In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a storied family name. From growing up in a household defined by excellence to carving out his own creative path, Nicolas shares the lessons shaped by tough love, discipline, and perspective.
The conversation delves into the responsibility that comes with privilege, the importance of respect, and why hard work and humility remain central to his identity. With clarity and conviction, Nicolas reflects on legacy, not as something inherited, but something earned every day.
Filmed at Nobel LA’s St. Ives property.
Timestamps:
(00:00) Intro ✨
(05:11) NB44 🧥
(07:15) Values ⚖️
(08:13) Bijan Pakzad 👨💼
(14:03) “How I was raised” 🧑🧑🧒
(14:29) Relationships with people 🤝🏻 👥
(15:42) Loss 🖤 😔
(18:19) The American Dream 🇺🇸 💭
(20:20) Pressure & Responsibility 😩 🤝🏻
(24:03) Starting a business & family 🧑🧑🧒🧒 💼
(25:41) Filling a void 🫂
(27:39) Developed vs. Inherited values 👴🏻 ➡️ 👦🏻 ⚖️
(30:53) Being a young parent 👩🍼👨🍼
(36:02) Legacy 📜
(41:07) Multi-generational business 🧑🧒🧒 💼
(44:15) Household & Work 🏠 🧑💻
(53:40) Definition of luxury 📖 💎
(56:08) À La Poubelle vs. Fantastique 🗑️✨
Learn more about your ad choices. Visit megaphone.fm/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com