The Focus Group Podcast

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/

Episodes

S6 Ep24: Two Qual Researchers Walk Into a Bar (with Margie Omero)

February 14, 2026 • 54 mins

More and more Trump voters are souring on his administration. But why? Inflation, immigration, and Epstein are all in the mix, but there's a giant mosaic of disappointments. We needed a second qualitative researcher to make sense of it all. Democratic pollster Margie Omero joins the show to discuss what she's heard in her own focus groups, listen to Trump voters who are down on his job performance, and check in with the Democ...

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S6 Ep23: Young Trump Voters Have Feelings (with Rachel Janfaza)

February 7, 2026 • 53 mins

Why are Gen Z men drifting right while Gen Z women move left? And why do right-wing zoomers think the gender gap is so wide? Sarah Longwell talks with the newest Bulwark contributor Rachel Janfaza, founder of The Up and Up, to analyze new focus groups of Gen Z Trump voters. They also get into these voters' Trump fatigue on foreign policy, why a future JD Vance presidential run isn't appealing, and whether these voters could e...

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S6 Ep22: Put Excuses on ICE (with Adrian Carrasquillo)

January 31, 2026 • 43 mins

We saw an ICE officer kill an American citizen for the second time in less than three weeks. This time, it was harder for some of the voters we talked to to make an excuse for it. Bulwark immigration correspondent Adrian Carrasquillo returns to the show to discuss his reporting and listen to voters' raw reactions to what they're seeing in the news.

Show notes:
The abhorrent power of the photograph of a 5-year-old held by IC...

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S6 Ep21: The Heebie Jeebie GOP (with Will Sommer)

January 24, 2026 • 41 mins

Some strange, under-the-radar things are happening on the right. Marco Rubio is experiencing a strange rehabilitation with the Republican base, and some young men are excited about taxing OnlyFans. Meanwhile, JD Vance is still on the struggle bus with swing voters, especially women. Will Sommer, The Bulwark’s right-wing fever swamp correspondent, joins Sarah to break down the growing rift between the MAGA establishment and th...

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S6 Ep20: Playing Stupid Games, Winning Stupid Prizes (with Bill Kristol)

January 17, 2026 • 53 mins

There's a lot of bad news right now—so much that none of it is breaking through that much to the voters we talked to. From the ICE killing of Renee Good to the Epstein files to the criminal investigation into Jerome Powell, Bulwark editor-at-large Bill Kristol joins Sarah for a reflective conversation on the tough times we live in and how voters are processing them.

Get $30 off your first box and free croissants for life when ...

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S6 Ep19: What a Difference a Year Makes (with Jonathan Chait)

January 10, 2026 • 54 mins

The United States just captured Venezuela's dictator, and we needed to get some quick voter reactions. Is this REALLY what the newest members of Trump's coalition voted for? We're also sensing growing discontent from them with the state of the country, and with the Trump administration governing more for its friends than for them. Atlantic staff writer Jonathan Chait joins the show to break down voter sentiment nearly a year ...

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S6 Ep18: Sarah’s First Focus Groups

January 3, 2026 • 46 mins

Sarah started doing focus groups in 2018 and 2019 hoping to save the Republican Party from Trump—by finding a primary challenger who wouldn’t embarrass themselves. Instead, she discovered voters who were fine with Trump, and she picked up a years-long addiction that turned into this show. We listen to audio from Sarah’s earliest focus groups with reluctant Ohio Trump voters, and not-so-reluctant New Hampshire Trump voters. The...

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S6 Ep17: America on Tape: A Brutal (and Hopeful) Year

December 27, 2025 • 183 mins

A year in review from The Focus Group Podcast: the revealing moments, toughest conversations, and warnings that hit a little harder with hindsight—from swing voters to Democrats to cracks inside MAGA.

Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/THEFOCUSGROUP #oneskinpod

Original episodes:

Nothing is True, Everything is Possible (with Anne Applebaum):
https://audiob...

