Ep. 30 | We Need Gate Keepers: The State of Music feat. Wayno - Selective Ignorance with Mandii B

Episode Transcript
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Speaker 1 (00:00):
Peace to the plan.

Speaker 2 (00:00):
This Charlamagne of God here.

Speaker 3 (00:01):
Before we get into today's episode, we've got to celebrate
the Black Effect Podcast Network. It's turning five years old, man,
five years of powerful voices, unforgettable moments in a community
that keeps growing.

Speaker 1 (00:12):
This is the power of the platform. Now let's get
into it.

Speaker 4 (00:15):
Hey, guys, welcome to another episode of Selective Ignorance. However,
before we get to this week's episode, I want to
remind you, guys to purchase my book No Holds Barred,
a dual manifesto of sexual exploration and power. So feel
free to go to your local bookstores preferably queer owned,
black owned, or woman owned, to support them, but also
just click the button on Amazon, Barnes and Nobles, or

(00:38):
wherever you read your books.

Speaker 5 (00:40):
Again.

Speaker 4 (00:41):
That is No Holds Barred, a dual manifesto of sexual
exploration and power, written by yours truly and my co
host of the Decisions Decisions podcast, Weezy. Make sure y'all
get that. Now let's get to this week's episode. This
is Mandy be Welcome to Selective Ignorance, a production of
the Black Effect Podcast Network and iHeartRadio. Welcome, Welcome, Welcome,

(01:02):
to another episode of selective Ignorance. I'm your hosts, Mandy
beet all right, and today we are cutting through the
noise to figure out what really matters in music right now.
I love these conversations that I'm joined by a very
special guest to talking to it. Today, we're taking the
posts of the culture. We're talking hip hop, R and
B and everything orbiting around them.

Speaker 5 (01:23):
So what is the state of hip hop?

Speaker 4 (01:25):
Depending on who you ask, the genre is either in
a golden age of creativity or teetering on the edge
of burnout.

Speaker 2 (01:31):
It's time to watch the party, Doe.

Speaker 4 (01:32):
And you can't talk about that without mentioning the Drake
and Kendrick feud. Did their back and forth spark fresh
excitement or sour the vibe?

Speaker 5 (01:41):
Maybe both?

Speaker 4 (01:42):
And then, of course Drake is tangled up in that
UMG lawsuit. Are we looking at business as usual or
a shakeup that rewrites the industry playbook?

Speaker 5 (01:52):
Meanwhile, Radio, y'all know that I'm in I'm a little scared.

Speaker 4 (01:55):
It's having its own identity crisis. Payola whispers are getting louder.
Is the old game of money for spends finally catching
up to everyone? And what does a rollout even mean
in twenty twenty five, when surprise drops and viral snippets
can outshine a six month marketing plan.

Speaker 5 (02:11):
And we do want to talk Cardi B.

Speaker 6 (02:12):
Look I I con I'm an let you.

Speaker 5 (02:14):
We must talk Cardi B.

Speaker 4 (02:15):
Cardi B is in another chapter in her story and
every move right now seems to be headline worthy. What
do her rollouts, pauses and pivots say about how stars
survive in a market that demands constant reinvention. We'll throw
out some predictions as well. This episode is being recorded
before her album drops. We know it drops this week,
but we talking about it today. And don't think we

(02:37):
forgot about R and B. Is it quietly thriving or
fighting for attention in a landscape obsessed with rat beefs
and algorithmic hits?

Speaker 2 (02:44):
My boy says as to do it, don't do.

Speaker 5 (02:46):
Pour up if you have it, get your coffee at
your desk.

Speaker 4 (02:50):
We're talking about all the things, and per usual, I
am joined by my super producers.

Speaker 5 (02:59):
Have journalist Jason in the building.

Speaker 4 (03:03):
May y'all don't know he has a strong hold and
tie two hip hop, so I'm really excited to hear
his thoughts. He has been in here since the dinosaur
age of magazines.

Speaker 5 (03:13):
And live wire.

Speaker 4 (03:16):
I got in the building today and then we're also
joined by podcasts og and Legend from the Combat Jack Show,
A King, and also joined by someone who I feel
is very special, always needs a mic in front of him.
He reigns from the music industry. He is one of

(03:36):
my favorite people out of New York. And I don't
say that about many people because New Yorkers are interesting.

Speaker 5 (03:41):
But we have Wayno in the building.

Speaker 4 (03:45):
Who literally called me kid and I had to let
him do it because he is New York PERSONIFI.

Speaker 7 (03:51):
So that was a really, really great introduction. I don't know,
I could never do that as much as you had
to listen.

Speaker 5 (03:58):
You know what's crazy.

Speaker 4 (03:59):
I did a show with MTV, and it's crazy because
they have a teleprompter, and apparently reading a teleprompter is
one of the hardest things for people to do.

Speaker 5 (04:09):
I mean, did y'all have a teleprompter and complex a
little bit?

Speaker 7 (04:11):
No, But I've been a teleprompter on Complex I mean Amazon, Amazon, Yeah.

Speaker 5 (04:16):
So it gets a little difficult.

Speaker 4 (04:18):
So what I used to do is kind of do
my do my intros beforehand, But now I kind of
I like to write it up.

Speaker 5 (04:24):
I want this to seem more.

Speaker 7 (04:26):
Produced, like like if I just heard the first time.

Speaker 2 (04:30):
I'd be like, no, I'm about to listen to this.

Speaker 5 (04:33):
I appreciate that. I appreciate that. Yeah, I'd be liking it.

Speaker 4 (04:36):
We literally do pre pro calls like I'm in a
space where I mean and where a lot of people
have conversations. I think it's important to come in with
my thoughts, Like we specifically have been wanting to do
a music episode for how many months now?

Speaker 5 (04:51):
And I said, we gotta went on. We gotta have
went on. But yeah, no, how how how's life been?

Speaker 7 (04:56):
Life is amazing? Life is amazing. I woke up today.
My kids is good, my wife is good. I don't
got nothing to complain about other than the weather sometimes.

Speaker 2 (05:05):
But other than that, I'm what.

Speaker 5 (05:06):
You complain about the weather for it's punk and spice season.

Speaker 2 (05:09):
I don't like you know what's crazy?

Speaker 4 (05:12):
I actually have said that summer is the most overrated season.

Speaker 5 (05:17):
Bro, I hate summer. It's hot, like you gotta you
just sweat.

Speaker 2 (05:24):
Coats, neither way a coat. I can't wear a hoodie
and a coat there.

Speaker 5 (05:28):
I'm not gonna lie. I want I want the layers.

Speaker 1 (05:30):
I feel like Atlanta winners in the morning.

Speaker 2 (05:34):
In the morning, right, yeah, the one pm is summertime.

Speaker 5 (05:39):
I mean when I got here there were snowstorms.

Speaker 7 (05:42):
What are we talking about decade?

Speaker 5 (05:46):
It's called global warming, climate change, it's climate change. I
guess we normally do a quick ketchup. Is there anything?

Speaker 8 (05:56):
Uh?

Speaker 4 (05:57):
What's been up with I mean everybody, Jason, Yeah, I
am trying to do.

Speaker 1 (06:05):
You take we know you take breaks. You know what's
crazy R eighteen. You have to make it.

Speaker 4 (06:12):
That's why I got all these guys a bit gotta
make Listen, these bills don't pay itself, and tricks ain't tricking.

Speaker 1 (06:18):
Like they used to.

Speaker 5 (06:21):
Listen, I gotta work.

Speaker 1 (06:22):
It was the tricks.

Speaker 4 (06:24):
It was easy to get a nigga to pay a
six hundred dollars. It's not the same when rent and
bills is four grand one like, you know, it's you
gotta you gotta work out here. For me, it's interesting
I'm stepping into radio, which is way different because I
like to talk and baby, they're like, okay, fifty second break,
but you better And that's even why I think this
has been helping me to get my thoughts. Then I

(06:45):
kind of have to write them out and I can
add lib a little bit, but maybe it's short.

Speaker 1 (06:50):
You gotta more structure.

Speaker 5 (06:52):
Yeah, Closs, I'm excited.

Speaker 4 (06:55):
So off the clock, Y'ALLF you are in Atlanta, it's
from six to eight on Saturdays on Hot Wane of nine.
I'm excited too to get back to interviewing, like artists
that I care about, artists that I do want to
platform and promote. Like, I'm excited to just be able
to have conversations with the people that I enjoy listening to.

Speaker 5 (07:13):
Again, That's that's kind of what exciting for me right now.

Speaker 4 (07:15):
And then streaming, you know, I'm trying to get the
bag first off, Like there's just too much money sitting
out there. I recently read an article that media personalities
and influencers by twenty twenty six are going to out
make television and film combined in terms of the stars

(07:36):
and those lanes. Media personalities are going to make more.
So I'm like, between YouTube, between Twitch, between Instagram, I'm
mad as fuck. I fell back and didn't get on
TikTok when I should have Brother's people making like.

Speaker 5 (07:48):
Twenty thirty thousand dollars a month just on TikTok, like
you got.

Speaker 4 (07:52):
Your YouTube channel now, and then that's the other thing too,
the way people are consuming content. Maybe it's like television
shows you drop daily, go to this podcast now that
drop four or five.

Speaker 5 (08:02):
Days a week.

Speaker 8 (08:02):
I'm my YouTube and that's my TV I watch. I
do it myself. It's I'm not shame as.

Speaker 1 (08:07):
Plug, but I don't know.

Speaker 8 (08:16):
Able to you see in the text message, he's part
of the community now. But you go to YouTube and
that's like that's dominating everything, even the ship I'm not
looking for I see.

Speaker 1 (08:36):
It's like, yo, this is it.

Speaker 5 (08:37):
Yeah, no, it is. I mean, and I like, I
say it all the time.

Speaker 4 (08:41):
I like listening to everybody in their opinions on everything,
like I love it. I hope everyone that's listening to
selective ignorance. I know you come here and hear a
lot of different thoughts and opinions. To me, it is
like the only thing I could be excited about in
life right now, like politics, everything else is draining.

Speaker 5 (08:56):
It sucks. The aliens are here, we have a hot
cheeto with the office.

Speaker 4 (09:01):
The only thing that kind of makes me excited is
that I could wake up every day and I'm able
to have my own opinion that I could put out
into the world.

Speaker 5 (09:08):
I enjoy making content. I fucking love it.

Speaker 4 (09:10):
And that's why I'm glad that your ass is on
the mike sharing all your thoughts and and views and
opinions on all the things. It does it not make
you more excited to be able to do that in
a space instead of clocking in and clocking out.

Speaker 7 (09:23):
Yeah, I mean so for for me, like yo, media
was not on my whiteboard ever in my life.

Speaker 5 (09:29):
Not I want to met you. I don't think I
thought you would.

Speaker 2 (09:31):
Nah, nobody did.

Speaker 7 (09:32):
I wanted to be rich and nobody knew me, you
know what I mean, Like, that's what I really wanted
to do. But once I started doing every day struggle,
I couldn't believe the amount of money. Even before they
gave me a contract, I couldn't believe the amount of
money is paying me just to talk. So I just
wanted to just talk. But then I was dependent upon
the system. Right, Oh, I'm signed the complex. When that ends,
then I signed to Amazon's right, I left a relationship,

(09:54):
got right into another relationship. So it's like then you
know when Amazon and I still work with Amazon, So
I nothing I have nothing bad to say about nobody.
But when Amazon ended my show, it was like, what
am I going to do now?

Speaker 2 (10:06):
Right?

Speaker 7 (10:06):
Or when I was with Amazon, my show is only
once a month. You can't do nothing consistent in life
once a month. And I was making wow because Amazon
the way, no, I love him.

Speaker 5 (10:16):
You know what's crazy.

Speaker 4 (10:17):
I probably paid your contract the way there's an Amazon
boxing my goddamn door.

Speaker 5 (10:23):
Amazon Amazon.

Speaker 7 (10:25):
Also, I was you know, I was doing all of that,
and then I just got to a point where people
was asking me, like what you're doing, what you're doing,
and I was like, y'all still want to hear me speak?

Speaker 2 (10:35):
You know what it was too.

Speaker 7 (10:36):
I've seen a hosted camp flog long and I met
Tyler creatd for the first time. And when I met
him in an action and what he said to me,
I'm gonna keep it personal to me, but what he
said to me when I asked him, I said, you
watch what I do and he was like, yeah, nigga.

Speaker 2 (10:51):
I was like what. And this is before I had
a YouTube channel anything, Okay, So I was like, damn
if I because you know, people go by their views,
my views I basically had. I didn't even know I.

Speaker 7 (11:01):
Can't tell you what my show you on Amazon or
a complex. I didn't have those animals, but.

Speaker 5 (11:07):
You didn't have the analytics to your No.

Speaker 7 (11:09):
I mean because the Amazon show was their idea. It
was connected with Wayne Oh, but it was their ideas.

Speaker 2 (11:14):
So I didn't. I can't say who I want to
be on my show when I could do it.

Speaker 5 (11:18):
How did all that?

Speaker 7 (11:19):
And then I said, yo, you know what, I'm just
buy a bunch of cameras. I just I bought mad camera.
I spent like twenty bands on just cameras and all
type you show. I didn't know how to use it
work nothing, Oh, I.

Speaker 5 (11:28):
Know, because it was blurry in the beginning. We kept
going down, but you know what it was though.

Speaker 4 (11:33):
I love I love seeing the growth though of your channel,
specifically from your background to even the way you your
first couple episodes, and we talked about how like you
got someone there you was like I did, but they
didn't see the vision.

Speaker 7 (11:48):
So I'm doing this all myself. They saw the vision,
but they listen, I shoot it in my crib.

Speaker 5 (11:53):
Yeah.

Speaker 2 (11:53):
So the problem was people come into my crib like
I need I need twenty bands, Like what I don't
have that to give to you like you know what I'm.

Speaker 4 (12:02):
Saying, didn't. I tell you that's why we don't change
our team here again. Yeah, I can't find a team
even right now. Like I went back to grassroots because
people pocket watch. I had someone coming here thinking they
was about to get fifty thousand a year off off
of three hours.

Speaker 2 (12:16):
I am mad at it, though, listen, you're not mad
at it. I'm not. I'm gonna tell you why. No,
it's two different things.

Speaker 7 (12:22):
Between pocket watching and somebody's perception is two different things.
Talk the different I'm gonna tell you the difference right
pocket watching? This is what because I can only speak
from a rapper's perspective.

Speaker 2 (12:33):
A rapper, I have ten niggas with them all day.

