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December 4, 2020 57 mins

To continue to support diversity and celebrate Hispanic Heritage month, ThinkLA proudly presents Insights into The Big Shift with Dr. Jake Beniflah. In this discussion, Dr. Beniflah will dive into his new book The Big Shift, shedding light on the advancement of marketing to Latinos. He will take a critical look at the past, present, and future of marketing to a diverse marketplace and advance a strategic framework of how marketers can take their business to new heights in the 21st century. Our moderator is Robert Orci. Thanks to Matt Weissbecker and H Code for their support. Link: https://hcodemedia.com/why-h-code/

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