In this episode, The Gstaad Guy sits down with Georgios Frangulis, the visionary behind Oakberry, to explore how he turned a niche superfruit into a global premium brand. From launching with limited resources to now sponsoring the BWT Alpine Formula One Team, Georgios shares the unlikely path that took Oakberry from street-level scepticism to centre-stage visibility.
The conversation delves into the realities of entrepreneurship, navigating doubt, mastering timing, and the mindset needed to keep going through personal and professional trials, including his battle with cancer. Georgios reflects on what it means to stay committed to your vision, even when the world says no.
Filmed at Casa Cipriani New York’s Liberty Corner Suite.
Timestamps:
(00:00) Intro ✨
(01:55) Oakberry 🫐
(07:02) Battling cancer 🎗️💪🏻
(09:17) Expanding the business 📈🌍
(11:15) The first location 🏪📍
(12:53) Açaí 🫐 🥣
(21:07) Shelf life of Açaí ⏳🫐 🥣
(24:54) Building a luxury brand 💼✨
(29:45) Building the dream 🏗️ 💭
(34:04) People doubting you 🤨🚫
(39:28) Trusting people in business 🤝🏻 💼
(42:00) Knowing your limits 🚧 🧠
(47:54) À La Poubelle vs. Fantastique 🗑️✨
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