Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
August 21, 2025 • 12 mins
Ep. 355
Is the era of "who publishes the most content wins" over?
Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will define marketing winners, the four moats shaping both software and content businesses, and how network e...
Mark as Played
August 19, 2025 • 15 mins
Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb
Ep. 354
Are marketing teams about to shrink because of AI?
Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists powered by AI, the two types of marketers who will thrive in the AI era (creative sto...
Mark as Played
August 14, 2025 • 21 mins
Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngm
Ep. 353
Is GPT-5 any good for creative writing, or is it just another overhyped AI release?
Kipp dives into the one trick most marketers miss that instantly turns any AI into a better writing assistant. Learn how to craft a content ICP that actually works, why copy-paste marketers are doomed to mediocrity, and how tailoring your AI prompts with de...
Mark as Played
August 12, 2025 • 35 mins
Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm
Ep. 352
Is AI actually making our content worse—and could human imperfections be the key to better marketing?
Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for CPG brands. Learn more on why AI-generated content is forcing marketers to embrac...
Mark as Played
August 7, 2025 • 15 mins
Want our 10 Advanced Marketing Prompts to use with GPT-5? Get the list here: https://clickhubspot.com/jgp
Ep. 351
GPT-5 is here for everyone (including free users) and it's a meaningful step forward for AI. Kipp breaks down OpenAI's hour-long livestream so you don't have to, covering what GPT-5 means for marketers, the biggest improvements in coding and writing, and why more people will use ChatGPT instead of Google for search. ...
Mark as Played
August 7, 2025 • 35 mins
Want AI that works while you sleep? Get our blueprint for AI Agents in 2025: https://clickhubspot.com/wgv
Ep. 350
Can you communicate four to five times faster with voice AI than typing?
Kipp and Allan Guo, Cofounder & CEO at Willow, dive into the untapped power of voice AI for marketers, founders, and busy professionals, exploring how it can transform your workflow and help you get more done. Learn more on the game-changing use...
Mark as Played
August 5, 2025 • 35 mins
Want Kieran's AI Marketing Playbook for 2025? Get it here: https://clickhubspot.com/wcf
Ep. 349
By 2027, will 95% of all B2B buyer journeys start on an LLM?
Kipp and Kieran dive into the essential AI-powered marketing playbook for building a modern marketing plan from scratch in today’s rapidly changing landscape. Learn more on how to win in AI search and boost your share of voice, why mastering short-form content is the new sup...
Mark as Played
July 31, 2025 • 23 mins
Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr
Ep. 348
What if you could build an entire year-long content strategy in just one AI prompt?
Kipp dives into the brand new HubSpot and Claude AI integration that's set to revolutionize how marketers work. Learn more on building your ideal customer profiles and personalized content calendars, running instant mar...
Mark as Played
July 29, 2025 • 19 mins
Want more AI tools that will automate your work like this? Get a list of 40+ tools here: https://clickhubspot.com/mcb
Ep. 347
Is this AI browser really good enough to be your default?
Kipp dives into a hands-on unboxing of Perplexity’s new Comet browser to find out if the hype lives up to the reality, and whether AI-native browsing can truly supercharge your marketing and business workflow. Learn more about unlocking the potenti...
Mark as Played
July 24, 2025 • 22 mins
Want 22 ChatGPT Agents you can launch in 5 minutes? Get the prompts here: https://clickhubspot.com/akv
Ep. 346
Is ChatGPT agent actually a game changer for marketers, or just more overhyped AI?
Kieran dives into whether ChatGPT agent can truly automate complex marketing and growth tasks, or if specialized AI tools still reign supreme. Learn more on how the new agent stacks up against human marketers, where it shines and struggl...
Mark as Played
July 22, 2025 • 24 mins
Want our 10 Vibe Code Prompts? Get it here: https://clickhubspot.com/aeh
Ep. 345
Is “vibe coding” the most addictive and important new skill for marketers in 2025?
Kieran dives into how any marketer can quickly build lightweight tools and apps using AI and no-code platforms like ChatGPT, Perplexity Labs, and Replit. Learn more on defining your ICP (ideal customer profile) in record time, generating powerful code-powered lead mag...
Mark as Played
July 17, 2025 • 19 mins
Want our 10 Prompts + Web App to Create a Lead Magnet? Get it here: https://clickhubspot.com/vwd
Ep. 344
Did you know you can go from idea to publishing a working lead magnet app in under an hour with AI?
Kipp dives into how AI code generation tools are changing the game for small businesses and marketers by making it easier than ever to build free web applications that attract and convert customers. Learn more about leveraging ...
Mark as Played
July 15, 2025 • 27 mins
Want a list of Creative Prompts to test with Grok? Get it here: https://clickhubspot.com/jvk
Ep. 343
Is Grok 4 really the smartest AI model?
Kipp and Kieran dive into the hype, hands-on tests, and real-world marketing applications of Elon Musk’s latest AI release. Learn more on what makes Grok 4 different from other models, explore creative ways marketers and founders can use Grok’s X data access, and put Grok 4 up against OpenA...
Mark as Played
July 10, 2025 • 39 mins
Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg
Ep. 342
How can you build a robust ideal customer profile with A ?
Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to...
Mark as Played
July 8, 2025 • 10 mins
Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb
Ep. 341
Did you know most AI video tools are still better at creating 6-8 second clips, than full-length ads?
Kipp dives into the latest in AI video, sharing hands-on experiments with new tools and why the viral Cat Olympics video is a perfect showcase of what's possible (and not possible) right now. Learn more on the p...
Mark as Played
July 1, 2025 • 15 mins
Ep. 340
Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago?
Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI are upending the traditional value exchange of content, why paid advertising costs...
Mark as Played
June 26, 2025 • 26 mins
Ep. 339
Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks?
Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom ...
Mark as Played
June 24, 2025 • 14 mins
Ep. 338
Is AI video ready for primetime—or just a viral fad?
Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and marketers in 2025. Learn more on the latest viral AI video sensations (like cats in the Olympics!), the rapid rise in quality and accessibility of tools like VO3 and Hailuo AI, and how AI is revolutionizing short-form content creation and...
Mark as Played
June 19, 2025 • 13 mins
Ep. 337
There’s a free tool that can help your brand show up more in AI-powered search results!
Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and the essential best practices for dominating this next era of search.
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Mark as Played
June 17, 2025 • 47 mins
Ep. 336
Is your organic traffic vanishing into the AI ether?
Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search...
Mark as Played
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