Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly!
Key Moments:
00:00 Harmony Anderson on Moving Upmarket and Scaling
01:35 Welcome to Marketing Trends
02:05 Harmony Anderson’s Career Journey
08:33 Fast-Paced Marketing Strategies
13:20 Navigating the Dark Funnel
15:59 Balancing Brand and Attribution
16:47 The Role of Influencers in Modern Marketing
19:27 Positioning in the AI Market
24:41 Moving Up Market: Challenges and Strategies
35:06 Vision Setting and Company Evolution
36:11 Superhuman's Ambitious Roadmap
37:02 Unified Productivity and AI Integration
44:18 Scaling Operations for Rapid Growth
48:09 Innovative Tools and Harmony's Tech Stack
51:13 AI in Content Creation and Marketing
56:02 The Resurgence of Webinars
01:02:14 Superhuman for Startups Program
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