The Story of a Brand

The Story of a Brand

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Episodes

September 23, 2023 51 mins

This episode is brought to you by SARAL & Tidio.


In today’s episode, we interview Vytautas Juskevicius, Chief Marketing Officer at Tidio. Their suite of live chat, chatbots, helpdesk tools, and AI solutions enables brands of all sizes to offer quick and qualitative support and create real connections with your consumers so you can drive the business forward.


In this episode, we discuss:


* His Gratitude Story


* How marketing can...

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This episode is brought to you by SARAL & WAIR.


“Almost every week we hear about there being plastic particles found in the deepest trenches of the ocean, on the highest mountains, in our blood, which is really, really scary. So people are more and more aware of this plastic problem and are actively looking for solutions to cut plastic out of their lives.”


In today’s episode, we interview Nicole Doucet, Co-Founder & CEO and Jess ...

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This episode is brought to you by SARAL & Tidio.


In today’s episode, we interview Curt Vander Meer, CEO of Endangered Species Chocolate (ESC). ESC is passionate about redeeming typical business practices into “doing good, better” with the hope of leaving a positive and lasting ripple in their wake. 


They are on a mission to seed joy through abundant giving by donating 10% of net profits to impactful conservation organizations and...

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September 6, 2023 62 mins

This episode is brought to you by Rebuy.


In today’s episode, we interview Anna Peck and Steve Ford, both Co-Founders of Chia Smash


Chia Smash is a superfood jam that's good for you, your tastebuds & the planet. No added sugar, packed with superfoods and made using 'imperfect' fruits.


In this episode, we discuss: 


* What they’re grateful for


* Overview and origin story of the brand (and their meeting at Blue Apron)


* What a ...

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This episode is brought to you by Reviews.io & Nimble.


In today’s episode, we interview Co-CEO’s Denielle (Verdi) Finkelstein and Thyme Sullivan of UNICORN A TOP Product. UNICORN is the enchanting period product company revolutionizing the industry with their magical, innovative solutions. 


Their one-of-a-kind dispensers, designed for every stall in businesses, offer unparalleled dignity and convenience. Their sleek, easy-to-inst...

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This episode is brought to you by Sendlane & SARAL.

 

In today’s episode, we interview Jon Brandon, Co-Founder & CEO of FORIA. FORIA is a lifestyle brand on a mission to support lifelong pleasure and sexual wellbeing. Foria’s all-natural, organic and award-winning formulas support a woman’s most intimate needs.

 

In 2014, FORIA literally created the category for plant-based women’s sexual supp...

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How does your brand, your message and mission fit in support of Pride Month and LGBTQ culture and issues in 2023 and how are the controversies with Bud Light and other brands affecting how or whether you support in 2024? 


Today, we interview Arthur Gallego, Founder & CEO of Gallego & Co. Marketing Consultants and pop culture expert.


In this special “brand strategy” episode, we discuss pride month and the latest controversies wit...

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This episode is brought to you by Sendlane.

 

 

Jules says, "GF Jules is a premium baking mix and flour company, and everything we do is gluten-free. From the foundation, everything has always been a hundred percent gluten-free. We also have tried to address other people's food allergy needs as well. So we've always broadened the foundational mix line and flour line so it's been vegan, kosher, and nut free. And we have become one o...

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This episode is brought to you by Sendlane.

 

Andrea says, “I always grew up with that sense of otherness and this sense that people looked down on Chinese cuisine and they thought of it as unhealthy or oily or this and that. And it was like, well, I eat this food at home. It's amazing. Like, it's so diverse. So I think that was something always that bothered me…”

 

Today, we interview Andrea Xu, Co-Founder & CEO of Umamicart. Umam...

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This episode is brought to you by Sendlane.

 

Yarden says, “I'm never worried about competitors too much because when you do something and it's so in the weeds that you're like, no one is gonna do this. It's just so nuanced. But the customers really care about the nuances.”

