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April 24, 2025 16 mins

Success is rarely one giant leap—it’s a series of small, disciplined steps.

In this episode, Jim Rohn shares how consistency beats intensity.

If you're serious about making progress that sticks, your Playbook is here:

https://topelevation.gumroad.com/l/etkzu


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Do something different the next 90 days than you did the last 90
days, like picking up the books to read.
Do something different, like thenew health.
Disciplines relationship with. Your family, whatever it is, it
doesn't matter how. Small it is.
You'll start doing different things with the same
circumstances, since we cannot change the circumstances, but we

(00:22):
can. Change ourselves, we.
Can change what we do. Then he gave me another secret
to success when he said what youhave at the moment, Mr. Owen,
you've attracted by the person you've become.
What you have? At the moment you've attracted
by the. Person you've become.
Stuck. It's not your goal that's

(00:42):
broken, it's your system. Discipline Feeds Dr. Get the
playbook link below. Few little simple principles
here. Once you understand these, it
starts to explain so much. Now, sometimes it's a little
tough to take blaming yourself instead of the marketplace,
taking responsibility instead ofputting it off on someone else.

(01:04):
Those that transition sometimes is a challenging mission and
this one was a little tough for me.
He said, Mr. Own, you've got pennies in your pocket.
You've got nothing in the bank. The creditors are calling.
You're behind on your promises. And he says here's how that
occurs. You've attracted up until now,
you've attracted the things to you because of the person you've

(01:27):
become. Now I said, well, how can I
change all that? He said.
Very simple if you. Will change.
Everything will change for you. You don't have to change what's
outside. All you've got to change is
what's inside. To have more, you simply have to
become more. And then he said don't wish it.

(01:51):
Was easier, wish you were better.
Don't wish for less. Problems.
Wish for more skills? Start working on yourself,
making these personal changes. And he said it'll all change for
you, Shelf said. Here's the secret, Mr. Own Learn
to work harder on yourself than you do on your job.
Once I got that, it turned my life around.

(02:12):
Learn. To work harder on yourself than
you do. On your job.
He said if you work hard on yourjob, you'll make a living.
If you work hard on yourself, you can make a fortune.

(02:35):
If you would have known me at age 25, you would have said Jim
Rohn's a hard worker. If you'd have known me, you'd
have said that I'm the guy. I don't mind coming a little bit
early, staying a little bit late.
I don't mind that, you'd have said, well, Jim Rohn's a hard
worker. You say, well, how?
Come, he's got pennies in his pocket and nothing in the bank
and behind on his promises. Well, I was a hard worker, but I
was working hard on my job, not on my.

(02:57):
Cell. I'm telling you, if you'll learn
that simple little principle andstart the process.
Today, latest. Tomorrow I'll give you tonight
to think it over and start this whole process of personal
development. Work on yourself, make yourself
more valuable to the marketplace.
I'm telling you, you can so dynamically change your income,

(03:20):
and economics is the least of the values that you can start
earning in terms of equity if you'll start working harder on
yourself than you do. On your job.
Work hard on your. Up the skills.
Work hard on yourself. And develop the graces.
All of the stuff necessary to become more valuable to the
marketplace, I'm telling you, your whole life can explode into

(03:41):
change. Promotions, No problem.
Becoming more valuable to the company, I'm telling you, no
problem. Money.
No problem. Economics, No problem.
Future No. Problem if you.
Just go to work on the right thing, not get things out there
to change. Don't try to change the seed,
don't change the soil, don't change the sunshine, don't
change the rain, don't change the mix.

(04:01):
Of seasons. Let the miracle of everything
that's available. Work for you?
And start working on the inside.Work on your philosophy, work on
your attitude, work on your personality, work on your
language, work on the gift of communication, work on all of
your abilities. And if you'll start making those
personal changes, I'm telling you everything will change for
you. It's Mr. Show, over a five year

(04:24):
period before he died at age 49,who taught me some
extraordinarily simple things. He only went to the 9th grade in
school, never finished high school, never went to college,
never went to university. So he put his ideas and his
experiences in very simple language, which I think for me,
you know, a kid from the farms of Idaho, that simplicity was so
important because if it would have been technical, I'd have

(04:46):
missed it. If it would have been Mystic I,
you know, I would have, you know, backed away.
But it was. Just basic, blunt, ABC familiar
stuff that I hadn't thought of before.
And he did start to remind me. And those ideas changed my life.
Mr. Schoof was the one when I said, you know, this is all they
pay. He said, you've been working six
years, Mr. Owen, how come you'renot doing better?

