ThinkLA Podcast

ThinkLA Podcast

ThinkLA is the premier trade association for the advertising, marketing, and media community in Los Angeles. Our mission is to connect, educate, and inspire while serving member companies and the industry at large. Learn more at https://www.thinkla.org

Episodes

June 3, 2021 27 min

How does a brand find a way to promote a cause and maintain authenticity without falling into the same pitfalls as other brands? We talk with Mark Egan, Managing Director, West Coast, and Latha Sundaram, Group Business Leader, Executive Director, of corporate members Mediacom to learn more about finding meaning in marketing and creating a structure of consistency and authenticity when it comes to purpose-driven marketing. Learn mor...

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In today's episode, we talk with Cliff Atkinson and Shon Davis from the New Flight Awards, which aims to help students in south-central Los Angeles join the worlds of advertising in film and create a portfolio that will help them get started and pursue careers in those fields. They will also receive a grant to further their education. Learn more at https://www.newflight.us.

Cliff Atkinson is an innovative Digital Marketing Exe...

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In this episode, we hear from Bernice Chao and Jessalin Lam, industry professionals and the founders of Asians in Advertising. They offer their perspectives on how people of Asian descent are seen and treated in the workplace, advice for making your voice heard, and how allies in the community can help build understanding.

https://www.asiansinadvertising.com

Their mission statement:
"Asians in Advertising strives to develop a ...

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Seow Leng Porter, Managing Partner at MediaCom, discusses the importance of training in today’s agency and how to achieve employee commitment instead of turnover.

We’ve all heard of teaching hospitals, but never a “teaching agency”. MediaCom has taken this idea and integrated it into their extensive employee training program which gives employees options to advance their knowledge and their careers with the support of the organiz...

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April 29, 2021 35 min

Sure, it feels like everyone started a podcast last year. But if you did -- or even if you're considering creating one -- is it the right solution for your company, brand, or agency? We asked podcasting expert Chaz Volk about the best way to get started, create content, and produce and distribute your podcast so that it can be an effective marketing tool.

Chaz is a Los Angeles native who is incredibly passionate about supportin...

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In this episode, we talk with Bill Durrant, Founder and President of Exverus Media, an award-winning media agency based in Los Angeles. He has over fifteen years of experience helping some of the world’s largest and most compelling brands through a combination of incisive media strategy and creativity in media. Bill’s mission is to help marketers and brands develop the most effective advertising. A Harvard Business School alum, Bil...

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Sara Smith of Hope Creative and Jim DiPiazza of Area of Expertise discuss why curated freelance teams can help agencies ramp up for projects and find the right teams for the right projects. They also talk about best practices for creatives who might need to polish their self-marketing efforts and keep their skills sharp to find and keep working coming.

Links mentioned in this episode:
https://hopecreative.co
https://areaofexpertis...

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Brands today are leveraging technology, creativity, and connectivity to change the way media is created and distributed. The emergence of technologies like VR/AR, 5G and advanced algorithms have cascaded to all industry categories, including media and entertainment. In this thought-provoking discussion, hear from experts in the entertainment, media, platform and advertising technology space about how they reach cross-screen consume...

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To continue to support diversity and celebrate Hispanic Heritage month, ThinkLA proudly presents Insights into The Big Shift with Dr. Jake Beniflah. In this discussion, Dr. Beniflah will dive into his new book The Big Shift, shedding light on the advancement of marketing to Latinos. He will take a critical look at the past, present, and future of marketing to a diverse marketplace and advance a strategic framework of how marketers ...

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Innovative Solutions to Redefine the Path To Purchase

The world is  changing on a daily basis, and new consumer behaviors are emerging --  many of which are here to stay. In a digital world where 80% of shoppers  tune out mobile ads, Verizon Media is investing in immersive  experiences that capture attention, build trust, and meet consumers  where they are.  Cut through with immersive 3D/AR content, dynamic ad  creative, native com...

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Our second Automotive Discussion focuses on how the dealer and automotive consumer purchase model has evolved in rapid fashion in just a matter of months. During this webinar, you'll hear from key stakeholders across the OEM, Dealer, and Automotive Online Marketplace space on how they've adapted, evolved, and successfully navigated this new automotive retail world.

Presented by https://www.cargurus.com

Speakers:
LAURA T. ...

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This is part two of our series, Industry Accelerator: Diversifying the Talent Search. While part one focused on job seekers, this episode offer information and perspective for hiring managers.
Our brilliant speakers for this session include: • Dani Allen, Senior Director, Talent and HR Operations, Walton Isaacson • Shari Holly, Director of Operations, Pipelines • Reonna Johnson, VP, Director, Marketing and Business, RPA • Moderator...

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There is a new awakening in our industry for some, and this movement is ours to carry: how do we recognize, recruit, support, and promote people of color and other underrepresented people so that our agencies and companies better reflect American society?

We'll talk with leaders from Pipelines, Three's A Crowd, The Marcus Graham Project, and hiring managers from L.A. agencies about how to assess where your agency stands, ...

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As the business of automotive continues to restart across the country,  ThinkLA has created a set of webinars that will tee up to this year’s  Automotive Summit on Oct. 21. 2020. These hour-long sessions will  discuss how marketing, media, and data will help automakers drive their  business forward through unprecedented times in the automotive industry.   

Our first Automotive Discussions session took place on Aug. 11  as moderato...

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Social media platforms are seeing civil rights leaders calling attention to rampant racism, users being confronted with misinformation, and advertisers left wondering where they can ethically advertise... and where they need to draw the line on hate speech and misinformation.

Multiple headlines each day tell the story: as a business model, as a venue for engagement online, as a de facto public square leading up to a consequential...

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July 14, 2020 98 min

ThinkLA joined sister marketing organizations across the West from San Francisco, Las Vegas, Arizona, and Seattle to hear top brands and agencies share how they are working with partners to create smart, sensitive marketing in extraordinary times. The conversation was honest, practical, and inspiring. If you missed it, you can hear the replay.

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No matter how much you love your family, quarantine has put a strain on everyone. So, how do you care for your children, your partner, your self and still make it through? ThinkLA Operations Manager Andrea Green speaks with Dr. Lori Baudino for tips and suggestions on how to continue navigating this epic closeness without pulling out your hair (too much).

Dr. Baudino has been a practicing clinician for over a decade and received ...

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Media Leaders Roundtable

Every aspect of our industry has been affected by this pandemic. In this discussion, leaders in the Los Angeles media community discuss the effects on brands, consumers, the market, and where we go from here.  
Speakers:
Host: Susan Franceschini, Executive Director, ThinkLA
Moderator: Mark Egan, Mediacom
Paul Woolmington, Canvas Worldwide
Serena Duff, Horizon Media
Daniele Kohen, Mindshare

Watch the video.

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May 12, 2020 85 min

May 7, 2020
Better than Before: From Preference to Purpose

In this webinar, Kirk Souder and Licia Rester take us on the journey they have taken countless high-impact leaders, industry CCO’s, CEOs, and CIOs — to let go of the ego’s attachment to confining preferences of identity and possibility, and let the true self and deeper purpose bring us limitless new possibilities and innovation, enabling us to transform ourselves, our creat...

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May 11, 2020 69 min

Our speakers discussed the care and maintenance of diversity and inclusion initiatives in this new age of remote work:
• Aaron Walton, President of Walton Isaacson;
• Laura Small, VP Director of People at RPA;
• Bianca Wilson of Say Space
• Bridgid Coulter of Blackbird

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