Speaker 7 (12:36):
They go to the bank, cash a million dollar check,
go by go, spend five hundred thousand on jewelry, go
spend fifty thousand in the club, spend one hundred thousand
on clothes, and then they man to be like, yo, bro,
I ain't gonna lie. I've been with you all week.
Can I get five hundred dollars? And they can be like, yo,
that's crazy. You want five hundred dollars for me?

Speaker 2 (12:55):
Like that listen. If you have a do you have
a dog. Have you a dog?

Speaker 9 (13:00):
I have a cat.

Speaker 2 (13:01):
If you have a cat, I just notice about dogs.

Speaker 7 (13:03):
If my dog like fresh fries, if he sees me
with Dodge fries, listen, if he sees me with French fries,
he gonna look at me like, Damn, I can't get
a French fry. My nigga, you got seventy five of them.
So I'm not I understand. I've been an Entourage member
and I've been an executive. I've been in every fast
that you could possibly be in. Packet watching is different
than perception. The perception is I understand perception too. That

(13:26):
don't mean that you're not wrong. You come to my crib,
you see four cars and all, you're gonna just think
I have some crazy amount of money just laying around, Like,
let me tell you one thing right now, I'm gonna
tell you the funniest thing. It was this dude that
I had working with me. So everything I shoot is
in my basement. So it's a it's not a it's
a Rolex box sitting on on the stairs in my basement.

(13:48):
It's no watching it. I don't know what it might
the box the boxes.

Speaker 5 (13:52):
That means there was a rolex in there one point yees.

Speaker 2 (13:54):
So he walked through. He like, damn, you just got
rolexes laying around?

Speaker 8 (13:58):
Oh did you know him prior or? This is a
new established relationship.

Speaker 7 (14:02):
It's a new established relationship with you don't know. But
I didn't have no prop sy. The thing is like,
I didn't have no problem with him come to my
crib because I'm not like you play It's going to
be a long day for you.

Speaker 2 (14:15):
Like you know what I'm saying.

Speaker 7 (14:16):
So I ain't even tripping, but I just opened. I
was like, damn, I'm bugging. Is he not even bugging?
I'm bugging because this niggas not should not be in
my crib.

Speaker 5 (14:26):
You don't know until you don't know.

Speaker 4 (14:28):
And I'm now I have a story to share because
I'm embarrassed by you know, I'm single now, so I'll
be having you know, niggas come over and I do
I do. Little little do y'all know, hold on, hold
on what I know. That's what I'm saying.

Speaker 5 (14:41):
But wait a little little do y'all know? It's not facts.
Little do y'all know?

Speaker 4 (14:47):
I do date regular niggas like not every person that
I date has one hundred million dollar contract and dribble
the ball and not everybody, but you know, I date
regular guys. And I was talking to my friend about
this because I was like, damn, I like ship, I
feel like I can't.

Speaker 5 (15:02):
So I had a guy come over.

Speaker 4 (15:05):
Met know each other, you know, casually, but he came over,
spent the night. My rolex was in the bathroom, and
so he used the bathroom. You know, I let him
let himself out and all that. Do you know how
embarrassed I was that I just had a nigga at
my house. That the first thing I thought was, oh shit,
let me go check the bathroom to see if my
roles is still there.

Speaker 1 (15:25):
And I was like, oh, it was just the fact
that to me.

Speaker 4 (15:29):
To me, it was just the fact that and I
had to sit with myself like damn, I really got
somebody in my house just laid up with a nigga
that in my heart, I know, I don't know him
enough to know whether or not he took my goddamn
rolex mine.

Speaker 5 (15:41):
You could have never talked to him again. And that's
the thing.

Speaker 4 (15:44):
Whoever saw the rolex box, people think it's rolexes are.

Speaker 2 (15:48):
So, but they are extremely expensive, okay to certain people,
to the average person, the average person, that average person.

Speaker 8 (15:59):
But you watch the five thousand No no, no, no, no, no,
not going to know the levels to whether you buy.

Speaker 2 (16:09):
Let me say no, no, you're bugging the funk out.
You keep been doing so good. No not even you've
been doing so good for a minute that you have lost.

Speaker 5 (16:17):
I haven't lost my touch. I get Listen, you have.

Speaker 7 (16:19):
You said you could get a watch for five thousand.
That average person in America don't have four thousand dollars today?

Speaker 5 (16:24):
Names I get you.

Speaker 7 (16:25):
You know how many people you walk past every day
that are below average?

Speaker 2 (16:30):
Five of four? Yeah, a four thousand.

Speaker 7 (16:32):
I bought my daughter, Like my daughter has a Rolex.
That was her graduation for that was a graduation from
college gift.

Speaker 5 (16:38):
I know that's right.

Speaker 2 (16:39):
But I'm just saying I'm not an average person. I
don't live it.

Speaker 1 (16:42):
I don't live.

Speaker 4 (16:42):
But here's the thing, and I get you could talk
about and maybe this is where my scope and it's
not that I'm out of touch, right because listen, this
is five thousand dollars. Do you know what costs more
than this that a lot of Americans go to goddamn
theme parks, and I went to Disney this goddamn I
went to Disney this year, and I went to Universal Studios.

(17:02):
And the way I looked at the prices of that,
and the way these niggas have three four kids and
take them to the theme park, that trip to Disney
and that trip to Universal is the same cost of
a goddamn like.

Speaker 7 (17:12):
So, speaking about a person, if anybody has three something
kids and could take their kids to Disney, that's not
an average person.

Speaker 2 (17:19):
This is why I'm trying to explain average people.

Speaker 7 (17:21):
Listen, and people's lifetime and most families lifetime, they only
get to take a vacation once.

Speaker 1 (17:28):
Listen.

Speaker 7 (17:28):
I've known my mother for forty two years. We've never
been on a plane together.

Speaker 5 (17:32):
That's crazy.

Speaker 7 (17:33):
We've never been on It's not crazy. It's not crazy.
We come from the ghetto.

Speaker 5 (17:36):
No, it's crazy, because what you mean you ain't take
your mom on a trip.

Speaker 2 (17:38):
No, it's not you. No, no, no, no, no no, my
mama degrees no no, no, no.

Speaker 7 (17:41):
Listen, listen, listen, listen. By the time I was I
had a family by that time. Okay, so I don't
have the same time to allocate to my moms that
I do my family, my own family.

Speaker 2 (17:54):
My mom.

Speaker 7 (17:54):
Listen, my mom still me and my mom still be
saying my family name is Papa.

Speaker 2 (17:59):
Yeah, Papa. You know I'm still take you on t
T And I'm like, I'm cool.

Speaker 7 (18:02):
I don't need you to take you on the but
you got this is what I'm saying. The average person.

Speaker 2 (18:05):
So if you see a nigga that take their kid
four kids the Disney World, that's not the average man.
You know what the average man is. The average man
or woman works at Target.

Speaker 5 (18:13):
The average man is judging you about that Rolex box
in the goddamn hallway.

Speaker 7 (18:17):
He is.

Speaker 2 (18:18):
This is what I'm saying.

Speaker 7 (18:18):
It's not even his fault. His fault is that I
didn't vet him enough. That's all it is. I didn't
vet him enough. And keep in mind I'm doing media
out of my home.

Speaker 2 (18:26):
Yeah, you feel me. So it's like you have to
actually a little bit more.

Speaker 1 (18:29):
Bad intel for him. You don't know him like that.

Speaker 8 (18:33):
Yeah, I want to ask you, did you so in
the moment that you remember that the Rolex was in
the bathroom?

Speaker 1 (18:40):
Did you wait till he left?

Speaker 5 (18:41):
Or my dumb ass?

Speaker 2 (18:42):
Yeah?

Speaker 4 (18:42):
And I was just like, damn, my dumb ass, I
didn't put it away, like in my mind.

Speaker 1 (18:46):
Though, you reacting the way that he knew what you were.

Speaker 4 (18:49):
No, he left, and then I was like, fuck, I
hope my watch still enough because he.

Speaker 5 (18:53):
Used the bathroom.

Speaker 8 (18:53):
So now that you found the watch was still in
the bathroom, did you invite him back at some point?

Speaker 1 (18:57):
Oh, y'all good? Or how did you?

Speaker 5 (18:59):
Yeah?

Speaker 4 (18:59):
Okay, yeah, I mean, but now it's just interesting, like
the way you said betting, I just got to bet
who I let in my home now. And I'm also
doing media in my home now too, so.

Speaker 2 (19:13):
Do you. And you're from Florida.

Speaker 4 (19:16):
Okay, I'm from Florida, but I just lived in New
York for thirteen years. I hate imagery I Florida. SOI said,
I need two guns. I went upstairs, the one downstairs.

Speaker 1 (19:25):
In the bathroom, everywhere you might go. You need to
have said that.

Speaker 8 (19:32):
He said that if dude did something a long day,
and I'm not saying I'm just saying.

Speaker 5 (19:37):
You're gonna have a long day because I'm gonna blast
you on the internet.

Speaker 2 (19:41):
That's brokey stupid.

Speaker 4 (19:46):
Anyways, we have a segment called double Down and Take
It Back where we bring up something that you said
on the internet that we may or may not agree with,
but we want to see if you're gonna stand on
business or if you want to walk back some of
your take Jason had is the clip real quick and
let's see what you had to say, okay?

Speaker 7 (20:06):
Or we don't need gatekeepers, and I think that we
do need gatekeepers back.

Speaker 2 (20:11):
I want to talk about media aspect of it.

Speaker 7 (20:13):
This platforms, right, these platforms aren't curated by a network anymore.
On the Radar, for instance, Love on the Radar, those
my guys literally watch Gabe, you know what I mean.

Speaker 2 (20:22):
And I'm not going to sit here and say I
was in the trenches with them or nothing.

Speaker 7 (20:24):
But I've been going to Power one O five for
about fifteen years, having relationships with everybody over there, and
I heartened, you know, tons of people and watch Gabe
start an idea from him interviewing people and turn it
into a performance platform. And while I think that on
the Radar is great, and it's been a lot of
blood sweating tears that people don't get to see in
order for them to build that platform, too many people

(20:45):
got access to it.

Speaker 2 (20:47):
Or we don't need gatekeepers.

Speaker 4 (20:50):
I disagree here, but I wanted to know you're where
were you going after that? Like, what is the problem
that you you feel like we need gatekeepers?

Speaker 5 (20:59):
And what is too much access?

Speaker 7 (21:01):
Okay, hold on, just to let everybody who's listening to
know that is I do it myself. You could find
it on YouTube clean on one one nine.

Speaker 2 (21:07):
That's my ship.

Speaker 5 (21:07):
I shoot and and it looks like that he has
a whole timberland behind him.

Speaker 1 (21:11):
Facts.

Speaker 2 (21:13):
You're so sad again.

Speaker 4 (21:14):
I want to know if you if you genuinely believe
a the gatekeepers are necessarily specifically in the media space.
I want to stay there before getting into music this episode,
but also what having too much access means and.

Speaker 2 (21:29):
Why I'm gonna give you simple Can anybody come sit
right here with you? Anybody?

Speaker 5 (21:35):
I don't know what that means.

Speaker 2 (21:36):
Can anybody come.

Speaker 9 (21:37):
Any guess they don't want to be on your show?

Speaker 7 (21:39):
Anybody anybody that you could think of that say, hey,
I do podcasts too? Can they come up here? Have
they earned the right to come sit next to you
and talk to now? Okay, So, like I said on
the radar, I put a lot of disclaimers on there
because I have a great relationship with those brothers and
the sisters over there.

Speaker 2 (21:55):
You know what I mean.

Speaker 7 (21:56):
They're great people, but too many people can do it.
That's why it's not special. Let me ask you a question, Yes,
men and women, does anybody do you want to walk
in a room with your men that you decide to
be with and every woman that's in there that you
know is out there like that could say that they
had a PC a man. No, But I like, let
me that's fine, Like, I just want to make the point,

(22:19):
no said the first thing you said was no, no,
but no no, no, no no, you said no.

Speaker 2 (22:23):
Let's just leave it at no.

Speaker 10 (22:25):
Right.

Speaker 7 (22:26):
When it comes to platforms, too many people have access
and that's what deteriorates the craft of what it is
you're saying you're doing. You tell me you're an artist,
right right, Hey, listen, I think that media is this
thing everybody should have a chance. Okay, what's the steps
that you took to be able to be on this platform?

Speaker 2 (22:46):
This is a platform.

Speaker 7 (22:47):
And like I said, I'm gonna put a hundred disclaimers
on this because Gabe is my man and I never
want him to feel no way that Nigga had Drake
on his platform. You think that when jay Z did
RAHP City that any nigga that work at Costco could
just walk in and be like, I'm a freestyle too,
I rap. Just it deteriorates the brand. Because, don't get

(23:07):
me wrong, the brand is what it is. People gonna
mess with it regardless. But I just think that you
have to earn that. It's something that you have to
earn now with media, we said specifically media, Yeah, we
could say it media, with media specifically.

Speaker 2 (23:20):
Right for myself, don't get me wrong.

Speaker 7 (23:23):
If you approach me the right way, I'll speak to
anybody if you approach me the right way. But everybody
can't sit with me on a camera.

Speaker 2 (23:29):
Everybody.

Speaker 1 (23:30):
I'm not.

Speaker 2 (23:30):
I'm not sitting with any single artist.

Speaker 7 (23:32):
You want to know why, because I also have to
keep some sort of integrity from my brand and what
I represent.

Speaker 2 (23:37):
Now people could feel however the fuck they want about that.
I don't care.

Speaker 7 (23:41):
I want to talk to people that I want to
talk to and they want to talk to me. I
don't want to be a promo stop for niggas. No
I gotta mixtape coming out, yo, let me be on
the plot. No so, and I get it because I
was listening to you earlier, and I was gonna wait
to say somebody when you were saying about like even
with media, how much money it is, you gonna make
money regardless, but we can't. The thing is you can't
chase the money because once you can't chase it no more,

(24:04):
then you have to figure out what it is with
the streaming shit. Streaming is a craft for something people
for sure, you know what I'm saying. So when you say, yeah.

Speaker 2 (24:10):
I'm just trying to get the money.

Speaker 7 (24:12):
That already I mean I'm not. I get what you
and my sister I know where you know where in
my head?

Speaker 1 (24:18):
Is that too?

Speaker 2 (24:18):
Because words count?

Speaker 5 (24:19):
I get that, But also so does comprehension.

Speaker 4 (24:22):
And so when I say other things around outside of
getting the money, I also talk about loving what I do.
I talk about having an opinion and wanting it to
be platformed in all of these different ways. So the
greatest word you said is comprehension. That the ship is
a skill that people lack. Oh, mad people, how many
episodes Jason do? I say, comprehension skills are like but that's.

