152: From Personal Health to Systemic Change: Anthony Corsaro on Fueling the Regenerative CPG Movement

>>> Full show notes found on the Seeds of Tao website here <<<

In this episode, we sit down with Anthony Corsaro, a passionate advocate and entrepreneur in the regenerative food space. Anthony shares his personal journey from a family background in conventional produce distribution to becoming a key player in the regenerative consumer-packaged goods (CPG) movement. He opens up about how his own health challenges ignited his passion for creating food systems that are not only better for people but also for the planet.

Join us as we explore the intersection of personal well-being and systemic change, the complexities of building a regenerative brand, and the critical need for new funding and support structures to help these vital businesses thrive. This conversation is a must-listen for any "regenpreneur" looking to understand the current landscape and find their place in building a regenerative future.

Highlighted Promotion:

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Show Notes:

• [00:02:21] - Emily and Noam introduce the episode, highlighting the connection between land stewardship and personal health.
• [00:08:16] - Anthony Corsaro joins the conversation and shares his morning routine, emphasizing the importance of connecting with nature.
• [00:12:28] - Anthony discusses what energizes him and his role as a "cheerleader" for people and ideas within the regenerative movement.
• [00:15:37] - The origins of Anthony's journey: growing up in a family produce distribution business and the personal health crisis that led him to regenerative agriculture.
• [00:24:30] - Anthony explains why he focused on Consumer Packaged Goods (CPG) and the lack of resources for entrepreneurs in this specific niche.
• [00:26:01] - An overview of Anthony's three core initiatives: Regen Brands, the Regen Coalition, and Outlaw Ventures.
• [00:30:31] - A deep dive into the investment landscape for regenerative businesses, the challenges entrepreneurs face, and the "upstream disease" of focusing primarily on farmland.
• [00:39:08] - The critical need for entrepreneurs to understand finance and for the development of new, more appropriate funding tools for regenerative enterprises.
• [00:44:48] - Anthony discusses the importance of corporate structure and how entities like Reginaldo Haslett-Marroquin's Tree-Range® Farms are creating innovative ecosystem models.
• [00:47:02] - Actionable advice for CPG entrepreneurs, including a key book recommendation.
• [00:48:27] - The importance of a "survive before you can thrive" mindset and taking a "progress over perfection" approach.
• [00:53:21] - How to connect with Anthony and get involved with his work.
• [00:54:31] - Anthony's closing thoughts: "Stay in the fight."