December 13, 2024 • 21 mins
In this 200th episode of This Watch Life we talk about what we've learned, how our thoughts about watches and the industry changed, and what we've discovered about our listeners.
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Episode Transcript
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(00:08):
Welcome to this watch live hi I'm Lydia winters and I'm.
Vu Bui for the 200th time. Why are you still here?
What are you doing? Actually, technically for me it
is the 199th. Time.
Oh no. One episode.
Mindy was on it as my Co host so.
You are here for the 200th. Time.
Yes, this is 200 episodes and wewere thinking about a look back
(00:31):
because wow. Because wow.
Because wow. I mean 200 episodes all within a
year. Yes, I should start by saying
the 100 episode club cards will someday be delivered, but I am
hand making them so it's just itis it?
Is handmade production at its finest, I will say, and Lydia
(00:53):
really has poured over this design for for a long time.
And so it's, it's wonderful thateveryone is being very, very
patient. Yes, they will come out before
we get to 300. That's my.
Is that your? Promise.
So we're going to talk about things we learned about
ourselves, things we learned about the industry, about
watches, about the watch community and also our listeners
(01:17):
for a big like 200 episode roundup.
Yeah. What did you learn about
yourself? Whoa, That's where we're
starting with what did we learn?I think, OK, one of the things
that surprises me because I wouldn't say we put a lot of
thought into starting a daily watch pad cast.
No 3 days. You pitched it two or three days
(01:38):
before we actually started it, but it turns out we really love
watches. We love watch designs, We love
watch brands, We love watch enthusiasts.
Not every single one of them, ofcourse, but in general.
And even though, you know, I know we had a rough patch of
putting out episodes, like my interest in watches has never
(01:58):
waned. And we've talked about watches
almost every single day for thiswhole year at length, not just
like little mentions, like we'vespent 15 to 20 minutes a day
Monday through Friday for most of this.
Year. Occasionally I'm like, Oh no,
watches again. Can we talk about cats?
Really. No, I mean, The thing is, it
(02:21):
really has been whenever I say, Oh yeah, we have a daily podcast
or now a three time a week podcast, everyone is just like,
but how do you know? How do you have enough to talk
about including watch people, Which I think is funny because
most of us talk about watches quite a lot with our friends and
sometime our family. We maybe.
(02:42):
That's. That's talking at them like
anyone who will listen. And so there's just I, I, I do
agree it really has like kept myinterest in watches going even
stronger. Yeah, and you know, we reduced
to only three episodes a week, but not because we have a lack
of content. Yeah, that's true.
(03:04):
So just a lack of time A. Lack of ability, yes.
But. Another thing that I think we
learned about ourselves is that we really thrive when we overdo
a challenge. Yes, that's true.
We love a good like look. My mom has always, since I'm a
child, my mom has always said it's not done until it's
(03:26):
overdone. And I think for most of our
projects, we need to be in the overdone.
The ones that we've done the best, like self-portrait
projects once a day for a year now, we've never made it a year.
But but still I did it like 130.Days.
That's over 100 days. I've done 90 days before.
Like, you know, it's that daily thing.
(03:46):
It's different, difficult, but it also drives you.
Yeah. And and yeah, so I, I don't
know, I'm still. Proud that we got to 180
episodes without missing any. I think that's a huge feat.
That yeah, 180 without ever missing a day.
And we restarted, which is also for us probably I don't have
bigger feat that's actually bigger, yeah.
Link Think of the number of times we said we would restart
(04:09):
our YouTube channel. Oh no, it still says September
23, so I don't know, 2023. Does it, does it have the year
on it? Yeah.
I think I wrote everything very specifically.
Yeah, September 2000. 23. OK.
So then I was thinking about what content we've made and I
decided to outsource this so that I did not have to look
(04:30):
through 200 episodes or try to think.
And so I just asked. I just asked AI.
OK. You asked AI about us.
Yes, about this watch life podcast.
Like what topics do they cover? OK, OK, OK, now I'm very.