Speaker 7 (24:43):
What But that's the only rea I'm not trying. I'm
just saying it's like you know exactly everybody. I'm just saying, right,
I take pride in coming up here to sit with
you because I know your grind. I know your fucking grind.
So I'm gonna come be here with my sister because
I know how. But that don't mean that everybody could
come up here.

Speaker 5 (25:03):
I get it.

Speaker 4 (25:05):
However, when I've talked about the issue in media is
gatekeepers as well, like so for me, so where you
say we need them, I have.

Speaker 5 (25:16):
I normally have an issue with gatekeepers.

Speaker 4 (25:18):
I think that us not sharing information with each other
about what these contracts and deals look like keep us
making less especially considered to our white counterparts. I think
we have to be realistic with with even even the teams.

Speaker 5 (25:30):
That we have.

Speaker 4 (25:31):
Hey, the cameras that we use, like I don't like
the people they get into this space, succeed and then
essentially gate keep the information to keep other people, specifically
black creators, elevating in the way that they.

Speaker 11 (25:42):
Do decision makers gatekeepers or or just he's talking about
gatekeeping in terms of like curation, Like many's talking about
like sharing information I'm.

Speaker 5 (25:54):
Talking about Okay, you're talking about who.

Speaker 7 (25:55):
Gets they can't go I don't think so this is
the thing. I just think that things have to be earned.
And like one time I did a panel with no ID,
and no Id was like, Yo, if you want to
be an electrician, that's classes you have to take. It's
things you have to pass. You can't just say that
you're an I'm certified right for people? You know how
many people say that they are artists, like I'm an artist,

(26:16):
I'm an artist. I'm a artist, and then majority of
what they do is copy and paste to the last
person they see, so there's no individuality, which in turn
whole shit back. Now, I'm not saying that a person
don't deserve a shot. I'm just saying that people need
to earn their shot. Your shot can't be Yo, we
need content, so just let them in.

Speaker 2 (26:35):
You know what I'm saying. We need more content.

Speaker 7 (26:37):
Yes, So it's like, all right, if I was a
person who because I haven't launched my platform when I
speak with people, but if I was a person that
just I talked to anybody, how special is my plan?

Speaker 4 (26:48):
So then let me ask you though, in terms of output, right,
because it's what we see even and listen, I'm a
fan and I'm also a friend of a lot of
people up there. It's what we see in terms of
out put though, and so I'm curious as to how
you navigate a show when you start putting out Hey,
if you do one episode a week, what is that

(27:09):
fifty one to fifty two episodes for the year?

Speaker 5 (27:12):
Cool?

Speaker 4 (27:12):
But guess what is fifty two people that you care
to sit and have a conversation with. So it reminds
me of the Joe Butten podcast, who, even though he
has one hundred co hosts with him, he's now having
to lean into interviewing people because conversations can get stale.
And now how many people actually deserve to sit up
there with him? Not just anybody. But when you lean
into a guest based show like an on the Radar,

(27:35):
who is a performance based, interview based platform guest space,
you're gonna have to lean into sometimes people you don't
want to sit and talk to me because how many
people really do you know or do you care to
even talk to?

Speaker 7 (27:45):
But as a human beings, see all right, So look,
everybody can't get on just incredible they can't. But all right,
so you said Joe Button podcast, right, Yeah, Now, the
thing with Joe Button podcast is that the thing of
his brand regardless is hearing him talk with people. It's
never just been him by hisself, no matter how many
people he's changed out, it's never been him by hisself.

(28:06):
So but the thing is is that when you have
a person on there that's ancillary, that's extra because people
are so used to So this is the approach that
I took with doing my my Ship because everything was oh, wait, no,
you need a call hold, you need academics, or you
need this.

Speaker 2 (28:22):
When I did, remember I did your podcast. When I did,
y'all don't even know.

Speaker 5 (28:25):
I want to wait on as my call host.

Speaker 7 (28:28):
After I was like, I started getting this nickname online
as the sixth man of podcasts. So people were saying, oh,
he's better going on somebody else's shit.

Speaker 2 (28:37):
So I told, yeah, wait.

Speaker 4 (28:38):
Tell him about how uh Joe wanted way no hold on.
This is something y'all don't even know. Y'all don't even
know if it's telepin yes, you do exclusively. So when
when see the thing is went from three to two,
immediately there was like, okay, well we want to keep
this a third. And the reason why at one point
it needed to be a third was because my contract

(29:00):
with Decisions Decisions, horrible decisions, was that I couldn't have
another duo based show that talked about That's even why
we had a third to begin with. On say, the
thing is I have a contract with Weezy about what
content I could do with another CA host. Didn't help
that I was also sitting next to another biracial you
know what I mean, so so literally, so literally when

(29:20):
we started having different guests come on, Weno was one
of the first guests to come on.

Speaker 5 (29:25):
And baby you it worked. We liked it so much.

Speaker 4 (29:28):
Soda where Joe was like, this is it, Let's get
a joke, starts hitting us up like you. I think
Joe might have had a couple of calls or at
least ian they were trying to get a contract to
figure out how how are they?

Speaker 5 (29:42):
Yeah, you know, because you cut it off quick. You
were like, yeah, fuck, I don't want to sit next
to them to biracial bitches. No, it's but literally, almost.

Speaker 4 (29:49):
Immediately Joe was like, Waena, when is it. Let's let's
try to get Weno is the third. I mean it
didn't go very far, but here on the point was
considered to be.

Speaker 7 (29:57):
But so what happened. Also, I had already signed the
deal with Amazon, and a few people wanted to sign
me too. Deals right, A few people like, what you
about to do next?

Speaker 2 (30:07):
And then I had the podcast? Now I was because
I did the podcast.

Speaker 8 (30:11):
I had my own podcast, yes, exact.

Speaker 1 (30:14):
Look, he didn't know my government name.

Speaker 2 (30:19):
Yeah, And I was like, who said oh?

Speaker 7 (30:25):
But so what it was was I started telling everybody like,
let me do what I could do on my own.
I just come from doing this was never my plan,
and I just come from doing this ship for three
years with two other people, So let me see what
I could do on my own.

Speaker 4 (30:39):
But that is what you said, I will say respectfully.
You were like, yo, I just got out.

Speaker 7 (30:43):
Will was because I was trying to make a point
before you went on that we was talking the podcast.

Speaker 2 (30:48):
And yes, the podcast, right, So you said about and how.

Speaker 5 (30:51):
If you're if you're sitting with this many people.

Speaker 2 (30:54):
How do you are not.

Speaker 1 (30:57):
Right?

Speaker 2 (30:58):
So all right?

Speaker 7 (30:58):
So my my thing to that was right because you
said fifty two if you do fifty two episodes. The
thing is that in today's game, people have to see
you fifteen times to see you. Once they had they
literally got to see you fifteen times to be able
to say, I see what you're doing. So but there's
a very very thing line between persistence and annoyance, right
Like if for myself, if I wanted, yo, I promise

(31:20):
you tomorrow, I could be way bigg as immediate personality
if I started antics.

Speaker 5 (31:25):
Yeah you said, I'm not slutting myself.

Speaker 2 (31:26):
If I could, if I told them like you, I
don't even know.

Speaker 1 (31:30):
List.

Speaker 2 (31:30):
I ended up in some clickbait shit and I didn't
even know how I want it. Please the North for real,
the Dreamville because clickbaiting. Yeah, but the.

Speaker 5 (31:39):
Dreamville shiit, I remember, I remember, but.

Speaker 2 (31:42):
See, but I didn't have no ill intention.

Speaker 7 (31:44):
What it was was if we have in general conversation
about anything, just on some regular shit, I think that
that's just whatever.

Speaker 2 (31:51):
That's cool.

Speaker 7 (31:52):
Like if we sit and we behind it, we talk
about Lebron and Mike, and I'm like, yo, I was
chilling with the d TD niggas and most of them
think is better than Mike. I'm just speaking generally. I'm
going to keep it a hundred. As long as I've
been on the internet on camera, I do not know
how the ship works, no for real, So so I
did when I did Dreamville. It's I've been I've had

(32:13):
a great relationship with Dreamville over the years.

Speaker 2 (32:15):
So it's a certain nigga. We arguing about Kendrick and
and and Drake.

Speaker 7 (32:19):
So I'm thinking, you don't think I didn't know I
promised with loll he Dian, I did not know that,
like saying something like that was me trying to get a.

Speaker 4 (32:31):
But to be honest, when that came out or when
you had that conversation, it was it was before the
Big Three argument.

Speaker 2 (32:40):
No, it was not.

Speaker 7 (32:41):
It was it was during I was during no Listen.
It was during the time when when when when j
Cole is seven seven minute drill, So I didn't remember
that's the last time I seen you dream So we
had dreaming. Everybody arguing talking talking about I'm not thinking
that it's like this deep ship about if I.

Speaker 5 (32:57):
Wait, was that the year that Drake was there but
didn't go?

Speaker 2 (33:00):
This is it was two years ago twenty Yeah, that
was twenty twenty three.

Speaker 1 (33:04):
It was last year. That was last year, twenty twenty.

Speaker 2 (33:06):
Four, because this year, this year, this year they did
I didn't.

Speaker 5 (33:08):
Right, that's right, that was last year, last year, last year, last.

Speaker 7 (33:11):
So what I said I'm like, yeah, I said, some
of the Dreamville niggas think that Kendrick is overrated. Bro listen, no,
but the dream So Jay, this is what you said,
like clickbait, right, I did not know.

Speaker 2 (33:21):
I swear to everything was going to be. But I
did not know that it was going to be a
big thing.

Speaker 1 (33:25):
Because you it's you that said it. It's dream Field.
People know the dynamics.

Speaker 7 (33:29):
You know what people took it, like the way they
took it, like I'll be at cold House at Christmas
and we always sitting around and he was like and
all of it was like Kendrick, like that's the way
they made it. I did, I swear to everything. I
did not know that that's how that ship worked. Because
then somebody clipped it and then they said, oh, I
think hes talking about Jed, and yeah I did.

Speaker 5 (33:50):
They did do that, and then jid response like it
became it was a thing.

Speaker 2 (33:53):
And then and then and then they was like then
it was like the dreaming, like, oh, niggas doing shit
for clicks. I'm like, I don't even know none of this.

Speaker 1 (34:00):
You never have to follow up with.

Speaker 6 (34:04):
Ses.

Speaker 2 (34:07):
I'm not even saying.

Speaker 8 (34:11):
I'm gonna get because of relationships. Yeah, what was the conversation.

Speaker 2 (34:14):
Listen, listen, listen, listen. I did fall out with somebody
I was cool with.

Speaker 7 (34:19):
But at the same time, this nigga started saying ship
that it sounded like he always wanted to say to me.
That ain't have nothing to do with what I said. Yeah,
because look like this is the thing. Right then, I
had conversations with people and I was like, oh, like
I didn't like. I had a conversation with somebody and
I was like, I didn't mean it in that context,

(34:40):
but I understand how it looks.

Speaker 2 (34:42):
Second.

Speaker 5 (34:43):
But again, comprehension, skills, perception all the way.

Speaker 7 (34:46):
What I'm saying is what I did was I really
worked the internet that day.

Speaker 2 (34:50):
Without working the internet, I did not know that that
was gonna go.

Speaker 7 (34:52):
Like cause for me, I'm sitting in my crib pressing record,
editing it and putting it out and my channel ain't big,
So I don't think of it as way No.

Speaker 5 (35:02):
Said, you never know what's gonna go, but I don't.

Speaker 2 (35:05):
But this what I'm saying.

Speaker 7 (35:06):
Listen the way I talk like, you see how you
said a person when you first described you said a
person from from the music industry, I'm a nigga from
a hund.

Speaker 2 (35:14):
Nineteenth for election.

Speaker 9 (35:15):
Ta that part, you know what I'm saying.

Speaker 7 (35:17):
So it's like everything the way I talk is like
me being on my block. That that's my mindset. I
don't never think about how it affects people. I'm just
starting to learn that within it. Because keep in mind,
that's my first year of doing media by myself. If
I would have did that on Complex, somebody'd be like, nah,
let's take that out.

Speaker 2 (35:32):

Speaker 7 (35:33):
It's been times with certain shit we said they like,
now let's take that. I know I keeping gatekeeper, all right,
so I still have.

Speaker 4 (35:39):
A part of it Jay that I just I mean,
I mean to me, it's unfortunate because I mean, even
when I was just talking about Mellow in the last episode,
You're like, is that is that known?

Speaker 5 (35:48):
Is that out?

Speaker 4 (35:49):
Like I remember, I ended up and it sucks because
I didn't want it. And I'm still a huge fan
of her. I lover, but I don't think she'll ever
want me around. But I mess up an opportunity with
Lotto just sharing something that I didn't know anything. Listen, no,
and I love her, I love but even I ended
up getting phone calls because I know people. So basically,

(36:09):
when it was I think it was right before her
seven seven seven album or the Lucky the Lucky album.
She was supposed to be doing like some huge, like
in person installation.

Speaker 5 (36:19):
With AI and all these screens.

Speaker 4 (36:20):
They wanted me to host it, and I went on,
I think this was one I had see the thing
is And it was when she did an interview talking
about some nigga that was featured on her album was
trying to come at her in terms of her doing
something for a verse right, and she shared the story
but didn't put a name on the bullet. Well, the
Internet took that it was Kodak because Kodak was on

(36:44):
the album. Well, I hopped on my little platform and
shared that I knew who it was. And when I
shared it, mind you, here's the thing. I know her team.
So niggas on her team hit me because then they
were like, did you talk to this and their to
me out because I shared who it was and I
was like, no, I know who it is because I
know a bitch that fuck him and he told me

(37:06):
all this. Anyways, it was a it was a gossip
and shit because at the end of the day, y'all
don't know. I'm not a whole no more, but I
still know all the holes and everybody, and I know
everybody's business. But like, I still have niggas hit me like, hey,
you heard.

Speaker 5 (37:18):
My name lately.

Speaker 4 (37:19):
I just need to know because one of my bitches
is mad at me and I need to know what's
going around.

Speaker 5 (37:22):
Being talked about me.

Speaker 4 (37:23):
But it was it was Wayne that did the thing.
I shared it and literally from there team was like, damn, bruh,
you know it's crazy Lotto mad that you you know,
and I was like, damn, I'm still team Lotto.

Speaker 2 (37:37):
Love Lotto.

Speaker 5 (37:38):
By the way, Lotto.

Speaker 4 (37:38):
Hopefully I get to see you and we can hash
things out. None of your team told me anything. It
was actually one of Wayne's bitches.

