July 8, 2025 • 20 mins
🔥 Episode Summary
“If the algorithm is your master, then burnout will be your reward.”
In this raw and timely episode, Jim Burgoon exposes the hidden cost of hustle culture for Christian creators—and offers a better way. You’ll discover why doing less, with more intentionality, leads to deeper impact, greater clarity, and Spirit-led momentum in your business.
Whether you're overwhelmed by content pressure, burned out by trying to "stay consistent," or wondering if rest is even allowed—this episode gives you permission to stop striving and start building from a place of peace, purpose, and partnership with the Holy Spirit.
Whether you’re burned out, overwhelmed, or caught in hustle mode, this episode is your invitation to shift from obligation to overflow.
💬 What You'll Learn
- Why social media burnout is so common for Christian creators
- How hustle culture masks itself as “progress” but drains purpose
- What the Bible says about rest and work
- Why doing less, with the Holy Spirit, can lead to deeper impact
- How to shift from chasing metrics to creating Spirit-led conversations
🧠 Key Takeaways
- More content doesn't equal more impact—often it dilutes your voice
- You weren't created to serve the algorithm—you were created to partner with God
- Rest is not laziness—it's obedience
- One post with anointing can do more than 100 clever ones
- Chase conversations, not clicks
📖 Scripture References
- Genesis 2:2
- Matthew 11:28
- John 14:15
- 1 Peter 2:9
🛠️ Apply This
- Ask the Holy Spirit what to create before scrolling for inspiration
- Focus on 1 high-quality piece of content and repurpose it
- Build daily and weekly rhythms of rest into your workflow
- Let your content start conversations, not just impressions
- Trust God to promote what’s aligned with His purpose for you
🎯 Take the Next Step
- Subscribe on Apple Podcasts | Spotify | iHeartRadio
- Leave a review on Apple Podcasts
- Share this episode with a friend
- Subscribe, like, and comment on YouTube
- Join our newsletter → www.leadwithjim.com
🎙️ Got a question? Leave a voice message at leadwithjim.com/ask
#FaithDrivenCreator #HolyHustle #ChristianEntrepreneur #ContentWithPurpose #RestIsObedience
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
If the algorithm is yourmaster, then burnout will be your
reward.
Welcome to Online Business forChristian Creatives, the show that
helps you build a businessthat honors God, fuels your creativity,
and actually pays the bills.
I'm your host, Jim Burgoon,leadership coach, Faith first, entrepreneur,
(00:21):
and a guy who's made justabout every mistake so you don't
have to let's get into it.
Hey, guys, welcome back to the show.
I'm your host, Jim.
And today's episode, we'regoing to cut through the noise of
hustle culture.
We're going to stand in theface of the need to produce more
and more.
We're going to see whathappens when we stop chasing the
(00:44):
algorithm and start chasingthe Holy Spirit.
So today's episode is going tobe part wake up call that says, hey,
we need to step back from whatthe stuff that we're trying to do
and actually partner with God.
And then the rest of thisepisode is part of permission slip
to give you the permission todo less for greater impact.
With that being said, let's goahead and get into it.
(01:06):
So let's call social mediawhat it is.
It is a machine.
It is a machine that needsmore of your attention.
It needs more posts, it needsmore engagement.
It needs more of you.
And if you keep feeding it,it's never satisfied.
It's never stop being hungry.
It always wants more and more.
(01:26):
And here's the kicker.
The social media algorithmworks in such a that if you don't
produce what it's asking youto produce, it punishes you with
less numbers.
It punishes you with less engagement.
And we don't want to be in aplace where we're constantly in this
fight or flight or this.
This push and pull of rewardand punishment.
Because our master is not the algorithm.
(01:49):
We were not created to servethe algorithm.
You were created to serveJesus Christ.
You were not created to beliving in fear and in scarcity, in
exhaustion.
You were created to build whatGod has asked you to build.
With honor, with integrity,with love, with compassion.
And doing it because youabsolutely enjoy doing it.
(02:10):
And God's not running apopularity contest.
So I think with social mediaand trying to be the influencer and
trying to do all these thingsthat you see others doing, it becomes
a popularity contest.
And then you find yourselflooking at more vanity metrics and
you find yourself, did I getthe likes?
Did it get the shares?
Did I get the subs?
And God is not interested in apopularity contest.
No, he's interested in you andI creating impact that builds the
(02:34):
kingdom of God across this world.
And social media, if done inthe right way, partnered with the
Holy Spirit, can amplify yourmessage, amplify your reach to build
the kingdom of God as Godbuilds your business.
So now we have to get to aplace where, when we ask when is
more too much?
I mean, it sounds like a good thing.
(02:55):
If I do more, more people willbe reached.
More people that are reachedare more people that are impacted.
When I do more, I' reachingthe fullness of what God puts in
my heart.
Because I can get it faster.
I can get it, I can workharder, and I can hustle, hustle,
hustle.
But here's the problem.
Creation, or the process ofcreation, doing more feels like progress,
but in the end, it has nothingto do with progress.
