The Human Element: A Carat Podcast

The Human Element: A Carat Podcast

Exploring how insight and humanity impact modern marketing to build stronger brands.... Show More

Episodes

February 23, 2021 39 min
For the 100th episode of The Human Element we revisit the single most important issue we have covered over the past two years: diversity, equity, and inclusion in marketing. Christena Pyle, Chief Equity Officer for Dentsu Americas, joins us to talk about the progress and remaining challenges for marketers and agencies alike.
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February 9, 2021 39 min
Alex Heath, Reporter at The Information, joins us again for a scan across the big tech landscape including Facebook and Apple’s burgeoning feud, Clubhouse hype vs. reality and so much more.
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January 17, 2021 33 min
Michael Liu, VP, Director of Innovation & Mobile at Carat and Sarah Stringer, EVP Head of US Media Partnerships at dentsu discuss the impact of virtual CES & the topics that owned the “show floor.”
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Your Human Element hosts and producer are back with their third annual “Christmas Fish,” year-end podcast reflecting on the wonderful guests who have joined us and (of course) some holiday memories along the way.
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December 7, 2020 39 min
We are joined by Danni Wright, National Head of Strategy & Connections Planning at Carat Australia; Dan Calladine, Head of Media Futures at Carat Global; and James Allen, SVP Head of Strategy at Carat US to review our marketing and media trends and predictions for 2021.
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November 30, 2020 31 min
We sit down with Nate Shurilla, Global Director of Commerce & Voice at iProspect and based in our Tokyo offices, to discuss the impacts of the pandemic on commerce, how brands should be building trust and authenticity, and the growing influence of voice on marketing.
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November 23, 2020 10 min
This week we took some time to speak with a few of our Carat US team members to share what they are most thankful for in this challenging year and are most looking forward to this Thanksgiving.
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November 17, 2020 40 min
In this very special episode of the pod, Fiona Lloyd, Managing Director and Global Client President, and Sean Healy, Global CSO at Carat join us to talk about the launch of Carat’s most significant research study ever, identifying the most emotionally intelligent brands for 2020.
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This week The Human Element hosts Robert Schwartz, Global CMO, and Chelsea Radovanovic, Director of Marketing, and Producer Jason Oberholtzer attempt to make a few predictions about one of the most historic US elections. While the predictions across the presidential, senate, house and select ballot initiatives are serious - the tone of our little crew is not.
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October 26, 2020 27 min
We invited a new perspective into the pod this week as Donna Halper, Boston-Based Historian, Radio Consultant and an Associate Professor of Communications joined us to discuss the evolution of radio, this political moment for her communications students, media ethics, and the moment that helped define her career: discovering the band Rush.
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October 19, 2020 43 min
Dylan Collins, CEO at SuperAwesome, joins us again for a discussion of recent developments in kids digital media and privacy, the implications for advertisers and social platforms alike, and the recent news that SuperAwesome is joining the Epic Games family.
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October 12, 2020 44 min
In this special edition we gathered Stef Michalak, Creator and Producer of The Michalaks YouTube channel, Denia Souli-Vounisiou, Client Account Director at Carat UK; and Amy Bryant-Jeffries, Partnerships Director at Gleamfutures. They joined us to discuss our recent proprietary report about unlocking growth through influencer marketing and digital-first talent.
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October 5, 2020 31 min
This week Erin Schmidt, Chief Strategy and Client Service Officer at Branded Entertainment Network, joins us to share her perspective on the biggest shifts in content development and distribution, building trust with consumers through human insight, and how her mom led her into the marketing business.
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September 21, 2020 39 min
In this episode Mike Law, US President at Amplifi; Martha Matthews, SVP Group Director Local at Carat, and Eric Bryant, VP Director of Local Media Activation at 360i join us to discuss the implications of the upcoming US election on brands, from inventory and pricing to market pressures, all based on our weekly, proprietary 2020 political briefings.
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August 31, 2020 37 min
Melissa Hobley, CMO at OkCupid, joins us to discuss the business of love. From shifts in the online dating landscape to leveraging human insight to build genuine experiences and connections, Melissa shares her perspective on all elements of marketing.
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Dan Calladine, Global Head of Media Futures and Haley Paas, EVP, Head of US Strategy and Insights at Carat sit down with us to revisit some of the media trends and predictions we initially had for 2020. (Hint: a few things have changed since January).
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August 10, 2020 33 min
JiYoung Kim, Chief Digital Officer at Carat USA, sits down with us for a chat on all things digital. From marketer’s biggest concerns of the moment, balancing performance and brand strategies, and how to handle advertising during the upcoming election.
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August 5, 2020 37 min
Alex Heath, Reporter at The Information who covers all things Facebook and its competitors, joins us for a special edition of the pod as we talk about Facebook’s past few months, how employees have texted internally, where they go next, and what on the earth the government may have in mind for them. (Oh, plus a TikTok update!)
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July 27, 2020 43 min
Xavier Jernigan, Head of Cultural Partnerships at Spotify and host of the podcast, The Window, joins us to share an insider look at podcasting, his approach to servant leadership, and advice for CMOs in an era of social unrest.
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July 20, 2020 46 min
Alex Lieberman, Founder & CEO at Morning Brew, joins us for a special episode of The Human Element to discuss the responsibilities of a new media company, supporting journalism, the real challenges of boycotts - and leading a company through it all.
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