The Gstaad Guy Podcast

The Gstaad Guy Podcast

The Gstaad Guy Podcast is your backstage pass to the untold stories behind excellence. Hosted by The Gstaad Guy, out of character, this guest driven, unscripted series explores the real journeys, challenges and turning points that shape those who have mastered their craft. From global tastemakers and industry leaders to creative pioneers and cultural outliers, each episode reveals what it really takes to achieve excellence. Through humour and curiosity, The Gstaad Guy peels back the layers to uncover the grit behind the glamour, offering listeners a rare glimpse into the worlds usually kept behind closed doors. Instagram: https://www.instagram.com/gstaadguypodcast TikTok: https://www.tiktok.com/@gstaadguypodcast

Episodes

Founder of de PURY, Auctioneer, Art Dealer, Collector & DJ: Simon de Pury – Collecting, Taste & The Power of Curiosity

April 15, 2026 • 93 mins
The Gstaad Guy sits down with Simon de Pury, founder of de PURY, former chairman and chief auctioneer of Phillips de Pury & Company, former Europe chairman and chief auctioneer of Sotheby's, and former curator of the Thyssen-Bornemisza Collection, to explore a life lived entirely in pursuit of beauty, curiosity, and the extraordinary. Raised on Swiss values and drawn to galleries and collectors from a young age, Simon reflects on h...
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Former Banker & Master Tailor: PROFF (AskOkey) – Reinvention, Identity, & The Power of Dressing Well

April 8, 2026 • 78 mins
The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress with intention and live with purpose. From the boardroom to the cutting table, PROFF reflects on a life shaped by reinvention, resilience, and the profound relationship between how we dress and how ...
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Michelin-Starred Chef & Restaurateur: Björn Frantzén – Fine Dining, Football, and the Art of Casual Elegance

April 1, 2026 • 78 mins
The Gstaad The Gstaad Guy sits down with Björn Frantzen, the Swedish chef and restaurateur who holds nine Michelin stars across three separate restaurants, making him the only chef in the world to simultaneously manage three three-Michelin-starred establishments, to explore what it truly means to pursue excellence in the kitchen and beyond. From a football injury that rerouted his entire life to earning some of the most coveted acc...
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Cohen Handler Founder & CEO: Simon Cohen – Real Estate, Risk, and Reinventing the Rules

March 25, 2026 • 68 mins
The Gstaad Guy sits down with Simon Cohen, the South African-born, Australian-raised entrepreneur behind Cohen Handler, the buyer's agency that turned a gap in the market into a movement, to explore what it truly takes to build something original in an industry resistant to change. From discovering real estate to flipping the traditional agent model on its head, Simon reflects on the drive, honesty, and relentless problem-solving t...
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Elie Saab Group CEO & Vice Chairman: Elie Saab Jr. – Vision, Family Business, & Building a Global Luxury House

March 18, 2026 • 64 mins
The Gstaad Guy sits down with Elie Saab Jr., CEO and Vice Chairman of Elie Saab Group, to explore how a family vision rooted in haute couture grew into one of the world’s most recognisable luxury houses. Reflecting on the inception of the brand and the influence of his father, Elie Saab, Elie Saab Jr. shares how family values, Middle Eastern roots, and an upbringing centred on groundedness and resilience shaped his approach to lead...
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Fine Art Photographer & Director: Tony Kelly – Visual Fantasy, Originality, & Creating a New Language Of Photography

March 11, 2026 • 71 mins
The Gstaad Guy sits down with Tony Kelly, the Irish fine art photographer and director known for his vivid, cinematic imagery that blurs the line between fantasy and reality. From early days as a press photographer covering conflict in Afghanistan to developing a distinctive visual language built around colour, atmosphere, and playful storytelling, Tony reflects on how photography became an instinct rather than a technique. He shar...
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Kerzner International CEO: Philippe Zuber – Destinations, Experience, & The Future of Hospitality

March 4, 2026 • 82 mins
The Gstaad Guy sits down with Philippe Zuber, CEO of Kerzner International, to explore how modern luxury hospitality is evolving from hotel stays into fully immersive destinations. As the driving force behind brands such as One&Only, Atlantis, SIRO, and Rare Finds, Philippe shares how unlocking extraordinary locations and designing once-in-a-lifetime experiences requires both discipline and imagination. From selecting destinations ...
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Ferragamo Chief Product Officer: James Ferragamo – Craftsmanship, Legacy, & The Italian Way of Luxury

February 25, 2026 • 72 mins
The Gstaad Guy sits down with James Ferragamo, Chief Product Officer at Salvatore Ferragamo, to explore how a century-old family business continues to evolve without losing its soul. From Florence and the historic halls of Palazzo Spini Feroni to working closely with artisans and creative teams, James reflects on joining the family business, navigating generational dynamics, and the responsibility that comes with stewarding a globa...
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Badrutt’s Palace Hotel Managing Director: Richard Leuenberger – Legacy, Trust, & The Art of Timeless Hospitality

February 18, 2026 • 73 mins
The Gstaad Guy sits down with Richard Leuenberger, Managing Director of Badrutt’s Palace Hotel, to explore what it takes to steward one of the world’s most storied hotels in a constantly evolving world. Often described as a living museum, Badrutt’s Palace embodies history, nostalgia, and a distinct “time machine” feeling, yet remains deeply relevant to modern, multi-generational travellers. Richard reflects on legacy, Swiss values,...
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Content Creator: Haley Baylee – Internet Culture, Influence, Purpose & Self-Belief