Curious Watch releases, new watch models and collections
from various brands yes, we havedone many of those industry news
updates on the watchmaking industry including mergers,
(04:52):
acquisitions and major announcements I was we have done
a few yes some LVMH, you know stuff before I.
Don't know about mergers. Brand histories, stories and
histories of different watch brands.
Something I'd like to do more ofbecause there's so many cool
watch brands, so that's definitely on my more of list.
Watch culture Discussions on theculture and community
(05:15):
surrounding watches Watch eventsyes I like they're saying
coverage of watch fairs, exhibitions and events more
like. We go.
There and then, we discuss. Here's what happened.
Personal Experiences Lydia and Vu share their personal watch
related experiences and stories.OK, that is true.
I'm. Impressed with?
This and the last one said technical insights, deep dives
(05:38):
into watch movements, complications and technical
aspects of watchmaking, which wealso did some of Wow.
Yeah. That's amazing.
It also I have to say it says Widdy and fun banter.
You added that. No, it says.
The podcast is known for its witty and fun banter, making it
both entertaining and informative.
Wow, Yeah. Is it?
Did it look at review? Are there reviews of our
(06:00):
podcast? There are some reviews.
Well, there are on the platform.Yeah, it's a good time to ask.
If you haven't reviewed us and you would like to review us
positively, please do. If you haven't reviewed us and
you want to do it negatively, please don't.
No, then just send us an e-mail and tell us what you don't like.
Someone one day sent an e-mail and said the volume's too low,
raise it, and I worked to. Raise it you.
(06:21):
Worked really hard. So if you have any constructive
criticism, send it directly through on e-mail and we will
file that. Approval.
OK, So what have you learned about the industry?
Yeah, watchmaking industry, because that's a more
interesting one. It's.
True, and it was the thing that we were the least I, I would say
(06:43):
we were the least in touch with previously as watch enthusiasts.
Like I think it's been interesting to learn more about
the watch industry and part of that is just for researching
things for our episodes. But also we've been to more
events, we've met more people, we've heard more stories, we've
even heard a little gossip here and there.
And we've just been exposed to more of the watch industry.
(07:05):
And like one of the biggest things I've learned, it's like
it's just pretty much like Ebonyout of their industry.
Right, it's. Got the same challenges, same
problem, same all same kind of issues that that are trying to
be solved like we've worked in games for for over a decade.
And I think the watch watch industry is like a a slightly
lower tech, maybe older and slower version of the games
(07:28):
industry, but has a lot of similarities.
So it's it's making obviously much more expensive products
than the gaming industry, but it's like still very male
dominated. But I do think that's something
that is being improved. And there are there are
individuals and organizations that are pushing to make this
better every day, right? I think it's still mostly ruled
(07:50):
by money, Like money is a primary driver for a lot of
what's happening in the industry.
But then on the other side, it'slike constant delight and
surprise by creativity and the joy that comes out of like so
many of the people in the companies and what they're doing
in the industry. And also a lot of people in
companies big and small, but especially all of these smaller
(08:12):
independent brands were like, hey, I'm I was missing
something. And so I'm making it.
I think that innovation and it is very exciting, yeah.
You can have niche products because there are niche brands
to make them, and that's really cool.
And of course, just like most other industries, it's still
very much runs on status and on the stars of the industry.
(08:33):
But I also think on the flip side of that, it's also very
much fueled by passion. And you see that whether it's a
big company or a small company, you see a lot of passion in what
people are doing. And that is a huge driver for a
lot of things because like when it comes to watches, I don't
think there's the same need for innovation, right?
(08:53):
Like these are luxury products. So yes, many people want
innovation, and there are certain companies who are known
for innovation. But in general, I wouldn't say
that luxury products move forward based on innovation.
Yeah, that's. True, right.
So when you think about what these biggest brands especially
(09:15):
have been pushing forward on, it's not innovation, it's
actually heritage, it's history,it's craft.
It's those are the things that are drivers for why they're
worth the money that they are less so innovation.