(03:18):
I get.
I go back to the metaphor ofthe rocking chair.
If I.
If you know rocking chairs,you ever been Cracker Barrel, they
still have them.
Or you had a grandparent thathad a rocking chair.
But I remember being inrocking chairs, and you would rock
and you would rock fast andfast, and no matter how fast you
want on the rocking chair, it.
It never moved forward.
And there is the challenge.
When we create so muchcontent, what happens is, is we're
(03:41):
having the feelings of forwardmomentum without the progress.
And what we're finding is thatit's creating burnout, it's causing
our voice to be diluted, thequality has gone down, and we're
silently and slowly getting toa place where it steals our joy.
And I, I don't know about you,but I don't want to create from a
place that steals my joyanymore, because I did it for years.
(04:05):
I was creating just to create.
I was trying to help everyone.
I was trying to do things thatsays, oh, look at this, or, oh, look
at this.
How does this make you feel?
And I was trying to do it as apastor, as a content creator, as
a digital podcaster and, anddigital marketer and all these things.
But guess what?
I found the more I created,the more burnt outs I felt because
I wasn't partnering with theHoly Spirit.
I was just hustling.
(04:26):
And behind the scenes was moreof a husk of a person trying to just
keep up with the Joneses, asthey say in.
In.
In the creation process, asopposed to just creating more impactful
content a little lessfrequently, but at a sustainable
pace that creates consistency,trust, and value, that allows people
(04:46):
to be impacted and the kingdombe built simultaneously while I maintain
health.
And I lost that plot.
But you don't have to.
I mean, does that sound like you?
I mean, have you ever askedis, am I doing too much?
Is this enough, you know?
Or are you still trying to getthe vanity metrics?
Are you still trying to createto the place where you don't have
(05:07):
any joy in anymore?
Because the truth about less,and let's get into this part, is
that.
And here's the.
Here's the wild part about it.
Less is where the power is.
And now this sounds almostanti equated.
This is like, what do you mean?
If I create more and moreeyeballs, and that means more people
can potentially be impacted.
Not true.
(05:27):
It's like less is where thepower is.
Because when you create less,we do it with more intentionality.
Let me say the word again.
Intentionality.
Why do I say that word?
Because so many people createwithout intention that you just get
bland content that reallydon't do anything.
You're not creating with theHoly Spirit.
You're not raising the quality.
(05:48):
You're not deepening your message.
You're not fostering conversation.
What we're doing is we're justcreating to be out there and get
the likes, but we're nothaving conversions.
We're not building our business.
We're not doing the thingsthat are important.
That's why we have to do itwith intentionality.
If you say in consistency, youwant to post once a day on Facebook
(06:09):
or do a podcast a week, I doone podcast every week.
That's my consistency for this podcast.
Then stay to the course and beconsistent and do everything you
can to make the 1 post onFacebook or the 1 podcast each week
to be the highest quality thatyou can do in your ability at your
current level.
And then learn how to do more.
(06:31):
Not more as in more content,but learn how to do what you do better.
Let me say it that way becauseI don't want you to get back into
the contradiction of, oh, youjust told me not to create more.
Now you're telling me create more.
No, I'm.
What I'm telling you is to getbetter at your craft so that when
you do your one post a day onFacebook or your one podcast a week,
it's the best you can do.
And now you're creating aquality because you're increasing
(06:53):
your skill, because all ofthis is a skill set.
And as you increase yourskill, you will increase your impact.
You will increase how peoplereceive it.
Because now you're.
You're creating from a placeof depth, a place of partnership
with the Holy Spirit and Aplace of intentionality.
Because now you're looking forconversations that matter, not just
(07:14):
eyeballs that make you feel good.
Because we have to understandthat the world builds consumers,
the world builds consumption.
I mean, think about how youlook at social media.
Do you ever go in there and goin there as a creator and say, oh,
I wonder how they built this post.
I wonder why they use thisword placement.
Or do you go, oh, that wascool, and just skip by?
Because it's a consumptionmindset, we need to look at it through
(07:37):
creators.
Go to your favorite creator,go to your favorite podcast and say,
what are they doing?
How are they breaking it down?
What are they using?
Are they using images?
Are they using video?
Are they using voice only?
What are they doing to createthe thing that they're creating that
has caused so much interest,that has caused so much impact?
And why are they doing.
Then here's.
(07:57):
Here's the kicker.
Here's the kicker and why it'sso powerful.
How can I take the principles,not exactly what they're doing, because
you can't do what they'redoing, but how can I take the principles
of what they're doing andapply it to my context, in my personality,
to do better with what God hasgiven me?
And I'm telling you, if youfollow that, you are going to impact
(08:18):
people in such incredible anddeep ways.
Because now it's intentional.
You're learning instead of consuming.
You're creating instead ofjust living in the hustle culture,
you're moving and partneringwith the Holy Spirit to touch someone's
life, as opposed to justcreating to make your own ego happy.
