Podcast Marketing: Getting your guests to promote your episode

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Bill from Happy Valley Hustle asks, "How do you get your guests to consistently promote their podcast episodes?"

TL;DR
Having guests on your podcast is one of our favorite marketing strategies. They have a great time sharing their expertise and, if everything goes well, they're eager to share it with their network of friends and followers. Unfortunately, guests are known to drop the ball in this area, so here are 3 tips to help your podcast guests share their episodes more consistently.

1. Communicate early and often

At first, you're going back and forth to schedule the interview, grab headshots for promotional graphics, and get links to their website. Don't drop the ball once the interview is over! Keep them in the loop about when their episode is coming out and reaffirm how much you appreciated them as a guest.

2. Do all the heavy lifting

If you want your guest to promote their episode on your podcast, you need to make things really easy for them. That means creating social media graphics they can share with their followers, writing a blurb for their email newsletter, and providing a direct link where people can listen to the episode. The more work you do for them, the more likely they are to share their episode.

3. Sponsor an Episode of Their Podcast

With this advanced strategy, offer to sponsor an episode of their podcast if they have one. You pay them to promote their guest appearance to their existing audience, talking all about your podcast, and a significant number will check out your podcast episode.

Costs vary depending on the size of their podcast audience, so best practice is to ask them how much it would be to sponsor an episode or two of their podcast and then go from there.

Special thanks to the Creating a Brand podcast for sharing their social media graphic and Visual Soundbite with us for the video version of the show!

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