Except except a few different brands, right?
You have the, the, the MBNFS andthe Richard meals.
Yeah, I am simplifying, but thatpassion is still there.
(09:39):
But it I, I, yeah, it it's stilla luxury industry though, so
that makes it very different from something like games, very
other things. It's a lot slower.
It's. Slower, but it's also much more
volatile, right? Because when economies like, if
you look at where the economy is, like, let's save the world
(10:00):
economy. This is a celebration episode,
but. It is, but you said what have we
learned? And I think that, you know,
we've learned that the watch industry being part of luxury
is, is, is much more affected than other industries when
things change in the world, right?
(10:21):
So I think that's that's an interesting part of it because
it also changes how you interactwith those things.
So what have you learned about watches or like even your watch
collecting? I've learned that I shouldn't
have never gotten into watches and watch collection.
OK, Yeah. We say that all the time.
I we don't mean it. You're like buy one watch.
(10:42):
I've started daily watch podcast.
That's the. Progression.
That is the. Progression when you're an all
in person like the two of us. So, OK, one of the great things
about talking about watches every day is that like, like the
way we do it, we don't just wingit, right?
So that means that every day, well, you know, sometimes we do
(11:03):
the research parts and batches, but like we're constantly
researching and learning new things for our episodes.
So like we're just this year we've gotten so much more
knowledgeable about watches. Yes, Even you have learned all
of this technical knowledge thatyou didn't even want to learn.
No, because you always say that you're not interested in the
technical side. No.
(11:23):
But I, that's not really true. Yeah, it's not really true.
Watches. I I, I am interested in it.
And I think it's been you're notIt's yes, I have in the past
that I'm not. But it is more about finding the
things that I'm most interested in.
Yeah. You know.
I mean, one of the, the biggest things you've told me that that
you have learned about watches and I think it has affected not
(11:47):
necessarily how I think about it, but I think I had a
realization that I am more like you than I thought is that
you've said that the watches, like in the abstract on their
own are less interesting than they are with the people who
make them and the people who wear them.
Like, that story is what makes watches more interesting to you.
(12:08):
Whereas a watch on its own, justby itself in a, you know, on a
glass shelf like is is less interesting.
Yeah, I've definitely, that is something that I've learned over
this year, both in talking aboutwatches and going to more events
and seeing things as as like seeing a watch, even if it's
something very amazing. Yeah.
(12:28):
It's. I'm detached from it unless it's
like the person, if there's a person there telling me what
they love about it, I instantly have a more of a connection to
it. But if it's just like looking at
different watches and models, I find that that that's where I
sort of disconnect and like kindof turn off a bit.
Yeah. And that's different for
(12:50):
everybody. Like I obviously have more of an
enjoyment of the purely technical side of watches, but
even I am not fully on that sidewhere there are people who are
like, well, I don't care about the personal story like.
Which? I care about the technical
achievements. Which the nice part is that both
(13:10):
are totally fine. Yeah, yeah, yeah, yeah, you.
Do in my own watch collecting, you do you in my own watch
collecting. I do think this year has changed
a lot. It's the year in the past last
few years that I've bought the least number of watches, even
though I've had this year and I.The least number of watches, but
(13:32):
you bought some really amazing. Yeah.
And also probably the most, yeah, the most expensive year
least number. But I do think that that also
goes towards, you know, kind of when you talk about this all the
time and you're thinking about different philosophies or like
we were reading, you know, talking about Mark Cho's
philosophies and we're asking people and you're just talking
more about sort of culture of collecting and how to do it and
(13:57):
why you do it. I for me, I think that has made
some like a little bit of a dentin my just like buy everything
mentality. Yeah.
I mean, I wasn't really buying everything, but you know what I
mean? You know what?
I mean, you've slowed down, become more discerning and I
think everyone goes through. They don't need to do a daily
(14:18):
watch podcast. No, I don't think that's the way
forward for anyone. OK, so about the watch
community, what would you say you've learned about the watch
community? Yeah, I mean, before we started
the podcast, we already were part of the watch community on
on Instagram and in real life. It's going to.