 

Today, we interview Yarden Shaked, CEO of Varos. Varos is the largest e-commerce & Saas data co-op in the world. 

 

See how your performance stacks up against...

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This episode is brought to you by Sendlane.

 

Kara says, “We don't work with a type of company, we work with a type of person… The ones who want to grow on a revenue level, but the growth in the revenue is more of a means to an end, which is to have impact, create something, change something, improve something. Their business is a vehicle for them to fulfill a legacy or a destiny in their lives.”

 

Today, we interview Kara Redman, ...

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This episode is brought to you by Sendlane.

 

Rose says, “Let's go in and stress test your ability to scale. That's step one. Because you may think you have it all buttoned up, but really we like to sit at the intersection of the vision, the action that you're doing, and the motion and the momentum you're actually creating. And are they all aligned, and are they going to allow you to grow and scale?”

 

Today, we interview Rose Hami...

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This episode is brought to you by Sendlane.

 

Chris says, “I figured I should make something that just goes back to basics and gives people something a little better than ingredients go.”

 

Today, we interview Chris Wysong, Owner & Founder of Bucket of Bread. Bucket of Bread provides baking mixes that are made with certified organic ingredients, preservative-free, vegan-friendly, and super easy to prepare. 

 

Add lukewarm water to ...

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This episode is brought to you by Sendlane.

 

David says, “Our head of R&D is continuously working day by day. Yes, we have new products coming, but we’re always trying to figure out how to make that melt better. How to find a better ingredient. How to make the stretch better. We're all about innovation, quality, and improvement, nonstop.”

 

Today, we interview David Israel, Founder & CEO of GOOD PLANeT FOODS. Their goal is to brin...

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This episode is brought to you by Sendlane.

 

Our friends at Review.io are giving my listeners 20% Off the Lifetime of Any Plan. Use the following link: https://www.reviews.io/front/founders-paradiso-offer

 

Today, we interview Joe Fox, Global VP of Partnerships and Joe Santillan, Regional Growth Manager of REVIEWS.io. REVIEWS.io is a powerful review collection and management tool that helps businesses grow their online reputation.

...

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This episode is brought to you by Sendlane.

 

Christian says, “often the authentic story is sitting there, but often as well, agencies or the marketing team may be afraid to go there but we push to go. That's the interesting thing. That's what's going to connect the audience because it's a genuine real conversation.”

 

Today, we interview Christian Lachel, Chief Creative Officer for BRC Imagination Arts. BRC Imagination Arts is a f...

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This episode is brought to you by Sendlane.

 

Thomas says, “The biggest thing we offer in all is the mentoring platform. We have a platform called The Orbit, because we're launching into space all together. And the orbit is mentoring and coaching from investors and industry experts. And we have industry experts in there who cover every aspect of CPG.”

 

Today, we interview Thomas Malengo, Co-Founder of Brandjectory. Brandjectory gu...

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This episode is brought to you by Sendlane.

 

Parker says, “we're really focused on cognitive health. Some of these mushrooms can have really incredible, really impressive medicinal value for basically maintaining really clean and positive cognitive health, but also helping improve cognitive health. So whether it is memory or mental energy like processing capability. On a fundamental level, they're really helping your central nervo...

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This episode is brought to you by Sendlane.

 

Today, we interview Dan Zavorotny, Co-Founder & COO of Nutrisense. Nutrisense is a platform focused on improving metabolic health. Their mission is to help anybody discover and reach their health potential. 

 

Their members discover the perfect diet for their unique bodies by tracking key metabolic markers in real-time. They leverage powerful hardware (CGM, Ketone Meters, etc), software...

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This episode is brought to you by Sendlane.

 

Elizabeth says, “At the end of the day, one of the things that we take so much pride in is, this is not a meat imitator. This is just a whole food, real food, veggie burger. And everything in there are ingredients from the earth, not from a lab.”

 

Today, we interview Elizabeth Raymond, Co-Founder of NoBull Burger. NoBull Burger, is the TRUE veggieburger, and is a handcrafted, 100% plan...

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