(05:08):
And I said, this is all the company pays.
He says, well, that's not true. I said, no, this is my paycheck,
this is all the company pays. He said, no, this is all the
company pays you. I thought, that's a new way to
look at it, right? He said, doesn't the company pay

(05:29):
2345 times this amount to other people?
I said, well, yes. He said well then this is not
all the company pays, it's all they.
Pay you? And if you qualified, wouldn't
your income grow 2345 times? I said I suppose so, he said.
We don't have to work on the company we have to work on.
You see, that was the beginning of what he called the phrase
personal development. I told him things cost too much.

(05:51):
He said, no, you can't afford them.
I thought, well, that's a new concept.
I hadn't thought about that. You know, we put some of the
valuable things on the high shelf, so you can't get to them
until you qualify. If you want the things on the
higher shelf, you got to stand on the books you read.
Every book you read, you get to stand a little higher so you can

(06:13):
get the things on the higher shelf.
See, I learned those concepts. It was so incredible.
And here was the most. Important one Success.
Is something you attract by the person you become.
See that phrase? Changed my life.
Success. Is something you attract by the
person you become. Success is not something you

(06:36):
pursue. It's like chasing a butterfly.
You can't quite. Catch it success.
Is something you attract by becoming an attractive person.
See, those were new concepts to me.
I'm just working hard, trying tomake a living.

(06:59):
Here's what he said to me. This changed my life.
I got a chance to teach this in Moscow and across Russia. 3
visits now the 4th. Here's what Chef taught me.
Profits are better than wages. Nobody taught me that in high
school. Nobody taught me that.
I went to one year of college. Nobody taught me profits are
better than. Wages, Wages.
Make you a living. Profits make you a fortune.

(07:22):
And how could you work on both aliving and a fortune?
He said, well, you could start part time working on your
fortune while you're working full time on your living.
I thought, wow, now he said it'sfun to get up in the morning,
not just getting up, go to work to pay the rent, but to get up
to go to work to make a fortune.1st, to make a living for my

(07:46):
family, second, to make a fortune.
And he taught me how to make both a living and a fortune.
Guess what I did? I learned how to make both a
living and a fortune. And I found out anybody could do
it once they get the information.
And at age 25, I started receiving this extraordinary
information. Here's what he said.
Your income is directly related to your philosophy, not to the

(08:09):
economy. I thought no one ever told me
that. I kept hoping the economy would
change. He said no, your philosophy has
to change. I assured him that I had my
fingers crossed. He said that won't help.
Then what could I do to change my income and multiply it by two

(08:31):
by three, by 5, by 10 and then multiply it by 10 again?
What could I do? And he started giving me the
disciplines and the process of learning the skills to change my
life. This was an extraordinary man.
Those were extraordinary times for me.
Life changing in every manner that you can imagine, but very
simple ABC concepts. Here's what I learned.

(08:55):
Not to search for the exotic until you've discovered the
basic. And those basic philosophies
that he shared with me during that time were life changing.
Success is something you attractby the person you become.

(09:17):
Success is not. Something you pursue, chase, run
after success is something you've developed, something you
become, you attract success. So the whole key to unlock all
the treasures, whether it's economic treasures or spiritual
treasures, financial, social, personal, every way you can
possibly think of is by your ownpersonal development.

(09:41):
Then he added one more, which isso important, and it's probably
worth the price of the seminar. Here it is.
What you become is much more valuable than what you get.
What you become is much more valuable than what you get.
The major question to ask on thejob is not what am I getting

(10:02):
here? The major question to ask on the
job is what am I becoming here? Not what am I getting, what am I
becoming? So it's very important what you
become, because what you become attracts.
If you become cynical, you attract cynicism.

(10:22):
What you become attracts. So this whole subject of
personal development was so vitally important to me.
It changed my life. I was a millionaire by age 31,
and that was just the economic part of it.
Took me 6 years from age 25 to age 31.
It was unbelievable. Remember, be a student, not a

(10:44):
follower. And here's what you must always
do, design your own personal life.
I'm very happy for people to take notes in my seminar, but
I'm also just as happy if somebody says, hey, this is not
for me, tear up all these notes and throw them away, that that's
just as valid for me, right? Remember, be no one's disciple
to chart your own course. Make what you do the product of

(11:07):
your own conclusion. What I'm saying here is be your
own person. You don't have to be a model of
someone else. You don't have to do it like
anybody else, right? Do it like yourself.
Buy what you want to buy. Listen to what you want to
listen to. Make changes if you want to make
changes, and don't make changes,right.
It's your life. I'm telling you, and don't let