A lot of people, many, many, many, many communities.
(14:42):
And you can kind of call it one thing, but it's actually many
communities. But for me, I think when I think
of like the people who have listened to the podcast, it's
just like this deep passion, like a share weird passion for
horology, like the artistry, thecraftsmanship, like how we
create these timepieces and thenalso the stories around them.
(15:03):
I think it's been amazing to seeall of the knowledge sharing and
like the the kindness of knowledge sharing for you know,
anyone who listens to this watchlife who's like, hey, that isn't
really right. And I, I think it's just super
nice because it's, if it's done in that way, I think that's
amazing. That.
(15:23):
And like you said, is with watches, there's always
something new to learn and that really makes for fascinating
hobbies because you're like, oh,I'm never done.
Yeah, I never like, oh, I learned it all.
Now I'm done. There's no, there's no end game.
As you said, I. Still want to do the water
resistance mega episode? OK, I I I've been talking to Ken
(15:48):
Arkin and. You.
Want to do? This.
I wanted to but it's not a 20 minute episode.
I think we may need 2 hours for this.
OK, that's a special episode that I'm not.
Part of you, you should be a part of it I.
Think you should be a part of it, but then I mean it really
has been such a sense of community.
You know, so many of you just sharing this love for watches,
(16:11):
but sharing stories and like talking about, you know, we have
a, a couple who both were listening to the podcast and
they, you know, he said that that like they didn't know that
they had this shared love of watches.
And so he started listening and then they listened together.
And like, to me, that's so nice because it's that like sense of
community and also just being supportive in this environment
(16:35):
where it's just like fun, where like people offering tips and
tricks and here's what you should do and encouragement,
always encouragement. Buy it, buy it.
That's the best, worst kind of encouragement.
And and also, I think just the variety of interest, I've been
very impressed and like we, we obviously have tried to do
different episodes, like of all different, you know, caliber of
(17:00):
watches. I don't want to say caliber
because that's. Were you trying to be punny?
Yeah, I was, but I don't like itbecause of all different price
points and types of watches because it is so fun to have
listeners who have such a variety of interests and like
also feeling like there's a lot of inclusive discussions that we
(17:21):
can talk about high end luxury brands, micro brands, you know,
but hopefully in an inclusive and respectful way.
And I've only seen that from ouraudience too, from all of.
You. Yes, I agree to.
Share in that which has been really nice, so.
OK, I pulled up some stats. Now we host our podcast on
Spotify, but then it also goes out to all these other places.
And so these stats are based on Spotify, but Spotify makes up
(17:45):
45% of our audience, right? Apple podcast is just over that.
So this is, I think fairly representative and, and we just
thought we'd share because it's something we think a lot about.
Like who are our listeners? Who do we want our listeners to
be? Who do we want?
Well, we want everyone to feel welcome, but like, who do we
(18:06):
want to encourage to listen to our podcast?
So we'll start with gender. Like as of now, we're at 84.2%
male, 13.4% female, 1.7% non specified, and 0.8% non binary.
And so you know that like, I mean, there's nothing to
(18:27):
complain about here. But obviously I would love for
us to find ways to be more open,to bring more diversity into our
listenership and make people feel really welcome and want to
be here. Yeah, our age on is fun because
I think we have .4% zero to 17, which you know what, young
(18:51):
youngsters are welcome here. They are yeah 17 and under .4.
Percent. Then it's a really, it's a very,
you know, bell curve. Yeah, yeah, basically, for sure
with a large portion of the audience being in the 28 to 59
range. Then you have my parents list
years in that 2.5% sixty plus yes.
(19:14):
And there's a point 1% unknown age.
So. Who knows?
No one knows. But obviously the biggest chunk
is 35 to 44, and that makes sense for a number of reasons.
That's. 40% and also that I am in that age range, yes.
Yes, and I oh, I just left on. No, you just left.