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S6 Ep16: MAGA's 'Crunchy' Surprise (with Jonathan Cohn)

December 20, 2025 • 47 mins

Robert F. Kennedy, Jr.'s 'Make America Healthy Again' movement and its adherents have done some of the most harm of anyone in Donald Trump's second term. The voters who are motivated by 'MAHA' are also some of the most interesting. The Bulwark's resident healthcare expert, Jonathan Cohn joins the show to break down the policy consequences of RFK's healthcare regime, and what motivates the everyday 'MAHA' voter.

By Jonat...

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S6 Ep15: The Civilian-Military Relationship (with Mark Hertling)

December 13, 2025 • 52 mins

The American military used to be one of the more trusted institutions in America. In 2025, it's a major political football. But how much do voters know about the military and its proper use? Bulwark military expert, Lt. Gen. Mark Hertling (Ret.) joins the show.

This holiday, give your loved ones the only gift that keeps on giving — health. Go to Superpower.com/gift to get a free $49 gift box with your gifted membership....

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S6 Ep14: (Focus) Group Therapy (with Astead Herndon)

December 6, 2025 • 57 mins

Swing voters are pretty fed up with politics in general. They’re often “swingy” because they can’t really stand either party. And in our most recent focus group, they all let political leaders HAVE IT. We also check in with Maine Democratic primary voters on their U.S. Senate race, which is shaping up to be one of the biggest proxy wars in the Democratic Party in 2026 and is telling us a lot about what Democrats are more willi...

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S6 Ep13: Just Press The Deflation Button! (with Catherine Rampell)

November 29, 2025 • 52 mins

Donald Trump got elected in 2024 because voters felt prices were too high. But, as our guest says, that's not really a great thing for a politician to promise. So, as we head into the holiday season of Trump's first year back in office, how are his voters feeling about the state of the economy? New Bulwark economics editor Catherine Rampell joins the show to discuss the state of the economy and what politicians can and cannot ...

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S6 Ep12: Epstein Files & Illegal Orders (w/ Will Sommer and Sen. Elissa Slotkin)

November 22, 2025 • 47 mins

Donald Trump had to make an about-face on the Epstein Files because some Trump voters were getting…mildly annoyed. Will Sommer joins Sarah to hear them out. Then, Sen. Elissa Slotkin joins the show to discuss her PSA with her colleagues to the military and intelligence community, reminding them they can refuse illegal orders. They also discuss the recent government shutdown fight, and what Sen. Slotkin learned from winning sev...

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S6 Ep11: The GOP's Life After Trump (with Robert Draper)

November 15, 2025 • 53 mins

There's always a possibility that Donald Trump will try to run for a third term. But plenty of Republicans don't even want that...for now. We asked some of Trump's base how they're feeling about a third term for him (their answers may surprise you!) and talk about Marjorie Taylor Greene's about-face, and the rise of antisemitism on the right. Robert Draper of The New York Times Magazine joins Sarah to walk through some of the ...

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S6 Ep10: Gen Z: They're Zooming Apart (with Rachel Janfaza)

November 8, 2025 • 61 mins

We've heard a lot about how young men have shifted to the right...but this week's election showed young women moving to the left as well. Gen Z expert Rachel Janfaza, founder of The Up and Up, joins Sarah to discuss why young women have shifted to the left, why their male peers have shifted to the right, and why their life priorities are so different. They also discuss Gen Z's relationship with technology like AI, why Gen Z is...

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S6 Ep9: Virginia: National Politics is Local (with Jeff Schapiro)

November 1, 2025 • 59 mins

No election in 2025 has been more impacted by the Trump presidency than the elections in Virginia. This state doesn't vote for MAGA candidates anymore, but their nominee for governor, Winsome Earle-Sears, isn't really campaigning like that. So one of Sarah's favorite Democrats, Abigail Spanberger, looks poised for a solid win on Election Day. Meanwhile in the Attorney General race, the Republican incumbent, Jason Miyares could...

