In this episode, I sat down with my guy Ryan Coyne — co-founder and CXO of SERHANT. — and let me just say, this one blew me away. Ryan isn’t your typical “tech dude.” He’s the perfect storm of people skills and deep tech knowledge. He broke down how he built one of the most advanced real estate brokerages in the country — not by hiding behind code, but by showing up, helping people, and building genuine connections. We talk all things AI, branding, building culture, and the future of real estate. I promise you’ll walk away thinking differently about what it really means to scale a modern business.
About Ryan Coyne:
Ryan Coyne is the CXO and co-founder of SERHANT., the innovative real estate, media, and technology company built alongside Ryan Serhant. With a background that spans software, cybersecurity, user experience, branding, and human-centered technology design, Ryan has played a pivotal role in building one of the most modern and media-savvy brokerages in the country. Known for developing the S.MPLE app—an AI-powered platform revolutionizing agent workflows—Ryan blends deep technical knowledge with a passion for storytelling, brand building, and empowering people through smart systems. A true believer in “tech + EQ,” Ryan is redefining what it means to be a people-first technologist in the real estate space and beyond.
Website: ryanjcoyne.com
Instagram: @ryanjcoyne
LinkedIn: linkedin.com/in/ryanjcoyne
X (Twitter): @ryanjcoyne
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About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
- Instagram: @thejustincolby
- YouTube: Justin Colby
- TikTok: @justincolbytsof
- LinkedIn: Justin Colby
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