Episode Transcript
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Speaker 1 (00:00):
Hey, guys, Welcome to another episode of Selective Ignorance. However,
(00:03):
before we get to this week's episode, I want to
remind you guys to purchase my book No Holds Barred,
a dual manifesto of sexual exploration and power. So feel
free to go to your local bookstores preferably queer owned,
black owned, or woman owned to support them, but also
just click the button on Amazon, Barnes and Nobles, or
(00:23):
wherever you read your books.
Speaker 2 (00:25):
Again.
Speaker 1 (00:26):
That is No Holds Barred, a dual manifesto of sexual
exploration and power, written by yours truly and my co
host of the Decisions Decisions podcast, Weezy.
Speaker 3 (00:35):
Make sure y'all get that. Now, let's get to this
week's episode. This is Mandy Be.
Speaker 1 (00:39):
Welcome to Selective Ignorance, a production of the Black Effect
Podcast Network and Iart Radio. Welcome, Welcome, Welcome to another
episode of Selective Ignorance. I'm your hosts, Mandy Be, all right,
and today we are cutting through the noise to figure
out what really matters in music right now. I love
these conversations and I'm joined by a very special guest
to talking to it. Today we're taking the posts of
(01:02):
the culture we're talking hip hop.
Speaker 3 (01:04):
R and B and everything orbiting around them. So what
is the state of hip hop?
Speaker 1 (01:09):
Depending on who you ask, the genre is either in
a golden age of creativity or teetering on the edge
of burnout.
Speaker 4 (01:15):
It's time to wash the party dock.
Speaker 1 (01:17):
And you can't talk about that without mentioning the Drake
and Kendrick feud. Did their back and forth spark fresh
excitement or sour the vibe?
Speaker 3 (01:25):
Maybe both?
Speaker 1 (01:26):
And then, of course Drake is tangled up in that
UMG lawsuit. Are we looking at business as usual or
a shakeup that rewrites the industry playbook? Meanwhile, Radio, y'all
know that I'm in I'm a little scared. It's having
its own identity crisis. Payola whispers are getting louder. Is
the old game of money for spends finally catching up
(01:47):
to everyone? And what does a rollout even mean in
twenty twenty five when surprise drops and viral snippets can
outshine a six month marketing plan?
Speaker 3 (01:55):
And we do want to talk Cardi B. Look, con
I'm an let we must talk Cardi B.
Speaker 1 (02:00):
Cardi B is in another chapter in her story, and
every move right now seems to be headline worthy. What
do her rollouts, pauses and pivots say about how stars
survive in a market that demands constant reinvention. We'll throw
out some predictions as well. This episode is being recorded
before her album drops. We know it drops this week,
but we talking about it today and don't think we
(02:22):
forgot about R and B. Is it quietly thriving or
fighting for attention in a landscape obsessed with rat beefs
and algorithmic hits.
Speaker 3 (02:29):
My boy's as to do it.
Speaker 1 (02:30):
Don't pour up if you have it, get your coffee
at your desk. We're talking about all the things, and
per usual, I am joined by my super producers.
Speaker 3 (02:44):
We have journalist.
Speaker 2 (02:46):
Jason in the building.
Speaker 3 (02:47):
May y'all don't know.
Speaker 1 (02:48):
He has a strong hold and tie two hip hops,
so I'm really excited to hear his thoughts. He has
been in here since the dinosaur age of magazines.
Speaker 3 (02:58):
And live wire.
Speaker 1 (03:00):
I got in the building today and then we're also
joined by podcasts og and Legend from the Combat Jack Show,
a King, and also joined by someone who I feel
is very special, always needs a mic in front of him.
He reigns from the music industry. He is one of
(03:20):
my favorite people out of New York. And I don't
say that about many people because New Yorkers are interesting.
Speaker 3 (03:25):
Uh. But we have Wayno in the.
Speaker 1 (03:27):
Build who literally called me kid and I had to
let him do it because he is New York PERSONIFI.
Speaker 5 (03:35):
So that was a really, really great introduction. I could
never do that as much as you listen.
Speaker 2 (03:42):
You know what's crazy.
Speaker 1 (03:43):
I did a show with MTV and it's crazy because
they have a teleprompter, and apparently reading a teleprompter is
one of the hardest things for people to do. I mean,
did y'all have a teleprompter on Complex?
Speaker 3 (03:55):
A little bit?
Speaker 5 (03:56):
No, But I've done the teleprompter on Complex, I mean
am Amazon.
Speaker 3 (04:00):
Yeah, so it gets a little difficult.
Speaker 1 (04:02):
So what I used to do is kind of do
my do my intros beforehand, But now I kind of
I like to write it up. I want this to
seem more produced.
Speaker 5 (04:11):
Like like if I just heard the first time.
Speaker 3 (04:15):
I'd be like, no, I'm about to listen to this.
I appreciate that. I appreciate that. Yeah, I'd be liking it.
Speaker 1 (04:20):
We literally do pre pro calls like I'm in a
space where I mean we're and where a lot of
people have conversations. I think it's important to come in
with my thoughts, Like we specifically have been wanting to
do a music episode for how many months now?
Speaker 3 (04:35):
And I said, we gotta went on, we gotta went on.
Speaker 2 (04:38):
Appreciate it.
Speaker 3 (04:38):
But yeah, now, how's life been?
Speaker 5 (04:41):
Life is amazing. Life is amazing. I woke up today.
My kids is good, my wife is good.
Speaker 3 (04:45):
Period.
Speaker 5 (04:46):
I don't got nothing to complain about other than the
weather sometimes.
Speaker 3 (04:49):
But other than that, I'm sure what you.
Speaker 1 (04:51):
Complain about the weather for. It's punk and spice season.
I don't like, you know what's crazy? I actually have
said that summer is the most overrated season.
Speaker 2 (05:02):
Bro.
Speaker 3 (05:02):
I hate summer. It's hot, like you gotta wear you
just sweat.
Speaker 6 (05:09):
Coats, neither way coat. I can't wear a hoodie and
a coat there.
Speaker 3 (05:12):
I'm not gonna lie. I want I want the layers.
Speaker 2 (05:15):
I feel like Atlanta winners in the morning.
Speaker 3 (05:18):
In the morning, York, right, yeah, you get the one
PM is summer time. I mean when when I got
here there were snowstorms.
Speaker 1 (05:27):
What are we talking about the decade global warming?
Speaker 3 (05:35):
Climate change?
Speaker 2 (05:36):
It's climate change.
Speaker 1 (05:38):
I guess we normally do a quick ketchup. Is there
anything Uh, what what's been up with?
Speaker 3 (05:43):
I mean everybody. Yeah, I am trying.
Speaker 7 (05:49):
To do you take necessary because we know you take breaks.
You know what's crazy eighteen You have to make it.
That's why I got all these.
Speaker 3 (05:58):
A bit gotta make them. Listen, these bills don't pay itself,
and tricks ain't tricking like they used to. Listen, I
gotta work. It was easy tricks.
Speaker 1 (06:09):
It was easy to get aniga to pay a six
hundred dollars rent. It's not the same when it bills
is faux grand and what like. You know, it's you.
Speaker 3 (06:16):
Gotta you gotta work out here. For me, it's interesting.
Speaker 1 (06:18):
I'm stepping into radio, which is way different because I
like to talk and baby, they're like, okay, fifty second break,
bit you better. And that's even why I think this
has been helping me to get my thoughts and I
kind of have to write them out and I can
add lib a little bit, but maybe it's short. You
gotta more structure. Yeah, yeah, Closs, I'm excited. So off
(06:40):
the clock, y'all if you are in Atlanta, it's from
six to eight on Saturdays on Hot one on seven nine.
I'm excited to to get back to interviewing like artists
that I care about, artists that I do.
Speaker 3 (06:50):
Want to platform and promote.
Speaker 1 (06:52):
Like I'm excited to just be able to have conversations
with the people that I enjoy listening to.
Speaker 3 (06:57):
Again, that's that's kind of what exciting for me right now.
Speaker 1 (07:00):
And then streaming, you know, I'm trying to get the
bags first off, Like there's just too much money sitting
out there. I recently read an article that media personalities
and influencers by twenty twenty six are going to out
make television and film combined in terms of the stars
(07:20):
in those lanes. Media personalities are going to make more.
So I'm like between YouTube, between Twitch, between Instagram, I'm
mad as fuck. I fell back and didn't get on
TikTok when I should have for these people making like
twenty thirty thousand dollars a month just on TikTok, Like
you got your YouTube channel now. And then that's the
other thing too, the way people are consuming content. Maybe
(07:42):
it's like television shows you drop daily to this podcast
now that drop four or five days a week.
Speaker 2 (07:47):
I'm like my YouTube and that's my TV I watch.
I do it myself.
Speaker 7 (07:50):
No, No, it's I'm not shame as pluck, butsuck. I
don't able.
Speaker 2 (08:01):
To see text message.
Speaker 7 (08:09):
He's part of the community Conna. But you go to
YouTube and that's like that's dominating everything, even the ship
I'm not looking for I see.
Speaker 2 (08:20):
It's like, Yo, this is it?
Speaker 3 (08:22):
Yeah, no, it is.
Speaker 1 (08:23):
I mean, and I like, I say it all the time.
I like listening to everybody in their opinions on everything,
like I love it. I hope everyone that's listening to
selective ignorance. I know you come here and hear a
lot of different thoughts and opinions. To me, it is
like the only thing I could be excited about in
life right now, Like politics, everything else is draining.
Speaker 3 (08:41):
It sucks. The aliens are here. We have a hot
cheeto in the office. The only thing that kind of
makes me.
Speaker 1 (08:46):
Excited is that I could wake up every day and
I'm able to have my own opinion that I could
put out into the world.
Speaker 3 (08:52):
I enjoy making content. I love it.
Speaker 1 (08:54):
And that's why I'm glad that your ass is on
the mike sharing all your thoughts and and views and
opinions on all the things. Does it not make you
more excited to be able to do that in a
space instead of clocking in and clocking out.
Speaker 5 (09:08):
Yeah, I mean so for me, like yo, media was
not on my whiteboard ever in my life.
Speaker 3 (09:14):
When I met you. I don't think I thought you would. Nah,
nobody did.
Speaker 5 (09:17):
I wanted to be rich and nobody knew me, you
know what I mean, Like that's what I really wanted
to do. But once I started doing every day struggle,
I couldn't believe the amount of money. Even before they
gave me a contract, I couldn't believe the amount of
money is paying me just to talk. So I just
wanted to just talk. But then I was dependent upon
the system. Right, Oh, I'm signed a complex. When that ends,
then I signed to Amazon. Right, I left a relationship,
(09:38):
got right into another relationship. So it's like then you
know when Amazon and I still work with Amazon, so
I have nothing. I have nothing bad to say about nobody.
But when Amazon ended my show, it was like, what
am I going to do now?
Speaker 2 (09:50):
Right?
Speaker 5 (09:50):
Or when I was with Amazon, my show was only
once a month. You can't do nothing consistent in life once.
Speaker 3 (09:55):
A month a month? And I was making Wow Wright
because the Amazon wait them.
Speaker 2 (10:01):
You know what's crazy?
Speaker 1 (10:02):
I probably paid your contract the way, there's an Amazon
box and my goddamn door.
Speaker 3 (10:08):
Amazon Amazon.
Speaker 5 (10:09):
Also, I was you know, I was doing all of that,
and then I just got to a point where people
was asking me that what you're doing, what you're doing,
and I was like, y'all still want to hear me speak?
Speaker 3 (10:19):
You know what it was too.
Speaker 5 (10:21):
I've seen a host of camp flog long and I
met Tyler Creative for the first time. And when I
met him in an action and what he said to me,
I'm gonna keep it personal to me, but what he
said to me when I asked him, I said, you
watch what I do and he was like, yeah, nigga.
Speaker 3 (10:36):
I was like what.
Speaker 6 (10:37):
And this is before I had a YouTube channel or anything, Okay,
So I.
Speaker 5 (10:39):
Was like, damn if I because you know, people go
by their views, my views I basically had.
Speaker 3 (10:45):
I didn't even know.
Speaker 5 (10:46):
I can't tell you what my show you on Amazon
or a complex. I didn't have those animals.
Speaker 3 (10:51):
You didn't have the analytics to your no.
Speaker 5 (10:53):
I mean because the Amazon show was their idea. It
was connected with Wayneo, but it was their ideas, Okay,
So I didn't I can't say who I want to
be on my show when I could do it how
they did all that, and then I said, Yo, you
know what.
Speaker 6 (11:05):
I'm gonna just buy a bunch of cameras. I just
I bought mad camera.
Speaker 5 (11:08):
I spent like twenty bands on just cameras and all
type shit. I didn't know how to use it work nothing.
Speaker 3 (11:12):
Oh, I know, because it was blurry in the beginning.
We kept going down, but you know what it was though.
Speaker 1 (11:17):
I love I love seeing the growth though of your channel,
specifically like from your background to even the way you
your first couple episodes and we talked on and I
was like, you got someone there.
Speaker 5 (11:30):
You was like I did, but they didn't see the vision.
So I'm doing this all myself. They saw the vision,
but they listen I shoot it in my crib.
Speaker 2 (11:37):
Yeah.
Speaker 5 (11:37):
So the problem was people coming to my crib like
I need I need twenty bands.
Speaker 3 (11:44):
Of money, Like what I don't have that to give
to you?
Speaker 1 (11:46):
Like you know what I'm saying, didn't I tell you?
That's why we don't change our team here again? Yeah,
I can't find a team even right now. Like I
went back to grassroots because people pocket watch. I had
someone coming here thinking they was about to get fifty
thousand a year off.
Speaker 3 (12:00):
Off of three hours. I ain't mad at it, though, Listen,
you're not mad at it. I'm not.
Speaker 6 (12:04):
I'm not gonna tell you why. No, it's two different things.
Speaker 5 (12:06):
Between pocket watching and somebody's perception is two different things.
Talk the different I'm gonna tell you the difference right
pocket watching? This is what because I can only speak
from a rapper's perspective.
Speaker 3 (12:17):
A rapper, I have ten niggas with them all day.
