On The Ledger

Brice Partouche is the founder, creative director and CEO of Satisfy Running, a clothing brand that makes thoughtfully designed and functional clothing for active people such as runners and rock climbers.

Brice's approach to brand building stems from his roots in skateboarding and punk rock, but is applicable to anyone building a brand in the age of the internet. Anyone building a brand will identify with or be inspired by his a...

Anna Bulbrook is a violinist (projects from Airborne Toxic Event, to Edward Sharpe & the Magnetic Zeros, to Beyoncé’s Lemonade) the founder of Gxrlschool, and the co-founder of Metalabel. She joined us from her tree-house in LA. We talk about Kanye West epiphanies. We talk about foraying discipline and practice into the rest of her projects and making impossible things possible. We talk about the parallels between start ups and...

In this conversation with Mel, one of the leading experts in tokenomoics, we covered a lot of ground. When we say tokenomics, what do we mean? Where does that begin and where does that end? We discuss building web3 brands from the ground up and building web3 strategy for established brands. We discuss the importance of understanding culture, sub cultures, and how people interact when thinking about brands and problem solving. We di...

On the second episode of our series in collaboration with FWB, Ian and Zoe talk to Sarah Drinkwater. She just launched an early stage VC fund in the UK called Common Magic where she invests in companies with community at their core. In this conversation they talk about the philosophy behind a community driven investment thesis, the ebb and flow of communities in the DAO space, and the culture that drives it all. They also get into ...

In this first episode in a series of conversations with Ledger and Friends With Benefits, we talk to the Mayor of FWB Alex Zhang about building DAOs and community business in general. We talk about the desires of communities to diverge over time and the desires of companies to make money and how to balance those two things from a perspective of community incentives and ownership. We talk about how to keep community cool, when nothi...

A couple of weeks ago, Trust Wallet and Ledger shared some public news on an exploit that we spotted and fixed months ago. It’s a vulnerability the Ledger Donjon luckily found only 3 days after the release of a Trust Wallet software solution. The security experts at Ledger's Donjon reported the vulnerability to the Trust Wallet team so that it got fixed, and so that users’ funds remained safe. It ’s also a vulnerability that demons...

Former football player and now renowned businessman and investor in Web3, Cordell Broadus aka Champ Medici has been leading his father, Snoop Dogg’s NFT venture and is now our newest Ledger Pro Team member. We took advantage of his presence at the latest Paris Blockchain Week to get him to stop by our offices for a half-an-hour chat with our very own VP Communications Ariel Wengroff.

Sharing his perspective on why he became interest...

Welcome to SZN 2 of the LEDGER Pro

Team!

Join Ledger's CXO Ian Rogers and Gmoney, a renowned cultural thought leader and part of Ledger's esteemed Pro Team, as they discuss the future of value and digital assets. money brings deep expertise in companies and brands at the intersection of digital assets and fashion, with 15+ years of experience in the traditional finance sector as an investor.

He is widely recognised for his iconic oran...

If you think about it, the internet has decentralized how culture is formed, anyone with a phone could create art or tell a story and reach millions of people around the world with a click of a button. Web3 enhances that even further, with blockchain technology not only can artists share their creations they can now own and monetize them as well as build and tokenize communities around their art. A true shift in paradigm. 

And ...

Tim Draper is a man who needs no introduction in crypto. But still: he is a venture capitalist, who investing in a lot of the early Internet companies tech startups, running Draper associates, once host the Meet the Drapers show

He is also a man who foresaw the success of a lot of upcoming start-ups and thought Bitcoin was “bigger than anything he saw before.” A man who thinks that more banks will fail, that you should not wait for ...

The staking industry is expected to be worth $40B by 2025. With such potential, there’s no shortage of staking solutions currently available on the market.

But one critical question arises - how can you stake securely?

The answer is simple: retaining full ownership of your keys. That’s why Ledger partnered with KILN to offer its users the ability to stake ETH directly in Ledger Live from within the security of their Ledger devices, a...

How was ArtBlocks founded? Who are the first generative artists who started out there? What did the Auto Glyphs project change for them?

During NFT Paris, in a room full of some of the best generative artists in the world, we recorded this one hour conversation between Ledger VP of Comms Ariel Wengroff and prominent figures in the ArtBlocks community (with Erick Calderon a.k.a. Snowfro, Sofia Garcia from ArtXCode, Glenn a.k.a. Block...

2022 was a big moment for Ethereum, the long awaited MERGE event ended up finally taking place on September 15th, shifting Ethereum from Proof-of-Work to Proof-of-Stake consensus and significantly reducing its energy consumption along the way, a massive step towards Ethereum 2.0.  

But there’s still somewhat of a long road of Ethereum updates ahead, including the Surge, the Verge, the Purge and the Splurge, sounds like a 90s ra...

How can attention drive value? How to connect the attention economy to the web3 economy?

In a world of abundance, our time and focus is probably one of the last items you cannot… scale. Of course, we can publish work, be easy to find, and generate thousands of impressions in seconds. But when do people actually care? When do you care?

NFTs have driven a LOT of attention. Whether you might think it’s for good or bad reasons- they just...