All Episodes

April 11, 2025 64 mins

In this episode, I had the honor of sitting down with Julie Smolyansky, President, CEO, and Chairwoman of Lifeway Foods, a pioneering brand behind the kefir movement in the U.S.

 

We dive deep into Julie's incredible family story, from escaping the Soviet Union with just $116 to building a nearly $200M company that now owns 95% of the global kefir category. Julie shares how her father's dream, her mother's entrepreneurial spirit, and her own grit helped turn a probiotic-rich dairy drink into a wellness staple for millions.


We also discuss the science behind kefir, staying innovative while running a public company, and how Julie is standing strong in the face of a hostile takeover attempt. This isn't just a conversation about dairy; it's about resilience, passion, legacy, and the powerful connection between gut health and life.


Key Moments in This Episode:


* 🇺🇸 Julie's immigrant journey—from fleeing the Soviet Union to becoming a public company CEO at 27


* 🥛 Why kefir is a probiotic powerhouse—and how it supports digestion, immunity, and mental health

 

* 🔬 The science behind dairy-based probiotics and how they outperform supplements

 

* 💪 The legacy of resilience and why Julie says, "you have to learn how to take a punch"

 

* 🚫 How she's fighting off a hostile takeover and defending the brand her father built


Join me, Ramon Vela, in listening to this powerful and inspiring founder story where food meets science, heritage fuels innovation, and fighting for what matters takes center stage. 


For more on Lifeway, visit:  https://lifewaykefir.com/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 


Plus, don't forget to follow us on Apple and Spotify


Your support helps us bring you more content like this!


*


Today's Sponsors:


Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/


Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. 

 

Color More Lines: https://www.colormorelines.com/get-started

 

Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year.

 

Use code "STORY OF A BRAND" and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.