Speaker 5 (12:21):
They go to the bank, cash a million dollar check,
go by go, spend five hundred thousand on jewelry, go
spend fifty thousand in the club, spend one hundred thousand
on clothes. And then they man to be like, yo, bro,
I ain't gonna lie. I've been with you all week.
Can I get five hundred dollars? And theyga be like, Yo,
that's crazy. You want five hundred dollars for me?
Speaker 2 (12:40):
Like that? Listen?
Speaker 3 (12:41):
If you have a do you have a dog? Have
you ever had a dog?
Speaker 4 (12:44):
Have a cat?
Speaker 6 (12:45):
If you have a cat, I just notice about dogs.
Speaker 5 (12:47):
If my dog like French fries, if he sees me
with doge fries, listen, if he sees me with French fries,
he gonna look at me like, damn, I can't get
a French fry. My nigga, you got seventy five of them,
So I'm not I understand. I've been an Entourage member
and I've been an executive. I've been in every fast
that you could possibly be in. Packet watching is different
than perception. The perception is. I understand perception too. That
(13:10):
don't mean that you're not wrong. You come to my crib,
you see four cars and all you're gonna just think
I have some crazy amount of money just laying around. Like,
let me tell you one thing right now, I'm gonna
tell you the funniest thing. It was this dude that
I had working with me. So everything I shoot is
in my basement. So it's a it's not a it's
a rolex box sitting on on the stairs in my basement.
Speaker 3 (13:33):
It's no watching it. I don't know what, but the
box the boxes. That means there was a rolex in
there one point yea. So he walked through.
Speaker 6 (13:40):
He like, damn, you just got rolexes laying around?
Speaker 2 (13:43):
Did you know him prior or? This is a new
established relationship.
Speaker 5 (13:47):
It's a new established relationship. But you don't know, but
I didn't have no proper sy. The thing is like,
I didn't have no problem with him coming to my
crib because I'm not like you play It's gonna be
a long day for you.
Speaker 2 (14:00):
You know what I'm saying.
Speaker 5 (14:00):
So I ain't even tripping it. But I just opened.
I was like, Damn, I'm bugging. He not even bugging.
I'm bugging because this niggas not should not be in
my crib.
Speaker 3 (14:10):
You don't know until you don't know.
Speaker 1 (14:12):
And I'm now I have a story to share because
I'm embarrassed by it. You know, I'm single now, so
I'll be having you know, niggas come over and I
do I do.
Speaker 3 (14:22):
Little little do y'all know, hold on, hold on what
I know. That's what I'm saying. But wait, little little
do y'all know no facts. Little do y'all know?
Speaker 1 (14:31):
I do date regular niggas, Like not every person that
I date has one hundred million dollar contract and dribble
the ball and not everybody.
Speaker 3 (14:39):
Now you know, I date regular guys.
Speaker 1 (14:41):
And I was talking to my friend about this because
I was like, damn, I'm like, shit, I feel like
I can't. So I had a guy come over Metal
knew each other, you know, casually, but he came over,
spent the night. My rolex was in the bathroom, and
so he used the bathroom. You know, I let him
let us self out and all that. Do you know
(15:01):
how embarrassed I was that I just had a nigga
in my house. That the first thing I thought was, oh, ship,
let me go check the bathroom and see if my
rolex is still there.
Speaker 2 (15:09):
And I was like it about him though, it was
just the fact that he's to me.
Speaker 1 (15:13):
To me, it was just the fact that and I
had to sit with myself like, damn, I really got
somebody in my house, just laid up with a nigga
that in my heart, I know, I don't know him
enough to know whether or not he took my goddamn
rolex mine.
Speaker 3 (15:26):
You could never talk to him again. And that's the thing.
Speaker 1 (15:28):
Whoever saw the rolex box, people think it's Rolexes are so.
Speaker 3 (15:35):
But they are extremely expensive.
Speaker 5 (15:37):
Okay to to certain people, know to the average person,
the average person, that average person.
Speaker 7 (15:43):
But you can watch for five thousand No, no, not
gonna know these levels to whether you buy.
Speaker 3 (15:53):
Let me say, you're bugging the out. You've been doing
so much.
Speaker 5 (15:58):
No, not even you've been doing so good for a
minute that you have lost.
Speaker 3 (16:01):
I haven't lost my touch. I get Listen, if you have.
Speaker 5 (16:04):
You said you could get a watch for five thousand,
that average person in America don't have four thousand dollars
to they names.
Speaker 3 (16:08):
I get. You know how many people you walk past
every day that are below average? Five of four yeah,
of four thousand.
Speaker 5 (16:17):
I bought my daughter, Like my daughter has a Rolex
that was her graduation jow for that was a graduation
from college gift.
Speaker 3 (16:23):
I know that's right, But I'm just saying I'm not
an average person. I don't live.
Speaker 2 (16:26):
I don't live.
Speaker 1 (16:27):
But so here's the thing, and I get you could
talk about and maybe this is where my scope and
it's not that I'm out of touch, right because listen,
this is five thousand dollars.
Speaker 3 (16:37):
Do you know what costs more than this?
Speaker 1 (16:38):
That a lot of Americans go to goddamn theme parks
and I went to Disney this goddamn I went to
Disney this year, and I went to Universal Studios. And
the way I looked at the prices of that, and
the way these niggas have three four kids and.
Speaker 3 (16:51):
Take them to the theme park.
Speaker 1 (16:53):
That trip to Disney and that trip to Universal is
the same cost of a goddamn relex.
Speaker 5 (16:57):
So speaking about a person, if anybody has three something
kids and could take their kids to Disney, that's not
an average person.
Speaker 3 (17:04):
This is why I'm trying to explain average people.
Speaker 5 (17:05):
Listen, and people's lifetime, and most families lifetime, they only
get to take a vacation once.
Speaker 3 (17:12):
Listen.
Speaker 6 (17:13):
I've known my mother for forty two years. We've never
been on a plane together.
Speaker 3 (17:16):
That's crazy.
Speaker 6 (17:17):
We've never been on It's not crazy, it's not we
come from the ghetto.
Speaker 3 (17:20):
No, it's crazy, because what you mean you ain't take
your mom on a trip. No, it's not you. No no, no,
no, no no, my mama degrees no no, no, no.
Speaker 5 (17:26):
Listen, listen, listen, listen. By the time I was I
had a family by that time. Okay, so I don't
have the same time to allocate to my moms that
I do. My family, family, my own family, my mom.
Speaker 2 (17:39):
Listen, my mom.
Speaker 5 (17:39):
Still me and my mom still be saying yeah, my
family name is Papa, Yeah, Papa.
Speaker 3 (17:44):
You know I'm still taking you and t T and
I'm like, I'm cool. I don't need you to take
you on it.
Speaker 6 (17:48):
But you got this is what I'm saying. The average person.
Speaker 5 (17:50):
So if you see a nigga that take their kids
four kids the Disney world, that's not the average man.
Speaker 6 (17:55):
You know what the average man is. The average man
or woman works at Target.
Speaker 3 (17:58):
The average man is judging you about that role in
the goddamn hallway. He is just what I'm saying.
Speaker 5 (18:03):
It's not even his fault. His fault is that I
didn't vet him enough. Okay, that's all it is. I
didn't vet him enough.
Speaker 6 (18:08):
And keep in mind I'm doing media out.
Speaker 3 (18:10):
Of my home. Yeah, you feel me. So it's like
you have to actually a little bit more.
Speaker 2 (18:14):
Better you intel for him. You don't know him like that.
Speaker 7 (18:17):
Yeah, I want to ask you, did you so in
the moment that you remember that the Rolex was in
the bathroom, did you wait till he left.
Speaker 2 (18:25):
Or my dumbass?
Speaker 8 (18:27):
Yeah?
Speaker 5 (18:27):
And I was just like, damn, my dumb ass. I
didn't put it away like in my mind though, but
you react in the way that he knew what you were.
Speaker 1 (18:33):
No, he left, and then I was like, fuck, I
hope my watch still enough because he used the bathroom.
Speaker 7 (18:38):
So now that you found the watch or still in
the bathroom. Did you invite him back at some point?
Speaker 2 (18:42):
Oh, y'all good? Or how did you?
Speaker 3 (18:43):
Yeah? Okay, yeah, I mean but now it's just interesting.
Speaker 1 (18:49):
Like the way you said betting, I just got to
bet who I let in my home now, and I'm
also doing media in my home now too, soarm.
Speaker 3 (18:58):
You. You're bugging you And you're from Florida.
Speaker 1 (19:01):
Okay, I'm from Florida, but I just lived in New
York for thirteen years. I hate Internet Florida.
Speaker 3 (19:06):
So I need two guns. I need one upstairs, the
one downstairs.
Speaker 2 (19:09):
In the bathroom, everywhere you might go. You need to
have said that.
Speaker 7 (19:16):
He said that if dude did something a long day,
and I'm not saying I'm just.
Speaker 3 (19:22):
Saying you're gonna have a long day because I'm gonna
plass you on the internet. It's broke stupid.
Speaker 1 (19:30):
Anyways, we have a segment called double Down and Take
It Back, where we bring up something that you've said
on the Internet that we may or may not agree with,
but we want to see if you're gonna stand on
business or if you want to walk back some of
your take. Jason has the clip real quick, and let's
see what you had to say.
Speaker 5 (19:48):
Okay, Or we don't need gatekeepers, and I think that
we do need gatekeepers back, I want to chok a
media aspect of it. It's platforms, right, These platforms aren't
here by a network anymore. On the Radar, for instance,
Love on the Radar, those my guys literally watch Gabe,
you know what I mean? And I'm not going to
sit here and say I was in the trenches with
(20:08):
him and nothing. But I've been going to Power one
oh five for about fifteen years, having relationships with everybody
over there, and I hardened, you know, tons of people
and watch Gabe start an idea from him interviewing people
and turn it into a performance platform. And while I
think that on the Radar is great, and it's been
a lot of blood sweating tears that people don't get
to see in order for them to build that platform,
(20:29):
too many people got access to it.
Speaker 6 (20:32):
Or we don't need gatekeepers.
Speaker 1 (20:35):
I disagree here, but I wanted to know you're where
were you going after that? Like what is the problem
that you you feel like we need gatekeepers?
Speaker 3 (20:44):
And what is too much access?
Speaker 5 (20:45):
Okay, hold on, just to let everybody who's listening to
know that is, I'll do it myself.
Speaker 3 (20:49):
You could find it on YouTube creen on one one nine.
That's my shit. I shoot and edit and it looks
like that he has a whole Timberland behind him. Facts
you so sad again?
Speaker 1 (20:58):
I want to know if you if you genuinely believe
a the gatekeepers are necessary, specifically in the media space.
I don't only stay there before getting into music this episode,
but also what having too much access means and why.
Speaker 5 (21:14):
I'm gonna give you the symbol. Can anybody come sit
right here with you? Anybody?
Speaker 3 (21:19):
I don't know what that means. Can anybody come any
guests they don't want to be on your show?
Speaker 5 (21:23):
Anybody anybody that you could think of that say, hey,
I do podcasts too.
Speaker 6 (21:28):
Can they come up here? Have they earned the right
to come sit next to you and talk to now?
Speaker 3 (21:32):
Okay?
Speaker 5 (21:33):
So, like I said on the radar, I put a
lot of disclaimers on there because I have a great
relationship with those brothers and the sisters over there.
Speaker 3 (21:39):
You know what I mean.
Speaker 5 (21:40):
They're great people. But too many people can do it.
That's why it's not special.
Speaker 3 (21:44):
Let me ask you a question, yes.
Speaker 5 (21:47):
Men and women, does anybody do you do you want
to walk in a room with your men that you
decide to be with and every woman that that's in
there that you know is out there like that could
say that they had a PC a man.
Speaker 3 (21:58):
No, but I like living.
Speaker 6 (22:00):
Let me that's fine. Like, I just want to make
the point.
Speaker 3 (22:03):
No, you said. The first thing you said was no, no,
but no no no no, you said no. Let's just
leave it at no.
Speaker 8 (22:09):
Right.
Speaker 5 (22:10):
When it comes to platforms, too many people have access
and that's what deterior rates the craft of what it
is you're saying you're doing. You tell me you're an artist,
right right, Hey, listen, I think that media is this
thing everybody should have a chance. Okay, what's the steps
that you took to be able to be on this platform?
(22:30):
This is a platform. And like I said, I'm gonna
put a hundred disclaimers on this because Gabe is my
man and I never want him to feel no way
that nigga had Drake on his platform. You think that
when jay Z did Rap City that any nigga that
worked at Costco could just walk in and be like,
I'm gonna be style too.
Speaker 2 (22:48):
I rap.
Speaker 6 (22:49):
It deteriorates the brand because don't get me wrong. The
brand is what it is. People gonna mess with it regardless,
But I just think that you have to earn that.
It's something that you have to earn.
Speaker 5 (22:59):
Now with media we said specifically media, right, we could
say it media with media specifically right for myself, don't
get me wrong. If you approach me the right way,
I'll speak to anybody if you approach me the right way.
But everybody can't sit with me on a camera.
Speaker 3 (23:14):
Everybody.
Speaker 6 (23:14):
I'm not sitting with any single artist.
Speaker 5 (23:17):
You want to know why, because I also have to
keep some sort of integrity from my brand and what
I represent.
Speaker 6 (23:22):
Now people could feel however the fuck they want about that.
Speaker 3 (23:24):
I don't care.
Speaker 5 (23:25):
I want to talk to people that I want to
talk to and they want to talk to me. I
don't want to be a promo stop for niggas. I
gotta mixtape coming out, yo, let me be on the plot.
No so, And I get it because I was listening
to you earlier and I was gonna wait to say
somebody when you were saying about, like, even with media,
how much money it is, you gonna make money regardless,
but we can't. The thing is, you can't chase the money,
(23:46):
because once you can't chase it no more, then you
have to figure out what it is with the streaming shit.
Speaker 3 (23:50):
Streaming is a craft for something people, for sure. You
know what I'm saying.
Speaker 5 (23:53):
So when you say, yeah, I'm just trying to get
the money.