So let's do less with greaterintentionality because the power
(08:41):
is in less, which, becausehere's where it comes down to.
And if we get back to theconversation, we're chasing clicks.
Like, when you're justcreating more and more, you're just
chasing clicks, because wethink clicks equals money.
But if you have poor messagingand you have poor conversion, it
just goes hands in hand.
So we got to shift that mindset.
I've already kind of mentioned this.
(09:01):
Let's chase the conversation,not the clicks.
Let's chase the interaction,not the vanity metrics.
Now, do we need to learn the metrics?
Yes.
Because why?
Because metrics will.
Will give us indications ofwhat people are liking and not liking,
what they're engaging in andwhat they're not engaging is.
So your metrics, youralgorithmic metrics should be one
(09:23):
thing that says, hey, here'sthe one.
What they're responding to Letme make content more like this and
less like this.
So those metrics will,analytics is another word for it
will inform how we create.
But they shouldn't be ourmaster that drives our creation.
We should be chasing theinteractions because each person
(09:44):
that interacts is a human thatGod loves.
And you're here with a messageto get out there and share with them.
So let's interact.
And yes, part of that sharingis that you have a product you want
to sell.
And part of that is allowingthem to see the product that solves
their problem in order to buyfrom you.
That is okay.
All of that is okay.
And that's what we want.
(10:05):
But we have to be less aboutthe desperation of needing people
to see us needing theattention and more about, I'm here
to serve.
And let me chase thisconversation because we want spirit
led conversations.
That is a turning point insomeone's life.
Think about this, like, juststop for a second and think, man,
what if I just made a post andit was something that radically shifted
(10:26):
someone's life?
How would you feel about that?
As opposed to, hey, this postgot 45 clicks of people.
I have no idea who clicked it.
It.
I would rather have this be aspirit led conversation.
That's a turning point asopposed to anything else.
But what if this, what if thisturning point led to healing, led
to breakthrough, led to sparksomebody to chase legacy?
(10:46):
All because you were less inthe amount of content and more intentional
in the, in what you're doing.
So the content has greaterpower, greater reach and greater
impact.
We got to stop askingquestions, who will this work?
And start asking the question,will this transform?
Stop asking the question, willthis get a lot of clicks and start
(11:09):
asking, will this createconversations that convert?
Do you see the difference inthe mindset?
And this is why we have toreally chase the Holy Spirit and
not chase the hustle and notbecome slave to the algorithm.
Hustle culture tells us thatrest is laziness.
But I'm going to tell you,biblically, rest is obedience.
God tells us to rest.
(11:30):
We're to produce or work froma place of rest.
And rest is, you know, we candefine this as trusting that God
is taking care of all thedetails and that as he does his part,
he's calling me in to do my part.
But I'm going to rest or trustthat God has got the whole thing
settled out and he's going tolead me, guide me and direct me every
(11:51):
step of the way.
And we live in this place, sowe're not going.
What about this and what about this?
And what if this doesn't work?
And how if this doesn't work?
And what if this and in thecycle of fear and the what ifs?
Then I ask, well, what if itdoes work?
What if God has shown up insuch a way that it really takes off
and your business is beingbuilt more, more faster than you
(12:12):
thought?
But if you're living in thefearful, what if you'll never see
God working because you'realways like, well, what if I do this?
What if I don't do this?
What if.
What if people like me?
What if people don't like me?
And we've got to stop buildingfrom this place of fear in this place
of fomo, in this place of allthese things, and start building
from a place of rest, knowingthat your business is going to take
off when God wants it to takeoff, knowing that it's obedience
(12:35):
to be restful.
It's not obedience to be hustling.
We work from a place of rest.
We don't work to hustle and grind.
It's the.
It's a difference in mindsetthrough the Christianity, through
the Christian mindset, thebiblical mindset and the world mindset,
they're two different things.
And I mean, Genesis even showsus God worked for six days.
He rested on the seventh, notbecause he needed to rest, but because
(12:59):
he wanted something holy.
Rest is a rhythm.
Rest is resistance.
Rest is worship.
Rest is a rhythm.
I'm going in the place of rest.
I'm creating from the place of rest.
There's a rhythm to it, a heartbeat.
You're following the heartbeatof God.
Rest is resistance.
For two points, you'reresisting the world.
(13:19):
Now, remember, Peter tells usthat we're called to be counterculture.
We're called to look differentthan the world.
So we're going to getresistance because the world is going
to tell us that we're lazy.
The world is going to tell usthat we don't know what we're doing.
And then we're even going tohave our own resistance because of
the lies we told ourselves.
That if I'm not doing thisever shifting magic number of enough,
(13:40):
then I'm not good enough.
I'm not talented enough.
I'm not going to make the sales.
That's.
There's a lot of resistance.
So live in the resistance andunderstand that God's got you and
he's going to take care of you.
But there is going to be resistance.
And then rest is a place of worship.
Because when I worship oractually When I'm in a place of obedience
and that, remember we saidrest is obedience, then I'm following
(14:01):
into the to the word of Godand Jesus says, if you love me, you'll
obey me.
