Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Episodes

Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand

June 12, 2025 • 22 mins
In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated content and the importance of valuing relationships over wealth. TIME-STAMPED SHOW NOTES (00:00) Navigating Summer Slumps in B2B Marketing (04:21) Managing Multiple Offers Effectively (06:17) Building Brand Through Authenticity (11...
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Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn't Do Online, We're Seeing Marketing Pick Up In Countries That Are Cutting Rates

June 11, 2025 • 22 mins
In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing trends. TIME-STAMPED SHOW NOTES (00:00) AI in Advertising: Meta's Vision (01:28) Challenges for Small Businesses Using AI (04:04) The Future of Marketing: Human-AI Collaboration (08:13) Elon Musk and Online Feuds (12:24) Eco...
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Famed Investor Asserts That AI Is Underhyped, How ChatGPT Connectors Are Changing The Game For Businesses

June 10, 2025 • 21 mins
In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They explore market valuations, the efficiency of OpenAI connectors, and the regulatory issues around data ownership in enterprise software. TIME-STAMPED SHOW NOTES (00:00) AI Adoption and Infrastructure Growth (02:49) The Future of AI in Marketing (05:51) Valuations and ...
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How Losing Someone Can Completely Reshape You In Business, Chaos Is Always Present In Business. You Choose Who Absorbs It

June 9, 2025 • 34 mins
In this episode #2984, Eric Siu and Neil Patel discuss how personal loss shapes leadership, highlighting the value of preparation, resilience, and hiring strong problem-solvers. They also explore how AI drives accountability and why tough times are often the best for making key hires. TIME-STAMPED SHOW NOTES (00:00) Navigating Loss and Business Transformation (02:58) The Importance of Preparation in Business (06:03) Chaos M...
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Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts

June 5, 2025 • 18 mins
In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the engagement value of negative headlines and explore innovations in commerce through tools like Google Lens and YouTube Shorts. The conversation underscores how adapting to feedback and technology can drive growth. TIME-STAMPED SHOW NO...
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How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO

June 4, 2025 • 28 mins
In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conversation also highlights the importance of staying top of mind in business and the ro...
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When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads

June 3, 2025 • 18 mins
In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity and surrounding yourself with the right people. The conversation blends marketing insi...
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What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right

June 2, 2025 • 29 mins
In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration over competition in the agency space. TIME-STAMPED SHOW NOTES (00:00) The AI Dil...
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Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy

May 29, 2025 • 24 mins
In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the trade-offs between fame and anonymity in today’s digital world. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evolution of Digital Marketing (05:58) Changing Dynamics in the Workplace (08:46) T...
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How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?

May 28, 2025 • 18 mins
In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expectations, and the balance between fame and anonymity in the digital age. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evolution of Digital Marketing (05:58) Changing Dynamics in the Workplace ...
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SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes

May 27, 2025 • 24 mins
In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success. TIME-STAMPED SHOW NOTES (00:00) The Challenge of SEO Attribution (03:12) The Evolution of Marketing and Business (05:59) Navigating the New Di...
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Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)

May 26, 2025 • 36 mins
In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights on managing video content, the shifting impact of SEO and AI, and adapting to changes in website traffic and attribution. TIME-STAMPED SHOW NOTES (00:00) The YouTube Agency Experience (06:14) Lessons Learned from YouTube Managem...
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Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube

May 22, 2025 • 24 mins
In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and creative strategies. TIME-STAMPED SHOW NOTES (00:00) The Value of Standing One-on-Ones (02:53) Marketing Strategies and Consumer Behavior (05:53) Economic Insights and Business Performance (08:55) Political Influences on B...
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The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It's Not Replacing Jobs)

May 21, 2025 • 26 mins
In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting to constant change. TIME-STAMPED SHOW NOTES (00:00) Tech Giants and Innovation Trends (02:51) AI's Impact on Employment and Corporate Strategy (05:53) AI in Marketing and Performance Management (08:51) Management Styles and ...
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The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?

May 20, 2025 • 30 mins
In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands. TIME-STAMPED SHOW NOTES (00:00) Resilience in Business Challenges (02:51) Navigating Financial Strains and Investments (06:14) Ethics and Long-Term Thinking in Business (08:56) The Importance ...
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AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts

May 19, 2025 • 21 mins
In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Marketing Organizations (03:05) AI in Email Marketing and Lead Generation (05:54) Human Element vs. AI in Content Creation ...
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Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again

May 15, 2025 • 28 mins
In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges. TIME-STAMPED SHOW NOTES (00:00) The Power of Transparency in Marketing (05:12) Building a Generational B...
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How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad Backfires

May 14, 2025 • 27 mins
In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by increasing speed and efficiency, and examine the challenges of freemium models and surprising campaign outcomes. TIME-STAMPED SHOW NOTES (00:00) Cultivating a Data-Driven Culture (07:02) The Importance of Data Relevance (11:54...
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The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE Over Content Creation

May 13, 2025 • 22 mins
In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Search Engines (02:59) Natural Conversations and Content ...
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Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs F**cked?

May 12, 2025 • 23 mins
In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of platform dominance. The episode also highlights Google’s challenges and the need for marketers to innovate and adapt. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Business Models (02:54) Shifts in Search Behavior and Platfor...
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