February 11, 2026 • 70 mins
The Gstaad Guy sits down with Haley Baylee, one of the fastest content producers on the internet, to unpack the discipline, strategy, and resilience behind becoming a top creator in today’s attention economy. From her early modelling years and entry into Sports Illustrated to navigating judgment, pressure, and an eating disorder, Haley opens up about the realities behind the highlight reel and the work required to rebuild confidenc...
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Andermatt Native: Bänz Simmen – Curiosity, Perspective, Nature, & A Life Of Adventure

February 4, 2026 • 76 mins
The Gstaad Guy sits down with Bänz Simmen, a true native of Andermatt, to explore a life shaped by curiosity, movement, and a deep desire to stay in control of one’s own path. From growing up in Andermatt to cycling across continents, through war-torn territories, remote landscapes, and unfamiliar cultures, Bänz reflects on how travel becomes a teacher, and why knowledge, not comfort, is the real luxury. The conversation traces ep...
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Financial Times Former Editor-in-Chief: Lionel Barber – Journalism, Curiosity, Power, & Telling the Truth

January 29, 2026 • 64 mins
The Gstaad Guy sits down with Lionel Barber, former editor of the Financial Times and author of "Gambling Man", to explore what journalism really is, and what it must remain in an age of speed, noise, and opinion. From his early days at The Sunday Times to leading one of the world’s most trusted news institutions, Lionel reflects on why great journalism begins with curiosity, not cynicism, and why asking the right questions matters...
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Glucose Revolution Founder: Glucose Goddess – Balanced Eating, Motherhood, Mental Resilience, & Fuelling Your Ambition

January 21, 2026 • 83 mins
The Gstaad Guy sits down with Glucose Goddess to unpack how a life-changing back injury, paired with depression, anxiety, and depersonalisation, became the unexpected catalyst behind her mission to transform how people understand food. From searching for external validation and navigating life as a people pleaser to becoming deeply obsession-driven and purpose-led, she shares how the hardest beginnings often shape the strongest dir...
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The Elder Statesman Founder: Greg Chait – Cashmere, Colour, Leadership, & Playful Luxury

January 14, 2026 • 77 mins
The Gstaad Guy sits down with Greg Chait, founder of The Elder Statesman, to trace the unconventional path from throwing parties and collecting blankets to building one of fashion’s most distinctive luxury brands. Greg shares the origin story behind receiving his first cashmere blanket, discovering the power of yarn, and why leading with intuition, not trends, became the foundation of his creative philosophy. From early exposure to...
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WHOOP Founder & CEO: Will Ahmed – Physiology, Prevention, AI, & The Future Of Health

January 7, 2026 • 70 mins
The Gstaad Guy sits down with Will Ahmed, founder and CEO of WHOOP, to explore how understanding the human body became the foundation for one of the most influential platforms in modern health. From overcoming the stigma of medical-looking wearables to deliberately taking the tech out of the product, Will shares how solving a real physiological problem led to a system that helps people build awareness, balance, and long-term resili...
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NYT Bestselling Author & Modern Dating Expert: Tinx – Personal Branding, Gender Norms, & Living Life on Your Terms

December 31, 2025 • 75 mins
The Gstaad Guy sits down with Tinx, cultural commentator, host of “It’s Me, Tinx”, and one of the most influential voices shaping modern conversations around dating, relationships, and self-worth, to explore how humour, honesty, and intuition intersect in a digital-first world. Known for creating the satirical “Rich Mom Starter Pack” series and coining the “Rich Mom Energy” (RME) concept, Tinx reflects on how using wit and self-awa...
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Kessel Group CEO: Ronnie Kessel – Motorsport, Family Legacy, & The Pursuit of Perfection On And Off The Track

December 24, 2025 • 59 mins
The Gstaad Guy sits down with Ronnie Kessel, CEO of Kessel Group, and co-founder of The I.C.E. St. Moritz, to explore a life shaped by speed, discipline, and a deep-rooted passion for the automotive world. From early dreams of becoming a racing driver and competing at the highest levels of motorsport, to inheriting the responsibility of the family business, following his father’s passing, Ronnie reflects on the pivotal moments that...
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GCDS Founder: Giuliano Calza – Branding Codes, Dreaming Big, Discipline, & Making Fashion Fun Again

December 17, 2025 • 72 mins
The Gstaad Guy sits down with Giuliano Calza, founder and creative force behind GCDS, to explore the mindset, conviction, and storytelling that shaped one of fashion’s most distinctive modern brands. From his upbringing and early dreams to moving to China and building a new life from scratch, Giuliano reflects on the moments of discomfort and discipline that fuelled his personal and creative growth. The conversation dives into the...
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Davide De Pierro: Author of "The Letters I Never Sent" – Love, Self-Awareness, Dating, & The Complexity of Being Human

December 10, 2025 • 108 mins
The Gstaad Guy sits down with Davide De Pierro, writer, storyteller, and viral voice behind The Letters I Never Sent, for a conversation that explores the messy, tender, and often hilarious reality of being human. Known for his clarity, honesty, and emotional precision, Davide reflects on the inspirations that shaped his writing, why “the how matters more than the what,” and the radical act of caring deeply in a world that rewards ...
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Olympic Swimmer & UNHCR Goodwill Ambassador: Yusra Mardini – Survival, Hope, Storytelling, & the Power of the Human Spirit

December 3, 2025 • 56 mins
The Gstaad Guy sits down with Yusra Mardini, Olympic swimmer, UNHCR Goodwill Ambassador, and the real-life inspiration behind The Swimmers, to explore one of the most extraordinary journeys of courage, resilience, and reinvention. From her childhood in Damascus and the moment war changed everything, to the harrowing escape across the Aegean Sea and rebuilding her life in Germany, Yusra reflects on the experiences that shaped her bo...
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