So if I rest, guess what?
I'm obeying him.
So therefore I'm demonstratingmy love.
And what is worship other thandemonstrating our love for our Creator?
Let that sink in for a secondbecause I'm going to tell you, and
this is a bottom line thing isthe anointing of God will get you
(14:22):
further than your creativityever will.
One post with the anointing isgoing to dynamically shift everything.
Instead of a hundred postswith your cleverness, just let that,
let that hit you.
So we start creating out ofoverflow, not out of obligation.
Which brings us to starting toland this plane of this episode.
(14:43):
And we're going to say, how dowe create less but with more impact,
right?
Because I always want to makesure that every episode we have some
practical tips.
So, so here's here.
So we're going to step on sometoes here.
And the first thing we'regoing to say is check with God first.
Not Instagram, whatever yourflavor of social media.
Like don't scroll forinspiration, go to the Holy Spirit
(15:04):
for inspiration and then youcan scroll to look for, for things
that match the inspirationthat you're given.
I think we do it backwards.
We go to inspiration throughsocial media and then we say, hey,
Holy Spirit, what do you thinkabout this?
Why don't you say Holy Spirit,what is the inspiration?
What would you have me create today?
And then go to Instagram, ticktock, Facebook, podcast, whatever.
And then see what's out therethat matches the inspiration that
(15:26):
God has already given you.
Here's, here's the thing.
Inspiration from God firstcreates anointing in it.
Inspiration from Instagramfirst creates hustle.
You choose.
The second thing is we'regoing to focus on one piece of good
content, not five.
Now I am a big person.
Excellence over volume.
So there should be some placewhere you're doing long form content.
(15:47):
I do a 20 minute episode formy podcast and then once created,
I'm going to places like Opus Clip.
And what I'm doing is I'mgoing to let that be cut up and then
I'm going to use it on allthroughout my social medias.
I'm not recreating anything,I'm just using things I already did
and I'm repurposing.
So remember, we're creatingone great piece of content and just
(16:08):
repurposing into other places.
So that's, that's number two.
Number three is what we reallywant to get down into is build space
for rest into your routine now.
Create sabbatical moments.
Now you can put a whole daywith this, you know, sabbatical days,
but you could do moments.
Maybe you go through the day,says through my greatest time.
And this is me personally, mygreatest time of is somewhere between
(16:31):
like 10, 11am and 2pm and thenafter 2, I just crash because of
my illness.
But.
And before that, it's hard forme to get going.
So those are my creation times.
So what I do is I try tocreate as hard as I can in those
times.
And then after that, I'm goingto take a period of rest.
We get dinner together.
I watch a show with my wifebecause I want Sabbath routines every
day.
(16:51):
So take care of your healthfirst, not your socials, let's say
it that way.
So here's the thing.
Let your content, here's thenext thing.
Let your content be theconversation starter, right?
You're serving your peoplethrough conversation because conversation
creates dialogue and dialoguedrives us deeper.
This is where the ironsharpens iron.
(17:12):
And it's sometimes it's hardtruth that opens up deep conversations.
But you have to be able toshare your voice and your message
and allow feedback fromothers, even if they disagree with
it, so that you can have greatdialogue and great conversation.
And the other thing is trustthat God is your promoter, not the
algorithm.
It's going to hit exactlywhere it's supposed to hit, who it's
(17:33):
supposed to hit, how it'ssupposed to hit, when it's supposed
to hit.
The algorithm can do thealgorithm things, but guess who is
in charge of all of it?
That's right.
Holy Spirit.
It'll get where it needs toget to, when it needs to get to.
So trust him, trust God andyou will get exactly where you need.
And let's get into the finalencouragement and then of the episode.
So here's what it is.
(17:53):
I want to say this with all love.
I want to say this with all encouragement.
Let go of the idol of more.
Let go of trying to be enough.
Let go with trying to do enough.
You can't even define enough.
Like try to define it for me.
Really, you can't.
It's subjective.
So we want to make our contentstrategies devoid of fear, devoid
(18:14):
of anxiety, devoid of keeping up.
That's not a strategy, that'sa stronghold.
And if you're in thatstronghold, then you have an idol.
And we want to start tearingthat down brick by brick is what
Corinthians tells us so thatwe can build something with God and
not for applause.
Build something with God andnot applause.
Build something that has Godin it.
(18:35):
Something that, where you canbreathe, pause, recalibrate, create.
Because our Father is aheavenly creator and we're in his
image, so we are creators.
But you can't create it froman empty cup.
You've got to fill your cup up.
Take your time of worship withGod, take your time of creation with
God, and do it.
Do it from a place of sheerjoy and passion, not devoid and flat.
(19:00):
Because I want heaven in itand I don't want the world in it.
And that's just really comesdown to and if this hits you in the
gut today in the best way,possibly, I don't want to just gut
punch you and say, hey, boom.
And just leave you there.
No.
