What happens when your top-performing SEO strategy becomes obsolete in just 90 days?
In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is asking:
How do we actually show up in an AI-powered search world?
With explosive growth in LLM-powered search results, YouTube and podcast citations rising by over 300%, and AI agents reshaping how buyers make decisions, this episode delivers a practical, 5-step playbook to future-proof your content strategy. Whether you're leading a marketing team or building brand awareness as a founder, this is the episode you can’t afford to miss. Hit play to get the full strategy, and make sure your brand isn’t erased from the future of search.
Key Moments:
00:00 Why AI Agents Are Rewriting the Rules of Marketing
01:05 Why This Episode Is a Fire Drill for Marketers
01:47 SEO Is Broken: What LLM Search Means for Content Strategy
03:12 The Data Doesn’t Lie: 102% Growth in AI Overviews, 310% in YouTube Citations
06:10 How to Create Content That Actually Shows Up in AI Results
09:37 5 Urgent Steps Marketers Must Take to Win in the Age of AI
22:48 What Happens If You Don’t Act Now? + How to Stay Ahead
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