AI prompt engineering in 2025: What works and what doesn’t | Sander Schulhoff (Learn Prompting, HackAPrompt)

Sander Schulhoff is the OG prompt engineer. He created the very first prompt engineering guide on the internet (two months before ChatGPT’s release) and recently wrote the most comprehensive study of prompt engineering ever conducted (co-authored with OpenAI, Microsoft, Google, Princeton, and Stanford), analyzing over 1,500 academic papers and covering more than 200 prompting techniques. He also partners with OpenAI to run what was the first and is the largest AI red teaming competition, HackAPrompt, which helps discover the most state-of-the-art prompt injection techniques (i.e. ways to get LLMS to do things it shouldn’t). Sander teaches AI red teaming on Maven, advises AI companies on security, and has educated millions of people on the most state-of-the-art prompt engineering techniques.

In this episode, you’ll learn:

1. The 5 most effective prompt engineering techniques

2. Why “role prompting” and threatening the AI no longer works—and what to do instead

3. The two types of prompt engineering: conversational and product/system prompts

4. A primer on prompt injection and AI red teaming—including real jailbreak tactics that are still fooling top models

5. Why AI agents and robots will be the next major security threat

6. How to get started in AI red teaming and prompt engineering

7. Practical defense to put in place for your AI products

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Brought to you by:

Eppo—Run reliable, impactful experiments

Stripe—Helping companies of all sizes grow revenue

Vanta—Automate compliance. Simplify security

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Where to find Sander Schulhoff:

• X: https://x.com/sanderschulhoff

• LinkedIn: https://www.linkedin.com/in/sander-schulhoff/

• Website: https://sanderschulhoff.com/

• AI Red Teaming and AI Security Masterclass on Maven: https://bit.ly/44lLSbC

• Free Lightning Lesson “How to Secure Your AI System” on 6/24: https://bit.ly/4ld9vZL

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Introduction to Sander Schulhoff

(04:29) The importance of prompt engineering

(06:30) Real-world applications and examples

(10:54) Basic prompt engineering techniques

(23:46) Advanced prompt engineering techniques

(29:00) The role of context and additional information

(39:24) Ensembling techniques and thought generation

(49:48) Conversational techniques for better results

(50:46) Introduction to prompt injection

(52:27) AI red teaming and competitions

(54:23) The growing importance of AI security

(01:02:45) Techniques to bypass AI safeguards

(01:05:21) Challenges in AI security and future outlook

(01:18:33) Misalignment and AI's potential risks

(01:25:03) Final thoughts and lightning round

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Referenced:

• Reid Hoffman’s tweet about using AI agents: https://x.com/r