If this hits you in the gut inthe best possible way, I want you
to invite you to share thisepisode with somebody who needs it.
This is a message that mostChristians are struggling with, but
(19:23):
I want to be able to bringfreedom, breakthrough.
Share this message.
If you really want to help theshow, leave a review and just let
us know how the show is.
You can also send me an email.
Jim leadwithjim.com if youhave any questions or you would like
to ask questions for futureshows, you can go to leadwithjim.com
I do have a section called Ask.
(19:44):
You can leave them, leave me avoicemail and we can talk about things
and have conversations.
And if you leave a voicemail,you may be shouted out on a future
episode.
I want you to know that I willplay the voice clip and we will answer
the question on a future episode.
Thank you for making it outwith with me here so far.
You know, it's an honor tohave these conversations.
(20:04):
It's an honor to create thesethings in, in conjunction with the
Holy Spirit for you.
With all of this being said,with all of this episode, I hope
it landed correctly with youand I'm praying for you and I'm praying
that God takes you, removesthat idol so that you can create
greater for greater impact toa greater audience.
And with that all being said,we'll see you on the next episode.
If the algorithm is yourmaster, then burnout will be your
reward.
Welcome to Online Business forChristian Creatives, the show that
helps you build a businessthat honors God, fuels your creativity,
and actually pays the bills.
I'm your host, Jim Burgoon,leadership coach, Faith first, entrepreneur,
(00:21):
and a guy who's made justabout every mistake so you don't
have to let's get into it.
Hey, guys, welcome back to the show.
I'm your host, Jim.
And today's episode, we'regoing to cut through the noise of
hustle culture.
We're going to stand in theface of the need to produce more
and more.
We're going to see whathappens when we stop chasing the
(00:44):
algorithm and start chasingthe Holy Spirit.
So today's episode is going tobe part wake up call that says, hey,
we need to step back from whatthe stuff that we're trying to do
and actually partner with God.
And then the rest of thisepisode is part of permission slip
to give you the permission todo less for greater impact.
With that being said, let's goahead and get into it.
(01:06):
So let's call social mediawhat it is.
It is a machine.
It is a machine that needsmore of your attention.
It needs more posts, it needsmore engagement.
It needs more of you.
And if you keep feeding it,it's never satisfied.
It's never stop being hungry.
It always wants more and more.
(01:26):
And here's the kicker.
The social media algorithmworks in such a that if you don't
produce what it's asking youto produce, it punishes you with
less numbers.
It punishes you with less engagement.
And we don't want to be in aplace where we're constantly in this
fight or flight or this.
This push and pull of rewardand punishment.
Because our master is not the algorithm.
(01:49):
We were not created to servethe algorithm.
You were created to serveJesus Christ.
You were not created to beliving in fear and in scarcity, in
exhaustion.
You were created to build whatGod has asked you to build.
With honor, with integrity,with love, with compassion.
And doing it because youabsolutely enjoy doing it.
(02:10):
And God's not running apopularity contest.
So I think with social mediaand trying to be the influencer and
trying to do all these thingsthat you see others doing, it becomes
a popularity contest.
And then you find yourselflooking at more vanity metrics and
you find yourself, did I getthe likes?
Did it get the shares?
Did I get the subs?
And God is not interested in apopularity contest.
No, he's interested in you andI creating impact that builds the
(02:34):
kingdom of God across this world.
And social media, if done inthe right way, partnered with the
Holy Spirit, can amplify yourmessage, amplify your reach to build
the kingdom of God as Godbuilds your business.
So now we have to get to aplace where, when we ask when is
more too much?
I mean, it sounds like a good thing.
(02:55):
If I do more, more people willbe reached.
More people that are reachedare more people that are impacted.
When I do more, I' reachingthe fullness of what God puts in
my heart.
Because I can get it faster.
I can get it, I can workharder, and I can hustle, hustle,
hustle.
But here's the problem.
Creation, or the process ofcreation, doing more feels like progress,
but in the end, it has nothingto do with progress.
(03:18):
I get.
I go back to the metaphor ofthe rocking chair.
If I.
If you know rocking chairs,you ever been Cracker Barrel, they
still have them.
Or you had a grandparent thathad a rocking chair.
But I remember being inrocking chairs, and you would rock
and you would rock fast andfast, and no matter how fast you
want on the rocking chair, it.
It never moved forward.
And there is the challenge.
When we create so muchcontent, what happens is, is we're
(03:41):
having the feelings of forwardmomentum without the progress.
And what we're finding is thatit's creating burnout, it's causing
our voice to be diluted, thequality has gone down, and we're
silently and slowly getting toa place where it steals our joy.
And I, I don't know about you,but I don't want to create from a
place that steals my joyanymore, because I did it for years.
(04:05):
I was creating just to create.
I was trying to help everyone.
I was trying to do things thatsays, oh, look at this, or, oh, look
at this.
How does this make you feel?
And I was trying to do it as apastor, as a content creator, as
a digital podcaster and, anddigital marketer and all these things.
But guess what?
