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September 15, 2025 12 mins

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Turning your podcast ideas into reality starts with defining your "why" – whether it's a passion project or business venture. This episode breaks down the essential first steps for new podcasters to confidently plan and launch their shows!

Check out this Podcasting Q&A Episode for steps on submitting your podcast to the directories, Podcast Directory Submission 101

If you have questions about preparing for your podcast, email us at support@buzzsprout.com.

Have a topic or question we should address on a future episode? Text us or email the Buzzsprout Podcaster Success Team at support@buzzsprout.com

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Cara Pacetti (00:00):
Welcome to Podcasting Q&A brought to you by
the people at Buzzsprout.
I'm your host, cara Passetti,and I'm bringing you the best
tips and strategies to keep youpodcasting with confidence.
Starting a podcast can be superintimidating and, quite
honestly, it's a little hard toknow even where to start.
We see questions frompodcasters who blatantly ask

(00:23):
where do I start?
This question is pretty broad,so let's break it down.
I have another episode where wecover the steps to take once
you've created and uploaded yourcontent, and I'll link that in
the show notes.
But one of the first hurdlesyou'll have to clear as a
podcaster comes during theplanning stage, when your idea
is just floating around in yourhead and you need to take that

(00:43):
and make it into a full-blownpodcast.
Those are the steps we're goingto walk through today, and here
with me today is PriscillaBrooke.
She's the head of the PodcasterSuccess Team here at Buzzsprout
and actually successfullylaunched her very own podcast
last year.
Yeah, I did.
How crazy is that?

Priscilla Brooke (00:58):
th at it was last year.

Cara Pacetti (01:00):
Yes.
And I remember the planningstage when it was just an idea.

(01:23):
And now here we are, a yearlater and it is successful.
And gosh, this is more intensethan I thought it was, even
though I've been helpingpodcasters do this for years and
years.
Doing it yourself is adifferent, it's just a different
vibe.
And so I would say to anyonelistening who's in that planning
stage just know that it's goingto feel uncomfortable as you
get everything in place, butonce you get going it becomes

(01:46):
much easier.
But it does kind of feel likeyou, like you said, kind of some
hurdles you have to jump over.
Absolutely, and I think one ofthe very first places to start
is determining your why.
Why are you even doing thispodcast?
There's a great quote thatcomes from Brian from Sounds
Profitable, and he says ifpodcasting is a passion, focus

(02:06):
on that.
If it's a business, invest init like one.
And so, during this planningphase, you just really want to
determine who are you speakingto as a podcaster, who is your
audience and what type ofpodcast is this?
Is it educational, is itentertaining?
Is this a comedy or are wesuper serious?
Yeah, is it entertaining?
Is this a comedy or are we?

Priscilla Brooke (02:23):
super serious, yeah, I mean think about the
fact that you know you'restarting a podcast.
That is your passion, like thatquote said.
So either you kind of are intwo camps.
Probably it's either a passion,project, hobby, or it's
something skewed more towardbusiness.
So that's going to help you asyou define your audience and
define the tone right that youwant to have in your episodes.

(02:44):
So maybe you have a financialpodcast and you need it to be
super educational and not superfunny.
It needs to be on the seriousside.
But maybe this is just a hobbyand you're doing a pop culture
podcast about Taylor Swift andthen you're going to want it to
be maybe a little more funny andentertaining.
Maybe you're starting a podcastto bring awareness to a
nonprofit that you work for.
That's going to be more serious, but you also are going to want

(03:07):
to approach it in a way that is, you're trying to spread
awareness.
That's the goal of the podcast.
So taking a minute, like youwere saying Kara, and stepping
back and thinking, okay, what isthe goal here?
What is my why?
Why am I doing that?
That is going to be a reallygood first step when you're
trying to get your podcast allprepared so that you can launch

(03:29):
it successfully.

Cara Pacetti (03:30):
And two practical kind of prompting questions that
you can answer during this iswho is the podcast for and how
does it serve them?
That's a great place to startrather than staring at a blank
page, because that can be alittle intimidating and even
possibly paralyzing.

Priscilla Brooke (03:44):
You're staring at your computer.
It's an empty Google Doc andyou're trying to write your
intro.
Well, it's going to be hard towrite your intro if you don't
know what your tone should be,and so I think those questions
are really important.
Write those questions downfirst.
Answer those questions.

