Krystal from The Proffitt Podcast asks, "What's the most important information to look at when you're deciding on keywords for podcast SEO?"
TL;DR
Search Engine Optimization (also known as SEO) is the practice of tailoring your online content in a way that's easy for search engines like Google to index and display in their search results. When done well, this means that more people find you without having to spend a dime on advertising.
Podcast directories also use this kind of information when populating results in their apps. If you open up Apple Podcasts and type "Business Podcast" into the search bar, Apple combs through its entire catalog of podcasts and presents the top results based on what you searched.
What is a keyword? It's the word or phrase that your target audience is searching in the search bar. Once you know what those words and phrases are, you can create episodes around them and separate yourself from other podcasts in your category.
In short, podcast SEO is the key to reaching new listeners in your sleep without having to spend money on advertising.
4x Steps To Optimize Your Podcast For SEO:
- Target relevant keywords and search terms
- Research the competition
- Make a complete answer
- Use accurate, keyword-friendly episode titles
More Tips From Travis:
- Use Upwork.com to outsource SEO research for your podcast by hiring an expert to come up with your list of relevant keywords to target for future episodes
Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.
Review Podcasting Q&A in Podchaser to let us know what you think of the show.
Have a topic or question we should address on a future episode? Text us or email the Buzzsprout Podcaster Success Team at support@buzzsprout.com
Keep podcasting!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.