Your Iconic Brand Evolution: The Strategic Shift That Changes Everything - sharing the reality of my $700K/year client on track for her first million dollar year.
Apply for your own CEO Intensive with me HERE: You can apply here: https://calendly.com/d/cqnx-kmm-5p3/iconique-academy-discovery-call?month=2025-01&date=2025-01-10
Every iconic brand started with ONE defining moment - that strategic shift that changed everything.
In this episode, I'm pulling back the curtain on what actually creates industry icons and how to position your brand as THE only choice. From brand voice to premium positioning, discover the exact framework that took one of my clients from $700K to booking 2-3 months in advance (with a 40% price increase!)
0:00 - The ONE Moment That Changes Everything
5:00 - Iconic Brand Psychology
10:00 - The Premium Positioning Framework
15:00 - Million-Dollar Case Study
20:00 - Your Strategic Evolution
25:00 - The CEO Intensive Framework
✨ The psychology of premium positioning
✨ How to create a magnetic brand voice
✨ The authority content framework
✨ Strategic pricing psychology
✨ Systems for scaling with ease (bye bye hustle culture)
Learn how one CEO Intensive client:
Your 3-hour transformation includes:
Only 4 spots available monthly Next available intensive: February 24
You can apply here: https://calendly.com/d/cqnx-kmm-5p3/iconique-academy-discovery-call?month=2025-01&date=2025-01-10
Full details of the CEO Intensive: https://www.randacarrabba.com/ceo-intensive/
Learn more about Iconique Academy at www.randacarrabba.com.
Instagram: @randacarrabba @iconiqueacademy @powher.fit
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.