Speaker 3 (23:56):
That already I mean, I'm not. I get what you used, sister,
I know where you where in my head? Is that too?
Because the words count? I get that, But also so
does comprehension.
Speaker 1 (24:06):
And so when I say other things around outside of
getting the money, I also talk about loving what I do.
I talk about having an opinion and wanting it to
be platformed in all of these different ways.
Speaker 5 (24:17):
So the greatest words you said is comprehension. That the
ship is a skill that people lack.
Speaker 3 (24:22):
Oh I said, people.
Speaker 1 (24:24):
How many episodes Jason do? I say, comprehension skills are
like but that's what.
Speaker 5 (24:28):
But that's the only rea I'm not trying to I'm
just saying, it's like you know exactly everybody. I'm just saying, right,
I take pride in coming up here to sit with
you because I know your grind. I know your fucking grind.
So I'm gonna come be here with my sister because
I know her grind. But that don't mean that everybody
could come up here.
Speaker 3 (24:48):
I get it.
Speaker 1 (24:49):
However, when I talked about the issue in media is
gatekeepers as well, like so for me is to us.
So so where you say we need them, have I
normally have an issue with gatekeepers. I think that us
not sharing information with each other about what these contracts
and deals look like keep us making less especially considered
to our white counterparts. I think we have to be
(25:12):
realistic with with even even the teams that we have. Hey,
the cameras that we use, like I don't like the
people that get into this space succeed and then essentially
gate keep the information to keep other people, specifically black creators,
elevating in the way that they do.
Speaker 7 (25:27):
So that's that's why I didn't give the content decision
makers gatekeepers or.
Speaker 8 (25:32):
Or just he's talking about gatekeeping in terms of like curation,
like May's talking about like sharing information I'm.
Speaker 3 (25:38):
Talking about Okay, you're talking about who.
Speaker 4 (25:40):
Gets they can't go.
Speaker 6 (25:41):
I don't think so this is things. I just think
that things have to be earned.
Speaker 5 (25:44):
Like one time I did a panel with no ID,
and no ID was like, yo, if you want to
be an electrician. That it's classes you have to take,
it's things you have to pass. You can't just say
that you're I'm certified right for people? You know how
many people say that they are artists.
Speaker 3 (25:59):
I'm an artist. I'm an artist. I'm an artist.
Speaker 5 (26:02):
And then majority of what they do is copy and
paste to the last person they see, so there's no individuality,
which in turn whole shit back. Now, I'm not saying
that a person don't deserve a shot. I'm just saying
that people need to earn their shot. Your shot can't
be yo, we need content, so just let them in.
You know what I'm saying, We need more content.
Speaker 3 (26:22):
Yeah.
Speaker 5 (26:22):
So it's like, all right, if I was a person
who because I haven't launched my platform when I speak
with people, but if I was a person that just
I talked to anybody, how special is my plan?
Speaker 1 (26:32):
So then let me ask you though, in terms of output, right,
because it's what we see even and listen, I'm a
fan and I'm also a friend of a lot of
people up there. It's what we see in terms of
output though, and so I'm curious as to how you
navigate a show when you start putting out, Hey, if
you do one episode a week, what is that fifty
(26:53):
one to fifty two episodes for the year?
Speaker 3 (26:56):
Cool?
Speaker 1 (26:57):
But guess what is fifty two people that you care
to sit and have a conversation with. So it reminds
me of the Joe Butden podcast, who, even though he
has one hundred co hosts with him, he is now
having to lean into interviewing people because conversations can get stale.
And now, how many people actually deserve to sit up
there with him? Not just anybody, But when you lean
into a guest based show like an on the Radar,
(27:19):
who is a performance based, interview based platform guest space,
you're gonna have to lean into sometimes people you don't
want to sit and talk to me because how many
people really do you know or do you care to
even talk to?
Speaker 3 (27:30):
But at a human beings? See, all right, So.
Speaker 2 (27:31):
Look, everybody can't get on are just incredible they can't.
Speaker 5 (27:35):
But all right, so you said Joe Button Podcast, right, Yeah, Now,
the thing with Joe Button Podcast is that the thing
of his brand, regardless is hearing him talk with people.
It's never just been him by hisself, no matter how
many people he's changed out, it's never been him by hisself.
So but the thing is is that when you have
a person on there that's ancillary, that's extra because people
(27:58):
are so used to So this is the approach that
I took with doing my my shit, because everything was oh, wait, no,
you need a call holt, you need academics.
Speaker 3 (28:06):
Or you need this. When I did, remember I did
your podcast.
Speaker 5 (28:09):
When I did, y'all don't even know I wanted way
No as my call host. After I was like, I
love you. I started getting this nickname online as the
six Man of podcasts. So people were saying, oh, he's
better going on somebody else's shit.
Speaker 1 (28:21):
So I said, oh wait, yeah, wait tell him about
how uh Joe wanted way No hold on.
Speaker 3 (28:26):
This is something y'all don't even know. Y'all don't even
know if it the tele offin to tell yes you do.
Speaker 1 (28:31):
Excuse So when when see the thing is went from
three to two, immediately there was like, okay, well we
want to keep this a third. And the reason why
at one point it needed to be a third was
because my contract with Decisions Decisions, horrible decisions, was that
I couldn't have another duo based show that talked about
that's even why we had a third to begin with
(28:52):
on say, the thing is I'm a contract with Weezy
about what content I could do with another co host.
Didn't help that I was also sitting next to another
biracial you know what I mean, so so literally, so
literally when we started having different guests come on, Waeno
was one of the first guests to come on, and
baby it was.
Speaker 3 (29:10):
It worked. We liked it so much.
Speaker 1 (29:12):
Soda where Joe was like, this is it, let's get
a joke, starts hitting us up like you. I think
Joe might have had a couple of calls or at
least they were trying to get a contract to figure.
Speaker 3 (29:23):
Out how how get me? No no, I you know,
because you cut it off quick. You were like, yeah, funk,
I don't want to sit next to them to biracial bitches. No,
it's not that.
Speaker 1 (29:31):
But but literally, almost immediately Joe was like, WHENA when
is it? Let's let's try to get WHENO is the third?
I mean it didn't go very far, but here the
point was considered to be.
Speaker 5 (29:42):
But so what happened also was I had already signed
a deal with Amazon and it wasn't announced. A few
people wanted to sign me to deals. Right, A few
people was like, what you about to do next?
Speaker 3 (29:52):
And then I had the podcast? Now I was I
did the podcast. I had my own podcast, yes exactly.
Speaker 2 (29:59):
Look we were going he didn't know my government name.
Speaker 3 (30:03):
Yeah, and I was like who.
Speaker 2 (30:08):
That's like, I said, oh shit.
Speaker 5 (30:10):
But so what it was was I started telling everybody like,
let me do what I could do on my own.
I just come from doing this was never my plan,
and I just come from doing this ship for three
years with two other people, So let me see what
I could do on my own.
Speaker 1 (30:24):
But and that is what you said, I will say respectfully,
you were like, yo, I just got out way.
Speaker 5 (30:28):
Will was wet because I was trying to make a
point before you went on that. We was talking, oh,
the podcasting ses the podcast? Right, So you said about
and how if.
Speaker 3 (30:36):
You're if you're sitting with this many people, how do
you are not? Yes?
Speaker 2 (30:42):
Right?
Speaker 5 (30:42):
So all right, So my my thing to that was
right because you said fifty two if you do fifty
two episodes. The thing is that in today's game, people
have to see you fifteen times to see you once.
They literally got to see you fifteen times to be
able to say I see what you're doing. So but
there's a very very thing line between persistance and annoyance,
right Like if for myself, if I wanted, yo, I
(31:04):
promise you tomorrow, I could be way bigger as immediate
personality if I started antics.
Speaker 3 (31:09):
Yeah you said, I'm not slutting myself if I could,
if like you, I don't even know.
Speaker 5 (31:14):
Listen, I ended up in some clickbait ship and I
didn't even know how I did it. The North for real,
the Dreamville.
Speaker 3 (31:23):
Yeah, the Dreamville ship, I remember, I remember, but see,
but I didn't have no ill intention.
Speaker 5 (31:28):
What it was was if we have in general conversation
about anything, just on some regular ship, I think that
that's just whatever.
Speaker 3 (31:36):
That's cool.
Speaker 5 (31:36):
Like if we sit and we behind it, we talk
about Lebron and Mike, and I'm like, yo, I was
chilling with the d TD niggas and most of them
think Lebron is better than Mike.
Speaker 6 (31:46):
I'm just speaking generally.
Speaker 5 (31:47):
I'm gonna keep it a hundred as long as I've
been on the internet on camera, I do not know
how the ship work. No, for real, so so I
did when I did Dreamville. It's I've been I've had
a great relationship with Dreamville over the years. So it's
a certain nigga we arguing about Kendrick and and and Drake.
So I'm thinking, you don't think it's I didn't know.
(32:07):
I promised with loll he did.
Speaker 3 (32:09):
I did not know that, like saying something like that
was me trying to get a.
Speaker 1 (32:14):
Right but to be honest, when that came out or
when you had that conversation, it was it was before
the Big Three argument.
Speaker 5 (32:24):
No, it was not, it was it was during that
I was during no listen, it was during the time
when when when when Ja cold is seven seven minute drill?
Speaker 2 (32:32):
So I didn't come.
Speaker 6 (32:33):
That's the last time I seen you, dream So we
had dreaming.
Speaker 5 (32:36):
Everybody arguing talking talking about I'm not thinking that it's
like this deep ship about if I wait.
Speaker 3 (32:42):
Was that the year that Drake was there but didn't
go there? It was two years ago. Yeah, that was
twenty twenty three.
Speaker 2 (32:48):
Was last year? That was last year, twenty twenty.
Speaker 3 (32:50):
Four, because this year, this year, this year they did.
Speaker 5 (32:52):
I didn't right, that's right, that was last year, last year,
last year, last So what I said, I'm like, yeah,
I said, some of the Dreamville niggas think that Kendrick
is overrated.
Speaker 3 (33:00):
Bro.
Speaker 5 (33:00):
Listen, but dream Ja, this is what you said, like clickbait, right,
I did not know. I swear that everything was going
to be but I did not know that it was
going to be a big thing because.
Speaker 2 (33:10):
You it's you that said it. It's dream Field. People
know the dynamics.
Speaker 5 (33:13):
You know what people took it, like the way they
took it, like I'll be at cold House at Christmas
and we always sit around and he was like and
all of them was like, like, that's the way they
made it. Did I swear to everything? I did not
know that that's how that should worked. Because then somebody
clipped it and then they said, oh, I think he
talking about j I D.
Speaker 2 (33:33):
And did they did do that?
Speaker 3 (33:35):
And then j I D response like it became.
Speaker 5 (33:37):
It was a thing, and then and then and then
they was like then it was like the dreaming, like, oh,
niggas doing sh it for clicks.
Speaker 2 (33:43):
I'm like, I don't even know how none of this
would you ever have to follow up with the.
Speaker 3 (33:48):
Scenes. I'm not even saying.
Speaker 2 (33:55):
I'm because of relationships.
Speaker 3 (33:57):
What was the conversation? Listen, listen, listen, listen.
Speaker 6 (34:00):
I did fall out with somebody. I was cool with.
Speaker 5 (34:03):
But at the same time, this nigga started saying shit
that it sounded like he always wanted to say to me.
That ain't have nothing to do with what I said. Yeah,
because look like this is the thing. Right then, I
had conversations with people and I was like, oh, like
I didn't like I had a conversation with somebody and
I was like, I didn't mean it in that context,
(34:24):
but I understand how it looks.
Speaker 1 (34:27):
Second, I mean, but again, comprehension, skills, perception all the way.
Speaker 5 (34:30):
What I'm saying is what I did was I really
worked the internet that day. Without working the internet, I
did not know that that was gonna go. Like cause
for me, I'm sitting in my crib pressing record, editing
it and putting it out and my channel ain't.
Speaker 6 (34:43):
Big, So I don't think of it as weint no.
Speaker 3 (34:47):
Saying you didn't ever know what's gonna go, but I don't.
But this what I'm saying.
Speaker 5 (34:51):
Listen the way I talked like you see how you
said a person when you first described you said a
person from from the music industry, I'm a nigga from
a hund.
Speaker 3 (34:58):
Nineteenth for Lexington.
Speaker 4 (35:00):
That part you know what I'm saying.
Speaker 5 (35:01):
So it's like everything the way I talk is like
me being on my block. That that's my mindset. I
don't never think about how it affects people. I'm just
starting to learn that within because keep in mind, that's
my first year of doing media by myself. If I
would have did that on Complex, somebody'd be like, nah,
let's take that out.
Speaker 3 (35:17):
You know what I mean. It's been times with certain
shit we said they like, now let's take that.
Speaker 8 (35:19):
No.
Speaker 4 (35:20):
No, I keeping.
Speaker 3 (35:23):
Keep all right, so I still have a part of
it Jay that I just I mean, I mean to me.
Speaker 1 (35:27):
It's unfortunate because I mean, even when I was just
talking about Mellow in the last episode, You're like that
is that known?
Speaker 3 (35:33):
Is that out?
Speaker 1 (35:33):
Like I remember, I ended up and it sucks because
I didn't want it, and I'm still a huge fan
of her. I love her, but I don't think she'll
ever want me around. But I mess up an opportunity
with Lotto just sharing something that I didn't know what
listen No and I love, But even I ended up
getting phone calls because I know people. So basically when
(35:54):
it was I think it was right before her seven
seven seven album or the Lucky the Lucky album. Uh,
she was supposed to be doing like some huge, like
in person installation.
Speaker 3 (36:03):
With AI and all these screens.
Speaker 1 (36:04):
They wanted me to host it, and I went on,
I think this is one I had see the thing
is And it was when she did an interview talking
about some nigga that was featured on her album was
trying to come at her in terms of her doing
something for a verse right, and she shared the story
but didn't put a name on the bullet. Well, the
internet took that it was Kodak because Kodak was on
(36:28):
the album. Well, I hoped on my little platform and
shared that I knew who it was.
