The Story of a Brand

The Story of a Brand

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Episodes

July 24, 2024 55 mins

In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above


Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their premium barware line. 


Throughout the conversation, Julia offers valuable insights ...

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In today’s episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology.  Heather shares her journey, and the incredible work Curology is doing in the skincare industry.


 From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend of telehealth and personalized products. 


This episode is packed with insights ...

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In today’s episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead. 


Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space. 


We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences. 

 

Adena also illuminates the challenges brands face today, the im...

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Welcome to another episode of The Story of a Brand Show

Today, host Ramon Vela brings you a fantastic conversation with Carly Spatt, Head of Business Development, and Jim Shehigian, Senior Vice President and Credit Department Business Head at AION


In this episode, we dive into the crucial role of financial support for emerging brands, especially during challenging economic times. Carly and Jim share their insights on how AION ...

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In today’s episode of The Story of a Brand, host Ramon Vela interviews Patricio Fuentes, the founder of Gel


Patricio shares his fascinating journey in the world of consumer packaged goods (CPG) design, and we dive deep into the insights he’s gained from working with domestic and international brands. 


This episode is packed with valuable takeaways for anyone interested in the CPG space. From discussing the latest trends at Expo...

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In this episode of The Story of a Brand, Ramon Vela interviews Lisa Goodman, Founder of GoodSkin Clinics


Lisa shares her unique journey as a “reluctant entrepreneur” who, despite initial hesitations, has built a successful business grounded in a European methodology for skin treatments. 


Lisa’s passion for patient care and holistic medical approach to aesthetics shine through in our conversation. She opens up about the challeng...

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In this episode, Ramon Vela interviews Jeff Avila, Co-founder of Reap and Glow, about innovative skincare. 

 

Jeff reminisces about his mentorship under the legendary Jay Patrick at Alacer. Hear firsthand how Jay’s pioneering product development strategies shaped Jeff’s impressive 25-year career in the industry.

 

Jeff passionately shares his commitment to working directly with ethical growers, particularly in Colombia and Costa Ri...

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In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands.


Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market.


Key Points Covered:


* Strategic Acquisitions and Quality Control:


* Navigating Market...

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In this episode, Ramon Vela interviews Lemon Perfect's founder and CEO Yanni Hufnagel.

 

He takes us through the evolution of his innovative beverage company, from the early days of securing investor support to achieving the remarkable milestone of selling nearly 100 million bottles!

 

He candidly discusses the highs and lows of entrepreneurship, shedding light on the vital role of persistence, competitive stamina, and strategic de...

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In this episode, Ramon Vela dives into the inspiring entrepreneurial journey of Aaron Ambuske, Founder of Hest.

 

Eight years ago, Aaron set out to revolutionize outdoor sleeping solutions by creating products that bring the comfort of home mattresses to the great outdoors.

 

Supported by family, investors, mentors, and friends, Aaron navigated startup challenges to develop innovative products.

 

He started by targeting the premium...

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In this episode of The Story of a Brand, host Ramon Vela interviews Tate Stock, Chirp's innovative founder and CEO.

 

Tate shares his inspiring entrepreneurial journey, from creating the first Chirp wheel out of sewer pipes to overcoming early business challenges with family support.

 

They discuss how Chirp transitioned from a yoga prop to a leading back pain relief product, resulting in explosive growth and a successful appearanc...

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Welcome to this inspiring episode of “The Story of a Brand,” in which Ramon Vela explores the heartfelt journey of Daniel Goetz, the visionary founder of GoodPop


In this episode, Daniel recounts his experiences, highlighting how believing in others and helping without expecting anything in return can create a ripple effect of positivity and open doors to unexpected opportunities. 


Daniel advocates for the power of kindness, res...

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In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives deep into the inspiring journey of Oyéta Kokoroko, the founder of OKOKO Cosmétiques, who transformed her personal struggles with acne into a flourishing natural skincare brand.


We explore how she navigated the beauty industry without prior experience, leveraging unique products, strategic marketing, and community support to build her brand.


Key themes:


* Fo...

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In this episode, Ramon Vela sits down with Allison Kelly, Chief Revenue Officer, and Blake Imperl, Vice President of Marketing for Digioh, to explore the intricate layers of career development, personal growth, and the ever-evolving landscape of e-commerce marketing. 


Specializing in direct-to-consumer marketing for brands on Shopify and other platforms, Digioh helps high-revenue clients optimize their tech stacks. As a self-funde...

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June 10, 2024 56 mins

In this episode, host Ramon Vela sits down with Roly Nesi, Founder of Roar Organic, to explore the remarkable journey behind the brand. 


Roly shares personal stories of gratitude, the challenges of starting a beverage company, and the pivotal moments that shaped Roar Organic into a leading hydration solution. 


Discover the inspiration behind their innovative flavors, the importance of team dynamics, and the unique approach to sta...

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In this episode, Ramon Vela interviews Co-founders Aaron Steinberg, MA, PCC, and Jessica Trouillaud of Grow Together.

 

Grow Together is on a mission to normalize the struggles relationships face in parenthood and give couples the tools to overcome them, emerging stronger on the other side.

 

The platform has two virtual courses - one for couples entering parenthood and one for couples already in the thick of it - and a new digital...

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In this episode, Ramon Vela sits down with Alex Neist, the founder of Hostage Tape, for an insightful conversation that explores themes of gratitude, upbringing, personal growth, and the health benefits of nasal breathing.

 

The dialogue is rich with personal anecdotes, life lessons, and expert advice, making it a must-listen for anyone interested in entrepreneurship, self-improvement, and wellness.

 

Key Themes:


* Gratitude and P...

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In this engaging episode of “The Story of a Brand,” Ramon Vela is joined by Selom Agbitor, Co-founder of Mad Rabbit, a revolutionary brand in the tattoo care industry.

 

Selom shares the inspiring journey of Mad Rabbit, from its humble beginnings in college to becoming a renowned name after their Shark Tank success.

 

The episode delves into the pivotal role of customer feedback in product development, the challenges of managing in...

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In this insightful episode, host Ramon Vela engages with founders Jill Munson, Britta Plug, and Gianna De La Torre of Wildling, a pioneering holistic beauty brand, to explore the myriad facets of their brand. 

 

We discussed gratitude, customer testimonials, exciting new product launches, and Wildling’s dedication to creating beauty rituals that nurture skin and emotional well-being through ancient practices and natural ingredients...

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In this episode of The Story of a Brand Show, host Ramon Vela interviews Elyse Oleksak, co-founder of Bantam Bagels and author of the new book "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir.


Elyse shares the remarkable journey of Bantam Bagels, from a late-night inspiration to a nationally recognized brand.


Ramon and Elyse delve into the highs and lows of entrepreneurship, highlighting the critical moments, person...

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