The Man Behind the All Blacks Mentality: Gilbert Enoka on Building Character & Connection

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In this profound conversation, Gilbert Enoka, the legendary mental skills coach behind the New Zealand All Blacks' success, shares the deeply personal journey that shaped his approach to high performance and the habits he’s famous for.

Gilbert opens up about the ‘ghosts’ from his past that still influence his work, explaining how early deprivation made him acutely sensitive to others' emotional states. This gift allowed him to become an emotional detective, observing subtle cues in athletes before training and meetings to meet unexpressed needs, a skill he calls game-changing.

The discussion explores pivotal concepts that transformed the All Blacks, including:

• Red Head vs. Blue Head thinking: Understanding how survival instincts (red) and rational decision-making (blue) must work together under pressure
• The 2007 turning point: How a devastating World Cup loss led to embracing pressure rather than avoiding it
• Squeeze drills: Deliberately practicing skills under pressure to prepare for critical moments
• "Better people make better All Blacks": Why character development became central to the team's philosophy
• The misunderstood "no dickhead policy": How leaders actually enforce team standards
• Sweeping the sheds: The true meaning behind this famous ritual of humility

Gilbert shares intimate stories about working with legends like Dan Carter and Richie McCaw. This conversation offers rare insight into the human side of elite performance, reminding us that the greatest competitor we face isn't external—it's ourselves.

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