Speaker 3 (36:34):
And when I shared it, mind you, here's the thing.
I know her team.
Speaker 1 (36:39):
So niggas on her team hit me because then they
were like, did you talk to this And they're cussing
me out because I shared who it was and I
was like, no, I know who it is because I
know a bitch step fuck him and he told me
all this. Anyways, it was a gossip and shit because
at the end of the day, y'all don't know. I'm
not a whole no more, but I still know all
the whole fucking everybody, and I know everybody's business, but
(37:00):
I still have niggas hit me like, hey you heard
my name lately. I just need to know because one
of my bitches is mad at me and I need
to know what's going.
Speaker 3 (37:06):
Around being talked about me. But it was it was
Wayne that did the thing. I shared it and literally
from there.
Speaker 2 (37:16):
Team was like, damn, broto.
Speaker 3 (37:18):
Mad that you you know, and I was like, damn,
I'm still team Lotto. Love Lotto. By the way, Lotto.
Speaker 1 (37:23):
Hopefully I get to see you and we can hash
things out. None of your team told me anything. It
was actually one of Wayne's bitches.
Speaker 7 (37:28):
But yeah, you know, hearing y'all talk, right, I saw
something in myself that that I purposely hold myself back
because of relationships. But hearing you talk about how you
had to deal with that, it's up you kind of
don't have You can't give a fuck because you can't
(37:50):
because because I feel like without that interaction happening, you
would have not known that said person that you that
you didn't specify, felt a way about you personally.
Speaker 2 (38:03):
Would have been playing the industry game because of.
Speaker 7 (38:06):
Something that you are passionate about, which is normal regular
conversation as a hip hop fan.
Speaker 6 (38:11):
But but you know what I mean ultimately, and he's
a bitch.
Speaker 3 (38:13):
But because I'm gonna keep.
Speaker 4 (38:17):
It on hundred like it would, it would have came
out anyway.
Speaker 3 (38:19):
I'm not no listening listen, I don't try gonna come out.
I'm never listened. Let me tell you something.
Speaker 5 (38:26):
I never said nothing to nobody because I was mad.
If I tell you how I feel, because that's how
I really feel, period. So I'm not like, if you
say something negative to me about me and you you
could have been you mad or could.
Speaker 3 (38:40):
Have been how you felt.
Speaker 5 (38:41):
I'm gonna just take that as it is because I
don't treat situations like that, right, Like if if somebody
do something that I dislike and then I tried to
talk to the person like I was like yo, like
because guess what, Like I'm not no tough guy, but
I'm stupid. So I'm so for a second, I'm like
I was about to say something really stupid to him.
Speaker 3 (39:01):
Like for real, alum, was gonna come out?
Speaker 6 (39:03):
Not even I'm a grown fucking man, Right, You're not
going to.
Speaker 5 (39:07):
Just be talking to me however you need like you
talk y'all niggas don't do y'all can't do ten push ups,
You're not gonna be talking.
Speaker 3 (39:12):
To me crazy.
Speaker 5 (39:14):
So so I was about I said something. I said, nah,
let me not because I got love for this nigga.
Let me not even say that. And then he came
back and said some more shit. I said, all ror whatever,
like you know what I mean. That's just a relationship
I had to lose. But the thing about the relationships
is them shit be fake anyway, And I'm not saying
that about dream Villain is totality because they've put me
in great positions to look good on their platform, and
(39:36):
without them put me in those positions, it's checks I
wouldn't have got.
Speaker 3 (39:38):
It's also just it's industry. It's entertainment.
Speaker 5 (39:41):
Also, bringing niggas is not my friend. Listen, the workers
aren't your friends, but they're not going big.
Speaker 4 (39:45):
Your friends are your coworkers.
Speaker 3 (39:46):
You know what I mean.
Speaker 5 (39:47):
What I understand is is not majority of the people
that I deal with. And this ship is not going
to be at my funeral. That just is what it is.
Speaker 6 (39:55):
Like many you know you, me and you known each
other over ten something years.
Speaker 3 (40:00):
This is my sist.
Speaker 6 (40:00):
Every time she'd be like, wait, come on, let's go.
I'd be like, nah, I don't, and.
Speaker 5 (40:03):
She don't, and then then she asked me why I'd
be like, I don't feel like being around these people
because I've been in this ship. Bro, I've been in
this ship since jay Z was first dating Beyonce. I
don't seen so much fake Yeah, I'm old. I didn't
seen so much fake ship.
Speaker 6 (40:18):
I just and I don't.
Speaker 2 (40:19):
I got some from him one time, not the rebox.
I ain't never get on the shifted it was dope.
Speaker 3 (40:31):
I just don't want it.
Speaker 5 (40:32):
The thing is like, I just don't want to be
out here trying to fake, like I like, because I've
been the person to try to fake. That's training and
then listen, listen you, I've been the person that's been
and I don't even call it fake because every every
every relationship I built was on a cordial position. And
then when you ask a person something, yo, is it
possible I could do this? Then they just don't say nothing,
(40:52):
Like bro, just say no. Don't treat me like I'm like,
I'm begging.
Speaker 3 (40:56):
You for something.
Speaker 5 (40:56):
I never asked, not one person in this ship for
nothing but an opportun and if the worst thing you
could tell me is no my mother. Nobody's no hurt
more than my mother's, you know what I'm saying. So
it's like I don't give a fuck about none of
the ship. That's the reason why I started doing my
own media. I like it because I don't want nobody
telling me what the fuck the excuse me for ranting,
but I just know, like nobody telling me what to do.
Speaker 3 (41:15):
And I don't like working with partners, So I'm glad,
Like I mean, I would have loved working with you.
But that's why I'm.
Speaker 8 (41:19):
Doing this shit but myself, but also with people to
put the period on the intro because we got Wayne
or so I want to get.
Speaker 2 (41:27):
A lot of me.
Speaker 8 (41:27):
Oh yeah, we getting music with them, but for the
for the you know, gatekeeping is protecting stuff, right, So
sometimes you're protecting your feelings.
Speaker 4 (41:32):
Sometimes you're protecting other feelings.
Speaker 8 (41:33):
Sometimes you're protecting your talent or into Gabe's point, just
example of on the radar, it's protecting something.
Speaker 3 (41:39):
That he built right.
Speaker 8 (41:40):
And you know what I'm saying, You don't want everybody
in your house. He built his house breath by brick.
Sometimes everybody can't come in right, and so sometimes gatekeeping
is just that, right, like or if you're a genuine person,
and sometimes you're gatekeeping, Like I'm genuine and you're being fake,
And so I got to close that off, right, And
so to the point of, like what you said on
the clip of or currency hip, like sometimes gatekeeping.
Speaker 5 (41:58):
Works, and that sometimes it's detrimental because I like the
fact that you brought up.
Speaker 3 (42:03):
Like the bit would we were on two different sides.
Speaker 1 (42:09):
Well, let's get into music, guys, and this is where
we might disagree agree.
Speaker 3 (42:14):
We'll see.
Speaker 1 (42:15):
Uh, We're gonna start with Lizzo, who recently talked about
Song of the Summer. There's actually been quite a few
people talking about this song of the Summer debate. There's
been the conversation of labels messing up releases that should
have been songs of the Summer but they dropped too
late in the summer.
Speaker 3 (42:31):
So we have a clip real quick to kick off.
Speaker 1 (42:33):
This conversation around her thoughts on why there was no
Song of the Summer, and then Weno actually thinks there
was that We're gonna get into that, all right, we
gonna get into it.
Speaker 3 (42:44):
This is what Lizzo had to say.
Speaker 9 (42:47):
A multiple Grammy award winning artists with multiple number ones
and multiple platinum plaques to be diamond plaque. The music
industry is in complete shambles right now, and you can
use that to your advantage. Back in the day, the
music industry was very algorithmic, as any other industry was,
but that industry was controlled to a certain extent. Now
(43:08):
that we're in the digital streaming age, there is no
control over the algorithm, and it is stressing people the
fuck out self included. Every major artist besides Beyonce has
dropped music this year, or is planning to drop music
this year, or has featured on somebody's record this year.
I dropped a mixtape over the summer. I had Sizza
(43:29):
and Dojacavi drop the deluxe to my mixtape today, and
yet there are still people who don't even know I
dropped music. Artist from Lady Gaga to Drake has dropped
albums this year, and yet everyone is saying there's no
song of the summer. I'm gonna be completely honest with you, guys.
It's not because the music isn't incredible. It's because the
(43:50):
way that the algorithm is set up, no one can
serve the masses anymore. This industry used to be based
on serving the masses, basically like serv sing your song
out to certain channels and certain radio stations. The internet
space wasn't so congested. There was a clear channel back
in the day for major artists to put their music
(44:12):
out and serve the masses. Now you have to serve
your people.
Speaker 3 (44:19):
A few things. And I agree with her.
Speaker 1 (44:21):
I don't think there was a song of the summer,
by the way, in terms of mass consumption, mass popularity,
and one across all genres, which if I go back
to myself growing up, hear me out back then we
had I mean, and I'm gonna say top forty when
we're talking about this, I don't want to lean into
(44:42):
top song of the Summer for hip hop, song of
the Summer for R and B, song of the summer
for country. Growing up, Yeah, there used to be a
song that it didn't matter if you were in a restaurant,
if you were going shopping, if you were in your car.
You heard it almost everywhere, right right wrong. I don't
believe that we had that record this summer. We did not,
(45:05):
And he's like, I don't know. I agree with her. Now,
I do believe it's to the way that we consume,
the way that we consume music, the way we're able
to find music, and the way we listen to a
song and then we're waiting for the next person to drop.
Speaker 3 (45:20):
We're not even like to me.
Speaker 1 (45:22):
One of the records that I wish did better that
I think is phenomenal artistically, I think the video was dope.
Speaker 3 (45:27):
Is Zoja Cat's new record Jealous. Oh my god, I
love it. I think she's a fucking puer artist. She's
a pop star. It's great it didn't go.
Speaker 2 (45:39):
Not that they couldn't go, it's just that it didn't.
Speaker 7 (45:41):
You mentioned back in the day how we consume music
and how it's being pushed and how we're getting it
as consumers is different from before we used to get
the record from the radio outlet.
Speaker 2 (45:52):
Could we actually listen to the radio?
Speaker 3 (45:55):
Well, no, it's not even gatekeeping as much as we're
now listening to it.
Speaker 2 (45:58):
On our program now. Is like music Discovery, Yeah, look
all music not ready to come in scream in Music Discovery.
Speaker 7 (46:04):
All of these different things kind of altered how we
get that song of the Summer as opposed to what
you said back in the day, right, the metrics.
Speaker 1 (46:15):
Okay, So then let me ask you, let me let's
let me ask you and Jason before we get to Waynea,
who want to chew our asses out? What song do
you think was Song of the Summer? And Jason, I
want you to answer if you think there was one,
and if so, what it was.
Speaker 8 (46:27):
I don't think there was one, Okay, the closer, the
closest there would be one. I think it's probably like
a country artist, and I think people don't.
Speaker 4 (46:33):
Want to acknowledge it.
Speaker 3 (46:34):
Which which song?
Speaker 4 (46:36):
I can't remember it.
Speaker 8 (46:37):
It's like Morgan Wold would taate mccraig don't. It's not
my bag, so I don't know the song. The song
tight off the top, but it's it's a Morgan violent song.
Speaker 3 (46:43):
Okay, and a king. What is your thoughts?
Speaker 7 (46:46):
So, I guess I'm not gonna I'm not looking at
the other genres.
Speaker 1 (46:50):
I'm speaking Okay, you're gonna speak to to urban okayz pop,
urban hip hop?
Speaker 2 (46:56):
Right, she is?
Speaker 7 (46:57):
That's what I'm thinking that she's speaking speaking to Okay.
The metrics that we have is the charts. The metrics
that we have is our here. When you go to
the supermarket or go anywhere, you see what the intros
of ESPN or you know, one of the sports segments
I listen.
Speaker 2 (47:14):
I think that's that contributed.
Speaker 3 (47:15):
What was the song of the summer.
Speaker 7 (47:19):
Based on the metrics it's shaking based on based on
the metrics I'm saying based on.
Speaker 3 (47:26):
I disagree.
Speaker 2 (47:28):
I think that was the spring.
Speaker 3 (47:29):
It wasn't a summerhead and it's not the song that
you heard when you went outside. Okay, go ahead, way, no, no, no.
Speaker 5 (47:38):
First off, here she kept saying masses, right, So I'm
a person that I speak pretty literal.
Speaker 6 (47:44):
I want to look at the word masses here.
Speaker 5 (47:47):
We got coherent read it typically large body of matter
with no no definite shape, right, A large number of
people or objects crowded together, okay, a symbol of all
to assemble into masks or one body.
Speaker 3 (48:02):
Okay, So we would say.
Speaker 2 (48:05):
How you did that? We got to get back to that.
Speaker 3 (48:08):
Things.
Speaker 5 (48:09):
First of all, while all of us st here talking
like record executives about metrics and fucking charts and all
of that, when that's not why we like anything we
ever like. When I when when you was young, when
I was young, when you was young, when you was young, Jay,
did any of us know what the fun, dark and
hell is hot Sol the first week. Did any of
us know what get at me dog was doing on
(48:29):
the charts? I mean there was people who.
Speaker 2 (48:31):
Not in real time.
Speaker 3 (48:34):
About listen, why know yet used brought up numbers and
where we listened to everything? I in't bring that you did?
Speaker 2 (48:42):
I listen?
Speaker 6 (48:45):
So you telling me now the thing about Lizzo love
Lizzen and all that she old?
Speaker 3 (48:50):
What you mean? Oh no, listen, I'm keeping it.
Speaker 2 (48:52):
I'm old.
Speaker 4 (48:55):
Are you saying she's old because of what she's using?
Speaker 3 (48:57):
The judge it by or just she's first of all,
she use two things. She's thirty seven years old?
Speaker 2 (49:02):
She she oh and she got now all right?
Speaker 6 (49:06):
So you know what the song of the summer is
whim whimmy Pluto.
Speaker 3 (49:10):
That's what when whimmy by pluto.
