Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
June 26, 2025 • 27 mins
Ep. 339
Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks?
Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom ...
Mark as Played
June 24, 2025 • 15 mins
Ep. 338
Is AI video ready for primetime—or just a viral fad?
Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and marketers in 2025. Learn more on the latest viral AI video sensations (like cats in the Olympics!), the rapid rise in quality and accessibility of tools like VO3 and Hailuo AI, and how AI is revolutionizing short-form content creation and...
Mark as Played
June 19, 2025 • 14 mins
Ep. 337
There’s a free tool that can help your brand show up more in AI-powered search results!
Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and the essential best practices for dominating this next era of search.
Mentions
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Mark as Played
June 17, 2025 • 48 mins
Ep. 336
Is your organic traffic vanishing into the AI ether?
Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search...
Mark as Played
June 12, 2025 • 40 mins
Ep. 335
Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task?
Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatable creative process, using AI as your ultimate creative collaborator, and five actio...
Mark as Played
June 10, 2025 • 28 mins
Ep. 334
For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business.
Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, marketing, and customer operations with actionable insights, why this new era gives...
Mark as Played
June 5, 2025 • 42 mins
Ep 333
In five years will the majority of social video will be AI-generated?
Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism and acting are the key differentiators for engaging video, and practical ways you c...
Mark as Played
June 3, 2025 • 48 mins
Ep 332
Is vibe marketing hype or the future of growth?
Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team structures actually matter for marketers looking to win in a world flooded with autom...
Mark as Played
May 29, 2025 • 27 mins
Ep. 331
“Claude’s superpower is connecting with other applications”.
Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations. Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketing ops lies in harnessing connected AI models.
Mentions
Want our complete gu...
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May 27, 2025 • 22 mins
Ep. 330
What if you could create a world-class presentation with just two AI prompts?
Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in the business, and streamlining the entire process by plugging in brand style guide...
Mark as Played
May 22, 2025 • 13 mins
Ep. 329
What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free?
Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-on AI lessons (not just theory), and unlocking insider methods to integrate AI acro...
Mark as Played
May 20, 2025 • 7 mins
Ep. 328
Could an AI model be the world’s best creative director?
Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns, mastering AI prompt chains for marketing, and the top ways to use o3 as your high-...
Mark as Played
May 15, 2025 • 15 mins
Ep. 327
Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics.
Mentions
Want our PDF-to-Prompt Engineer Prompt? Get it here: https://clickhubspot.com/msl
Lee Boonstra’s Prompt Engineering PDF ht...
Mark as Played
May 13, 2025 • 29 mins
Ep. 326
What if you could replace (or supercharge) your entire marketing team in under 45 minutes?
Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that act as top-tier marketers, and how to leverage these virtual teammates to solve re...
Mark as Played
May 8, 2025 • 17 mins
Ep. 325
What if you could be 10x more productive—just by letting AI organize your workday?
Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and building a custom personal assistant agent that keeps you one step ahead.
Mentions
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Mark as Played
May 6, 2025 • 20 mins
Ep. 324
Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work?
Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark and ChatGPT to nail your brand’s look, and pro tips for turning AI-generated outlin...
Mark as Played
May 1, 2025 • 24 mins
Ep. 323
Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes?
Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launche...
Mark as Played
April 29, 2025 • 27 mins
Ep. 322
What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk?
Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your teams with insights from legendary strategists, and using cutting-edge tools to unlock ...
Mark as Played
April 24, 2025 • 27 mins
Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc
Ep. 321
How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour?
Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content...
Mark as Played
April 22, 2025 • 23 mins
Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr
Ep. 320
Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have?
Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use cases for marketers, how o3 outperforms in research and creative projects, and ways ...
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