In this episode, our last episode in our old HQ, we celebrate the monumental success of the Go One More Ultra marathon. This last-man-standing race, held at Bare Ranch, saw 120 runners from 35 states and 6 countries compete in grueling 4.2-mile loops for 56 hours, covering 235 miles.
We explore the event's impact on our brand, the meticulous planning that went into it, and how it embodied the Go One More philosophy.
CHAPTERS:
00:00 Introduction and Setup
00:57 Welcome to the Final Episode in the Old Studio
02:24 Recap of the Go One More Ultra Event
04:34 The Last Man Standing Race Explained
06:40 The Race Begins: 120 Runners from 35 States and 6 Countries
08:55 The Intensity of the Race: 56 Hours and 235 Miles
09:44 A Shared Victory Amidst a Storm
14:51 The Storm Hits: Chaos and Decision Making
17:53 Reflecting on the Team's Dedication and the Event's Impact
24:45 The Aftermath and Cleanup
25:37 Inspiration Behind the Race Concept
29:30 Failed Event and Lessons Learned
31:45 The Lottery and Initial Challenges
32:49 Understanding the Audience
34:32 Learning from Failure
35:36 Preparing for the Next Race
36:41 Building the Perfect Course
42:05 Race Day Logistics
45:55 The Race Begins
50:47 The Final Battle
56:54 Reflecting on the Experience
58:42 Looking Ahead
PRE-ORDER MY UPCOMING BOOK HERE:
https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210
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