Speaker 4 (49:13):
You listen what you're saying hip hop?
Speaker 3 (49:16):
Hip hop? Are you saying like whim whimmy pluto? You
want to know why? Because when has what the charts
have told us to determine what we see and feel?
You could say, however you feel.
Speaker 5 (49:27):
You look at people who are consumed consumed excuse me,
consuming something massively right from all the all the kids
that's running the ship up that them turned it into
a hit from TikTok that's translated to where they had
to play it on radio, to where Morris Chestnut is
using it for his fucking reals.
Speaker 3 (49:44):
I disagree. Wait a second, I'm not done.
Speaker 5 (49:46):
I let you say what you have to say, right,
because what we determined, now that we're all old, what
we determined for a fucking yo. Yeah, what we determined
to hit is we start talking all this number ship
and oh, well, you know it didn't reach.
Speaker 3 (50:00):
Top You said top forty. You said that.
Speaker 2 (50:02):
I used that too, I said.
Speaker 5 (50:03):
You said to you said, we ain't never, We ain't
never went the top forty. To tell us what was
culturally impactful? Never that song, that Pluto song, whim whimmy.
Now we also can't determine where we hear it at,
because if I say I hear it, I could tell
you one hundred places I heard that song at where
you said you didn't.
Speaker 4 (50:22):
Yeah, that's part of that's that's part of it. That's
part of what you're supposed to do.
Speaker 5 (50:25):
I've been in fucking New York. I was in New
York and they running that when I was in New York.
The last time they was running that ship back to
back to back. Every place that I've traveled this year,
people have been running that song, not just kids.
Speaker 3 (50:37):
I was about to say, you bringing up TikTok like trackstime.
Speaker 1 (50:40):
There's been a lot of songs that became hits from
TikTok that I don't think ended up with a title.
Speaker 3 (50:45):
Like song of the song. That is the song? Listen
that it is that. I can't even that.
Speaker 5 (50:50):
It is just that shit is just just as big
as f n F was a couple of years ago.
Speaker 6 (50:55):
Now f n F was, Yes, it was, Yes, it
is how f n F was big.
Speaker 3 (50:59):
See you want to know why? Because you old? No,
I'll be with the young pitch. No, you don't have to.
I don't have to be with them. You just got
to see the energy.
Speaker 6 (51:07):
If I'm telling you, you just have to see the energy.
Speaker 3 (51:10):
If you start looking, and that's what I'm saying, you
start talking in the numbers.
Speaker 5 (51:13):
Why did Lize jump on the song? Why did she
do a freestyle over the song? She's a fucking she
she started off a video. I've sold millions of records.
Speaker 3 (51:21):
I have number ones, Yeah, I have number two.
Speaker 5 (51:25):
The Why the fuck you jump on that song? If
it wasn't the biggest song of the year.
Speaker 4 (51:30):
So let me ask a question. Though I agree when
Whammy is it for like hip hop?
Speaker 8 (51:34):
But do you but do you agree that Commandy's point
what she's saying out of all genres, Like.
Speaker 6 (51:39):
I don't listen to all genres, bro, I'm just keeping it.
Speaker 8 (51:42):
But my point is it'll come to you, Like I
don't listen to Sabrina Carpenter, but that song came to me.
Speaker 3 (51:46):
Like that Espretho song was everywhere.
Speaker 4 (51:48):
It was just everywhere.
Speaker 8 (51:49):
So like I think when we're talking about some of
the summer with Mandy's saying is like that type of
song is regardless of it's your genre.
Speaker 4 (51:54):
Now it comes to you because it's everywhere.
Speaker 2 (51:56):
And that's my thing.
Speaker 1 (51:56):
When Whammy is not being played even if I talk
about it right like like Migo's future like hip hop
to how it's had like a cultural impact.
Speaker 3 (52:06):
I remember me and Crystal we were in Vegas. Nigga,
you go to fine dining.
Speaker 1 (52:11):
You hear me, guess what they're playing fucking Migos future
hip hop. The fact that when Whammy is a song
that has not transcended from a from a global standpoint,
from a super not even global in terms of like culture,
and we're talking about song of the summer. You hear
that ship everywhere when Whammy is not one of them.
God damn Reppert record.
Speaker 3 (52:30):
I'm going.
Speaker 2 (52:32):
To his point.
Speaker 3 (52:32):
I'm hearing migos.
Speaker 2 (52:34):
Maybe.
Speaker 7 (52:35):
How how are we listening differently from a demographic from
let's say eighteen to questions?
Speaker 5 (52:41):
We are old?
Speaker 3 (52:42):
Ye? Old?
Speaker 2 (52:44):
Are we listening to our eighteen to twenty five? Listening
to Spotify?
Speaker 3 (52:48):
Apple?
Speaker 7 (52:49):
All the streaming platforms? Are they just going merely to TikTok?
Are we all listening the same way way? Because radio
still exists. But I don't think the kids are listening.
Speaker 3 (52:59):
I'm not listening to I don't have a card, I
don't listen. I mean, I'm not already told YouTube YouTube?
Speaker 2 (53:08):
How are you?
Speaker 3 (53:09):
How do you come from music now? Why?
Speaker 8 (53:10):
No?
Speaker 3 (53:10):
I don't even beat? Yeah, we Spotify?
Speaker 2 (53:15):
Good question.
Speaker 5 (53:16):
I listen to talk about it, like so this is
the thing. But I also and this is another point
I wanted to make. Song of the year of the
summer means different things for different people. Change and whips
might be your song of the summer, you know what
I mean? Like that might be your song of the summer.
That might be within the in the world you live in,
that might be all your niggas is bumping feel me.
(53:36):
That's what I'm saying, Like the wim Wami song, I
don't think that there's anybody in any age demographic that
could say in hip hop, I can't speak for all
genres women Mammi is not gonna be. But that's what
I'm saying. Like, that's why I'm saying, we having a
crazy conversation, because when have we ever had a conversation
about a hip hop song being the top song of everything?
Speaker 3 (53:56):
You don't have that last year that's an anomala, that's lightning.
Speaker 8 (54:02):
No no, But but don't you think it's a lightning
about almost every year for no.
Speaker 5 (54:06):
No, no, no, no, no no, because because don't because don't listen specifically,
I don't even know the year was the name of.
Speaker 2 (54:16):
By Chief Keith.
Speaker 3 (54:17):
Even if you do not listen to Chief Keith at all,
you do not even like Chief Keith.
Speaker 6 (54:23):
You know Fanito and you know what's that other song?
Speaker 3 (54:26):
Don't like?
Speaker 5 (54:27):
Right them songs is not nominated for the Song of
the Year. March Madness probably Future's biggest regular. It's not
nominated for. So what are we talking about.
Speaker 3 (54:36):
We're not talking about nominations, but we are about saying
where you're hearing.
Speaker 6 (54:40):
You know what I'm saying is is it don't have
to be what I'm saying.
Speaker 5 (54:43):
The only point I'm making this it don't have to
be considered for Grammy or any of that for it
to be a song of a summer, of a song
of the year. It don't have to be that. And
and depending on who you are, it might be the
new MF Doom song that's your song of the year.
You Know what I'm saying is music is all subjective.
So music if we're not talking like music executives and
(55:04):
talking about charts and I don't give a fuck about no.
Speaker 1 (55:05):
Charts, say, but we're not in terms of in terms
of previous years, though we collectively have been able to say, Yo,
this song we couldn't fucking get away from. I'm not
saying that about when whammy you oh yoh yo?
Speaker 8 (55:20):
Do you think even like uh, because I hear what
you're saying like this, culturally, we're not counting any of
that stuff.
Speaker 4 (55:25):
Culturally it's wha whammy.
Speaker 8 (55:26):
And then you said to the point like we're all
having our own kind of song of the summer. Do
you think it's even pointless because you talk You mentioned,
like ten minutes ago, you're talking about consumption and even
when man they asked you like how you listening to
and not even like what platform you listen to? Music
comes to us in all kinds of different ways. And
do you think like the song of the summer trying
to collectively group all these genres and all that, like
it's just not even It's like a pointless conversation.
Speaker 3 (55:47):
I think.
Speaker 5 (55:47):
I think because when we talk, like keep in mind,
you know, when we're talking, we're talking from a perspective
of hip hop culture.
Speaker 6 (55:55):
So unless we having a conversation about like.
Speaker 5 (55:59):
If hip pop culture is the most dominant this year,
then I think that that doesn't matter if we're talking
about what the song in the summer is, because I'm
not looking for the white lady that shops at zels
to know what when wammy is, Like you know what
I'm saying, I'm not.
Speaker 3 (56:12):
Thinking it's crazy for.
Speaker 5 (56:13):
That ass though I don't even know what but that
lady exists. I'm not looking for her to know what
the song is.
Speaker 3 (56:19):
You know what I'm saying?
Speaker 5 (56:19):
I'm just saying for the space that we speaking in
the space that we speaking, and we have to acknowledge
when people is putting the work. And my only point,
because Lizo said it, I do agree to fact. Listen,
music is different, business wise, sound wise, identity wise is different.
But there's a reason why you jumped on that girl's
song for free. You knew it was going to get
(56:41):
you hot.
Speaker 3 (56:43):
But not only that.
Speaker 1 (56:44):
Let's talk about jumping on songs or jumping on even
remixing right because we have everyone jumping on folded right now.
We have everyone that dropped on the Chris Brown record
with Bryson Taylor doing the dance and remixing it. They
all did the same with Leon Thomas, like we got
about fucking six different versions of it to where depending
on what version come on, you'd.
Speaker 3 (57:02):
Be like, god, damn it, I didn't want this version.
Speaker 1 (57:04):
And so Lizzo jumping on this record doesn't even still
necessarily make it that title of song of the Summer
when it's what we're seeing done.
Speaker 2 (57:14):
People have done that.
Speaker 5 (57:15):
People have done no, but people have done that just
the beginning of the time. People have always jumped on
we're talking about Listen, I'm just saying what she said.
She talking yo, this girl and one Grammy's Yo. You
know how hard it is to get a little verse?
Speaker 2 (57:27):
Oh yeah, it's very expense. But look at the reason
why she's speaking like this. She's speaking like this because she's.
Speaker 7 (57:40):
Not that the music is not good, but the way
the business is business of music is right now, it's
hard for her to get her music out to the
audience that she's talking about because she wants her to
do this case study about the algorithm the song of
the Summer.
Speaker 8 (57:53):
But is she saying and she's saying it's hard for people.
I think she's saying her fans knew about it. I
feel like she's saying it's hard.
Speaker 3 (57:59):
For you know you got it because now you gotta listen,
remember what I said about you gotta be seeing fifteen
times to be seen once.
Speaker 6 (58:06):
You want to know why? Because and I'm not even
knocking her, she's.
Speaker 3 (58:09):
Motherfuck like Lizo. Ain't no push on Liz.
Speaker 5 (58:11):
She's a fucking talent, one of the most talented artists
we've seen in a long time.
Speaker 6 (58:15):
She not about to be doing twenty five things to
put on ig or.
Speaker 5 (58:19):
To put on her YouTube so that you could listen
to her song because when she came in at twenty seventeen,
she did not have to see what I have to do.
That's the whole adjustment. I know we're gonna talk about
Cardi B. You see how might listen? Cardi B is
a multi platinum diamond artist. She fucking walking on the
train doing all the.
Speaker 3 (58:36):
Why do so you think she's doing that because of
where it's at?
Speaker 7 (58:39):
Do you not know She's already He's already priming to
do that.
Speaker 6 (58:43):
Cardi has a personality.
Speaker 5 (58:44):
People love her personality that's more than her music, if
not just as much, for sure. But Cardi B has
to She's in a place where she has to play
this the ship you got to do. You have to
be doing shit in order to be seeing People think
contact mean create a dance for TikTok, That's not what
to me.
Speaker 3 (59:00):
It means creating.
Speaker 5 (59:02):
Like when you have a channel, right, Jay King, why
do we sit on espno day because they have twenty
different shows, but to keep bringing it back to Sports
Center and they have twenty different shows, but we'll sit
and how many times does your woman be like are
you watching this ship? Like the same thing, But when
people make channels. They don't understand that the channel is
(59:23):
for you to do multiple things on. It's not just
for your video no more. It's not just for you
to say, hey, when I made this song, I was
just in a certain type of mind space. No, nigga,
we need fifty things from you so we could understand
why we need to like it once and it's it's
fucked up.
Speaker 3 (59:36):
But was it before? And is it? That?
Speaker 2 (59:39):
Is it?
Speaker 1 (59:39):
Because we now have it in our hands because did
everyone Because everyone's also saying what Cardi is doing is
the old school way of rolling out, but you're saying
it's the it's.
Speaker 3 (59:49):
The things is one and the same.
Speaker 5 (59:51):
It's one of the same because it ain't like everybody
ain't have to do promo. But guess what, there is
no radio personality for Cardi B to go sit with
the promote her project that's gonna.
Speaker 3 (59:59):
Make people listen to it.
Speaker 5 (01:00:00):
Balance like even breakfast Club, it is not the same
as it was before. Like if you had a good
breakfast club interview, a good fucking song, and you had
like good marketing you.
Speaker 3 (01:00:12):
Were selling, you were selling. That's not the way no more.
Speaker 5 (01:00:14):
And you gotta go see, heyk you do you gotta
you gotta go and eat change.
Speaker 3 (01:00:19):
On the streets Fantom podcast. I know she did. I can't.
Speaker 1 (01:00:23):
I can't wait to see that both Dominican Pantom count
Oh my god, Phantom just did the GQ ship where
he sat do you see the ship he did with GQ?
He sat at the corner store, the restaurant in New York.
And when I say, I said, oh my god, I
need all of this concept from him.
Speaker 3 (01:00:38):
I need more fantom is. I hate that they fell out.
Speaker 2 (01:00:41):
But I hate it podcasting change.
Speaker 7 (01:00:43):
How that's even because because you had a time when
on Combat Jackshaw, we would try to reshape how managers
and a and rs.
Speaker 2 (01:00:52):
Would present the music. They were like, yo, can we
play this?
