84. The Impact of Narrative: Viewing PR as a strategic way to lead. Earning instead of controlling your narrative, through authentic and effective communication.

Dive into the world of strategic communication and storytelling with Jeff and this week's guest Cheryl Snapp Conner, a seasoned expert in PR and business communication. Throughout the episode, Jeff and Cheryl share valuable insights on how businesses can effectively tell their stories and navigate the complex landscape of modern communication. Cheryl shares compelling examples of companies that have mastered their messaging, as well as cautionary tales of PR missteps. They emphasize the critical importance of proactive communication strategies and authenticity in brand messaging while exploring the evolving role of social media in corporate communication, offering practical advice on handling crises in the digital age. The episode provides thought-provoking perspectives on measuring communication effectiveness and aligning PR efforts with overall business strategy.