Speaker 8 (37:43):
But yeah, you know, hearing y'all talk, right, I saw
something in myself that that I purposely hold myself.

Speaker 1 (37:50):
Back because of relationships.

Speaker 8 (37:52):
But hearing you talk about how you had to deal
with that, it's up you kind of don't have You
can't give a fuck because you can't.

Speaker 1 (38:06):
Because because I feel like without.

Speaker 8 (38:09):
That interaction happening, you would have not known that said
person that you that you didn't specify felt the way
about you personally, so that they would have been playing
the industry game because of something that you are passionate about,
which is normal regular conversations a hip hop fan.

Speaker 7 (38:26):
But but you know what I mean, Ultimately he's a bitch.
But because I'm gonna keep it on hnted.

Speaker 9 (38:33):
Like it would have came out anyway.

Speaker 2 (38:35):
I'm not listening.

Speaker 9 (38:36):
Listen, I don't gonna come out.

Speaker 2 (38:39):
I'm never listened. Let me say something. I never said
nothing to nobody because I was mad.

Speaker 7 (38:45):
Right if I tell you how I feel, because that's
how I really feel, period, So I'm not like if
you say something negative to me about me and you
you could have been you mad or could.

Speaker 2 (38:55):
Have been how you felt.

Speaker 7 (38:56):
I'm gonna just take that as it is because I
don't treat situations like that, right, Like if if somebody
do something that I dislike, and then I tried to
talk to the person like I was like yo, like
because guess what, Like I'm not no tough guy, but
I'm stupid. So I'm so for a second, I'm like
I was about to say something really stupid to.

Speaker 5 (39:16):
Him, like for real, alum was gonna come out?

Speaker 2 (39:19):
Not even I'm a grown fucking man.

Speaker 7 (39:21):
You're not going to just be talking to me however
you feel like you talk y'all niggas don't do y'all
can't do ten push ups. I'm not gonna be talking
to me crazy. So so I was about I said something.
I said, nah, let me not because I got love
for this nigga. Let me not even say that. And
then he came back and said some more shit. I said,
all ror whatever, Like you know what I mean, That's
just a relationship I.

Speaker 2 (39:40):
Had to lose.

Speaker 7 (39:40):
But the thing about the relationships is them sit be
fake anyway. And I'm not saying that about Dream Villain
is totality because they've put me in great positions to
look good on their platform, and without them put me
in those positions, it's checks I wouldn't have got.

Speaker 5 (39:54):
It's also just it's industry. It's entertainment.

Speaker 2 (39:56):
Also, bringing niggas is not my front.

Speaker 5 (39:58):
Listen, the workers aren't your but they're not going to be.

Speaker 9 (40:01):
Coworking, you know what I mean.

Speaker 7 (40:03):
What I understand is there is that majority of the
people that I deal with, and this ship is not
going to be at my funeral.

Speaker 2 (40:09):
That just is what it is.

Speaker 7 (40:11):
Like many you know you, me and you known each
other over ten something years.

Speaker 2 (40:15):
This is my sister.

Speaker 7 (40:16):
Every time she'd be like, wait, come on, let's go,
I'd be like, nah, I don't, and she don't, and
then then she asked me why, I'd be like, I
don't feel like being around these people because I've been
in this ship. Bro, I've been in this ship since
jay Z was first dating Beyonce. I don't seen so
much fake Yeah, I'm old. I didn't seen so much
fake ship. I just and I don't.

Speaker 8 (40:35):
Got somebox from him one time, not the rebox, ain't
never get had shifted, it was dope.

Speaker 2 (40:46):
I just don't want it.

Speaker 7 (40:47):
The thing is like, I just don't want to be
out here trying to fake, like I like, because I've
been the person to try to fake.

Speaker 5 (40:54):
That's it's training.

Speaker 2 (40:55):
And then listen, listen you.

Speaker 7 (40:57):
I've been the person that's been and I don't even
call it fake because every every every relationship I built
was on a quadial position. And then when you ask
a person something, yo, is it possible I could do this?
Then they just don't say nothing, Like bro, just say no,
don't treat me.

Speaker 2 (41:10):
Like I'm like I'm begging you for something.

Speaker 7 (41:12):
I never asked, not one person in this ship for
nothing but an opportunity. And if the worst thing you
could tell me is no my mother, nobody's no hurt
more than my mother's you know what I'm saying. So
it's like I don't give a fuck about none of
the ship. That's the reason why I started doing my
own media. I like it because I don't want nobody
telling me what the fuck the period. Excuse me for ranting,
but I just don't like nobody telling me what to do.

Speaker 2 (41:30):
All these niggas, and.

Speaker 4 (41:31):
I don't like working with partners, so I'm glad, Like
I mean, I would have loved working with you.

Speaker 2 (41:34):
But that's why I'm.

Speaker 5 (41:35):
Doing this shit but myself. But also people to put the.

Speaker 9 (41:39):
Period on the intro because we got Wayne, so I
want to get a lot of me.

Speaker 5 (41:43):
Oh yeah, we getting music with time.

Speaker 6 (41:44):
But for the you know, gatekeeping is protecting stuff, right,
So sometimes you're protecting your feelings, Sometimes you're protecting other feelings.
Sometimes you're protecting your talent or into Gabe's point, just
I'm example of on the Radar, it's protecting something that
he built, right, And you know what I'm saying you
don't want everybody in your house.

Speaker 9 (41:58):
He built his house break by brick.

Speaker 6 (41:59):
Sometimes everybody can't come in, right, and so sometimes gatekeeping
is just that right, like or if you're a genuine person,
and sometimes you're gatekeeping, like I'm genuine and you're being fake,
and so I gotta close that off, right And so
to the point of, like what you said on the
clip of occurrency hip, like, sometimes gatekeeping.

Speaker 7 (42:14):
Works sometimes is detrimental because I like the fact that
you brought up like the big.

Speaker 5 (42:21):
We were on two different sides.

Speaker 4 (42:25):
Well, let's get into music, guys, and this is where
we might disagree agree.

Speaker 5 (42:30):
We'll see.

Speaker 4 (42:31):
Uh, We're gonna start with Lizzo, who recently talked about
Song of the Summer. There's actually been quite a few
people talking about this song of the Summer debate. There's
been the conversation of labels messing up releases that should
have been songs of the Summer but they dropped too
late in the summer. So we have a clip real
quick to kick off this conversation around her thoughts on

(42:52):
why there was no Song of the Summer, and then
Weno actually thinks there was.

Speaker 5 (42:57):
We're gonna get into that, all right, We're gonna get
into it. This is where I had to say.

Speaker 10 (43:02):
A multiple Grammy award winning artist with multiple number ones
and multiple platinum plaques to be diamond plaque. The music
industry is in complete shambles right now, and you can
use that to your advantage. Back in the day, the
music industry was very algorithmic, as any other industry was,
but that industry was controlled to a certain extent. Now

(43:24):
that we're in the digital streaming age, there is no
control over the algorithm, and it is stressing people the
fuck out self, concluded. Every major artist besides Beyonce has
dropped music this year, or is planning to drop music
this year, or has featured on somebody's record this year.
I dropped a mixednape over the summer. I had Sisa

(43:45):
and Doja Cat drop the deluxe to my mixtape today,
and yet there are still people who don't even know
I dropped music. Artist from Lady Gaga to Drake has
dropped albums this year, and yet everyone is saying there's
no song of the I'm going to be completely honest
with you, guys, it's not because the music isn't incredible.
It's because the way that the algorithm is set up,

(44:08):
no one can serve the masses anymore. This industry used
to be based on serving the masses, basically like servicing
your song out to certain channels and certain radio stations.
The internet space wasn't so congested. There was a clear
channel back in the day for major artists to put
their music out and serve the masses.

Speaker 5 (44:29):
Now you have to serve your people a few things.
And I agree with her.

Speaker 4 (44:37):
I don't think there was a song of the Summer,
by the way, in terms of mass consumption, mass popularity,
and one across all genres, which if I go back
to myself growing up, but hear me out back then
we had I mean, and I'm gonna say top forty
when we're talking about this, I don't want to lean

(44:57):
into top song of the Summer for hip hop, song
of the Summer for R and B, song of the
summer for country. Growing up, Yeah, there used to be
a song that it didn't matter if you were in
a restaurant, if you were going shopping, if you were
in your car. You heard it almost everywhere, right right
or wrong. I don't believe that we had that record.

(45:19):
This summer, we did not.

Speaker 5 (45:21):
And he's like, I don't know. I agree with her now,
I do believe it's to the way that we consume
the way that we consume music, the way we're able
to find music, and the way we listen to a
song and then we're waiting for the next person to drop.
We're not even like to me.

Speaker 4 (45:37):
One of the records that I wish did better that
I think is phenomenal artistically, I think the video was dope.

Speaker 5 (45:43):
Is Zoja Cat's new record Jealous.

Speaker 4 (45:45):
Oh my god, I love it. I think she's a
fucking puer artist. She's a pop star. It's great it
didn't go.

Speaker 1 (45:54):
Glad that it couldn't go. It's just didn't.

Speaker 8 (45:57):
You mentioned back in the day how we consume music
and how it's being pushed and how we're getting it
as consumers is different from before we used to get
the record from the radio outlets.

Speaker 1 (46:07):
Could we actually listen to the radio?

Speaker 4 (46:10):
Well no, it's not even gatekeeping as much as we're
now listening to it now. Is like music discovery, Look
all right, music not ready to come in.

Speaker 1 (46:19):
Scream in music Discovery.

Speaker 8 (46:20):
All of these different things kind of altered how we
get that song of the Summer as opposed to what
you said back in the day, right the metrics?

Speaker 4 (46:31):
Okay, So then let me ask you, let me let's
let me ask you and Jason before we get to Wayna,
who want to to our asses out? What song do
you think was song of the Summer? And Jason, I
want you to answer if you think there was one,
and if so, what it was.

Speaker 6 (46:43):
I don't think there was one, Okay, the closer, the
closest there would be one. I think it's probably like
a country artist, and I think people don't want to
acknowledge it.

Speaker 5 (46:50):
Which which song?

Speaker 9 (46:51):
I can't remember it.

Speaker 6 (46:52):
It's like Morgan Wold would take mc craig, don't. It's
not my bag. So I don't know the song. The
song tight off the top, but it's it's.

Speaker 5 (46:57):
A song, okay and a king? What is your thoughts?

Speaker 1 (47:02):
So I guess I'm not gonna I'm not looking at
the other genres. I'm speaking.

Speaker 4 (47:07):
You're gonna speak to urban Okay's pop, urban hip hop?

Speaker 1 (47:12):
Right she is?

Speaker 8 (47:13):
That's what I'm thinking that she's speaking speaking to Okay,
the metrics that we have, it's the charts. The metrics
that we have is our here when you go to
the supermarket.

Speaker 5 (47:22):
Or you go anywhere.

Speaker 8 (47:24):
What the intros of ESPN or you know one of
the sports segments I listen, I think that's that contributed.

Speaker 5 (47:30):
What was the song of the summer.

Speaker 8 (47:35):
Based on the metrics, it's shaking based on the based
on the metrics I'm saying based on.

Speaker 5 (47:42):
I disagree.

Speaker 4 (47:43):
I think that was the spring. It wasn't a summer hit.
And it's not the song that you heard when you
went outside.

Speaker 2 (47:49):
Okay, go ahead, way, no, no, no.

Speaker 7 (47:54):
First off, she kept saying matches, right, So I'm a
person that I speak pretty literal. I wanted to look
up the word masses here. We got coherent read it
typically large body of matter with no no definite shape, right,
A large number of people or objects crowded together, okay,

(48:14):
assemble a cause to assemble into masks or one body.

Speaker 5 (48:18):
Okay, so we would say.

Speaker 1 (48:21):
You did that. We got to get back to that.

Speaker 5 (48:24):
Things.

Speaker 7 (48:24):
First of all, while all of us in here talking
like record executives about metrics and fucking charts and all
of that, when that's not why we like anything.

Speaker 2 (48:33):
We ever like.

Speaker 7 (48:33):
When I when when you was young, when I was young,
when you was young, when you was young Jay. Did
any of us know what the fuck dark and hell
is hot soul?

Speaker 2 (48:40):
The first week? Did any of us know what get
at Me Dog was doing on the charts?

Speaker 1 (48:46):
I mean there was people who not in real time.

Speaker 2 (48:49):
About why No, yet you brought up numbers.

Speaker 5 (48:53):
And where we listened to everything.

Speaker 2 (48:55):
I don't held, I don't bring that you did? I listen?
So you telling me now the thing about Lizzo, love
Lizzo and all that she old?

Speaker 12 (49:05):
What you mean she?

Speaker 8 (49:06):
Oh?

Speaker 2 (49:07):
No, listen, I'm keeping it.

Speaker 1 (49:08):
I'm old old.

Speaker 9 (49:11):
Are you saying she's old because of what she's using?
The judget by or.

Speaker 2 (49:14):
Just she's first of all, she used two things.

Speaker 5 (49:16):
She's thirty seven years old? She she oh.

Speaker 1 (49:19):
And she she got ten?

Speaker 7 (49:20):
Now all right, so you know what the song of
the summer is, whim Whimmy Pluto.

Speaker 2 (49:26):
That's a dream dere said when Wimmy by Pluto. You
listen what.

Speaker 9 (49:30):
You're saying hip hop?

Speaker 2 (49:31):
Hip hop?

Speaker 9 (49:32):
Are you saying like whim whimmy Pluto?

Speaker 2 (49:34):
You want to know why?

Speaker 7 (49:35):
Because when has what the charts have told us to
determine what we see and feel? You could say, however
you feel. You look at people who are consumed and
consumed excuse me, consuming something massively right from all the
all the kids that's running the ship up that them
turned it into a hit from TikTok that's translated to
where they had to play on radio, to where Morris

(49:57):
Chestnut is using it for his fucking rials.

Speaker 5 (50:00):
I disagree.

Speaker 2 (50:00):
Wait a second, I'm not done.

Speaker 7 (50:01):
I let you say what you have to say, right,
because what we determined, now that we're all old, were
we determined for a fucking yo. Yeah, what we determined
to hit is we start talking all this number ship
and oh, well, you know it didn't reach top You
said top forty.

Speaker 1 (50:17):
You said that I used that too, I said, you
said top.

Speaker 2 (50:20):
I said we ain't. Never. We ain't never went the
top forty. To tell us what was culturally impactful, never
that song, that Pluto song, whim whimmy.

Speaker 7 (50:29):
Now, we also can't determine where we hear it at,
because if I say I hear it, I could tell
you one hundred places I heard that song at where
you said you didn't.