Speaker 7 (01:00:55):
Like you can't play music and we want to talk
and have the experience with with the said artists. So
now I think radio adopted to that metric. And you said, okay, yeah,
we'll get to that, Mike, sure or whatever, but we
want to get to the time.
Speaker 2 (01:01:07):
We want to talk about this relationship. We want to
talk about your mom and your daddy and.
Speaker 3 (01:01:12):
Who was doing it when y'all was doing it.
Speaker 5 (01:01:14):
We had to like that was the extra because every
it was such a new thing when we was coming,
like when I had East and we was coming to Yard,
it was such a new thing that it's like, bro,
you have to get on this wave, right. It's like
now if you do every radio show should be a stream.
(01:01:35):
You want to know while because yeah, all of that cool,
I'm gonna be behind the scene.
Speaker 3 (01:01:39):
Yo.
Speaker 2 (01:01:40):
Playboy too much effect not fact.
Speaker 5 (01:01:46):
But you see Playboy Cardi, he started that mysterious only
one picture ship and then everybody tried to run with it.
Everybody cannot do that. You have to be and people's
hands is to be seen, and you still have to
do it at your discretion. Like the only thing that
be messing me up with streaming Some days I just
don't feel like doing it. I just spent an hour
and a half in the gym. I just shot two episodes.
Speaker 3 (01:02:07):
I have three calls, and now I gotta get on stream.
Speaker 5 (01:02:09):
It's a lot, but you if you want to succeed
in that space. So like with Cardi, I don't think
Cardi is like you know how people say, oh, she
sold her soul is some dumb shit. I don't think
it's not like that. She's doing what she's comfortable with doing.
Speaker 3 (01:02:21):
And she's doing what's worked for her as well.
Speaker 5 (01:02:24):
It has worked for her, she gotta You also have
to look at Cardi b in the space of she
is a superstar, and if a superstar is willing to
stand on the train and play with her her merchant
and say.
Speaker 6 (01:02:36):
Yo, I got to do that, she's doing it as satire.
Speaker 5 (01:02:41):
Yo, hey, y'all you know at Yeah, so she's doing
that because she has So what about then?
Speaker 1 (01:02:47):
For the last ten years or so, and maybe only
the last five, there's been a trend in the secret
album drops that have worked for a lot of people
to just Beyonce did it, Drake did it?
Speaker 8 (01:02:59):
And you just the secret you said something definite to
I just want to always say, Beyonce did an album
plus eighteen videos.
Speaker 2 (01:03:05):
She didn't do that.
Speaker 3 (01:03:07):
I don't two years even to do. You're right, you're right, you're.
Speaker 2 (01:03:12):
Right, you're right here right quiet. Have you seen hyas
Lois the movie?
Speaker 3 (01:03:16):
No?
Speaker 1 (01:03:17):
Wait, okay, but I'm not gonna lie No, No, I did.
Speaker 3 (01:03:22):
But Denzel, Yes, the worst Denzel movie I've ever seen.
Speaker 2 (01:03:26):
But I want.
Speaker 3 (01:03:30):
Album, the secret album. Yeah, like there's a there's there's
been an a Lord.
Speaker 1 (01:03:36):
Even when we talk about Kendrick, Right, there's almost an
allure about taking the time and and rice and something
the same, Like, you know, he didn't like that he
had to be in so many people's faces, but that's
kind of what's required. But then we've also champion the
artists that take their time to go and be secret.
Speaker 3 (01:03:51):
They're go and be mysterious.
Speaker 2 (01:03:53):
That then drop and they selling.
Speaker 5 (01:03:55):
Yes, but guess what y'all are talking about four percent
of what this ship is. You said, listen, listen like
you said, you said, you said, that's like, that's like
me saying Michael Jordan, Lebron, James Kobe.
Speaker 3 (01:04:11):
Like that's it's only it's only seven of these niggas
like you. Everybody cannot do that.
Speaker 5 (01:04:16):
And the problem that the younger acts is having is
that they think that their music is just enough now
and it's not when these everybody we mentioned is ten
plus year development acts. Every single one I've been in
Sneak of Pimps, Kendrick Lamar, everybody put your hands up
and everybody looked at this nigga like who I didn't
see all of them?
Speaker 3 (01:04:37):
So the new end, there's no music scenes right like
every city used to have, Like what was basically like
an s ob seed New York, we had.
Speaker 2 (01:04:49):
All In fact, we don't.
Speaker 3 (01:04:51):
We don't even have it in New York because because
because drill culture and took over every single city to
the point and you can't even come. They don't want
them at the venues, they don't want them in the business.
Speaker 5 (01:05:02):
What I'm saying, it's like like, but if you're you
have to you have to veer like you had to
veer off in order to make your ship.
Speaker 1 (01:05:09):
It's crazy because you say, you say the drill, the
drill element in terms of it's hip hop. But I've
been having the same conversation behind the scenes with management
and A and RS in R and B. In terms
of A everyone was banking on the festival, the festival bucks, right.
Niggas didn't really want R and B at the festivals
(01:05:29):
because niggas ain't going there. Like you you got to
hype up the crowds. You sitting here performing in front
of thirty to fifty thousand people. The R and B
X weren't getting that money. But then the R and
b X also aren't being played in the clubs. It
luckily they're playing being spun on radio. But it's not
the same. But the conversation now about how and what
to do with R and B X. They're not making
money for the labels almost at all, and they were
(01:05:50):
being dropped ship at the top at the end of
last year to now everyone that I know that was
signed everybody independent.
Speaker 5 (01:05:56):
Now, I think it's because we have it's too Listen,
this nigga is right, Bro, we got too much at everything.
No for it don't make us appreciate nothing. We have
too much of everything. It's like, like you see what
you said about R and B. It's not that people
ain't putting out good ARM and B because it's good.
It's just that everything everybody's trying to blur everything to
(01:06:17):
where it's like, no, this should be just R and
B festivals. That's target that demographic for people that just
want to see that. And it can't be as big
as a Rolling Loud because because if I if I'm again,
I am old. The people that go to Rolling Loud,
they are my kids. Go to rolland lod, They going
(01:06:37):
to get no for real, they going to get vibe.
They not trying to see niggas sitting there singing and
all that. But there are people who do they have
not created a platform for that because everybody just wants
everything to be one thing, because we have too much
of everything.
Speaker 3 (01:06:53):
We having too much, like Yo, Mariah the scientists. That
song burning, Oh my God, so good. That song might
be the.
Speaker 5 (01:07:00):
Song I said, that's I kid, you know, I said,
I was saying this to my I was saying it
was saying, this is my daughter.
Speaker 3 (01:07:05):
No, I was saying this to somebody else.
Speaker 5 (01:07:07):
If you're a man and you want to hear an
R and B song, no matter how many times, you
got something special, that song that's so.
Speaker 3 (01:07:16):
Good, so good, but folded. I'm sorry, I.
Speaker 5 (01:07:19):
Got people keep telling me about video. I don't listen
to radio. I only listen to radio.
Speaker 6 (01:07:24):
You and time you heard, I'm gonna listen to it.
Speaker 3 (01:07:28):
You hoardy.
Speaker 2 (01:07:29):
No, I'm gonna tell you what happened. I didn't know
that was part.
Speaker 4 (01:07:33):
It's just it's too much.
Speaker 8 (01:07:34):
I can't I can't really listen to R and B
that much anymore because I'm trying to keep up with
hip hop.
Speaker 2 (01:07:38):
I was.
Speaker 7 (01:07:39):
I was getting my hair braided right too much, my
hair braided huge R and B head, and I'm I'm like,
my head is bad and my eyes closed and I'm like,
who the fuck is that? And I look and you
gotta get it's Mariah.
Speaker 2 (01:07:52):
So I said, who is that? I thought it was Maria.
She's like, that's Klanie, I said, And I'm looking at it.
Speaker 3 (01:07:57):
I'm like, Kilanie got got that one? What got that one? Visually? Sonically?
Speaker 5 (01:08:03):
Like, But I'm just saying it's right right now, we
just have too much action. And that's why I feel.
Speaker 1 (01:08:08):
Like I just I just take when people say that
because they kind of say that about medium podcasting, satrated
believe it's too much.
Speaker 6 (01:08:16):
Yes, I'm gonna tell you why.
Speaker 3 (01:08:19):
This goes back to the game.
Speaker 2 (01:08:21):
I used to say this.
Speaker 7 (01:08:22):
He's always encouraged niggas. Why don't you jump? I want
to do it? And I'm like, why you keep telling
these niggas it's too much? It was too much then,
and I only said that because I saw what was
gonna happen with the rappers. I said, these rappers are
not gonna be good anymore. They're gonna want to talk
and look everybody, and they don't do it long enough.
You see them do four five episodes done because people
(01:08:44):
is not because people is not serious about it.
Speaker 5 (01:08:46):
See this the thing the first thing that people start
saying about something new to do is how much money
you can make. That's the they not looking at it.
And I'm just I'm it took me a year and
a half. I'm gonna jump my own I'm gonna to
my own horn, because because just doing YouTube content, yo,
me being Wayne O and having one hundreds something thousand
(01:09:09):
followers on ig and a nice follow on Twitter was
not enough, yo, Like it was not enough because YouTube
is his own community. So at first I put myself
on a schedule three times a week. You have to,
and but even the three times a week wasn't enough.
But I had to get better at what it was
I was doing, and I had to say, all right,
I can't just be up here talking. We are in
(01:09:29):
a time where everybody just talking about anything and everything
and they not putting no, yes, yes. Even if if
you talk about sex, it could be about sex just
had some substance and.
Speaker 3 (01:09:38):
Sexual I have substance in my sex time. But that's
why you are in a small percentage of the people
where you are with it.
Speaker 1 (01:09:43):
But I like what you said too, in terms of
even what I'm seeing musically happen. People care about numbers right,
people are getting signed because they have these millions of
followers or even a good amount of followers. Tianna Taylor
love her to death. Her project is a little too
bogie for me.
Speaker 3 (01:09:58):
But I love her music. What but I love.
Speaker 1 (01:10:04):
Sanna Taylor has eighteen point two million followers, sold sixteen
k her first her first week, and not to get
metrics and all those.
Speaker 3 (01:10:12):
Things, that doesn't matter. I'm gonna tell you what I was.
Speaker 1 (01:10:18):
Gonna say is well, I was leaning back into what
Weyno had to say right in terms of you have
all these followers here. You have all these followers here,
but can you get them to go somewhere else and
either purchase or by.
Speaker 3 (01:10:30):
And that's what I think too.
Speaker 1 (01:10:31):
People are are are not in terms of I know albums, albums,
I know tours that were canceled. I know people who
said they were doing one thing and weren't doing it.
I think there's a difference too that people aren't considering.
You could have people listen to your song from TikTok
or because it gets played, but do.
Speaker 3 (01:10:48):
You have the buying power?
Speaker 1 (01:10:49):
Do you have people that are actually gonna go out
and get your record and get your album and download it.
Speaker 3 (01:10:53):
That's why I love what Cardi and those you are
doing with the vinyls. There's hard cover things like all
of those with Tiana.
Speaker 5 (01:11:01):
Keep in mind, right, like a lot of these people
that we mentioned, and they don't have the same they
don't have the same infrastructure that they once had. Tiana
got a lot of things going on at one time.
She's creative, directing people's tours, she's she's acting and film
she's doing, she's.
Speaker 3 (01:11:17):
Dating Mofostera, She's doing a lot of things and.
Speaker 5 (01:11:20):
And and she doesn't have that Like before Tianna could
just focus on the promo run. She don't have the
time to just focus on the promo run. Like and
I'm not this is not that's the cyst. But I
didn't even know that she had a project out. But
that's because you ain't know about escape, Bro, I don't
know about this. I I be in the crib, I
(01:11:42):
be watering, I be pressure washing my house.
Speaker 3 (01:11:44):
Like that's what funny you said that? Because the same
with Sierra.
Speaker 1 (01:11:47):
I was I was talking about having Heera on and
my friend was like, well, what y'all gonna talk about Russell?
Speaker 3 (01:11:51):
I was like, Bro, she got a whole album she
just drops.
Speaker 5 (01:11:54):
But yeah, you all know, but you know when it
comes to But even when it comes to the metrics.
Speaker 8 (01:11:59):
I was about to say, tell me about its fun.
Speaker 5 (01:12:02):
But even even when it comes to the metrics, Stove,
the metrics need to change because listen, my favorite albums
I've ever bought in my life, whether that was Big
Time is I got that work right, Okay, I don't
think I've listened to that album twenty five hundred and
fifty times to count it as one self.
Speaker 3 (01:12:20):
Oh yeah, you know what I'm saying. And I love
that album Lil Wayne, or let's say jay Z Blueprint.
I bought these albums for ten dollars.
Speaker 5 (01:12:29):
I don't know if I've listened to them albums seventeen
hundred times. You have to listen to something that many
times and for it the count is one.
Speaker 3 (01:12:36):
I can't remember.
Speaker 4 (01:12:37):
I can't remember what on streaming.
Speaker 3 (01:12:39):
Not only that, I can't I can't remember what artists
said it.
Speaker 1 (01:12:41):
And it's maybe why Tiana, as a musician of beautiful
fucking dope voice dope artists, has to do all these
other things. There was someone on an interview and I
can't remember which podcast, but literally just said one million
streams count as four thousand dollars. Like for the artists,
they're seeing four thousand dollars off of a million streams.
Speaker 3 (01:13:00):
It's a Ponzi scheme.
Speaker 9 (01:13:01):
It is.
Speaker 5 (01:13:02):
It isn't because who said but the money, But the
money is still made.
Speaker 3 (01:13:07):
That's another thing.
Speaker 5 (01:13:07):
That's another miscon And I could just speak to this
as a music executive because people think that like sales
is the only way to make money off for music,
and it's not. It's you can make like a person sells.
Let's say they get a lot of promotion, they sell
fifty thousand equivalent units from their streaming, right, they'd be like, oh,
that ain't shit. They ain't sell nothing. Guess what they
might have had four or five sinks on that album,
(01:13:30):
four or five or six sinks that made the album
the money they spent to make that album back. So
it's mad ways that these companies are monetizing the music.