Cara Pacetti (04:10):
And then we have some more steps for you before
you even get to the intro sideof things.
Absolutely and as you aresuccessful in creating that
trailer, creating that firstepisode and so on, always
revisit your why.
That's always that's the placeyou start and that will keep you
going, especially as you mayenter into some pod fade along
the way or kind of lose yourtrajectory.
Just come back to this why.

Priscilla Brooke (04:24):
Yeah, If you're ever trying to like make
a decision about what episodeshould I do next or what who
should I have on, Is this personthe right guest?
Go back to your why.
Why am I doing this?
Is this person the right guest?
Your why can also change.
You might see that your podcastmorphs over time as you get
better at it, and so you know,revisit it, tweak it, refine

(04:45):
that why and make sure that youkeep it at the forefront of
everything you're doing whenyou're working through your
episodes.
Absolutely.

Cara Pacetti (04:51):
All right.
So once you've defined your why, you need to get practical and
organized.
It's time to make a plan.
So, realistically, you have anidea, hopefully, of the work
that goes into producing,editing, creating content, all
of the steps included inlaunching a successful podcast.
So your publishing frequencyhow often are you realistically

(05:13):
going to be able to releasethose episodes, because your
listeners will be loyal whenthey know you're going to show
up on that day that your episodewill?

Priscilla Brooke (05:20):
release.
Yeah, consistency is key, and sowhat I always tell people is do
not bite off more than you canchew.
If you are a mom of six kidsrunning around and you're, you
know, trying to get kids to campand back and school and all of
those things, trying to alsorecord, edit and publish a

(05:41):
weekly episode might not befeasible.
Trying to also record, edit andpublish a weekly episode might
not be feasible.
So just take inventory of whatyour actual week looks like and
does it make sense?
Is it sustainable to record anepisode every single week and
publish an episode every week?
Or maybe should you do it everyother week and be consistent on
your days?
I mean, it's really importantwhen you're publishing an

(06:03):
episode to be as consistent aspossible about when you publish
an episode, so it doesn't haveto be every week, but if it's
going to be the second Tuesdayof every month, then try to be
consistent on the second Tuesdayof every month, because what
you will find is that yourlisteners start to bring you
into their routines and that'swhere you get that listener
loyalty that is really soimportant in podcasting.

Cara Pacetti (06:23):
That's where you get that listener loyalty that
is really so important inpodcasting.
Speaking of trying to fit thisinto maybe an already busy
lifestyle, one key componentthat can really help you with
efficiency is hosting yourpodcast with a podcast host.
Self-hosting is a possibility,but hosting with a podcast host
really allows more features tohelp you get more done and just
can really help.

(06:43):
So, priscilla, you are the headof the Buzzsprout Podcaster
Success Team.
Buzzsprout being a podcast host, can you speak a little bit
more?

Priscilla Brooke (06:49):
to that.
Okay, the first thing I want topoint out is you might be
confused, because you arehosting a podcast yourself.
And what are we talking about?
A host for your podcast, and ifyou're not familiar with
Buzzsprout and you found thispodcast because you're about to
launch, Buzzsprout is a podcasthost.
Your hosting service that youchoose to use is going to be
what allows you to get yourepisodes up online so that you

(07:12):
can get them listed ondirectories.
It's kind of like your homebase for your podcast.
All of your episodes, all ofyour details, all of that lives
in your hosting account andlives on an RSS feed, and then
that RSS feed is what yourlistings.
So, like Apple and Spotify,those directories, they're going
to use that RSS feed to putyour information and make it

(07:32):
available to your listeners.
Okay, so that's what a host is.
So Buzzsprout is a hostingplatform.
There are a lot of hostingplatforms out there.
You do not have to useBuzzsprout, but Kara and I both
work for Buzzsprout and reallythink it's a fantastic product,
and so I highly recommend youcheck out Buzzsprout as your
host.
But when you're looking for adifferent host, you want to look

(07:53):
at what features do they haveAgain go back to the why.
Why are you podcasting?
Are you podcasting to makemoney?
Well then, when you look for ahost, look for their
monetization features.
If you are podcasting as ahobby, but you know you're going
to have a lot of questions,look at their customer support.
Is that going to be strong?
Is there going to be a team ofpeople there to help you?
So I think those you know.
Look at the things that thehosts offer before you pick one.

