Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs?
Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.
In this episode, Sophia sits down with business strategist AnnMarie Rose to tackle one of the biggest challenges service-based entrepreneurs face: how to transition from trading time for money to building truly scalable offers that give you the freedom and flexibility you started your business for.
We cover:
➡️ Why you need to get paid for your expertise multiple times before creating a scalable offer (and the costly mistake of launching courses too early)
➡️ The truth about paid workshops vs. free webinars: why charging $27-$97 upfront gets you better show-up rates AND higher conversions
➡️ How to combat the "trust recession" by letting people experience your expertise live (because you can't fake authenticity)
➡️ The five types of scalable offers that actually work: group programs, memberships, online courses, group VIP days, and masterminds
➡️ Why weekly calls might be killing your scalability (and what to do instead)
➡️ How to avoid "curriculum creep" – the expert's curse of wanting to teach everything you know
➡️ The surprising role your personality type plays in choosing between live launches vs. evergreen funnels
➡️ Smart ways to use AI as a business tool without losing your authentic voice (plus the 120-page brand document that changes everything)
Whether you're still working one-to-one and dreaming of scale, or you've launched a course that's not converting, this episode gives you the roadmap to build offers that actually sell while giving you back your time and sanity.
Resources mentioned in the episode:
➡️ AnnMarie's "Ace Your Scalable Offer" workshop (special discount for Marketing Unfiltered listeners - link in show notes)
Connect with AnnMarie Rose:
Instagram: @askannmarierose
Website: annmarierose.com/everything
Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.
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