The only problem is that we do not have like
people becoming stars because everybody looked the same. Everybody got
the same chain, the same car, the same clothes, the
same girlfriends. The girls got the same clothes, they can
(01:13:52):
buy it the same body.
Speaker 3 (01:13:53):
Yo, we have too much.
Speaker 5 (01:13:56):
We have way too much, and that's why nobody appreciates
shit because everybody he got the same thing.
Speaker 3 (01:14:01):
Yo.
Speaker 5 (01:14:01):
We could see a Lamberg, we could see the top
Lamborghini pull up in the parking lot right now, and
nobody's gonna say wow, you want a while because.
Speaker 3 (01:14:07):
The streamers seeing. And I'm not hating streamers because I
loved it.
Speaker 5 (01:14:12):
I would have been a streamer like you when I
was do stream But I'm saying, like the ship that.
Speaker 3 (01:14:19):
The old absolutely I want to be a no, I
don't say that. I hate that term ahead.
Speaker 2 (01:14:30):
Do you so? Like you know how like for music?
Speaker 8 (01:14:33):
Like you said, for metrics, it's always like albums sold
from movies, box office from movies.
Speaker 4 (01:14:37):
It's not different. You know, it's revenue.
Speaker 8 (01:14:39):
Do you think what when you say like we need
a new metrics do you think it something like revenue?
Where should your star and you can sell albums and
stream albums and do merch like it should be your revenue.
And that way, maybe there's more transparency about how much
bread gets made and how it gets the artist.
Speaker 5 (01:14:52):
I don't know what's gonna be, but I just think
that the problem, bro, is that we had we in
people business too much like I shouldn't know, like bro Netflix,
I don't know what a Netflix movie streams.
Speaker 3 (01:15:02):
I don't even know how to look at us. I
don't like a Disney Plus. It's just yeah.
Speaker 6 (01:15:06):
I don't know what its streams or not.
Speaker 5 (01:15:08):
I don't know if the movie flopped, if they put
out your we see Robert de Narrow put out a
new movie on Netflix. I don't know if the movie
flopped or not. I just know if I like it
or not, because what it does business wise is not
my business. But we just in a time where everybody
wants to know somebody's net worth. They want to know
what they sold. K but because but but because guess what?
(01:15:29):
Because the person who's I know your salary. Every time
you miss a shot, I'm basing how I feel on
you because I'm the money making that much. But I
don't know if I walk into but I just I'm
a drift off for one second. But it's like my
son had a job interview. He told the people that
he ain't want the job because they was paying a
certain amount of money. He want a certain amount of money.
I said them, I said, niggas you even worth the
(01:15:50):
amount of money you asking or for real.
Speaker 3 (01:15:53):
But but that's the thing.
Speaker 5 (01:15:53):
But he wanted that number based on the number that
he heard people say. We are in people's business too much.
Even with the the cells and all of that, Like
I get it, gold platinum, they're all like achievements, so
we want to celebrate, but we are so fucking nosy.
Speaker 6 (01:16:07):
It's ridiculous.
Speaker 3 (01:16:08):
Bro. It's like somebody be like yo with its soul.
Oh that shit must be tried.
Speaker 7 (01:16:13):
I remember, yeah, during the pandemic, I was on I'm
not I was on chatty house, I don't know, oh
yeah music and then it was like something had came
out and they was like, oh, but that I heard
that shit ain't do too good.
Speaker 2 (01:16:28):
I'm like, wait a minute, did you You didn't even
listen to it. I'm like, how do you feel about this?
Speaker 1 (01:16:32):
It's the conversation we just had when Isshan Bari were
up here. The way that people don't even have the
capacity comprehension. They don't even have the capacity to inform
their own opinions because they refuse to just take the
time to go listen to actually something crap their own opinion.
It's easier for them to get on the timeline. See
what numbers are see what everyone else is saying and
then just.
Speaker 3 (01:16:49):
Jump to the bandwagon.
Speaker 4 (01:16:50):
Do you think that's because there's too much Yeah.
Speaker 3 (01:16:52):
But numbers don't.
Speaker 5 (01:16:53):
The thing about I understand numbers, but they don't they
don't tell a story right like me currently, And I
learned this from Westside Gun Side Gun don't sell a
lot of records. But I'd be damn if that in
the game. Rich out his ass, and he taught and
he taught me so for myself, even with doing media,
I was like, yo, I don't care if I get
an episode that do a million views, I want to
sell four thousand T shirts because because because a million view,
(01:17:15):
If I if I got a twenty minute episode with
that that does a million views, it's gonna make me
some money.
Speaker 3 (01:17:20):
I'm not gonna lie. You know who else do that?
Larry June.
Speaker 1 (01:17:23):
But when I bring up Larry June, the masters might
not know who Larry June is, but he's rich.
Speaker 5 (01:17:32):
But because we got we culturally culturally see the thing
about it was like we used to celebrate somebody's success
based on their achievements because of the craft, because of
the music, because we like the music.
Speaker 3 (01:17:47):
Now it's their accolades.
Speaker 5 (01:17:48):
A motherfucker can have a house that got five five bedrooms, right,
which is not average. You know, if you, if you,
if you have a five thousand dollars roles, regardless of
what she said.
Speaker 2 (01:17:57):
You're not average.
Speaker 4 (01:17:59):
It's not average.
Speaker 2 (01:17:59):
Right.
Speaker 6 (01:18:00):
But then a person and I read this in a book,
The Way to a Meaningful Life.
Speaker 3 (01:18:04):
I got my TV.
Speaker 5 (01:18:04):
You gotta be bigger than yours, My car gotta be faster.
That's how people have lost their way because you too nosy.
We want to be in everybody business and not concern
with our own. That's why we can't. I'm not gonna
say we can't because I got some wheel finish. But
that's why people can't really even lean into their own things,
because they're so concernuble with watching everybody that's.
Speaker 6 (01:18:23):
Going on and doing, and it's affecting us. And that's
why I be done with the music.
Speaker 1 (01:18:30):
Let me ask you from maybe not from a media perspective,
only because I like to know in terms of what
they put out. You could you could do metrics, you
could do impact, you could do cultural conversations. Who then,
right now is the top five artists, the biggest artist.
Speaker 3 (01:18:45):
The biggest artist and what you mean. I mean culture
in our culture, which isn't just hip hopes. It's not
because I think we have.
Speaker 2 (01:18:58):
Is everything else though, Yeah, we're not talking.
Speaker 3 (01:19:02):
I cannot tell you who the top five is. No, no, no,
like the top five is like it is like the.
Speaker 5 (01:19:08):
Urban cold currently right now, urban culture as far as
like notoriety big. I mean, yes, cultural impact, as much
as I might not they do, as much as I
is criteria, but as much as I might not agree
with him, Drake still like he's still a big artist.
Speaker 3 (01:19:24):
I say, Kendrick. If you say Drake number one to
I wouldn't say Drake number one.
Speaker 5 (01:19:29):
I mean because I'm not basing it if I can't
base it purely awful with somebody strict, because that's what
people base everything.
Speaker 3 (01:19:35):
We're not.
Speaker 5 (01:19:36):
I say, just cultural impact, cultural stars right now, right now,
I say cultural impact be Kendrick, Kendrick within the past
year and currently right now.
Speaker 6 (01:19:46):
Number two Drake still Drake is still I don't give
if you like he's still.
Speaker 3 (01:19:53):
One of them ones like you you know what I mean? Okay,
number three three?
Speaker 5 (01:19:57):
Should I say sisson Okay, I say scissor okay, I
say for future? Oh no, yes, what No Future has
more the number one albums than.
Speaker 3 (01:20:10):
M Okay Today now Future Okay number and number five.
Speaker 6 (01:20:18):
I don't even know because I don't do listen to
all that ship.
Speaker 3 (01:20:21):
I don't even know.
Speaker 6 (01:20:21):
Like they have were talking about only artists.
Speaker 4 (01:20:26):
Yeah, oh wow, who are you gonna say?
Speaker 3 (01:20:28):
I'm gonna say not oh no for sure, but.
Speaker 2 (01:20:32):
Speed.
Speaker 6 (01:20:32):
I was gonna say speed, Speed, Okay, them kids is amazing.
Speaker 3 (01:20:37):
Who would be your five musically?
Speaker 8 (01:20:38):
Though?
Speaker 5 (01:20:39):
I don't know, yo, because I don't know what the
criteria is for that criteria. I don't have a crowd.
I don't know, because that's for me to put five.
I gotta think of seven things right now to pick the.
Speaker 2 (01:20:49):
Fifth person, Like who's your personal top five right now?
Speaker 3 (01:20:51):
I mean the fact that Chris Brown has to be
in there, Chris, he's.
Speaker 2 (01:20:57):
Doing it's your personal say Chris.
Speaker 3 (01:21:00):
Yeah, I would say Chris Brown. I would say Chris
Brown finishing.
Speaker 6 (01:21:03):
And I'm gonna say you something about these lists okay,
I know, personal.
Speaker 3 (01:21:08):
Yeah, I would do.
Speaker 1 (01:21:10):
I would say Chris Brown, probably number one. Then Ken Drake,
gotta put Drake Cardi.
Speaker 3 (01:21:21):
Yeah, playbook like no, no, no, no, Cardi b what
he said that I was serious playboy. You old no, no,
no no, and then let me let me think my
number five, My number five, we officially ends the facts.
No for real, bro our culture number five. Damn, I
(01:21:45):
don't even I just gotta throw it in there because
she's changing the wad. No, no, no, I'm not delusional.
Speaker 1 (01:21:56):
I would say, Beyonce, I gotta throw her in there.
She just did two or three him towards back to
back to back to back to back. And in terms
of urban impact, she's changing nominations in the Grammys because
she's taking over a whole other genres and ship.
Speaker 3 (01:22:08):
So I would say, I would say, Beyonce, that would
be my five and said.
Speaker 5 (01:22:11):
That you act like that bbout playbook CARDI though, because
don't be doing I mean they was, they were still,
they were still.
Speaker 1 (01:22:20):
Let me let me let me take off, let me
take off Beyonce, and we're leaning into culture because again,
Beyonce transcends it.
Speaker 3 (01:22:27):
She's a superstar, holy girl, young boy and a young
boy and him what he's doing. This is why I
hate list.
Speaker 5 (01:22:35):
But that's why you go ahead, because they just they
just device of yo, like this is all this is
all personal preference. But they run, they run like these
They run these conversations on the internet where we cannot
really appreciate what's happening culturally in his totality because minds
is better than yours, be specifically about you in general
(01:22:58):
general people. And I'm mean, it's not like it wasn't happening.
I didn't literally seen friends fall like when Tupaca Niggi
was going through it. I've seen so many friends fall
out with one another. But I'm just saying, it's like
these lists is all divisive to black culture. You know
what I'm saying is because we don't you don't.
Speaker 3 (01:23:12):
Think they have lists in white culture.
Speaker 6 (01:23:14):
I'm not saying I'm not saying that they don't have lists.
Speaker 3 (01:23:17):
I know how.
Speaker 5 (01:23:18):
I don't know how they react to they. I know,
a nigga punch you in your mouth if you say
that somebody not top three.
Speaker 3 (01:23:25):
That's why I do know. You know what I'm saying.
Speaker 5 (01:23:27):
So I'm just saying that these lists, m Oh my god,
what bro. I'm just saying it is that like these
lists they just become there's no there's no there's no
award for it, there's no real these lists are black.
Speaker 2 (01:23:42):
Ain't a yeah.
Speaker 3 (01:23:44):
But but It's like it's like like people like Mount
Rushmore and then then the Mount Rushmore turning the twelve niggas.
It's like, you can't even bro.
Speaker 2 (01:23:51):
It's only.
Speaker 5 (01:23:53):
Mount Rushmore was only a marketing tool. It wasn't really
your brother. It wasn't even built for people.
Speaker 3 (01:23:57):
That was the best Wait what was the mark into him?
Speaker 4 (01:24:01):
It was only supposed to be three Wait what's the
best up?
Speaker 3 (01:24:06):
Yeah, they messed up, had to put another one on mess.
This is what I'm saying. We don't even be knowing
what and we be looking about this not even rush
was not even our coaches. Bro, I swear I'm telling you.
Wait wait why did they add for?
Speaker 2 (01:24:18):
Wait?
Speaker 3 (01:24:18):
What is I like the story? Look, I don't listen.
I'm not gonna say it. Verbet him. I looked it
up one day because I one.
Speaker 2 (01:24:24):
Day that whoever was watching, don't judge.
Speaker 3 (01:24:28):
I don't know all, but I looked it up because
I was just like, what was the Mount Rushmore for?
Speaker 2 (01:24:34):
Right?
Speaker 5 (01:24:35):
And he said that this artist like he did it
because he just wanted to show how like you basically
want to show how nice he was with the ship
that ass. He basically wanted to try how nice he
was with the ship, and it wasn't like, oh, I'm
gonna put the best like I'm gonna I'm gonna make
it as this is the best, and it's gonna define
times on how people consider who's the best as there for.
Speaker 3 (01:24:52):
He just did it, and then they needed to put
somebody else in wait was supposed to myself point.
Speaker 4 (01:25:04):
He's a foreign sculpture.
Speaker 8 (01:25:05):
He got hired to do the job, and so you
know they specifically picked like the first two, right, and.
Speaker 4 (01:25:11):
Then the third one.
Speaker 3 (01:25:13):
You know, they were like, all right, we need more.
Speaker 8 (01:25:14):
They do the third and so the way he wanted
to put it, he kind of like messed up the
way he started it. So that's why there's like that
one that's kind of facing off because he did that.
And so then they had to squeeze the fourth ones back.
That fourth one pause the head is too small, So
that's why that's why there's four.
Speaker 3 (01:25:30):
Now, what is it about who determined who these people was?
Is what I'm saying. I just I get lists, you
know what I'm saying. I just like I'm at a
point where I be like.
