get togo to football games with me. He
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didn't get to teach me how toride a bicycle, He didn't get to
do all the normal substances. Hetaught me that every breath is precious,
that's it. Don't waste your breath. Making the goal of your life to
change the opinion of people who donot have anything to do with where you
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are going in your destiny. Ooh, but to save your win. And
here I am at a season inmy life after forty after forty three years
of preaching, I thought, thishuge platform that you referred to over thirty
million people engaging us through cyberspace,our ability to reach around the world,
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one hundred and eighty six million homesthat we're into now through Amazon, what
forty million people are watching us everyday on television all across the country and
so forth around the world. Mylargest cities following are coming out of Lagos,
Nigeria, London in the UK,then Dallas, then Atlanta, then
New York, then Melbourne, thenSwitzerland. This huge platform that I don't
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even understand how I got, gaveme a responsibility. What are you going
to do to leverage your relationships likeright here in Atlanta, to acquire property
right beside Tyler Perry Studios and builda community that changes. Say, I
figured out something, John, that'svery important. I was waiting for them
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and they and then suddenly I realizedthat we are the people we've been waiting.
That's right, we are the people. We are the people that we've
been waiting on the ability to pickup the phone and call you and glean
from your wisdom. The ability topick up your phone and call somebody else
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who's an expert at building or contracting, or developing or land acquisition. The
ability to don't think that your resourcesare in your wallet. Your resources are
in your head and in your phone. The next time you hear somebody say,
shake your money maker, shake yourhead. Whoo, shake your head,
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shake your head, shake your head. Because you are only limited by
your ears. Whatever you're thinking inyour head, you can see in your
life. Eagles don't fly in packsright right, You've never seen a flock
of eagles. No one's gonna understandyou. They're not gonna understand your role,
your vision. You're gonna be aheadof your of your of your tribe.
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Even you may even pay people andyour family say don't go doing that,
baby, it's not good for you. And no, no, it's
not good for them. They don'tunderstand is what they don't know that they
don't know that's killing them. Butthey think they know. That doesn't mean
that you don't know. And thankgod you went on your path right and
you had took flight like an eagleand stayed high even though people didn't understand
you, and people pray or hateyou because they're jealous of you. And
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I've seen it myself, and youdeal with that with graciousness and love and
style. You talk about being offensive, listened without being defensive, lead your
adversary of their dignity. So you'vetaken this spiritual awakening of you, this
embodiment of you, and now you'retrying to not just feed the homely,
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home the homeless, You're trying togive them a home. I mean you
are literally you're not just talking tofolks in the criminal justiceism. You're trying
to show them how to cold.You're trying to show them how to become
an entrepreneur. Is you were talkingabout we should work? Wait, we
shut down five prisons in Texas.Yeah, talk about it. We have
We have loss rate of recidivism ofany institution in Texas. They have been
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incarcerated so long it is impossible withoutsome training and some preparation to integrate back
into society, without an investment toaccomplish that. The other thing that you
have to realize is the reason thatwe're going down the track of entrepreneurship.
Does stats say, black women aregoing into business more readily than any other
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people group, but they do nothave sustainability. They have great creativity,
they don't have access to capital,they don't have the sustainability that's necessary to
be competitive. So what we aredoing is taking people and showing them how
to build a scale, how toscale your business up, how to prepare
for the future, how to integrateyour ideas, how to market your ideas.
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The next hurdle we have to makeis access to advertising. Yes we
can advertise on social media. Yeswe should do that. That's a great
thing to do. That's low lineand fruit. We need to be able
to market it because if I getin Walmart and nobody knows I'm there,
then they're going to throw me outin thirty days, that's right, and
it's going to be impossible for meto have sustainability. That's right. So
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we have to do that and thento the corporation center out here. Yes
we need your support. Yes weneed you to come alongside of this.
Yes we need your ability to helpthis dream to materialize more readily. What
we really want from you is informationdedication, not just green power, but
manpower. Success is so mystical tosuffering people whoo that if anybody succeeds,
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you must be bad, you mustbe bad. It is a result of
the trauma, trauma because we arenot used to seeing success in our color.
Then, like crabs in a barrel, we snatch it down because we
think that that's only for the master. So what we need is a pathway
between supply and demand so that wecan introduce these two people to each other.
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Because that, say, the morediverse corporation, Not only is it
the moral to do profitability increasing usabout twenty percent when you integrate the thought
with other types of people. That'sright, that's right. Are you enjoying
this? WHOA? What you needis a software upgrade in our communities that
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looks like this. Integrity, intelligence, caring in capitalism, we can do
well and do good too. Thisis the James Brown version of affirmative action.
Open the door. I'll get itmyself, Ladies and gentlemen. This
is the future of our communities.I can't tell you how excited I am
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when I get a call from aCEO and they say I'm about to do
a deal with TD Jakes, Becauseall that means that we are better together,
that we have another saint on theplaying field of life experiences that will
have a ripple effect beyond his years, because he's not about me, He's
about we join me. Saying thankyou to Bishop TD James, thank you,
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thank you, thank you. Thanksfor listening to Hope Global Forms the
dialogue we hope today's episode has inspiredyou. Keep the conversation going by visiting
Hope Globalforms dot org and follow uson social at Hope Global Forum. You
can find me Essen Scan on Instagramat the Essence of Underscore. Join us
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next time for more insights from leaderswho are shaping a better world.