🌳 Stick Nation: Paying Attention, One Stick at a Time

Celebrate Earth Day, the niche way.

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EPISODE NOTES:

In this episode, Leslie heads into the wilds of Instagram to explore one of the internet’s most unexpectedly wholesome communities: Stick Nation (or should we call them Stick Nicheon?!?!). What started with a single stick and a simple review became a global phenomenon, now with over 3 million followers united by their love of nature’s simplest artifact. Leslie talks with the founders of @officialstickreviews, Logan and Boone, about how their playful videos turned into viral content and why sticks—yes, literal sticks—hold such power in our stories, imaginations, and daily lives. Along the way, Leslie finds a stick of her own, puts it through the rigorous Stick Review process, and even recruits her three-year-old daughter for a neighborhood stick hunt. Plus, New York Times columnist Margaret Renkl joins to reflect on why this niche matters more than we might think.

LINKS MENTIONED:

• Official Stick Reviews Instagram
• Stick Nation’s Stick Together Earth Day Challenge
• New York Times article about Logan and Boone
• Harvard article about meditation

ABOUT NICHE TO MEET YOU:

Niche to Meet You is an investigative storytelling podcast about the little-known niche interests. Our work has been featured on Nashville Public Radio and has been seen in the likes of The Guardian and the 1440 newsletter. Our stories introduce listeners to folks involved with things like Warhammer 40,000, Rubik’s cube enthusiasts and competitors, armored combat champions, professional Santas and Mrs. Clauses, and more. It's like if Mr. Rogers Neighborhood and Revisionist History teamed up for a Netflix special. 

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