Speaker 1 (01:25:45):
Man, who cares what is your overall outside of I
mean what I get from you is that it's over
oversaturated essentially, is what you keep coming back to. But
where do you think then, overall we currently are. I
know we didn't really lean into what's happen in with
the radio and the payola, but that's a teller is
all the time that now is possibly you know, catching
(01:26:05):
up to everyone. I mean me and me and a
King were talking about this off are We don't think
fans is gonna be involved, Like there's a way that
I'm sure they're funneling it, doing all the things to
make it make sense. But where do you think we
are then currently with the state of our culture in
terms of music.
Speaker 5 (01:26:19):
I think in music, I ain't gonna lie. I think
it's a great time. Okay, I'm gonna tell you. I
think it's a very very great time. Because if you
will lose because not the artist, Yes, for artists, I'm
gonna tell you, even though they're not making money, hold
on making money is subjective. Listen, don't here We got
me to start talking about contracts and all of that,
because when you start talking about contracts and what people
agree to when you sign a deal, it's not just
(01:26:39):
your deal. When you sign a deal, it's not just
your deal. It's a deal for both parties. So if
I give you money, if I tell you you could
live in my house, but under these certain certain circumstances,
and you say yes, and then the job becomes too hard, nigga, I.
Speaker 3 (01:26:51):
Still want what I want. I know that's right now.
Speaker 5 (01:26:54):
And I'm not pro label, and I'm not pro label,
but I'm not I'm not against artists. No, I agree
that people need ROI I think there's not enough artists
that understand their business like they understand, Yo, way, how
much money you got. I used to tell artists like, yo, listen,
I'm gonna give you a deal that when you start out,
we're giving you X amount of dollars, but your your
masters will revert to you after this amount of time.
Speaker 3 (01:27:14):
Out of they be like, wait, how much money? You said?
Only one hundred thousand. Now, let me go talk to
somebody that got a million.
Speaker 2 (01:27:20):
Talk about the mastery amount of time.
Speaker 5 (01:27:23):
They talking about what they could get at the moment,
so they'll sign. Listen, they'll say, which a million. The
lawyer is explaining to.
Speaker 3 (01:27:31):
You, Yo, this is what it means, this is what
it means, this is what they mean. Whatever with a million.
Are they get the million, and then once they don't
uphold their part of the bargain get they're like, oh
my god, everybody took advantage of me. I didn't. The
lawyer didn't tell me nothing, my manager didn't tell me nothing.
Speaker 2 (01:27:42):
Everybody left me alone.
Speaker 3 (01:27:43):
The money's going on. That's a whole nother convo.
Speaker 5 (01:27:46):
Where music is good currently right now is because direct
to consumer even even and this is what this This
is the approach that the majors is trying to take,
which I ain't gonna front. Working in music in the
past ten years Perfectnestionately, they was really pushing A lot
of the labels was pushing that, but artists wasn't with it.
But Cardi B was doing that's director consumer engagement. I
(01:28:09):
think it's perfect for people who want to do the work.
If you if you think if you think, yo, I
just did a fire song, put my ship out, Give
me a wrap, caviard, get me a YouTube, billboard, give
me this, give me that, give me to whatever. I'm
gonna be straight. If you think that's how it works,
it's horrible for you. If you understand that I need
to get up and I need to work every single day. Brother,
(01:28:31):
when I was working at Rockefeller, we was on the
road with the Young Guns. We was in the radio
every yo we go to sleep.
Speaker 3 (01:28:37):
We have to go to sleep at eleven o'clock because
we have to get up early six o'clock in the
stake and go to the next place, be at the
radio doing me and Greek, probably with different And that's
what I'm saying.
Speaker 5 (01:28:49):
You access as fucked people up because now I don't
got to do that. I could just make money off
of TikTok so that that rapper that's making thirty kick.
Speaker 3 (01:28:57):
That why I'm doing that, what I need to do
that for it? And then when people not into your.
Speaker 5 (01:29:01):
Music, then you're like, y'all know, if you are artists
that you want to do the work, it is a
perfect time. But you have to have some sort of identity.
You have to stand for something, even if you stand
for bullshit. If you a street nigga and you stand
on stupid ass street principles, just say that and lean into.
Speaker 6 (01:29:18):
It and say this is what I stand for so
people understand who they dealing with.
Speaker 3 (01:29:21):
This is this is this same literal advice is what
I say to people that want to be podcasts yeah,
you gotta could. You could have the funniest jokes. You
could be the best on the mic. If you're not
willing to learn everything that happens to go behind it,
if you're not willing to really do the work, if
you're not willing to be consistent, if you're not willing
to really like say it this, whether money is coming
in or not. If you're not willing to.
Speaker 1 (01:29:40):
Grow an audience or danically, it's not gonna work. You're
not gonna be able to be here ten years later.
Speaker 3 (01:29:46):
But that's the thing. People just trying to hit a lick.
So yo.
Speaker 5 (01:29:48):
I tell you, you know, I was working at QC
for three and a half years. You know how many
people went came past my I could have signed everybody,
and a lot of them went and signed a millionaire deals.
You never even heard of these kids for real, never
even heard You want to know why though, because.
Speaker 9 (01:30:01):
They wasn't doing it.
Speaker 3 (01:30:02):
They weren't willing to do it.
Speaker 5 (01:30:03):
Wasn't just that it's that we were rewarding anything. It's
too much money they give you, not giving people the
chance to earn their money. Like I had a I
tried to structure a deal with I feel like this,
if I'm gonna give you a million dollars, all right, cool,
let's give you a million dollar deal. Let your first
the first project. Our benchmark need to be x amount
of numbers we need to hit so that we can
make us some money. You get this check when we
(01:30:24):
get to the next one. Then you get the next
check when we get the next Let's do it like that.
Speaker 3 (01:30:28):
Niggas like because they don't want to even have a career.
They just want what they want right now. And that's
the problem that we have.
Speaker 5 (01:30:36):
People think that they are artists now niggas is just
money hungry people that got lucky rhyming.
Speaker 3 (01:30:40):
You know, you know what I mean. A lot of
people do that.
Speaker 2 (01:30:42):
They have the incentive base deals.
Speaker 7 (01:30:44):
If you if you make the Pro Bowl, this trigger
is this incentive and you get this big ass bonus.
Speaker 1 (01:30:49):
It's funny because in terms of even basketball players getting
into the podcast space, that was the conversation with a
lot of people too, like Kenya lou Will, like, they
came in, they have a talent, they got paid to
check out the gate.
Speaker 3 (01:31:02):
This podcast shit is different.
Speaker 1 (01:31:03):
You're not You're not gonna be able to just sit
here and get a six figure seven figure deal because
of who you are or you're talent on the mic.
Speaker 5 (01:31:11):
You gotta prove that people want to listen to Mandy.
Look even if you because there also now we know
it's some people that do get the deal. They even
at the point. I just feel like, if even at
the point, if you get a podcast deal and a
slot of money, uphold you into the bargain for sure,
like uphold your end of the bargain, do the fucking work,
Like don't Oh yeah, no, uh who is.
Speaker 3 (01:31:29):
It, Kim K Michelle Obama.
Speaker 1 (01:31:31):
There's a lot of people that suck that up for
us too, A lot of a lot of really big
names got them bags from the Spotify, got them bags
one hundred, one hundred, you know, fucking ten million dollar
deals and then didn't uphold their their end of the bargain.
And now look and now everyone's recharging Nigga. We not
even get more Nigga's straight rep share deals, Like Nigga's
(01:31:52):
not even getting that money up front no more.
Speaker 5 (01:31:53):
They got to prove they worth nor trust. But that's
why you But that's why the and I learned this
from watching you.
Speaker 3 (01:32:00):
I learned this from you.
Speaker 5 (01:32:01):
And recipes to my big bro combat. You know what
I'm saying, y'all was doing the work. So what I learned,
and this is the biggest equation in my whole career.
Speaker 3 (01:32:08):
Leverage, leverage.
Speaker 6 (01:32:10):
You want everything I tell you I want, but you
know I treat it.
Speaker 3 (01:32:14):
I ain't ona front.
Speaker 6 (01:32:14):
I treat the way I do business like being a
woman dating.
Speaker 3 (01:32:18):
Mm hmmm, that's serious. You want know why?
Speaker 6 (01:32:20):
Because how you doing?
Speaker 3 (01:32:21):
I'm gonna tell you. Let me let me. Let me
tell you so.
Speaker 6 (01:32:25):
If I'm a and I was raised by women, that's
the only reason why I can say this right in
that context.
Speaker 5 (01:32:30):
But like, if you want to date me, if you
want to be with me right like and you want
me to be exclusive to you, then show me right,
put in the work, right, put in the work if
you because every man who goes after the woman they
want put in a fucking work.
Speaker 3 (01:32:45):
You can have a hundred chicks the one that you want.
Speaker 5 (01:32:48):
Nigga, You're gonna do everything everything she say, everything that
she need because that's what you want, right and and
and business show me that.
Speaker 6 (01:32:56):
So you could tell me one hundred times, you know
how many you know how many people call me yo?
Speaker 2 (01:32:59):
Ain't no?
Speaker 3 (01:33:00):
I love what you're doing, yo, it'd be dope if
we could do this together week. Gess what I'm doing.
I have my leverage.
Speaker 2 (01:33:06):
I have my lever.
Speaker 6 (01:33:07):
My leverage is my cameras, my editing. But the person
who does on my transcription.
Speaker 3 (01:33:11):
I have all of that. So as I keep getting bigger.
At the point where you tell me you want to
do something, then I gonna go see how big my ring.
Speaker 5 (01:33:19):
Then I can tell you how big my ring is.
And then you better be willing to put that ship
on my finger. And I'm a by by what you
want me to do.
Speaker 3 (01:33:25):
And then he gonna keep the box for it in
the hallway. This is what I love. She can't never
turn that ship off I got, she can't devastate it off.
Speaker 2 (01:33:40):
List.
Speaker 3 (01:33:40):
I always got to bring it back in my if.
I in my past life, I was a comedian, you know.
But I'm telling all all the branch you. I'm not
exclusive to you what you got here.
Speaker 2 (01:33:52):
I was just telling me.
Speaker 3 (01:33:54):
I was just telling him, I'm U T A n
W and me I'm urban one in our heart.
Speaker 2 (01:33:57):
What's up?
Speaker 3 (01:33:58):
Baby? What's up? Until might put that ring on the fingers?
Speaker 2 (01:34:01):
What's up? Take me to dinner? Fact?
Speaker 3 (01:34:04):
Take me caviar. It's not gonna be a very cheap dinner. Okay, Jesus,
I think we kind of got to everything. Wait no,
thank you, thank you for having me up here. This
is fun.
Speaker 1 (01:34:19):
Journalist, Jason uh. Let everyone know where they can help
you build your god damn coop out here so you
can see.
Speaker 3 (01:34:26):
Your wain on one one now on everything. Man.
Speaker 5 (01:34:29):
If that's Twitter, well x, Instagram, PlayStation. If you want
to get cooked in two k, wait on one one
nine on YouTube. You know what I'm saying, I'm launching
some some new things. I'm extremely proud of me. I
didn't taken time to really really put into work. Like
I said, I'm building my leverage, you know what I'm saying.
And I understand what I mean to this media space,
and I'm gonna call my I'm not competing with nobody,
you know what I'm saying.
Speaker 3 (01:34:49):
I'm I'm competing with myself.
Speaker 5 (01:34:51):
I'm I'm out doing myself last year to this year
and media tremendously period, you know.
Speaker 3 (01:34:56):
What I'm saying. So I'm just staying on that path.
Thank you, man.
Speaker 5 (01:34:58):
I'm staying on that path. And if you mess with
me now, we're doing if you're doing eventually you will,
so y'all.
Speaker 1 (01:35:03):
Make sure that y'all support for my guy io Ainta,
who didn't become my co host because he costs too much. Anyways, Hey,
if you guys want to support everything I'm doing, y'all
already know. I'm a New York Times best motherfucker sella
no holds barred, a dual manifesto of sexual exploration and power.
If you're in Atlanta, you can listen to me every
(01:35:24):
Saturday six to eight. I'm Hot one on seven nine
we Off the Clock. It is a new type of
mix show. So I'm giving you politics, I'm giving you gossip,
but all in between. One of the best mixes by
my girl, DJ jazz T, who is also DJing the
w NBA, and shout out to day Atlanta Dream, who
made the playoffs.
Speaker 3 (01:35:41):
Really dope for them.
Speaker 1 (01:35:42):
I'm hoping I could catch a game. They're playing the
Fever and I don't even get to see Caitlyn clark
Man annoyed about that. Anyways, y'all, if you want to
listen to me every Monday, I'm Decisions Decisions every Tuesday
and Friday.
Speaker 3 (01:35:52):
Right here.
Speaker 1 (01:35:52):
Selective ignorance shout out to my super producers Jason and
a King.
Speaker 3 (01:35:56):
I love that y'all are back with me, both of
you and y'all.
Speaker 1 (01:35:59):
This is another episode of Selective Ignorance, where curiosity lives,
controversy thrives, and conversations matter.
Speaker 3 (01:36:05):
See you next week.
Speaker 2 (01:36:06):
Peace.
Speaker 1 (01:36:09):
Selective Ignorance a production of the Black Effect podcast Network.
For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts,
or wherever you listen to your favorite shows.
Speaker 8 (01:36:19):
Thanks for tuning in the Selective Ignorance of Mandy B.
Selective Ignorance. It's executive produced to buy Mandy B. And
it's a Full Court Media studio production with lead producers
Jason Mondriguez.
Speaker 4 (01:36:30):
That's me and Aaron A King Howard.
Speaker 8 (01:36:32):
Now do us a favor and rate, subscribe, comment and
share wherever you get your favorite podcasts, and be sure
to follow Selective Ignorance on Instagram at Selective Underscore Ignorance.
And of course, if you're not following our hosts Mandy B,
make sure you're following her at Full Court Pumps.
Speaker 3 (01:36:48):
Now.
Speaker 8 (01:36:48):
If you want the full video experience of Selective Ignorance,
make sure you subscribe to the Patreon It's Patreon dot com,
backslash selective Ignorance.
Speaker 3 (01:36:56):
Thanks for listening and celebrating five years of the Black
Effect podcast Network with us. Keep following because the next
five years are about to be even