(11:29):
anybody persuade you any different.
Success is not a stereotype. Success is not a Ferrari.
Success is not an automobile. It's not a house, it's not a
place. It's not money in the bank.
It's not $1,000,000. That's not success.
Success is the continual unfolding of the design of your
own life and pulling it off. That's what success is, the

(11:49):
continual unfolding of the design of your own personal life
and pulling it off in whatever degree you wish.
That is success. Successful in doing whatever you
want to do that makes sense to you, for you, your family, your
responsibilities. Or take on responsibilities, or
refuse responsibilities. That's strictly all up to you.

(12:10):
We've been given the power of choice.
Every life form. Except human beings operates by.
Instinct in the. Genetic code.
Now why not? Human beings, because here it
is. We've been given the dignity of
choice. We're not like a robot.
We're not stuck like a tree using up all the nourishment.

(12:30):
Nothing left. Now you died because you can't
change location. Not true.
Humans can go north-south, east,West.
Humans can change, do anything they want to do.
We've been given the dignity. But here's what's interesting
about all life form except humans.
Every life. Form, except humans, strives to
the Max of its potential. How tall will a tree grow?

(12:51):
As tall as it possibly can. You never heard of a tree
growing half as high as it could?
No, no, that is impossible. A tree grows as high as it can,
drives down every root it can, produces every leaf it can,
extends itself as far as it possibly can.
Every life form extends to the Max, except human beings.
Now, why not human beings? Because we're not robots.

(13:14):
We've been given the dignity of choice and here's a couple of
alternatives on the dignity of choice to be part of.
Or all of you have the potentialto be and you got the choice.
Do a little to make yourself comfortable.
And forget the. Rest or do it all, and there's
nobody here to dictate. You got to do it all.
That's nonsense. You got to be rich because we

(13:35):
live in a rich country. That's nonsense.
You don't have to be rich. You don't have to do it all.
You can do a little, do some, dosome more.
Take advice, but don't take orders.
Take information, take training,take teaching, but don't take
orders from no one. That tells you how you need to
live and what you need to own and what you need to do.
Someone says, well, you need to be successful.

(13:56):
That's a personal choice, Being successful.
What we teach is the possibilities, the
possibilities. Then everybody chooses.
Take a little, take a lot, do some, do nothing.
Abraham Lincoln said since I would be no one's slave, I will
be no one's master. Excellent philosophy.
If a guy says, hey, I'm soon cashing it in, I'm heading for

(14:17):
the mountains, I'm going to livein a little cabin, live off the
land and feed the squirrels. If he goes and does that, guess
what? He's a smashing success.
Why? He's doing what he designed to
do and went and did it and pulled it off.
You can't say no, no, that that's not successful.
That is the epitome of success is giving a design to your life

(14:39):
and go pull it off, making progress in that direction that
satisfies you. If it doesn't satisfy you, make
alternatives and you change. And if you get some better
ideas, sure you may follow someone's suggestion and ideas,
but not orders. Design your own life like you
wanted. That will fit now.
If you take on some responsibilities.
Now you got to consider those. Yes, you can ignore your

(15:01):
responsibilities, but you won't feel good about that.
Guess what the old prophet said?Some things that taste good now
in the mouth turns bitter later in the belly.
So you don't want to sacrifice. We all must suffer one of two
pains. Regardless of your choice of
lifestyle and what you want to do.
We must all suffer one of two pains, the pain of discipline or

(15:21):
the pain of regret. And what we suggest to everybody
is to consider the disciplines, because disciplines weigh oz,
regrets weigh tons. You don't want to substitute a a
discipline for a regret. In our opinion that would be a
poor choice. Now you can do it, but some

(15:42):
things are poor trade-offs. The old prophet said what if you
gained the whole world, but it cost you your soul?
Would that be worth it? And with a bit of intelligence,
we say no, that doesn't seem worth it.
Even if you got the whole world,if you traded your soul, that
experience would be so bitter and so awful and so devastating
it wouldn't be worth it. What if you got some gain by

(16:03):
greed instead of legitimate ambition?
I'm telling you, it might taste good up front, but it's going to
turn bitter in the belly. And a bit of that advice saves
some people from devastation. Say, well, you're right.
I better think twice about that.So we must confront all laws,
spiritual laws, agricultural laws, basic laws, fundamental
laws. We must confront all of those.

(16:24):
But you still now can design your own life a little a lot.
Go ENS, OK?
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