Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
May 13, 2025 • 29 mins
Ep. 326
What if you could replace (or supercharge) your entire marketing team in under 45 minutes?
Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that act as top-tier marketers, and how to leverage these virtual teammates to solve re...
Mark as Played
May 8, 2025 • 17 mins
Ep. 325
What if you could be 10x more productive—just by letting AI organize your workday?
Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and building a custom personal assistant agent that keeps you one step ahead.
Mentions
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Mark as Played
May 6, 2025 • 20 mins
Ep. 324
Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work?
Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark and ChatGPT to nail your brand’s look, and pro tips for turning AI-generated outlin...
Mark as Played
May 1, 2025 • 24 mins
Ep. 323
Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes?
Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launche...
Mark as Played
April 29, 2025 • 27 mins
Ep. 322
What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk?
Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your teams with insights from legendary strategists, and using cutting-edge tools to unlock ...
Mark as Played
April 24, 2025 • 27 mins
Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc
Ep. 321
How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour?
Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content...
Mark as Played
April 22, 2025 • 23 mins
Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr
Ep. 320
Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have?
Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use cases for marketers, how o3 outperforms in research and creative projects, and ways ...
Mark as Played
April 17, 2025 • 30 mins
Ep. 319
How can you go from novice to expert in AI prompt engineering in just 30 minutes?
Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing tactics with deep research and automation.
Mentions
Want Kipp's prompt? Get our AI P...
Mark as Played
April 15, 2025 • 42 mins
Ep. 318
What does it take to leverage LinkedIn to its fullest potential?
Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique algorithm, mastering the art of engagement, and creating content that aligns with LinkedIn's editorial agenda.
Mentions
Want the formula to go viral on Lin...
Mark as Played
April 10, 2025 • 25 mins
Ep. 317
Can you build the world's best landing page with AI in under an hour?
Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently. Learn more about leveraging deep research to create comprehensive style guides, applying Gemini 2.5 Pro for strategic marketing insights, and enhancing designs with both Claude and Lovable for optimal results.
Mentions
Get Kipp's AI...
Mark as Played
April 8, 2025 • 19 mins
Ep. 316
Why spend $25K on marketing strategies when you can get the same value for free?
Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn more on using deep research to write effective prompts, creating comprehensive marketing campaigns, and utilizing AI models to build out detailed marketing assets with ease.
Mentions
Curious how we used AI to skyrocket our conversion...
Mark as Played
April 3, 2025 • 32 mins
Ep. 315
The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users!
Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts, and redefining traditional creative processes with innovative AI solutions.
Mentio...
Mark as Played
April 1, 2025 • 5 mins
Ep. 314
What if you could create your very own personalized call-in podcast with a simple AI hack?
Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setting up a unique two-way conversational podcast to transform your listening experience...
Mark as Played
March 27, 2025 • 16 mins
Ep. 313
Are you maximizing the impact of AI in the simplest ways possible?
Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions for your AI Assistant to enhance productivity.
Mentions
Want more game-changing pr...
Mark as Played
March 25, 2025 • 42 mins
Ep. 312
Is 2025 the year where a decade's worth of progress will unfold?
Kipp and Kieran dive into the rapid advancements in AI, focusing on why Google's DeepMind is poised to lead the charge with Logan Kilpatrick (Google DeepMind). Learn more on how AI's swift evolution is transforming business expectations, the unique advantages Google holds with its breadth of tools, and key AI use cases that marketers, founders, and creators c...
Mark as Played
March 20, 2025 • 16 mins
Ep. 311
What if you could have Steve Jobs and Oprah Winfrey as your personal guides?
Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing AI insights to overcome challenges and inspire new perspectives.
Mentions
ChatGPT https://chatgpt.com/
OpenAI’s De...
Mark as Played
March 18, 2025 • 15 mins
Ep. 310
Can you imagine editing any image using just text prompts?
Kipp dives into Google's groundbreaking AI updates and the future of image editing with Gemini 2.0 Flash. Learn more about the seamless blending of text and image editing, innovative use cases like creating the perfect passport photo, and practical tips on how marketers can save time with this new tool.
Mentions
Gemini 2.0 Flash https://deepmind.google/technologi...
Mark as Played
March 13, 2025 • 32 mins
Ep. 309
Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes?
Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building effective BDR use cases, rewriting product pages, and managing multiple social media...
Mark as Played
March 11, 2025 • 8 mins
Ep. 308
Have you ever had a conversation with AI and felt like you were talking to your best friend?
Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in models like Sesame that sets them apart, and the future implications for industries s...
Mark as Played
March 6, 2025 • 40 mins
Ep. 307
Are we on the brink of a future where founders operate successful agencies with no human employees?
Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing
Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn more about optimizing AI tools for business efficiency, crafting compelling content ...
Mark as Played
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