I found the more I created,the more burnt outs I felt because
I wasn't partnering with theHoly Spirit.
I was just hustling.
(04:26):
And behind the scenes was moreof a husk of a person trying to just
keep up with the Joneses, asthey say in.
In.
In the creation process, asopposed to just creating more impactful
content a little lessfrequently, but at a sustainable
pace that creates consistency,trust, and value, that allows people
(04:46):
to be impacted and the kingdombe built simultaneously while I maintain
health.
And I lost that plot.
But you don't have to.
I mean, does that sound like you?
I mean, have you ever askedis, am I doing too much?
Is this enough, you know?
Or are you still trying to getthe vanity metrics?
Are you still trying to createto the place where you don't have
(05:07):
any joy in anymore?
Because the truth about less,and let's get into this part, is
that.
And here's the.
Here's the wild part about it.
Less is where the power is.
And now this sounds almostanti equated.
This is like, what do you mean?
If I create more and moreeyeballs, and that means more people
can potentially be impacted.
Not true.
(05:27):
It's like less is where thepower is.
Because when you create less,we do it with more intentionality.
Let me say the word again.
Intentionality.
Why do I say that word?
Because so many people createwithout intention that you just get
bland content that reallydon't do anything.
You're not creating with theHoly Spirit.
You're not raising the quality.
(05:48):
You're not deepening your message.
You're not fostering conversation.
What we're doing is we're justcreating to be out there and get
the likes, but we're nothaving conversions.
We're not building our business.
We're not doing the thingsthat are important.
That's why we have to do itwith intentionality.
If you say in consistency, youwant to post once a day on Facebook
(06:09):
or do a podcast a week, I doone podcast every week.
That's my consistency for this podcast.
Then stay to the course and beconsistent and do everything you
can to make the 1 post onFacebook or the 1 podcast each week
to be the highest quality thatyou can do in your ability at your
current level.
And then learn how to do more.
(06:31):
Not more as in more content,but learn how to do what you do better.
Let me say it that way becauseI don't want you to get back into
the contradiction of, oh, youjust told me not to create more.
Now you're telling me create more.
No, I'm.
What I'm telling you is to getbetter at your craft so that when
you do your one post a day onFacebook or your one podcast a week,
it's the best you can do.
And now you're creating aquality because you're increasing
(06:53):
your skill, because all ofthis is a skill set.
And as you increase yourskill, you will increase your impact.
You will increase how peoplereceive it.
Because now you're.
You're creating from a placeof depth, a place of partnership
with the Holy Spirit and Aplace of intentionality.
Because now you're looking forconversations that matter, not just
(07:14):
eyeballs that make you feel good.
Because we have to understandthat the world builds consumers,
the world builds consumption.
I mean, think about how youlook at social media.
Do you ever go in there and goin there as a creator and say, oh,
I wonder how they built this post.
I wonder why they use thisword placement.
Or do you go, oh, that wascool, and just skip by?
Because it's a consumptionmindset, we need to look at it through
(07:37):
creators.
Go to your favorite creator,go to your favorite podcast and say,
what are they doing?
How are they breaking it down?
What are they using?
Are they using images?
Are they using video?
Are they using voice only?
What are they doing to createthe thing that they're creating that
has caused so much interest,that has caused so much impact?
And why are they doing.
Then here's.
(07:57):
Here's the kicker.
Here's the kicker and why it'sso powerful.
How can I take the principles,not exactly what they're doing, because
you can't do what they'redoing, but how can I take the principles
of what they're doing andapply it to my context, in my personality,
to do better with what God hasgiven me?
And I'm telling you, if youfollow that, you are going to impact
(08:18):
people in such incredible anddeep ways.
Because now it's intentional.
You're learning instead of consuming.
You're creating instead ofjust living in the hustle culture,
you're moving and partneringwith the Holy Spirit to touch someone's
life, as opposed to justcreating to make your own ego happy.
So let's do less with greaterintentionality because the power
(08:41):
is in less, which, becausehere's where it comes down to.
And if we get back to theconversation, we're chasing clicks.
Like, when you're justcreating more and more, you're just
chasing clicks, because wethink clicks equals money.
But if you have poor messagingand you have poor conversion, it
just goes hands in hand.
So we got to shift that mindset.
I've already kind of mentioned this.
(09:01):
Let's chase the conversation,not the clicks.
Let's chase the interaction,not the vanity metrics.
Now, do we need to learn the metrics?
Yes.
Because why?
Because metrics will.
Will give us indications ofwhat people are liking and not liking,
what they're engaging in andwhat they're not engaging is.
So your metrics, youralgorithmic metrics should be one
(09:23):
thing that says, hey, here'sthe one.
What they're responding to Letme make content more like this and
less like this.
So those metrics will,analytics is another word for it
will inform how we create.
But they shouldn't be ourmaster that drives our creation.
We should be chasing theinteractions because each person
(09:44):
that interacts is a human thatGod loves.
And you're here with a messageto get out there and share with them.
So let's interact.
