How Mercado Libre built Latin America's most valuable company: 18k engineers, 30k deploys a day, and their own fleet of planes | Sebastian Barrios

Sebastian Barrios was the longtime head of product and engineering at Mercado Libre, the largest company in Latin America—valued at over $100 billion and home to more than 100,000 employees. There, he led a team of more than 18,000 engineers across 18 countries and oversaw an astonishing 30,000 code deployments a day. Before Mercado Libre, he founded multiple startups, including a ridesharing company that competed directly with Uber in Latin America. And at just 17, he got a personal phone call from Steve Jobs asking him to take his app off the App Store. Today, Sebastian is the SVP of Engineering at Roblox.

What you’ll learn:

• Why Mercado Libre operates with 95% fewer PMs than typical tech companies (and how it actually works)

• How to maintain product quality with 30,000 daily deployments and distributed ownership

• The weekly email system Sebastian uses to maintain alignment with leadership

• How to build a culture of radical candor and direct feedback in a traditionally hierarchical region

• The counterintuitive approach to product reviews that keeps 18,000 engineers aligned

• How to evaluate hype cycles (crypto, AI) pragmatically while staying innovative

—

Brought to you by:

Merge—A single API to add hundreds of integrations into your app

Vanta—Automate compliance. Simplify security

LinkedIn Ads—Reach professionals and drive results for your business

—

Where to find Sebastian Barrios:

• LinkedIn: https://www.linkedin.com/in/zebas/

—

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

—

In this episode, we cover:

(00:00) Introduction to Sebastian Barrios and Mercado Libre

(05:03) Mercado Libre’s scale and unique ways of operating

(14:48) AI’s impact on operations

(19:19) Empowering teams and reducing fear of failure

(34:20) The importance of radical candor

(38:26) Weekly updates

(41:03) Avoiding hype cycles

(44:24) When Steve Jobs personally called 17-year-old Sebastian

(49:00) Building successful app businesses

(55:33) Unique personal habits

(01:04:00) Raising independent children

(01:07:15) Lightning round and final thoughts

—

Referenced:

• Mercado Libre: https://www.mercadolibre.com/

• Claude: https://claude.ai/

• Salesforce: https://www.salesforce.com/

• Nvidia: https://www.nvidia.com/

• TikTok: https://www.tiktok.com/

• Adobe: https://www.adobe.com/

• Uber: https://www.uber.com/

• OpenAI: https://openai.com/

• Marcos Galperin on LinkedIn: https://www.linkedin.com/in/marcosgalperin/

• Cursor: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}