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S6 Ep8: New Jersey: The 'No Narc' State (with Jonathan V. Last)

October 25, 2025 • 62 mins

The New Jersey governor's race is a little too close for comfort, after New Jersey had one of the largest swings toward Donald Trump of any state in the country, and the Democratic candidate, Mikie Sherrill is on track for a sub-optimal performance on Election Day against a sometimes-MAGA Republican, Jack Ciattarelli. Sarah doesn't let JVL on The Focus Group very often, but made an exception because he's one of The Bulwark's r...

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S6 Ep7: New Yorkers Brace for Mamdani (with Harry Siegel)

October 18, 2025 • 55 mins

Zohran Mamdani, the young, telegenic, democratic socialist state assemblyman, looks set to be New York City's next mayor. So how are New Yorkers feeling about turning the keys over to him? We asked some of his supporters and detractors. Harry Siegel, senior editor at The City, returns to the show to give his two cents on one of the wilder New York City races in recent memory.

show notes:

Get free shipping and 36...

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S6 Ep6: They're 'Opening the Door' (with Andrew Egger)

October 11, 2025 • 48 mins

For the last few weeks, the Trump administration has escalated its authoritarian impulses, from pressuring ABC to cancel a late night host, to deploying the Texas National Guard to Chicago. You might call it "authoritarian," but the voters are just getting mildly queasy. The Bulwark's Andrew Egger joins the show to talk about the news, the voters, and how we're even supposed to cover it these days.

By Andrew Egger:

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S6 Ep5: I'd Do Anything To Win (But I Won't Do That) (with Dan Pfeiffer)

October 4, 2025 • 58 mins

We haven't caught up with Democratic voters since the summer. So, who do they see in the Democratic Party who is distinguishing themselves? And, do Democratic voters really want to shut down the government? It turns out some of them are really wrestling with how to wield power. Dan Pfeiffer, co-host of Pod Save America and author of the Substack newsletter The Message Box joins Sarah to download on how the base of the party is...

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The Focus Group Podcast

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}S6 Ep24: Two Qual Researchers Walk Into a Bar (with Margie Omero)

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}S6 Ep23: Young Trump Voters Have Feelings (with Rachel Janfaza)

S6 Ep22: Put Excuses on ICE (with Adrian Carrasquillo)

S6 Ep21: The Heebie Jeebie GOP (with Will Sommer)

S6 Ep20: Playing Stupid Games, Winning Stupid Prizes (with Bill Kristol)

S6 Ep19: What a Difference a Year Makes (with Jonathan Chait)

S6 Ep18: Sarah’s First Focus Groups

S6 Ep17: America on Tape: A Brutal (and Hopeful) Year

S6 Ep16: MAGA's 'Crunchy' Surprise (with Jonathan Cohn)

S6 Ep15: The Civilian-Military Relationship (with Mark Hertling)

S6 Ep14: (Focus) Group Therapy (with Astead Herndon)

S6 Ep13: Just Press The Deflation Button! (with Catherine Rampell)

S6 Ep12: Epstein Files & Illegal Orders (w/ Will Sommer and Sen. Elissa Slotkin)

S6 Ep11: The GOP's Life After Trump (with Robert Draper)

S6 Ep10: Gen Z: They're Zooming Apart (with Rachel Janfaza)

S6 Ep9: Virginia: National Politics is Local (with Jeff Schapiro)

S6 Ep8: New Jersey: The 'No Narc' State (with Jonathan V. Last)

S6 Ep7: New Yorkers Brace for Mamdani (with Harry Siegel)

S6 Ep6: They're 'Opening the Door' (with Andrew Egger)

S6 Ep5: I'd Do Anything To Win (But I Won't Do That) (with Dan Pfeiffer)

Popular Podcasts

S6 Ep24: Two Qual Researchers Walk Into a Bar (with Margie Omero)

S6 Ep23: Young Trump Voters Have Feelings (with Rachel Janfaza)