Jonathan from Halfwits & Failed Crits asks, "My question is about podcast networks. When should you start one, join one, or should you avoid them?"
TL;DR
Many of today's most popular podcasts are a part of podcast networks. These networks pool together groups of shows for better access to sponsors, faster growth, and better exposure. They can be an excellent option for independent podcasters, but there are a couple of things to be aware of before signing on the dotted line.
Pro #1: Easier access to sponsors. The truth is, unless you're getting upwards of 50,000 downloads per episode, you're not going to get much interest from sponsors. But when you bundle your show together along with a dozen others, now you can negotiate based on your collective downloads across the entire network.
Pro #2: You may grow faster. One of the fastest ways to grow your podcast audience is by being a guest on other podcasts. Being a part of a podcast network means you'll be able to consistently land guest spots on multiple podcasts, exposing their listeners to your podcast and vice versa.
Con #1: You will lose some creative control. When you join a podcast network, they will likely have the last word on what you can and can't discuss. If you cover explicit content or care about which sponsors you promote to your listeners, make sure you'll be a good fit for what the network is already doing.
Con #2: You may lose ownership of your podcast. In addition to switching to your network's preferred podcast hosting platform, you may have to sign away the rights to your podcast to join the network. That means if you decide to leave the network at some point in the future, you can't take your podcast with you. Make sure to read the fine print.
How to create your own podcast network:
- Find a group of podcasts that appeal to similar audiences
- Create an "informal" podcast network where you promote each other
- Negotiate with sponsors using the collective sum of your podcast audiences
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