Speaker 9 (50:37):
I'm yeah, that's part of that, But that's part of it.
That's part of what you're supposed to do.

Speaker 2 (50:41):
I've been in fucking New York.

Speaker 7 (50:42):
I was in New York and they running that When
I was in New York the last time, they was
running that ship back to back to back. Every place
that I've traveled this year, people have been running that song,
not just kids.

Speaker 2 (50:52):
I was about to say, you hanging.

Speaker 5 (50:53):
Up TikTok like track stip.

Speaker 4 (50:55):
There's been a lot of songs that became hits from
TikTok that I don't think ended up.

Speaker 5 (51:00):
They title like song of the song is the song?

Speaker 2 (51:03):
Listen if that it is that?

Speaker 5 (51:05):
I can't even that.

Speaker 7 (51:06):
It is just that sh it is just just as
big as f n F was a couple of years ago.
Now f n F was, Yes, it was, Yes, it
is how f n F was big. You want to
know why, because you old.

Speaker 5 (51:17):
No, I'll be with the young pitch.

Speaker 2 (51:18):
No, you don't have to. I don't have to be
with them.

Speaker 7 (51:21):
You just gotta see the energy, if I'm telling you,
you just have to see the energy. If you start looking,
and that's what I'm saying, you start talking in the numbers.
Why did Lizell jump on the song? Why did she
do a freestyle over the song?

Speaker 2 (51:33):
She's a fucking she. She started off a video. I've
sold millions of records.

Speaker 7 (51:37):
I have number ones, I have number two, and.

Speaker 2 (51:41):
The why the fuck you jump on that song if
it wasn't the biggest song of the year. Tell me.

Speaker 6 (51:45):
So let me ask you a question. Though I agree
way is it for like hip hop? But do you
but do you agree that Commandy is point what she's
saying out of all genres, Like.

Speaker 2 (51:55):
I don't listen to all genres, bro, I'm just keeping it.

Speaker 6 (51:57):
But my point is it'll come to you, like I
don't listen to sabreing a carpenter, but that song came to.

Speaker 5 (52:01):
Me like that Espresso song was everywhere.

Speaker 9 (52:04):
It was just everywhere.

Speaker 6 (52:04):
So like I think when we're talking some of the summer,
what Manny's saying is like that type of song is
regardless of it's your genre.

Speaker 9 (52:10):
Now it comes to you because it's everywhere.

Speaker 2 (52:11):
And that's my thing.

Speaker 4 (52:12):
When Whammy is not being played, even though I used
to talk about it right like like Migo's future like
hip hop to how it's had like a cultural impact.
I remember me and Crystal we were in Vegas. Nigga,
you go to fine dining, you hear me, guess what
they're playing fucking Migos future hip hop. The fact that
when Whammy is a song that has not transcended from

(52:34):
a from a global standpoint, from a super not even
global in terms of like and we're talking about song
of the Summer, you hear that ship everywhere when Whammy
is not one of them.

Speaker 5 (52:44):
God damn Reppert record, I'm gonna hear I'm hearing migos.

Speaker 1 (52:49):
Maybe.

Speaker 8 (52:50):
How how are we listening differently from a demographic from
let's say eighteen questions?

Speaker 2 (52:57):
We are old?

Speaker 1 (52:58):
Ye old?

Speaker 8 (52:59):
Are we listening to our eighteen to twenty five? Listening
to Spotify, Apple, all the streaming platforms. Are they just
going merely to TikTok? Are we all listening the same way?

Speaker 1 (53:09):
Way? Because radio still exists. But I don't think the
kids are listening.

Speaker 4 (53:14):
I'm not listening to radio, Like I don't have a card,
sad part.

Speaker 5 (53:18):
I don't listen. I mean, I'm not on the radio.

Speaker 1 (53:21):
Told YouTube, So then this YouTube?

Speaker 2 (53:24):
How are you?

Speaker 5 (53:24):
How do you come to music now?

Speaker 3 (53:25):
Why?

Speaker 6 (53:26):
No?

Speaker 2 (53:26):
I don't even beat Yeah.

Speaker 1 (53:29):
No, no, I live on Spotify.

Speaker 9 (53:31):
That's a good question.

Speaker 2 (53:33):
So this is the thing.

Speaker 7 (53:34):
But I also and this is another point I wanted
to make song of the Year of the summer means
different things for different people. Chains and whips might be
your song of the summer, you know what I mean.
Like that might be your song of the summer. That
might be within the in the world you live in,
that might be all your niggas is bumping. Okay feel me,
That's what I'm saying, Like the whim Wear Me song,
I don't think that there's anybody in any age demographic

(53:57):
that could say in hip hop, I can't speak.

Speaker 2 (53:59):
For all genres. Women is not gonna be. But that's
what I'm saying. That's why I'm saying.

Speaker 7 (54:06):
We having a crazy conversation, because when have we ever
had a conversation about a hip hop song being the
top song of everything? We don't have that last year,
that that's an anomaly though, that's that's light No no, no,
But but don't.

Speaker 1 (54:19):
You think it's a lightning about all?

Speaker 9 (54:20):
Almost every year for no, no, no, no, no, no no.

Speaker 7 (54:22):
No, because because don't because don't listen specifically, I don't
even know the year what was the name of.

Speaker 2 (54:32):
By Chief Keith?

Speaker 7 (54:33):
Even if you do not listen to Chief Keith at all,
you do not even like Chief Keith.

Speaker 2 (54:39):
You know Fanito and you know what's that of a song?
Don't like?

Speaker 7 (54:42):
Righty them songs is not nominated for the Song of
the Year. March Madness probably Future's biggest regular it's not
nominated for.

Speaker 2 (54:51):
So what are we talking about.

Speaker 4 (54:52):
We're not talking about nominations, but we are. What I'm
saying where you're hearing you know what I'm saying.

Speaker 2 (54:56):
Is is it don't have to beat What I'm saying.

Speaker 7 (54:58):
The only point I'm making this it don't have to
be considered for Grammy or any of that for it
to be a song a song of the year. It
don't have to be that. And and depending on who
you are, it might be the new MF Doom song
that's your song of the year. You know what I'm saying.

Speaker 2 (55:15):
Music is all subjective.

Speaker 7 (55:16):
So music if we're not talking like music executives and
talking about charts and I don't give a fuck about
no Charts.

Speaker 5 (55:21):
Day, but we're not in terms of in terms of
previous years.

Speaker 4 (55:24):
Though we collectively have been able to say, Yo, this
song we couldn't fucking get away from.

Speaker 5 (55:30):
I'm not saying that about when.

Speaker 2 (55:32):
Whammy you oh yo, yo?

Speaker 6 (55:36):
Do you think even like because I hear what you're
saying like this, culturally, we're not counting any of that stuff.

Speaker 9 (55:40):
Culturally, it's wam whammy.

Speaker 6 (55:41):
And then you said to the point like we're all
having our own kind of song of the summer. Do
you think it's even pointless because you talk you mentioned
like ten minutes ago, you're talking about consumption and even
when man they asked you like how you're listening to
and not even like what platform you listen to.

Speaker 9 (55:53):
Music comes to us in all kinds.

Speaker 1 (55:55):
Of different ways.

Speaker 6 (55:55):
And then do you think, like the song of the
summer trying to collectively group all these genres and all that,
like it's just not even a second pointless conversation.

Speaker 7 (56:02):
I think because when we talk, like keep in mind,
you know, when we're talking, we're talking from a perspective
of hip hop culture.

Speaker 2 (56:10):
So unless we having a conversation about like.

Speaker 7 (56:15):
If hip hop culture is the most dominant this year,
then I think that that doesn't matter if we're talking
about what the song in the summer is, because I'm
not looking for the white lady that shops at zels
to know what when whammy is, Like you know.

Speaker 9 (56:27):
What I'm saying, I'm not looking it's crazy for.

Speaker 7 (56:29):
That ass though, I don't even know what, but that
lady exists. I'm not looking for her to know what
the song is, you know what I'm saying. I'm just
saying for the space that we speaking in the space
that we speaking, and we have to acknowledge when people
is putting the work. And my only point, because Lizo
said it, I do agree to fact. Listen, music is different,
business wise, sound wise, identity wise is different. But there's

(56:52):
a reason why you jumped on that girl song for free.
You knew it was going to get you hot.

Speaker 5 (56:59):
But not only that.

Speaker 4 (57:00):
Let's talk about jumping on songs or jumping on even
remixing right because we have everyone jumping on folded right now.
We have everyone that dropped on the Chris Brown record
with Bryson Tyler doing the dance and remixing it. They
all did the same with Leon Thomas, like we got
about fucking six different versions of it to where depending
on what version come on, you'd be like, God, damn it,
I didn't want this version. And so Lizzo jumping on

(57:22):
this record doesn't even still necessarily make it that title
of song of the Summer when it's what we're seeing done.

Speaker 2 (57:30):
People have done that people have done. No, but people
have done that just the beginning of the time.

Speaker 7 (57:33):
People have always jumped on we're talking about listen, I'm
just saying what she said. She talking yo, this girl
and one Grammy's Yo. You know how hard it is
to get a lizzle verse and it's very expensive.

Speaker 1 (57:45):
But look at the reason why she's speaking like this.

Speaker 8 (57:46):
She's speaking like this because no, not that the music
is not good, but the way the business is business
of music is right now, it's hard for her to
get her music out to the audience that she's talking
about because she's not she she wants her to do
this case study.

Speaker 1 (58:06):
About the algorithm the song of the Summer.

Speaker 9 (58:09):
But is she saying is she's saying it's hard for people.

Speaker 6 (58:11):
I think she's saying her fans knew about it. I
feel like she's saying, it's hard for me to.

Speaker 2 (58:15):
Know you got it because now you gotta listen.

Speaker 7 (58:18):
Remember what I said about you gotta be seeing fifteen
times to be seen once. You want to know why?
Because and I'm not even knocking her, she's motherfuck like Lizo.
Ain't no push on Lizabeth. She's a fucking talent, one
of the most talented artists we've seen in a long time.
She not about to be doing twenty five things to
put on ig or to put on her YouTube so
that you could listen to her song. Because when she
came in at twenty seventeen, she did not have to

(58:40):
have to do it.

Speaker 2 (58:40):
That's the whole adjustment.

Speaker 7 (58:42):
I know we're gonna talk about Cardi B. You see,
I'm listen. Cardi B is a multi platinum diamond artist.
She fucking walking on the train doing all.

Speaker 5 (58:51):
Why do you so you think she's doing that because
of where it's at?

Speaker 1 (58:54):
Do you not know already She's already He's already priming
to do that.

Speaker 7 (58:59):
Cardi has a person People love her personality that's more
than her music, if not just as much, for sure.
But Cardi B has to She's in a place where
she has to play this the ship you got to do.
You have to be doing shit in order to be seen.
People think contact mean create a dance for TikTok. That's
not what content means. It means creating, like when you
have a channel, right, Jay King, why do we sit

(59:23):
on ESPN a day because they have twenty different shows,
but they keep bringing it back to Sports Center and
they have twenty different shows. But we'll sit and how
many times has your woman be like, are.

Speaker 2 (59:32):
You watching this shit?

Speaker 7 (59:36):
But when people make channels, they don't understand that the
channel is for you to do multiple things on.

Speaker 2 (59:40):
It's not just for your video no more.

Speaker 7 (59:42):
It's not just for you to say, hey, when I
made this song, I was just in a certain type
of mind space. No, nigga, we need fifty things from
you so we could understand why we need to like
it once and it's fucked up?

Speaker 5 (59:52):
But was it before? And is it?

Speaker 6 (59:54):
That?

Speaker 1 (59:55):
Is it?

Speaker 4 (59:55):
Because we now have it in our hands because did
everyone Because everyone's also saying what Carty is doing is
the old school way of rolling out, but you're saying
it's the it's.

Speaker 2 (01:00:03):
No need to things. Is one of the same.

Speaker 7 (01:00:07):
It's one of the same because it ain't like everybody
ain't have to do promo. But guess what, there is
no radio personality for Cardi B to go sit with
the promote her project that's gonna make people listen to
Italid Like even breakfast Club.

Speaker 2 (01:00:18):
It is not the same as it was before.

Speaker 7 (01:00:20):
Like if you had a good breakfast club interview, a
good fucking song and you had like good marketing. You
were selling, you're selling. That's not the way, no more.
And you gotta go see hey, k you do you.

Speaker 5 (01:00:33):
Gotta you gotta go and eat change.

Speaker 2 (01:00:34):
On the streets doing Fantom podcast.

Speaker 5 (01:00:37):
I know she did. I can't. I can't wait to see.

Speaker 2 (01:00:40):
That both Dominican. It counts.

Speaker 4 (01:00:42):
Oh my god, Phantom just did the GQ ship where
he sat do you see the ship he did with GQ.
He sat at the corner store the restaurant in New York.
And when I say, I said, oh my god, I
need all of this concept from him.

Speaker 5 (01:00:54):
I need more. Phantom is great. I hate that they
fell out, but I.

Speaker 1 (01:00:58):
Hate podcasting changed. How that even Beau, because you had.

Speaker 8 (01:01:02):
A time when on Combat Jackshaw, we would try to
reshape how managers and a and rs would present the
music because we were like, yo, can we play this
like you can't play music and we want to talk
and have the experience with.

Speaker 1 (01:01:13):
The said artists.

Speaker 8 (01:01:14):
So now I think radio adopted to that metric and
you said, okay, yeah, we'll get to that, Mike, sure
or whatever, but we want to get to the com
We want to talk about the relationship.

Speaker 1 (01:01:25):
We want to talk about your mom and your daddy
and was doing it.

Speaker 7 (01:01:29):
When y'all was doing it, we had to like that
was the extra because every it was such a new
thing when we was coming, Like when I had East
and we was coming to Yard, it was such a
new thing that it's like, bro, you have to get
on this wave, right. It's like now if you do
every radio show should be a stream about you want

(01:01:51):
to know why, because yeah, all of that cool, I'm
gonna be behind the scenes.

Speaker 1 (01:01:55):
Yo play too much.

Speaker 2 (01:02:00):
Effect not fact.

Speaker 7 (01:02:02):
But you see Playboy Cardi, he started that mysterious only
one picture ship and then everybody tried to run with it.
Everybody cannot do that. You have to be and people's
hands to be seen, and you still have to do
it at your discretion. Like the only thing that be
messing me up with streaming Some days I just don't
feel like doing it. I just spent an hour and
a half in the gym and shot two episodes.

Speaker 5 (01:02:23):
Calls, and now I gotta get on stream.

