The Glitch Report: The Original Marketing Botcast

In today’s episode, we talk about a surprising development during Google’s antitrust trial: Apple’s Senior Vice President of Services, Eddy Cue, revealed that Google searches within Safari have declined. We also discuss some new ad options announced by TikTok and how more people are searching for Reddit results on Google.

In today’s episode, we talk about Google’s latest feature announcement: AI Max for Search campaigns. We also discuss ChatGPT and how it was the most downloaded app for the second straight month. Finally, we touch on what Google is doing to crack down on fake EEAT content.

 In today’s episode, we talk about how Google is currently testing replacing the local map pack with AI-generated Overviews for “near me” queries. How will this change local search? We also discuss what tourism marketers in the US are doing to combat a decline in travel, and how Apple is appealing a court decision that forces it to allow links to external payments.

In today’s episode, we talk about a recent study that suggests Google’s search engine might not be as dominant as you think. Do people use it because it’s better or just because it’s what they’re used to? We also discuss Reddit’s soaring ad revenues and a report that shows that a growing number of internet searches start on Pinterest.

In today’s episode, we talk about a stat shared in Meta Q1 earnings report: Their AI-enabled Advantage+ ad products are driving a 22% increase in ROI. We also discuss news that Google is expanding AI Overviews to a number of different industries and how Threads has reached 350M active users.

In today’s episode, we talk about a recent development in Google’s anti-trust lawsuit: The DOJ is suggesting Google should share search data with other companies. We also discuss a new ad goal for TikTok that lets you direct users to other messaging apps like WhatsApp and Facebook Messenger. Finally, we touch on what Google’s John Mueller had to say about including multiple identical links on the same page.

In today’s episode, we talk about a recent report that reveals X is seeing a sharp decline in EU users. We also talk about how Google is testing a new layout for its shopping ads and how you can now add text tone and visual style elements to AI-generated Meta ad assets.

In today’s episode, we talk about recent data that shows that digital video has finally overtaken linear TV when it comes to ad buys. We also discuss how Google Search Console isn’t showing data past April 22 for many users, and how ChatGPT is adding shopping features to its search engine.

In today’s episode, we talk about a recent report that gives some tips to help publishers better structure their content for AI search engines. We also discuss a new feature for Meta ads that lets you add sticker-style overlays to your ads. Finally, we touch on a new Google test that’s placing YouTube videos in AI Overviews.

In today’s episode, we talk about a recent report that reveals new code in ChatGPT that suggests a potential partnership between OpenAI and Shopify. We also discuss Facebook’s announcement that they’re cracking down on spammy posts and how YouTube is testing AI summaries of videos in its search feed.

In today’s episode, we talk about how Meta is expanding ads in Threads to all advertisers worldwide. We also discuss a new survey that reveals consumers are willing to pay an extra 25% for their favorite brands. Finally, we touch on Qualified Leads Optimization, an exciting new feature from LinkedIn.

In today’s episode, we talk about how Google has reversed its plan to phase out third-party cookies in Chrome. How will this impact your marketing strategy moving forward? We also discuss Meta’s new video creation app and a recent report that reveals that 78% of businesses are adopting AI.

In today’s episode, we talk about a recent report that confirms what we’ve all been thinking: Google’s AI Overviews are taking away organic clicks. We also discuss new data from YouTube that shows that virtual creators (AI-generated personas) received 15 billion views in 2024. Finally, we touch on some changes Google is making to search ads.

 In today’s episode, we talk about a recent quote from Meta CEO Mark Zuckerberg where he admits that time spent on Facebook and Instagram is decreasing. So, what’s the reason and what do they plan to do about it? We also discuss the ongoing antitrust case against Google and new data that shows that search ads are still the largest form of internet advertising.

 In today’s episode, we talk about a recent report that reveals 77% of companies are increasing their influencer marketing budget. We also discuss news that Google has banned 38 million accounts for violating their policies, and how consumers are spending less and less time with ad-supported media.

In today’s episode, we talk about the new personalized growth plans Google is sending to advertisers. Are they actually helpful? We also discuss new data that suggests Facebook and Instagram users are spending less and less time on their friends’ content. Finally, despite popular belief, it turns out that adding links to LinkedIn posts actually boosts engagement.

In today’s episode, we talk about how Temu has pulled all its Google Shopping Ads. How has that impacted the company and what does it mean for other ecommerce businesses? We also discuss Google’s new Ad Strength Guide and some research by Meta which reveals why Gen Z users share videos.

In today’s episode, we talk about how significant volatility in Google Search rankings was observed on April 9th and 10th. Will that continue through the weekend? We also discuss a new YouTube feature that allows you to generate royalty-free music for your videos and how BeReal is rolling out ads in the US.

In today’s episode, we talk about how ChatGPT overtook TikTok and Instagram to become the most downloaded app in March. Can they keep the top spot going forward? We also discuss AI Overviews and the new links Google will be adding to its answers. Finally, we touch on a surprising stat: TikTok users spend twice as much time on TikTok as Instagram users spend on Instagram.