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July 23, 2025 33 mins
If you’ve ever felt a little out of place in the business world because you don’t want to do things the “normal” way, this episode is going to feel like a breath of fresh air. I’m sharing six of my most unpopular opinions and unconventional business practices that have actually helped me build a sustainable, values-driven business! From resisting the pressure to be on every social media platform, to choosing depth over constant creation, to running a lean and mighty team, these choices might go against the grain, but they’ve given me freedom, peace, and impact in ways that align with how I want to live and work. Whether you’re new to the Goal Digger Podcast or you’ve been around for a while, I wanted to bring this one back because it still resonates so deeply with how I run my business and what I stand for. So if you’ve been wondering whether you have to follow the crowd to succeed, this conversation will give you full permission to carve your own path. Let’s dive in! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/build-a-business-without-a-big-team  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! 
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