It but our average age is withinthere.
OK, Yes, that's true. Geographic locations, I mean we
(19:38):
talked about it long ago, but anamazing number of countries
listening top is US, second is UK, third is Sweden, which way
to go Sweden because I mean that's.
Population. Population that's that's.
I'm really impressed that Sweden's at 9%, yeah.
Then we have Canada, we have Australia, Germany, Netherlands,
(20:00):
Norway. That's impressive for Norway,
too. Norway, percent of our listeners
like yeah. And but I mean, the thing that
like those stats are fun, but the thing that has impressed me
the most about this amazing community of people who are
listening are just that we have watch collectors who have huge
collections, people who are justgetting into watches.
(20:23):
Yes, we have industry professionals like founders of
watch brands, yeah, that we love.
We have watch makers. And we even have people who are
not into watches. Yes, Deirdre and Jeremy, my
brother, thank you. You too.
There might be more, but those are the ones we know.
About but just the fact that like casual enthusiasts all the
(20:43):
way to people who are. Incredibly, who are?
Working on it every day and to me, whenever someone says like,
oh, I've I listen to the podcastor I listen to an episode, I
just feel so amazing and and thankful and kind of blown away
that some amazing person is listening.
So the biggest thank you to all of to all of you for sticking
(21:07):
with us and for. 200 episodes. Listening for so, so long.
Thank you. Thank you.
Thank. You maybe we'll do 2 100 more.
I I can't say that. I can't say that, but.
We'll be back on Monday. So yeah, we're waiting a
goodbye. It just.
Wasn't thank you. It's.
Just appreciation, yes. Oh, but actually it is a bye
'cause it's a Friday, Is it? It is, yeah.
(21:28):
OK. Bye bye, bye, bye bye, bye, bye.
Bye. Bye, bye, bye, bye, bye, bye bye
bye bye bye bye bye bye bye bye bye.
Bye bye, bye, bye, bye. Bye bye, bye, bye, bye bye.
Bye bye, bye bye, bye. Bye.
Bye bye, bye bye bye, bye, bye bye.
Bye, bye, bye. Bye bye, bye, bye, bye.
Welcome to this watch live hi I'm Lydia winters and I'm.
Vu Bui for the 200th time. Why are you still here?
What are you doing? Actually, technically for me it
is the 199th. Time.
Oh no. One episode.
Mindy was on it as my Co host so.
You are here for the 200th. Time.
Yes, this is 200 episodes and wewere thinking about a look back
(00:31):
because wow. Because wow.
Because wow. I mean 200 episodes all within a
year. Yes, I should start by saying
the 100 episode club cards will someday be delivered, but I am
hand making them so it's just itis it?
Is handmade production at its finest, I will say, and Lydia
(00:53):
really has poured over this design for for a long time.
And so it's, it's wonderful thateveryone is being very, very
patient. Yes, they will come out before
we get to 300. That's my.
Is that your? Promise.
So we're going to talk about things we learned about
ourselves, things we learned about the industry, about
watches, about the watch community and also our listeners
(01:17):
for a big like 200 episode roundup.
Yeah. What did you learn about
yourself? Whoa, That's where we're
starting with what did we learn?I think, OK, one of the things
that surprises me because I wouldn't say we put a lot of
thought into starting a daily watch pad cast.
No 3 days. You pitched it two or three days
(01:38):
before we actually started it, but it turns out we really love
watches. We love watch designs, We love
watch brands, We love watch enthusiasts.
Not every single one of them, ofcourse, but in general.
And even though, you know, I know we had a rough patch of
putting out episodes, like my interest in watches has never
(01:58):
waned. And we've talked about watches
almost every single day for thiswhole year at length, not just
like little mentions, like we'vespent 15 to 20 minutes a day
Monday through Friday for most of this.
Year. Occasionally I'm like, Oh no,
watches again. Can we talk about cats?
