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March 7, 2025 • 18 mins

THE ICONIQUE MESSAGING BLUEPRINT: 3 ESSENTIAL GUIDES FOR SALES-GENERATING CONTENT

Is your content a gorgeous window display that everyone admires but no one buys from? In this episode, Randa Carrabba reveals why most purpose-driven entrepreneurs are stuck with a dismal 0.71% conversion rate on their content - and the three essential guides that can transform those numbers.

Using a powerful biblical parallel between the Tower of Babel and Pentecost, Randa explains how creating clear, strategic content guides can act as your personal Pentecost - helping you speak directly to the hearts of those you're called to serve in a way that moves them to action.

  • Why the average conversion rate for social media content is just 0.71%, and how top performers achieve 5-7x better results
  • The Content Pillars Guide - how to identify and document the 3-5 core topics that establish your authority
  • The Brand Voice Framework - how to develop a unique, recognizable voice that makes you irreplaceable
  • The Dream Client Avatar - how to go beyond demographics to create content that resonates deeply

âś“ Choose ONE content pillar and create 10 potential topics from it

âś“ Identify your signature phrases from your last 5 social posts âś“ Analyze patterns from your last 3 successful clients to reveal your ideal client characteristics

  • THE ICONIQUE BLUEPRINT MASTERCLASS™ - Register for the free masterclass on April 1st at 1pm CST at [LINK]
  • ICONIQUE CONTENT BLUEPRINT - Special bonus for podcast listeners who attend live
  • 1 Corinthians 9:22 - Biblical foundation for targeted messaging
  • John 10:27 - "My sheep hear my voice..."
  • Instagram: @randacarrabba
  • Website: www.randacarrabba.com
  • ICONIQUE ACADEMY™: @iconiqueacademy


Take a screenshot, share it on Instagram and tag me @randacarrabba - I'd love to hear your biggest takeaway!

In this episode, you'll discover: Quick-win tips you can implement today! Did this episode resonate with you? I sure hope it did!

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