#269 - How Levels got its start as a company setting out to solve the metabolic health crisis via CGM access | Josh Clemente & Ben Grynol

Levels, aiming to fix the metabolic health crisis with the use of continuous glucose monitoring (CGM) paired with an intuitive and educational app, was founded in 2019 by Josh Clemente, who eventually brought on several co-founders to help steer the startup’s ship. Josh Clemente and Ben Grynol discuss Clemente’s lightbulb moment for the concept, the networking process for gaining investor buy-in and taking the company to the next level, and the hiccups and triumphs along the way.

Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://levels.link/wnl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

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🎙 What Josh Clemente & Ben Grynol discuss:

(01:51) — The Levels origin story

(30:05) — The catalyst for moving on from SpaceX

(41:27) — Clemente realizes that altering nutrition can provide a “superpower”

(46:46) — The mainstream medical system doesn’t treat type 2 diabetes until it’s advanced

(50:30) — Even seemingly healthy foods can spike glucose and lead to an energy crash

(59:40) — The next step in the Levels story was creating the product

(01:25:27) — Clemente uses pressed juice to illustrate a glucose rise

(01:41:30) — How the Levels name was born

(02:03:35) — Levels needed representation in the medical field

(02:43:33) — Levels co-founders get the opportunity to try CGM

⁠⁠⁠⁠⁠⁠⁠Transcript & Show notes⁠⁠⁠⁠⁠⁠⁠