Cara Pacetti (08:28):
And then, when you find one, make sure that it's
one that you like, becauseyou're going to be using that
host a lot when it comes touploading, publishing and
promoting your episodes.
Absolutely yes.
Once you've decided on apodcast host, your next step is
to create your content.
So in order to do that, youwill need to choose an editing
software so you can record onanything you can record on a
computer, on a phone.
But in order to piece thataudio file together, we
recommend a good editingsoftware.
Just like podcast hosts, thereis not a one size fits all.
There are many options outthere.

(08:49):
I recommend trying them out andjust picking the one that is
most intuitive to you and justbecome an expert in that editing
software.
That will serve you well as youcontinue releasing episodes.

Priscilla Brooke (09:00):
Yeah, there's a lot of editing platforms that
you can use and I wouldrecommend that, as you're in
this planning stage, think ofyour budget.
How much are you willing tospend on equipment on your
editing platform?
Because some are a little biteasier than others, but they
cost a little bit of money eachmonth.
So be realistic about yourbudget and if you have the money

(09:21):
to put toward an editingplatform that might cost a
little money each month, likeAdobe Audition, that's a really
great platform to use, but it'snot free.
But if you want it to be free,if you need a free option, then
something like GarageBand orAudacity is gonna be a better
option for you.
Just remember that you're notgonna be a perfect editor right
out of the gate, so it's okay.
It's gonna take some time, butthat's okay.
It's going to take some time,but that's okay.

Cara Pacetti (09:42):
That is a great point, priscilla.
It actually brings us to thisawesome quote from Crystal
Prophet from the Prophet Podcast.
She says it takes a fewrecordings to figure out your
podcast, whether you're flyingsolo or have a co-host to help
you navigate the podcastingwaters.
Most people don't just turn onthe mic and magically transform

(10:03):
into a podcaster, and what thatspeaks to me is remove the
pressure to be perfect.
You just have to start, justget started, get through your
planning phase and then hit theground running.

Priscilla Brooke (10:14):
Yeah, and think about if you're listening
to this episode right now.
Already you are ahead of thecurve when it comes to the
planning of it.
You're actually going out andfinding resources to help you
successfully get started.
So kudos to you for doing thatright off the bat, and now it's
really just have fun doing it.

(10:34):
I recommend going back andlistening to your favorite
podcasters first episode andcomparing that to where they are
now, because that's going togive you the motivation.
Everyone started somewhere.
Everyone did this for the firsttime at some point and that's
where you are.
So don't expect yourself to beperfect, especially if you're
starting and you're just youdoing a podcast by yourself.

(10:58):
Don't look at the new AmyPoehler show and expect yours to
sound like that, because shehas a team of producers helping
her and you are you learningthis for the first time.
So give yourself a little bitof space and have fun while
you're doing it Exactly and likethat quote we mentioned in the
beginning.

Cara Pacetti (11:15):
If it's for work or a passion project, your
listeners will be able to tellif you're dreading being in
front of the mic.
If you're having fun, they willpick up on that energy.
So enjoy the process andhonestly, don't delay.
It's like jumping off of a highdive Three, two, one jump, just
go for it.

Priscilla Brooke (11:32):
Yeah, the preparation part is important,
but if you find that you'repreparing so much that it's
delaying your start, then Iabsolutely agree with Kara

(12:07):
no-transcript Success team atany time by emailing us at
support at buzzsproutcom.

Cara Pacetti (12:18):
Also, there is a send us a text link in the show
notes so you can text right fromthis episode.
Let us know your questions.
What are you thinking about asyou're launching your podcast?
I'd love to help you.
I'd love to address this in afuture episode and answer any
questions that you have.
Just remember, if you want usto respond to your question
directly, reach out to us atsupport at buzzsproutcom.
Podcasting Q&A is available onyour favorite podcasting apps.

(12:40):
So be sure to join us everyMonday to kickstart your week.
Thanks for listening, have agreat week and, as always, keep
podcasting.
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