Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
August 11, 2025 • 18 mins
In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes.
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(00:00) Erewhon's Marketing Genius
(02:59) OnlyFans Revenue Insights
(05:56) The Role of ...
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August 7, 2025 • 24 mins
In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business.
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(00:00) ChatGPT and Data Privacy Concerns
(01:02) The Impact of AI on YouTube Revenue
(02:52) Content Creation Stra...
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August 6, 2025 • 18 mins
In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits.
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(00:00) The Power of Peer Groups
(02:07) Intentional Networking for Growth
(04:07...
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August 5, 2025 • 23 mins
In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success.
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(00:00) Insights from the CMO Awards in Colombia
(06:21) Understanding G...
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August 4, 2025 • 28 mins
In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency.
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(00:00) The Volatility of Wealth
(02:58) Risk and Reward in Business
(05:54) The Role of Debt in Business Growt...
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July 31, 2025 • 16 mins
In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing.
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(00:00) The Power of Partner Marketing
(04:34) Teaching vs. Doing in Leadership
(07:39) High-Stakes Podcast Sponsorships
(10:05...
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July 30, 2025 • 23 mins
In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent.
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(00:00) Podcasting for Content at Scale
(01:15) Long-form Se...
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July 29, 2025 • 19 mins
In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking factors, and how brand mentions, content depth, and consistency shape visibility in the AI era.
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(00:00) Elon vs. Zuck: Compute vs. Talent
(01:30) Tesla’s Competitive Edge
(03:25) Why Elon Picks the Hard Way
...
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July 28, 2025 • 28 mins
In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explore whether AI could disrupt platforms like WordPress.
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(00:00) Personalizing LinkedIn Ads with AI
(03:06) ROI Results from Hyper-Personalized Ads
(04:17) De-anonymizing Website Visitors & Outreach Tools
(...
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In this episode #3011, Eric Siu and Neil Patel discuss the future of websites in an AI-driven world and how clipping strategies can drive viral content. They explore the power of women in consumer spending, Google’s resurgence in advertising, and why generalists remain valuable in the age of AI. The conversation highlights that while AI shifts business, traditional strategies still matter.
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(00:00) Th...
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July 23, 2025 • 12 mins
In this episode #3010, Eric Siu and Neil Patel discuss the rise of cursor coaching to boost coding efficiency and the use of AI to streamline business processes. They explore innovative email marketing strategies and emphasize the importance of content quality for audience engagement. The conversation also touches on how the YouTube algorithm drives video views over time.
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(00:00) The Rise of Cursor C...
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In this episode #3009, Eric Siu and Neil Patel discuss the future of hardware companies shifting toward advertising and Apple's current innovation challenges. They explore how monetizing user data could shape the industry while examining the financial trade-offs between renting and owning property. The conversation also highlights why personal experiences and memories matter beyond financial decisions.
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...
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In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing speed with detail. They also cover cutting costs strategically and leveraging partnerships for growth.
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(00...
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July 17, 2025 • 17 mins
In this episode #3007, Eric Siu and Neil Patel discuss how AI is reshaping jobs and transforming marketing strategies. They explore the power of brand and distribution as moats, the rise of LLMO, and the use of controversial marketing and synthetic customer development to drive growth.
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(00:00) The Impact of AI on Employment
(02:26) The Changing Landscape of Marketing
(04:36) The Moat in Business: Bra...
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July 16, 2025 • 28 mins
In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and highlight why pushing for results in business matters.
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(00:00) The Pain of Excellence
(10:13) Raising Resilient Children
(20:21) The Importance of Pushing for Results
To suggest a topic, go to https://www...
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July 15, 2025 • 20 mins
In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy digital world.
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(00:00) Understanding Google's Rankin...
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July 14, 2025 • 23 mins
In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid regulations and bureaucracy while emphasizing the role of relationships, referrals, and trust in driving B2B success. The episode wraps with lessons on learning from failures and staying consistent in a changing landscape.
TIME-STAMPE...
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In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover the challenges of monetizing AI content and the potential of hiring AI automation interns to boost workflow efficiency.
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(00:00) MrBeast's ViewStats and AI Thumbnail Controversy
(02:43) Cloudflare's Pay-to-P...
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In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compare user behavior in AI mode versus classic search, highlight ChatGPT's dominance, and share insights on investment strategies in tech companies.
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(00:00) The Collapse of Jaguar: A Marketing Misstep
(02:45)...
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July 8, 2025 • 24 mins
In this episode #3001, Eric Siu and Neil Patel discuss the challenges and benefits of remote work, the push for in-person collaboration to boost accountability, and how direct communication impacts team productivity. They also touch on optimizing processes for efficiency and share innovative marketing strategies used by brands like Michelin and Red Bull.
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(00:00) The Importance of Talent Management
(03...
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