July 11, 2024 • 33 mins
We are joined by Prerna Mehrotra, Chief Client Officer and Media Practice President at dentsu APAC, and Rafik Belmesk, Chief Strategy Officer at dentsu Creative Canada, who took part in this year's Cannes Lions Jury, to discuss key themes around the award winning work, how the craft is evolving, and the importance of Cannes for brands.
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