Speaker 7 (01:02:25):
It's a lot, but you if you want to succeed
in that space. So like with Cardi, I don't think
Cardi is like you know how people say, oh, she
sold her soul is some dumb shit. I don't think
it's not like that. She's doing what she's comfortable with doing, and.

Speaker 4 (01:02:37):
Well, she's doing what's worked for her as well, it
has she gotta You also have to look at Cardi
b in the space of she is a superstar, and
if a superstar is willing to stand on the train
and play with her, her merchant say, yo, I got
to do it.

Speaker 2 (01:02:53):
She's doing it as satire.

Speaker 7 (01:02:56):
Like yo, hey, y'all you know at Yeah, she's doing
that because she has.

Speaker 5 (01:03:01):
But what about then?

Speaker 4 (01:03:02):
For the last ten years or so, and maybe only
the last five, there's been a trend in the secret
album drops that.

Speaker 5 (01:03:10):
Have worked for a lot of people to just.

Speaker 4 (01:03:13):
Beyonce did it, Drake did it, and you just got
the secret something.

Speaker 6 (01:03:17):
I just want to always say, Beyonce did an album
plus eighteen videos.

Speaker 5 (01:03:21):
She didn't do it.

Speaker 1 (01:03:22):
I don't want.

Speaker 5 (01:03:25):
Two years to do You're right, You're right, you're right,
you're right, you're right.

Speaker 1 (01:03:28):
Quiet. Have you seen yis the movie?

Speaker 2 (01:03:31):
No?

Speaker 4 (01:03:32):
Wait, okay, but I'm not gonna lie. No, No, I did,
but Denzel, Yes, the worst Denzel movie I've ever seen.

Speaker 7 (01:03:41):
But I want you, Oh my secret album, The Secret album.

Speaker 5 (01:03:49):
Yeah, like there's a there's there's been an a lord.

Speaker 4 (01:03:51):
Even when we talk about Kendrick, right, there's almost an
allure about taking the time and and writes and something
the same, Like, you know, he didn't like that he
had to be in so many people's faces, but that's
kind of what's required. But then we've also champion the
artists that take their time. They're going be secret, they're
going to be mysterious that then drop and they selling.

Speaker 7 (01:04:11):
Yes, But guess what y'all are talking about four percent
of what this ship is.

Speaker 12 (01:04:17):
You said, listen, listen like you said, you said, you said,
that's like that's like you're saying Michael Jordan, Lebron, James
Kobe b Like that's.

Speaker 2 (01:04:28):
It's only it's only seven of these niggas like you.
Everybody cannot do that.

Speaker 7 (01:04:32):
And the problem that the younger acts is having is
that they think that their music is just.

Speaker 2 (01:04:39):
Enough now and it's not.

Speaker 7 (01:04:41):
These everybody we mentioned is ten plus year development acts.
Every single one I've been in Sneak of Pimps, Kendrick Lamar,
everybody put your hands up and everybody looked at this
nigga like who is he?

Speaker 2 (01:04:51):
I didn't see all of them.

Speaker 7 (01:04:52):
So the new end this there's no music scenes, right,
Like every city used to have like what was basically
like an s ob as.

Speaker 2 (01:05:02):
A seed New York we had all well, but we don't.

Speaker 7 (01:05:07):
We don't even have it in New York because because
because Drill coached and took over every single city to
the point and youngs can't even come.

Speaker 2 (01:05:15):
They don't, they don't want to.

Speaker 5 (01:05:15):
They don't want them at the venues, they don't want
them in the US.

Speaker 7 (01:05:18):
What I'm saying, it's like like, but if you you
have to, you have to veer like you had to
veer off in order to make your ship.

Speaker 4 (01:05:24):
It's crazy because you say, you say the Drill the
Drill element in terms of its coach hip hop. But
I've been having the same conversation behind the scenes with
management and A and RS in R and B. In
terms of A, everyone was banking on the festival, the
festival bucks, right. Niggas didn't really want R and B
at the festivals because niggas they going there, like you

(01:05:46):
you got to hype up the crowds. You sitting here
performing in front of thirty to fifty thousand people. The
R and B X weren't getting that money. But then
the R and B X also aren't being played in
the clubs. It luckily they're playing being spun on radio,
but it's not the same. But the conversation now about
how and what to do with R and B X.
They're not making money for the labels almost at all,
and they were being dropped ship at the top at

(01:06:07):
the end of last year. To now everyone that I
know that was signed everybody independent.

Speaker 7 (01:06:11):
Now, I think it's because we have it's too Listen
this nigga Thanos was right, Bro, we got too much
at everything. No for it don't make us appreciate nothing.
We have too much of everything. It's like, like you
see what you said about R and B. It's not
that people ain't putting out good ARM and B because
it's good arms. It's just that everything everybody's trying to

(01:06:31):
blur everything to where it's like, no, this should be
just R and B festivals. That's target that demographic for
people that just want to see that. And it can't
be as big as a Roland Loud because because if
I if I'm again, i am old, I'm the people
that go to rolland Loud.

Speaker 2 (01:06:50):
They are my kids.

Speaker 7 (01:06:51):
Go to Roland, they going to get no for real,
they going to get vibe.

Speaker 2 (01:06:58):
They not trying to see is sitting there singing and
all that. But there are people who do.

Speaker 7 (01:07:02):
They have not created a platform for that because everybody
just wants everything to be one thing, because we have
too much of everything. We haven't too much like Yo,
Maria is scientist. That song burning, Oh my God, so good?
That song that you know, I said, that's I kid,
you know, I said, I was saying this to my
I was saying it, was saying, this is my daughter.

Speaker 2 (01:07:21):
I was saying this to somebody else.

Speaker 7 (01:07:23):
If you're a man and you want to hear an
R and B song, no matter how many times, you
got something special, that song.

Speaker 5 (01:07:31):
That's so good, so good.

Speaker 2 (01:07:33):
But I'm sorry I got people keep telling me about
I don't listen to rady. I only listen to radio.
You and time you heard, I'm gonna listen to it.

Speaker 1 (01:07:46):
I'm gonna tell you what happened. I didn't know that
was part.

Speaker 9 (01:07:48):
It's just it's too much.

Speaker 6 (01:07:49):
I can't I can't really listen to R and B
that much anymore because I'm trying to keep up with
hip hop.

Speaker 1 (01:07:53):
I would get my hair braided right too much everything.

Speaker 8 (01:07:56):
My hair braid is huge, R and B head and
I'm like, my head is back and my eyes is
closed and I'm like, who the fuck is that?

Speaker 1 (01:08:04):
And I look and you gotta get it's by.

Speaker 8 (01:08:07):
Mariah, So I said, who is that? I thought it
was Marija's. She's like, that's Kilanie, I said, And I'm
looking at it.

Speaker 5 (01:08:12):
I'm like, Kilanie got got that one? What got that one? Visually? Sonically?

Speaker 2 (01:08:18):
Like?

Speaker 7 (01:08:20):
But I'm just saying it's right now. We just have
too much action. And that's why I feel like I just.

Speaker 4 (01:08:25):
Say when people say that, because they kind of say
that about medium podcasting, satrated, I believe it's too much.

Speaker 7 (01:08:31):
Yes'm I'm gonna tell you why.

Speaker 1 (01:08:35):
This goes back to the I used to say this.
He's always encouraged niggas. Why don't you jumping there? I
want to y'all do it? And I'm like, why you
keep telling these niggas it's too much? Too much? Then?

Speaker 8 (01:08:45):
And I only said that because I saw what was
gonna happen with the rappers. I said, these rappers are
not gonna be good anymore. They're gonna want to talk
and look. But everybody, and they don't do it long enough.
You see them do four five episode done.

Speaker 2 (01:08:59):
Because people because people is not serious about it. See,
this is the thing.

Speaker 7 (01:09:03):
The first thing that people start saying about something new
to do is how much money you can make? That's
the time about it. They're not looking at it. And
I'm just I'm gonna.

Speaker 5 (01:09:12):
It took me a year and a half.

Speaker 2 (01:09:13):
I'm gonna jump my.

Speaker 7 (01:09:14):
Own I'm gonna toot my own horn because because just
doing YouTube content, yo, me being way o and having
one hundreds something thousand followers on i G and a
nice follow on Twitter was not enough, yo, Like it
was not enough. It's because YouTube is its own community.
So at first I put myself on a schedule three

(01:09:35):
times a week. You have to, and but even the
three times a week wasn't enough. But I had to
get better at what it was I was doing. And
I had to say, all right, I can't just be
up here talking. We are in a time where everybody
just talking about anything and everything and they not putting
no yes something yes, even if if you're.

Speaker 2 (01:09:51):
Talking about sex, it could be about sex. Just have
some substance and sex.

Speaker 5 (01:09:54):
I have substance time.

Speaker 7 (01:09:55):
But that's why you are in a small percentage of
the people where you are.

Speaker 5 (01:09:59):
But I like what you said too.

Speaker 4 (01:10:00):
In terms of even what I'm seeing musically happen, people
care about numbers, right. People are getting signed because they
have these millions of followers or even a good amount
of followers. Tiana Taylor love her to death. Her project
is a little too bogey for me, but I love
her music.

Speaker 2 (01:10:15):
What you know, but I love.

Speaker 4 (01:10:20):
Jianna Taylor has eighteen point two million followers, sold sixteen
k her first her first week, and not to get
metrics and all those things doesn't matter.

Speaker 1 (01:10:30):
I'm gonna tell you, I'm let finish.

Speaker 4 (01:10:33):
What I was gonna say is what I was leaning
back into what Wayno had to say right in terms
of you have all these followers here, You have all
these followers here, but can you get them to go
somewhere else and either purchase or by And that's what
I think too. People are are are not in terms
of I know albums, albums, I know tours that were canceled.

(01:10:54):
I know people who said they were doing one thing
and weren't doing it. I think there's a difference too
that people aren't considering you can have people listen to
your song from TikTok Er because it gets played, But
do you have the buying power? Do you have people
that are actually gonna go out and get your record
and get your album and download it. That's why I
love what Cardi and those are doing with the vinyls.
There's hard cover things like all of those things you have.

Speaker 2 (01:11:15):
To do with Tiana.

Speaker 7 (01:11:17):
Keep in mind, right, like a lot of these people
that we mentioned in they don't have the same they
don't have the same infrastructure that they once had. Tiana
got a lot of things going on at one time.
She's creative directing people's tours, She's she's acting and filmed,
she's doing she's dating Mufassa.

Speaker 5 (01:11:34):
She's doing a lot of.

Speaker 7 (01:11:35):
Things and and and she doesn't have that Like before
Tiana could just focus on the promo run. Valid she
don't have the time to just focus on the promo
run like and I'm not this is not that's the
syst long. I didn't even know that she had a
project out. But that's because dam you ain't know about
Escape Row. I don't know about this. I be in

(01:11:56):
the crib, I be watering, I be pressure washing my house.

Speaker 2 (01:12:00):
Like, that's what It's.

Speaker 5 (01:12:00):
Funny you said that, because it's same with Sierra I was.

Speaker 4 (01:12:03):
I was talking about having here on and my friend
was like, well, what y'all gonna talk about Russell?

Speaker 2 (01:12:07):
I was like, bro, she got a whole album, she
just drops.

Speaker 1 (01:12:09):
But yeah, I do.

Speaker 2 (01:12:10):
You know, but even when it comes to the metrics,
But even when it comes to the metrics.

Speaker 9 (01:12:14):
I was about to say, way, don't tell me about it.

Speaker 7 (01:12:18):
But even when it comes to the metrics, though, the
metrics need to change because listen, my favorite albums I've
ever bought in my life, whether that was Big Time
as I got that work right, Okay, I don't think
I've listened to that album twenty five hundred and fifty
times to count it as one self.

Speaker 5 (01:12:36):
Oh yeah, you know what I'm saying.

Speaker 2 (01:12:38):
And I love that.

Speaker 7 (01:12:38):
Album Lil Wayne, or let's say jay Z Blueprinter. I
bought these albums for ten dollars. I don't know if
I've listened to them albums seventeen hundred times.

Speaker 2 (01:12:48):
You have to listen to something that many times and
for it the count is one.

Speaker 5 (01:12:51):
I can't remember.

Speaker 4 (01:12:52):
I can't remember what streaming. Not only that, I can't
I can't remember what artists said it. It's maybe why Tiana,
as a musician of beautiful dope boys dope artists, has
to do all these other things. There was someone on
an interview I can't remember which podcast, but literally just
said one million streams count as four thousand dollars. Like
for the artists, they're seeing four thousand dollars off of

(01:13:14):
a million streams.

Speaker 2 (01:13:15):
It's a Ponzi scheme.

Speaker 5 (01:13:17):
It is.

Speaker 1 (01:13:17):
It isn't because who said the parameters.

Speaker 2 (01:13:20):
But the money. But the money is still made. But
that's another thing.

Speaker 7 (01:13:23):
That's another miscon And I could just speak to this
as a music executive, because people think that like sales
is the only way to make money off for music,
and it's not.

Speaker 2 (01:13:31):
It's you can make like a person sells.

Speaker 7 (01:13:34):
Let's say they get a lot of promotion, they sell
fifty thousand equivalent units from their streaming. They'd be like, oh,
that ain't shit. They ain't sell nothing. Guess what they
might have had four or five sinks on that album,
four or five or six sinks that made the album
the money they spent to make that album back. So
it's mad ways that these companies are monetizing the music

(01:13:55):
The only problem is that we do not have like
people becoming stars because everybody he looked the same.

Speaker 2 (01:14:01):
Everybody got the same chain, the same car, the same clothes,
the same girlfriends. The girls got the same clothes. They
can buy it the same body. Yo. We have too much.
We have way too much.

Speaker 7 (01:14:13):
And that's why nobody appreciatesh it because everybody got the
same thing.

Speaker 2 (01:14:16):
Yo. We could see a Lambert. We could see the
top Lamborghini.

Speaker 7 (01:14:19):
Pull up in the parking lot right now, and nobody's
gonna say wow. You want to why because the streamer has.

Speaker 5 (01:14:25):
Because we've been seeing the lamb.

Speaker 2 (01:14:26):
And I'm not hating streamers because I loved it.

Speaker 7 (01:14:28):
I would have been a streamer like you got them
when I was you you gotta do stream But I'm saying,
like the ship that.

Speaker 2 (01:14:35):
The old Absolutely no, I want to be a no,
don't say that. I hate that term.

Speaker 9 (01:14:43):
Go ahead, do you so like you know how like
from music?

Speaker 6 (01:14:48):
Like you said, for metrics, it's always like albums sold
from movies, box office from movies, not different.

