Popularity Contest

Ellie Goulding is a self-confessed ‘nature nerd’ who grew up in rural Hereford. She’s also a global star with two #1 albums, two BRIT Awards, over 132 million singles sold, 22 billion streams and 5 billion views on YouTube. She felt it was her duty to speak to her fans about the nature and climate, becoming a UN Environment ambassador. The consequences have not always been straightforward! In this episode of So Hot Right Now we look at the power of fame. How can you stick your head above the parapet for issues you care about and reach people? On the eve of the release of her fourth album, Brighter Blue, Ellie talks frankly to Lucy and Tom about her bright green vision and the true cost of being high profile earth defender. We also speak to LA publicity expert Todd Krim about how he works to link  celebrities with causes they can help and tread the fine line of using fame to lead. Socials: Lucy Siegle: https://twitter.com/lucysiegle https://www.instagram.com/theseagull Tom Mustill: https://www.instagram.com/tommustill https://twitter.com/tommustill Learn more about your ad choices. Visit podcastchoices.com/adchoices