And yes, part of that sharingis that you have a product you want
to sell.
And part of that is allowingthem to see the product that solves
their problem in order to buyfrom you.
That is okay.
All of that is okay.
And that's what we want.
(10:05):
But we have to be less aboutthe desperation of needing people
to see us needing theattention and more about, I'm here
to serve.
And let me chase thisconversation because we want spirit
led conversations.
That is a turning point insomeone's life.
Think about this, like, juststop for a second and think, man,
what if I just made a post andit was something that radically shifted
(10:26):
someone's life?
How would you feel about that?
As opposed to, hey, this postgot 45 clicks of people.
I have no idea who clicked it.
It.
I would rather have this be aspirit led conversation.
That's a turning point asopposed to anything else.
But what if this, what if thisturning point led to healing, led
to breakthrough, led to sparksomebody to chase legacy?
(10:46):
All because you were less inthe amount of content and more intentional
in the, in what you're doing.
So the content has greaterpower, greater reach and greater
impact.
We got to stop askingquestions, who will this work?
And start asking the question,will this transform?
Stop asking the question, willthis get a lot of clicks and start
(11:09):
asking, will this createconversations that convert?
Do you see the difference inthe mindset?
And this is why we have toreally chase the Holy Spirit and
not chase the hustle and notbecome slave to the algorithm.
Hustle culture tells us thatrest is laziness.
But I'm going to tell you,biblically, rest is obedience.
God tells us to rest.
(11:30):
We're to produce or work froma place of rest.
And rest is, you know, we candefine this as trusting that God
is taking care of all thedetails and that as he does his part,
he's calling me in to do my part.
But I'm going to rest or trustthat God has got the whole thing
settled out and he's going tolead me, guide me and direct me every
(11:51):
step of the way.
And we live in this place, sowe're not going.
What about this and what about this?
And what if this doesn't work?
And how if this doesn't work?
And what if this and in thecycle of fear and the what ifs?
Then I ask, well, what if itdoes work?
What if God has shown up insuch a way that it really takes off
and your business is beingbuilt more, more faster than you
(12:12):
thought?
But if you're living in thefearful, what if you'll never see
God working because you'realways like, well, what if I do this?
What if I don't do this?
What if.
What if people like me?
What if people don't like me?
And we've got to stop buildingfrom this place of fear in this place
of fomo, in this place of allthese things, and start building
from a place of rest, knowingthat your business is going to take
off when God wants it to takeoff, knowing that it's obedience
(12:35):
to be restful.
It's not obedience to be hustling.
We work from a place of rest.
We don't work to hustle and grind.
It's the.
It's a difference in mindsetthrough the Christianity, through
the Christian mindset, thebiblical mindset and the world mindset,
they're two different things.
And I mean, Genesis even showsus God worked for six days.
He rested on the seventh, notbecause he needed to rest, but because
(12:59):
he wanted something holy.
Rest is a rhythm.
Rest is resistance.
Rest is worship.
Rest is a rhythm.
I'm going in the place of rest.
I'm creating from the place of rest.
There's a rhythm to it, a heartbeat.
You're following the heartbeatof God.
Rest is resistance.
For two points, you'reresisting the world.
(13:19):
Now, remember, Peter tells usthat we're called to be counterculture.
We're called to look differentthan the world.
So we're going to getresistance because the world is going
to tell us that we're lazy.
The world is going to tell usthat we don't know what we're doing.
And then we're even going tohave our own resistance because of
the lies we told ourselves.
That if I'm not doing thisever shifting magic number of enough,
(13:40):
then I'm not good enough.
I'm not talented enough.
I'm not going to make the sales.
That's.
There's a lot of resistance.
So live in the resistance andunderstand that God's got you and
he's going to take care of you.
But there is going to be resistance.
And then rest is a place of worship.
Because when I worship oractually When I'm in a place of obedience
and that, remember we saidrest is obedience, then I'm following
(14:01):
into the to the word of Godand Jesus says, if you love me, you'll
obey me.
So if I rest, guess what?
I'm obeying him.
So therefore I'm demonstratingmy love.
And what is worship other thandemonstrating our love for our Creator?
Let that sink in for a secondbecause I'm going to tell you, and
this is a bottom line thing isthe anointing of God will get you
(14:22):
further than your creativityever will.
One post with the anointing isgoing to dynamically shift everything.
Instead of a hundred postswith your cleverness, just let that,
let that hit you.
So we start creating out ofoverflow, not out of obligation.
Which brings us to starting toland this plane of this episode.
(14:43):
And we're going to say, how dowe create less but with more impact,
right?
Because I always want to makesure that every episode we have some
practical tips.
So, so here's here.
So we're going to step on sometoes here.
And the first thing we'regoing to say is check with God first.
Not Instagram, whatever yourflavor of social media.
Like don't scroll forinspiration, go to the Holy Spirit
(15:04):
for inspiration and then youcan scroll to look for, for things
that match the inspirationthat you're given.
I think we do it backwards.