Speaker 9 (01:14:53):
You know, it's revenue.

Speaker 6 (01:14:55):
Do you think what when you say, like we need
a new metrics, do you think it was something like
revenue where the star and you can sell albums and
stream albums and do merch like it should be your revenue.
And that way, maybe there's more transparency about how much
bread gets made, how it gets the artist.

Speaker 7 (01:15:08):
I don't know what it's going to be, but I
just think that the problem, BRO, is that we had
we in people business too much. Like I shouldn't know,
like Bro, Netflix, I don't know what a Netflix movie streams.

Speaker 2 (01:15:17):
I don't even know how to look at us.

Speaker 6 (01:15:19):
I don't like a Disney Plus it's just.

Speaker 2 (01:15:22):
Yeah, I don't know what its streams.

Speaker 7 (01:15:23):
And that I don't know if the movie flopped, if
they put out your we see Robert de Narrow put
out a new movie on Netflix.

Speaker 2 (01:15:29):
I don't know if the movie flopped or not.

Speaker 7 (01:15:31):
I just know if I like it or not, because
what it does business wise is not my business. But
we just in a time where everybody wants to know
somebody's net worth. They want to know what they sold.
But because but but because guess what, because the person
who's I know your salary.

Speaker 2 (01:15:48):
Every time you miss a shot, I'm basing how I
feel on you because I'm that much.

Speaker 7 (01:15:52):
But I don't know if I walk into Bro I
just I'm a drift off for one second. But it's
like my son had a job interview. He told the
people that he didn't want the job because they was
paying certain amount of money. He want a certain amount
of money, I said them. I said, niggas you even
worth the amount of money you asked or for real.
But but that's the thing. But he wanted that number
based on the number.

Speaker 2 (01:16:11):
That he heard people say. We are in people's business
too much.

Speaker 7 (01:16:15):
Even with the sales and all of that, like I
get it, gold, platinum, They're all like achievements, so we
want to celebrate, but we are so fucking nosy.

Speaker 2 (01:16:23):
It's ridiculous. Bro. It's like somebody be like yo with
its soul or that shit must be trying.

Speaker 8 (01:16:29):
I remember during the pandemic I was on I was
on chatty house.

Speaker 1 (01:16:34):
I don't know, oh yeah, ago, and then it was
like something.

Speaker 8 (01:16:39):
Had came out and they were like, oh but that
I heard that shit ain't do too good.

Speaker 1 (01:16:44):
I'm like, wait a minute, did you You didn't even listen
to it. I'm like, how do you feel about this?

Speaker 4 (01:16:48):
The conversation we just had when Ishan Bari were up here,
The way that people don't even have the capacity comprehension.
They don't even have the capacity to inform their own
opinions because they refuse to just take the time to
go listen, actually something crap their own opinion. It's easier
for them to get on the timeline, see what numbers are,
see what everyone else is saying, and then.

Speaker 9 (01:17:04):
Just jump to the Do you think that's because there's
too much?

Speaker 2 (01:17:07):
Yeah, but numbers don't.

Speaker 7 (01:17:09):
The thing about I understand numbers, but they don't they
don't tell a story right like me currently. And I
learned this from Westside Gun. West Side Gun don't sell
a lot of records, but I'd be damn if that
in the game. Rich Out is a and he taught
and he taught me so for myself, even with doing media,
I was like, yo, I don't care if I get
an episode that do a million views. I want to
sell four thousand T shirts because because a million view.

(01:17:31):
If I if I got a twenty minute episode with
that that does a million views, it's gonna make me
some money.

Speaker 5 (01:17:35):
I'm not gonna lie. You know who else do that?
Larry June?

Speaker 4 (01:17:38):
But I know a lot of people When I bring
up Larry June, the masters might not know who Larry
June is, but he's rich.

Speaker 7 (01:17:47):
But because we culturally, culturally see the thing about it
was like we used to celebrate somebody's success based on
their achievements because of the craft, because of the music,
because we like the music.

Speaker 2 (01:18:02):
Now it's their accolades.

Speaker 7 (01:18:03):
A motherfucker can have a house that got five five bedrooms, right,
which is not average. If you if you, if you
have a five thousand dollars rolex, regardless of what she said,
you're not average.

Speaker 1 (01:18:14):
It's not average.

Speaker 2 (01:18:15):
Right.

Speaker 7 (01:18:15):
But then a person said, and I read this in
a book, The Way to a Meaningful Life. I got
my TV gotta be bigger than yours, my car gotta
be faster. That's how people have lost their way because
we too nosy. We want to be in everybody business
and not concern with our own. That's why we can't.
I'm not gonna say we can't because I got some
wheel finish. But that's why people can't really even lean

(01:18:36):
into their own things, because they're so.

Speaker 5 (01:18:37):
Concernable with watching everybody going on and doing.

Speaker 7 (01:18:40):
And it's affecting us. And that's why I be done
with the music.

Speaker 4 (01:18:45):
Let me ask you from maybe not from a media perspective,
only because I like to know in terms of what
they put out. You could you could do metrics, you
could do impact, you could do cultural conversations. Who then,
right now is the top five artists, the biggest artist.

Speaker 2 (01:19:01):
The biggest artist, And what do you mean?

Speaker 5 (01:19:03):
I mean in our culture, in our culture, which isn't
just hip hop. Yes, no, it's not, because I think
we have.

Speaker 1 (01:19:14):
Is of everything else though.

Speaker 2 (01:19:16):
Yeah, we're not talking. I cannot tell you who the
top five is.

Speaker 5 (01:19:20):
No, no, no, like the top five is like culture, like
the urban cult.

Speaker 7 (01:19:24):
Currently right now, urban culture, as far as like notoriety big.
I mean, yes, cultural impact, as much as I might
not do as much as I is criteria, but as
much as I might not agree with him, Drake still
like he's still a big artist. I say, Kendrick Drake
number one to I wouldn't say Drake number one. I mean,

(01:19:45):
because I'm not basing it if I can't base it
purely awful with somebody strict, because that's what people base everything.

Speaker 5 (01:19:50):
We're not. I say just cultural impact, cultural biggest stars.

Speaker 7 (01:19:54):
Right now right now, I say cultural impact be Kendrick
Kendrick within the past year, like and currently right now,
number two Drake still Drake is still.

Speaker 2 (01:20:06):
I don't give you like he's still one of them ones,
like you you know what I mean?

Speaker 5 (01:20:10):
Okay? Number three?

Speaker 2 (01:20:12):
Three? Should I say scissor?

Speaker 5 (01:20:15):
Okay?

Speaker 2 (01:20:16):
I say scissor okay? I say for future? Oh no, yes?

Speaker 1 (01:20:22):
What?

Speaker 7 (01:20:22):
No?

Speaker 2 (01:20:23):
Future has more number one albums than.

Speaker 4 (01:20:26):
M Okay Today down Okayumber and number five I don't.

Speaker 2 (01:20:34):
Even know because I don't do listen to all that ship.
I don't even know. Like they have were talking about
only artists. Yeah, oh wow.

Speaker 9 (01:20:43):
Who are you gonna say?

Speaker 2 (01:20:44):
I'm gonna say not, oh no for sure, but.

Speaker 1 (01:20:48):
Speed.

Speaker 7 (01:20:48):
I was gonna say speed speed, Okay, them kids is amazing.

Speaker 5 (01:20:52):
Who would be your five musically?

Speaker 1 (01:20:54):
Though?

Speaker 7 (01:20:55):
I don't know, yo, because I don't know what the
criteria is for that criteria, I don't have a crowd.
I don't know, because that's for me to pick five.
I gotta think of seven things.

Speaker 8 (01:21:04):
Right now to pick the fifth person, Like who's your
personal top five right now?

Speaker 5 (01:21:07):
I mean the fact that Chris Brown has to be
in there, Chris, He's.

Speaker 7 (01:21:12):
Doing stadium, this is your personal I would say, yeah,
I would say Chris Brown.

Speaker 5 (01:21:17):
I would say Chris Brown finish.

Speaker 2 (01:21:19):
And then I'm gonna tell you something about these lists.

Speaker 4 (01:21:21):
Okay, I know you always say personal.

Speaker 5 (01:21:24):
Yeah, I would do.

Speaker 4 (01:21:25):
I would say Chris Brown probably number one. Then Ken Drake,
gotta put Drake Cardi.

Speaker 2 (01:21:36):
Yeah, Playbook no no no.

Speaker 5 (01:21:38):
Cardi b what he said that.

Speaker 2 (01:21:44):
Playboy you old?

Speaker 5 (01:21:46):
No no no. Then let me let me think my
number five, my number five.

Speaker 1 (01:21:52):
We officially the ends the facts.

Speaker 5 (01:21:55):
No for real, bro our culture number five, Damn, I
don't even.

Speaker 4 (01:22:03):
I just gotta throw it in there because she's changing
the way. No, no, I'm not delusional.

Speaker 5 (01:22:12):
I would say Beyonce. I gotta throw her in there.

Speaker 4 (01:22:14):
She just did two or three stadium towards, back to
back to back to back to back, and in terms
of urban impact, she's changing nominations in the Grammies because
she's taking over her whole other genres and ship.

Speaker 5 (01:22:23):
So I would say, I would say Beyonce and that
would be my five and said that you.

Speaker 7 (01:22:27):
Act like that, but Playbook Cardi though, because she don't
be doing I mean, they was.

Speaker 2 (01:22:33):
They were still, they were still.

Speaker 4 (01:22:35):
I like, let me, let me, let me take off,
let me take off Beyonce, and we're leaning into culture
because again, Beyonce transcends it. She's a superstar, right, she's
holy girl, young boy and be a young boy.

Speaker 2 (01:22:47):
And what he's doing. This is why I hate list.

Speaker 7 (01:22:51):
But that's why you go ahead, because they just they
just devisive, yo, Like this is all this is all
personal preference. But they run, they run like these they
run these conversations on the internet where we cannot really
appreciate what's happening culturally in this totality because minds is
better than yours. It's gonna be specifically about you in

(01:23:13):
general general people. And I mean it's not like it
wasn't happening. I didn't literally seen friends fall like when
Tupaca VIGGI was going through it.

Speaker 2 (01:23:20):
I've seen so many friends fall out with one another.

Speaker 7 (01:23:22):
But I'm just saying, it's like these lists is all
divisive to black culture.

Speaker 2 (01:23:26):
You know what I'm saying is because we don't You.

Speaker 5 (01:23:28):
Don't think they have lists in white culture.

Speaker 2 (01:23:29):
I'm not saying I'm not saying that they don't have lists.
I know how. I don't know how they react.

Speaker 7 (01:23:34):
To the because I know, punch you in your mouth
if you say that somebody not top three.

Speaker 2 (01:23:41):
That's why I do know you know what I'm saying.

Speaker 8 (01:23:43):
So I'm just saying that these lists, Oh my.

Speaker 7 (01:23:46):
God, what Bro, I'm just saying is that like these lists,
they just become there's no there's no there's.

Speaker 2 (01:23:53):
No award for it, there's no real These lists are black.

Speaker 1 (01:24:00):
Yeah.

Speaker 7 (01:24:00):
But but it's like it's like Mount like people be
like Mount Rushmore and then then the Mount.

Speaker 2 (01:24:03):
Rushmore turning the twelve niggas. It's like, you can't even bro,
It's only.

Speaker 7 (01:24:08):
Mount Rushmore was only a marketing tool. It wasn't really
your brotherish it was even built for people.

Speaker 1 (01:24:13):
That was the best? Wa?

Speaker 5 (01:24:14):
Wait what was the market in two of them?

Speaker 6 (01:24:17):
It was only supposed to be three Wait wait what's
the best?

Speaker 2 (01:24:22):
Yeah, they messed up, had to put another one on mess.
This is what I'm saying.

Speaker 7 (01:24:25):
We don't even be knowing what we be looking about
this not even Mount rush was not even our coaches, Bro,
I swear, I'm telling you.

Speaker 5 (01:24:32):
Wait wait why did they add for?

Speaker 1 (01:24:33):
Wait?

Speaker 5 (01:24:33):
What is I like the story?

Speaker 7 (01:24:35):
Look, don't listen, I'm not gonna say it very beat him.

Speaker 2 (01:24:38):
I looked it up one day because I one day.

Speaker 1 (01:24:40):
Whoever was watching, don't judge.

Speaker 7 (01:24:43):
I don't know all that, but I looked it up
because I was just like, what was the Mount Rushmore for?

Speaker 2 (01:24:50):
Right?

Speaker 7 (01:24:50):
And he said that this artist like he did it
because he just wanted to show hot, Like he basically
wanted to show how nice he was with the ship.

Speaker 2 (01:24:56):
That ass. He basically wanted to try how nice he
was with the ship.

Speaker 7 (01:24:59):
And it wasn't like, oh, I'm gonna put the best
like I'm gonna I'm gonna make it as this is
the best, and it's gonna define times of how.

Speaker 2 (01:25:05):
People consider who's the best.

Speaker 7 (01:25:07):
As therefore, he just did it, and then they needed
to put somebody else in wait.

Speaker 4 (01:25:11):
So.

Speaker 7 (01:25:14):
Give myself at eight point five.

Speaker 9 (01:25:19):
He's a foreign sculpture.

Speaker 6 (01:25:21):
He got hired to do the job, and so you
know they specifically picked like the first two, right, and
then the third one.

Speaker 9 (01:25:28):
You know, they were like, all right, we need more.

Speaker 6 (01:25:29):
They do the third and so the way he wanted
to put it, he kind of like messed up the
way he started it. So that's why there's like that
one that's kind of facing off because he did that.
And so then they had to squeeze the fourth ones back.
That fourth one paused the head is too small, so
that's why.

Speaker 9 (01:25:45):
That's why there's four now?

Speaker 5 (01:25:46):
What is think about? Who determined who these people was?
Is what I'm saying.

Speaker 7 (01:25:56):
I just feel like I get lists, you know what
I'm saying. I just like I'm a point where I'd
be like, man, who cares?

Speaker 6 (01:26:02):
Bro?

Speaker 4 (01:26:02):
What is your overall outside of I mean, what I
get from you is that it's over oversaturated essentially is
what you keep coming back to. But where do you think, then,
overall we currently are. I know we didn't really lean
into what's happening with the radio and the payola, but
that's a tell is all ast time that now is
possibly you know, catching up to everyone. I mean me
and me and a King were talking about this off air.

(01:26:24):
We don't think fans is gonna be involved, Like there's
a way. I'm sure they're funneling it, doing all the
things to make it make sense. But where do you
think we are then currently with the state of our
culture in.