We go to inspiration throughsocial media and then we say, hey,
Holy Spirit, what do you thinkabout this?
Why don't you say Holy Spirit,what is the inspiration?
What would you have me create today?
And then go to Instagram, ticktock, Facebook, podcast, whatever.
And then see what's out therethat matches the inspiration that
(15:26):
God has already given you.
Here's, here's the thing.
Inspiration from God firstcreates anointing in it.
Inspiration from Instagramfirst creates hustle.
You choose.
The second thing is we'regoing to focus on one piece of good
content, not five.
Now I am a big person.
Excellence over volume.
So there should be some placewhere you're doing long form content.
(15:47):
I do a 20 minute episode formy podcast and then once created,
I'm going to places like Opus Clip.
And what I'm doing is I'mgoing to let that be cut up and then
I'm going to use it on allthroughout my social medias.
I'm not recreating anything,I'm just using things I already did
and I'm repurposing.
So remember, we're creatingone great piece of content and just
(16:08):
repurposing into other places.
So that's, that's number two.
Number three is what we reallywant to get down into is build space
for rest into your routine now.
Create sabbatical moments.
Now you can put a whole daywith this, you know, sabbatical days,
but you could do moments.
Maybe you go through the day,says through my greatest time.
And this is me personally, mygreatest time of is somewhere between
(16:31):
like 10, 11am and 2pm and thenafter 2, I just crash because of
my illness.
But.
And before that, it's hard forme to get going.
So those are my creation times.
So what I do is I try tocreate as hard as I can in those
times.
And then after that, I'm goingto take a period of rest.
We get dinner together.
I watch a show with my wifebecause I want Sabbath routines every
day.
(16:51):
So take care of your healthfirst, not your socials, let's say
it that way.
So here's the thing.
Let your content, here's thenext thing.
Let your content be theconversation starter, right?
You're serving your peoplethrough conversation because conversation
creates dialogue and dialoguedrives us deeper.
This is where the ironsharpens iron.
(17:12):
And it's sometimes it's hardtruth that opens up deep conversations.
But you have to be able toshare your voice and your message
and allow feedback fromothers, even if they disagree with
it, so that you can have greatdialogue and great conversation.
And the other thing is trustthat God is your promoter, not the
algorithm.
It's going to hit exactlywhere it's supposed to hit, who it's
(17:33):
supposed to hit, how it'ssupposed to hit, when it's supposed
to hit.
The algorithm can do thealgorithm things, but guess who is
in charge of all of it?
That's right.
Holy Spirit.
It'll get where it needs toget to, when it needs to get to.
So trust him, trust God andyou will get exactly where you need.
And let's get into the finalencouragement and then of the episode.
So here's what it is.
(17:53):
I want to say this with all love.
I want to say this with all encouragement.
Let go of the idol of more.
Let go of trying to be enough.
Let go with trying to do enough.
You can't even define enough.
Like try to define it for me.
Really, you can't.
It's subjective.
So we want to make our contentstrategies devoid of fear, devoid
(18:14):
of anxiety, devoid of keeping up.
That's not a strategy, that'sa stronghold.
And if you're in thatstronghold, then you have an idol.
And we want to start tearingthat down brick by brick is what
Corinthians tells us so thatwe can build something with God and
not for applause.
Build something with God andnot applause.
Build something that has Godin it.
(18:35):
Something that, where you canbreathe, pause, recalibrate, create.
Because our Father is aheavenly creator and we're in his
image, so we are creators.
But you can't create it froman empty cup.
You've got to fill your cup up.
Take your time of worship withGod, take your time of creation with
God, and do it.
Do it from a place of sheerjoy and passion, not devoid and flat.
(19:00):
Because I want heaven in itand I don't want the world in it.
And that's just really comesdown to and if this hits you in the
gut today in the best way,possibly, I don't want to just gut
punch you and say, hey, boom.
And just leave you there.
No.
If this hits you in the gut inthe best possible way, I want you
to invite you to share thisepisode with somebody who needs it.
This is a message that mostChristians are struggling with, but
(19:23):
I want to be able to bringfreedom, breakthrough.
Share this message.
If you really want to help theshow, leave a review and just let
us know how the show is.
You can also send me an email.
Jim leadwithjim.com if youhave any questions or you would like
to ask questions for futureshows, you can go to leadwithjim.com
I do have a section called Ask.
(19:44):
You can leave them, leave me avoicemail and we can talk about things
and have conversations.
And if you leave a voicemail,you may be shouted out on a future
episode.
I want you to know that I willplay the voice clip and we will answer
the question on a future episode.
Thank you for making it outwith with me here so far.
You know, it's an honor tohave these conversations.
(20:04):
It's an honor to create thesethings in, in conjunction with the
Holy Spirit for you.
With all of this being said,with all of this episode, I hope
it landed correctly with youand I'm praying for you and I'm praying
that God takes you, removesthat idol so that you can create
greater for greater impact toa greater audience.
And with that all being said,we'll see you on the next episode.
Host
Jim Burgoon
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