Speaker 5 (01:26:34):
Terms of music?

Speaker 7 (01:26:34):
I think in music, I ain't gonna lie. I think
it's a great time. Okay, I'm gonna tell I think
it's a very very great time. Because if you will
lose because not the artist, yes, for artists, I'm gonna
tell you even.

Speaker 5 (01:26:43):
Though they're not making money.

Speaker 2 (01:26:44):
Hold on making money is subjective.

Speaker 7 (01:26:46):
Listen, don't here we go want me to start talking
about contracts and all of that, because when you start
talking about contracts and what people agree to when you
sign a deal, it's not just your deal. When you
sign a deal, it's not just your deal. It's a
deal for both parties. I give you money if I
tell you could live in my house, but under these
certain certain circumstances, and you say yes, and then the
job becomes too hard.

Speaker 2 (01:27:07):
Nigga, I still want what I want. I know that's
right now.

Speaker 7 (01:27:09):
And I'm not pro label, and I'm not pro label,
but I'm not I'm not against artists now.

Speaker 2 (01:27:14):
I agree that people.

Speaker 7 (01:27:16):
I think there's not enough artists that understand their business
like they understand your way.

Speaker 2 (01:27:20):
How much money you got?

Speaker 7 (01:27:21):
I used to tell artists like, yo, listen, I'm gonna
give you a deal that when you start out, we're
giving you X amount of dollars, but your your masters
will revert to you after this amount.

Speaker 2 (01:27:30):
Of time out of the be like wait, how much money?
You said? Only one hundred thousand. Now let me go
talk to somebody that got a million.

Speaker 1 (01:27:35):
Not even talking about the masters amount of time.

Speaker 2 (01:27:38):
They talking about what they could get at the moment.

Speaker 7 (01:27:41):
So they'll sign. Listen, they'll say a million. The lawyer
is explaining to you, Yo, this is what it means.
This is what it means.

Speaker 2 (01:27:48):
This is what they mean. Whatever with a million? Are
they get the million?

Speaker 7 (01:27:51):
And then once they don't uphold they wanted the bargain,
you get me, They're like, oh my god, everybody.

Speaker 1 (01:27:54):
Took advantage of me.

Speaker 5 (01:27:55):
I didn't.

Speaker 7 (01:27:56):
The lawyer didn't tell me nothing, My manager didn't tell
me nothing. Everybody left me alone. The money's going on.

Speaker 2 (01:28:00):
That's a whole nother convo.

Speaker 7 (01:28:02):
Where music is good currently right now is because direct
to consumer and this is what this is the approach
that the majors is trying to take, which I ain't
gonna front. Working in music in the past ten years, professionally,
they was really pushing. A lot of the labels was
pushing that, but artists wasn't with it. But Cardi B
was doing that's director consumer engagement. I think it's perfect

(01:28:25):
for people who want to do the work. And you think,
if you think, yo, I just did a fire song,
put my shit out, give me a rap caviar, Get
me a YouTube, billboard, give me this, give me that,
give me whatever.

Speaker 2 (01:28:38):
I'm gonna be straight. If you think that's how it works,
it's horrible for you.

Speaker 7 (01:28:42):
If you understand that I need to get up and
I need to work every single day. Brother, when I
was working at Rockefeller, we was on the roll with
the young Guns.

Speaker 2 (01:28:50):
We was in the radio every yo. We go to sleep.

Speaker 7 (01:28:53):
We have to go to sleep at eleven o'clock because
we have to get up early six o'clock in the stake.

Speaker 2 (01:28:56):
And I'm going to the next place, be at the
radio doing me in Greek.

Speaker 1 (01:29:01):
And probably with different.

Speaker 7 (01:29:04):
And that what I'm saying, your access as fucked people
up because now I don't got to do that. I
could just make money off a TikTok so that that
rapper that's making thirty kick that like why I'm doing that?
What I need to do that for it? And then
when people not into your music, then you're like, y'all know,
if you are artists that you want to do the work,
it is a perfect time. But you have to have

(01:29:25):
some sort of identity. You have to stand for something,
even if you stand for bullshit. If you a street
nigga and you stand on stupid ass street principles. Just
say that and lean into it and say this is
what I stand for, so people understand who they dealing with.

Speaker 4 (01:29:37):
This is this is this same literal advice. Is what
I say to people that want to be podcasts.

Speaker 2 (01:29:42):
Yeah you gotta.

Speaker 5 (01:29:43):
You could. You could have the funniest jokes, You could
be the best on the mic.

Speaker 4 (01:29:46):
If you're not willing to learn everything that happens to
go behind it, if you're not willing to really do
the work, if you're not willing to be consistent, if
you're not willing to really like say, at this whether
money is coming in or not. If you're not willing
to grow an audience organically, it's not gonna work.

Speaker 5 (01:29:59):
You're not I'm gonna be able to be here ten
years later.

Speaker 2 (01:30:02):
But that's the thing. People just trying to hit the lick.
So yo.

Speaker 7 (01:30:04):
I'll tell you you know, I was working at QC
for three and a half years.

Speaker 2 (01:30:07):
You know how many people went came.

Speaker 7 (01:30:09):
Past my I could have signed everybody, and a lot
of them went and signed a million dollar deals. You
never even heard of these kids for real, never even
heard of them. You want to know why though, because
they wasn't doing they weren't willing to do. It wasn't
just that it's that we were rewarding anything. It's too
much money they give you, not giving people the chance
to earn their money. Like I had a I tried
to structure a deal with I feel like this, if
I'm gonna give you a million dollars, all right, cool,

(01:30:30):
let's give you a million dollar deal.

Speaker 2 (01:30:32):
Let your first the first project.

Speaker 7 (01:30:35):
Our benchmark need to be X amount of numbers we
need to hit so that we could make us some money.
You get this check when we get to the next one.
Then you get the next check when we get to
let's do it like that. Niggas like because they don't
want to even have a career.

Speaker 2 (01:30:48):
They just want what they want right now. And that's
the problem that we have.

Speaker 7 (01:30:51):
People think that they are artists now niggas is just
money hungry people that got lucky rhyming.

Speaker 2 (01:30:56):

Speaker 1 (01:30:57):
A lot of people do that. They have the incentive
base deals.

Speaker 8 (01:31:00):
If you if you make the Pro Bowl, this trigger
is this incentive and you get this this big ass bonus.

Speaker 4 (01:31:04):
It's funny because in terms of even basketball players getting
into the podcast space. That was the conversation with a
lot of people too, like Kenya lou Will, like they
came in, they have a talent, they got paid to
check out the gate.

Speaker 5 (01:31:18):
This podcast shit is different.

Speaker 4 (01:31:19):
You know, you're not gonna be able to just sit
here and get a six figure, seven figure.

Speaker 5 (01:31:24):
Deal because of who you are or you're talent on
the mic. You gotta prove that people.

Speaker 2 (01:31:28):
Want to listen to Manny.

Speaker 7 (01:31:29):
Look even if you can, because there also now we
know it's some people that do get the deal. Now
they do even at the point, I just feel like
if even at the point if you get a podcast
deal and a slot of money, uphold you into the
bargain for sure, like uphold your end of the bargain,
do the fucking work, Like don't.

Speaker 5 (01:31:42):
Oh yeah, no, uh who is it? Kim k Michelle Obaumam.

Speaker 4 (01:31:47):
There's a lot of people that sucked that up for
us too, a lot of a lot of really big
names got them bags from the Spotify, got them bags
one hundred, one hundred, you know, fucking ten million dollar
deals and then didn't uphold their their end of the bargain.

Speaker 1 (01:32:00):
Do the work.

Speaker 4 (01:32:00):
And now look and now everyone's recharging. We not get
more Nigga's straight rep share deals like Nigga's not even
getting that money up front, no more.

Speaker 5 (01:32:09):
They got to prove they worth trust.

Speaker 1 (01:32:11):
Trust.

Speaker 7 (01:32:11):
But that's why you But that's why. And I learned
this from watching you. I learned this from you and
recipes to my big bro combat. You know what I'm saying,
y'all was doing the work. So what I learned and
this is the biggest equation in my whole career, leverage, leverage.
You want everything I tell you I want, but you
know I treat it. I ain't ona front. I treat
the way I do business like being a woman dating

(01:32:33):
mm hmmm, that's serious one a while, because how you
do it.

Speaker 2 (01:32:37):
I'm gonna tell you. Let me let me. Let me
tell you.

Speaker 7 (01:32:40):
So if I'm a and I was raised by women,
that's the only reason why I can say this right
in that context. But like, if you want to date me,
if you want to be with me right like, and
you want me to be exclusive to you, then show
me right, put in the work, right, put in the
work if you because every man who goes after the
woman they want put in a fucking work.

Speaker 1 (01:33:01):
You can have a.

Speaker 2 (01:33:01):
Hundred chicks the one that you want.

Speaker 7 (01:33:04):
Nigga, You're gonna do everything everything she say, everything that
she needs because that's what you want, right and and
and business show me that.

Speaker 2 (01:33:11):
So you could tell me a hundred time you know
how many you know how many people call me yo?

Speaker 1 (01:33:15):
Ain't no?

Speaker 2 (01:33:15):
I love what you're doing, Yo. It'd be dope if
we could do this together week. That's what I'm doing.
I have my leverage. I have my lever.

Speaker 7 (01:33:23):
My leverage is my cameras, my editing. But the person
who does on my transcription.

Speaker 2 (01:33:27):
I have all of that.

Speaker 7 (01:33:28):
So as I keep getting bigger. At the point where
you tell me you want to do something, they're not
can negotiate how big my ringa. Then I can tell
you how big my ring is. And then you better
be willing to put that ship on my finger. And
I'm a bye bye my what you want me to.

Speaker 4 (01:33:41):
And then he gonna keep the box for it in
the hallway.

Speaker 5 (01:33:47):
This is what I love.

Speaker 2 (01:33:50):
She can't never turn that ship off.

Speaker 1 (01:33:51):
I should have got.

Speaker 2 (01:33:52):
She can't devastate it off.

Speaker 5 (01:33:55):
Red list. I always got to bring it back in
my if. I in my past life, I was a
comedian and you know.

Speaker 1 (01:34:02):
Everybody.

Speaker 2 (01:34:03):
I'm talking all the branch you. I'm not exclusive to you.

Speaker 1 (01:34:06):
What you got here.

Speaker 5 (01:34:08):
I was just telling him that.

Speaker 4 (01:34:09):
I was just telling him, I'm U T A n
W and me I'm urban one in our heart.

Speaker 1 (01:34:13):
What's up? Baby?

Speaker 5 (01:34:14):
What's up?

Speaker 2 (01:34:15):
Until somebody put that ring on the fingers?

Speaker 1 (01:34:16):
What's up? Take me to dinner?

Speaker 5 (01:34:18):
Fact, take me to caviar. It's not gonna be a
very cheap dinner. Okay, Jesus, I think we kind of
got to everything.

Speaker 4 (01:34:28):
Wait, no, thank you, thank you having this fun journalist,
Jason Uh. Let everyone know where they can help you
build your god damn coop out here. So you could
see waiting on one one now on everything.

Speaker 7 (01:34:45):
Man, if that's Twitter, well x Instagram, PlayStation if you
want to get cooked in two k wait on one
one nine on YouTube. You know what I'm saying, I'm
launching some some new things I'm extremely proud of. I
didn't taken time to really really put into work. Like
I said, I'm building my leverage. You know what I'm saying.
And I understand what I mean to this media space,
and I'm gonna call my I'm not competing with nobody,
you know what I'm saying, I'm competing with myself.

Speaker 2 (01:35:06):
I'm out.

Speaker 7 (01:35:07):
I'm out doing myself last year to this year in
media tremendously period, you know what I'm saying. So I'm
just staying on that path. Thank you, man, I'm staying
on that path. And if you mess with me now
we're doing. If you're doing, eventually you will.

Speaker 4 (01:35:17):
So y'all make sure that y'all support for my guy
who ain't know who didn't become my co.

Speaker 5 (01:35:22):
Host because he cost too much.

Speaker 4 (01:35:26):
Anyway, Hey, if you guys want to support everything I'm doing,
y'all already know. I'm a New York Times Best motherfucker seller,
no host, bard a doing manifesto of sexual exploration and power.
If you're in Atlanta, you can listen to me every
Saturday six to eight.

Speaker 5 (01:35:41):
I'm Hot on a seven nine. We off the clock.
It is a new type of mix show.

Speaker 4 (01:35:44):
So I'm giving you politics, I'm giving you gossip, but
all in between. One of the best mixes by my
girl DJ jz T, who is also DJing the w
NBA and shout out to Daytlanta Dream who made the
playoffs really dope for them. I'm hoping I could catch
a game they're playing the Fever and I don't even
get see Caitlin clark Man annoyed about that. Anyways, y'all
if you want to listen to me every Monday on Decisions,

(01:36:06):
Decisions every Tuesday and Friday right here, Selective Ignorance Shout
out to my super producers Jason and a King. I
love that y'all are back with me.

Speaker 5 (01:36:13):
Both of you.

Speaker 4 (01:36:15):
Hey, y'all, this is another episode of Selective Ignorance, where
curiosity lives, controversy thrives, and conversations matter.

Speaker 5 (01:36:21):
See you next week. Peace.

Speaker 4 (01:36:25):
Selective Ignorance a production of the Black Effect podcast Network.
For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts,
or wherever you listen to your favorite shows.

Speaker 6 (01:36:35):
Thanks for tuning in the Selective Ignorance of Mandy B.
Selective Ignorance. It's executive produced to Buy Mandy B. And
it's a full Court Media studio production with lead producers
Jason Rondriguez.

Speaker 9 (01:36:45):
That's me and Aaron A King Howard.

Speaker 6 (01:36:47):
Now do us a favor and rate, subscribe, comment and
share wherever you get your favorite podcasts, and be sure
to follow Selective Ignorance on Instagram. At Selective Underscore Ignorance,
and of course, if you're not following and our hosts
Man dy B, make sure you're following her at Full
Court Pumps.

Speaker 5 (01:37:03):
Now.

Speaker 6 (01:37:03):
If you want the full video experience of Selective Ignorance,
make sure you subscribe to the Patreon's patreon dot com
backslash Selective Entrance.

Speaker 3 (01:37:12):
Thanks for listening and celebrating five years of the Black
Effect podcast network with us. Keep following because the next
five years are about to be even bigger.

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Ep. 30 | We Need Gate Keepers: The State of Music feat. Wayno

Episode Transcript

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Ep. 30 | We Need Gate Keepers: The State of Music feat. Wayno