Really. No, I mean, The thing is, it
(02:21):
really has been whenever I say, Oh yeah, we have a daily podcast
or now a three time a week podcast, everyone is just like,
but how do you know? How do you have enough to talk
about including watch people, Which I think is funny because
most of us talk about watches quite a lot with our friends and
sometime our family. We maybe.
(02:42):
That's. That's talking at them like
anyone who will listen. And so there's just I, I, I do
agree it really has like kept myinterest in watches going even
stronger. Yeah, and you know, we reduced
to only three episodes a week, but not because we have a lack
of content. Yeah, that's true.
(03:04):
So just a lack of time A. Lack of ability, yes.
But. Another thing that I think we
learned about ourselves is that we really thrive when we overdo
a challenge. Yes, that's true.
We love a good like look. My mom has always, since I'm a
child, my mom has always said it's not done until it's
(03:26):
overdone. And I think for most of our
projects, we need to be in the overdone.
The ones that we've done the best, like self-portrait
projects once a day for a year now, we've never made it a year.
But but still I did it like 130.Days.
That's over 100 days. I've done 90 days before.
Like, you know, it's that daily thing.
(03:46):
It's different, difficult, but it also drives you.
Yeah. And and yeah, so I, I don't
know, I'm still. Proud that we got to 180
episodes without missing any. I think that's a huge feat.
That yeah, 180 without ever missing a day.
And we restarted, which is also for us probably I don't have
bigger feat that's actually bigger, yeah.
Link Think of the number of times we said we would restart
(04:09):
our YouTube channel. Oh no, it still says September
23, so I don't know, 2023. Does it, does it have the year
on it? Yeah.
I think I wrote everything very specifically.
Yeah, September 2000. 23. OK.
So then I was thinking about what content we've made and I
decided to outsource this so that I did not have to look
(04:30):
through 200 episodes or try to think.
And so I just asked. I just asked AI.
OK. You asked AI about us.
Yes, about this watch life podcast.
Like what topics do they cover? OK, OK, OK, now I'm very.
Curious Watch releases, new watch models and collections
from various brands yes, we havedone many of those industry news
updates on the watchmaking industry including mergers,
(04:52):
acquisitions and major announcements I was we have done
a few yes some LVMH, you know stuff before I.
Don't know about mergers. Brand histories, stories and
histories of different watch brands.
Something I'd like to do more ofbecause there's so many cool
watch brands, so that's definitely on my more of list.
Watch culture Discussions on theculture and community
(05:15):
surrounding watches Watch eventsyes I like they're saying
coverage of watch fairs, exhibitions and events more
like. We go.
There and then, we discuss. Here's what happened.
Personal Experiences Lydia and Vu share their personal watch
related experiences and stories.OK, that is true.
I'm. Impressed with?
This and the last one said technical insights, deep dives
(05:38):
into watch movements, complications and technical
aspects of watchmaking, which wealso did some of Wow.
Yeah. That's amazing.
It also I have to say it says Widdy and fun banter.
You added that. No, it says.
The podcast is known for its witty and fun banter, making it
both entertaining and informative.
Wow, Yeah. Is it?
Did it look at review? Are there reviews of our
(06:00):
podcast? There are some reviews.
Well, there are on the platform.Yeah, it's a good time to ask.
If you haven't reviewed us and you would like to review us
positively, please do. If you haven't reviewed us and
you want to do it negatively, please don't.
No, then just send us an e-mail and tell us what you don't like.
Someone one day sent an e-mail and said the volume's too low,
raise it, and I worked to. Raise it you.
(06:21):
Worked really hard. So if you have any constructive
criticism, send it directly through on e-mail and we will
file that. Approval.
OK, So what have you learned about the industry?
Yeah, watchmaking industry, because that's a more
interesting one. It's.
True, and it was the thing that we were the least I, I would say
(06:43):
we were the least in touch with previously as watch enthusiasts.
Like I think it's been interesting to learn more about
the watch industry and part of that is just for researching
things for our episodes. But also we've been to more
events, we've met more people, we've heard more stories, we've
even heard a little gossip here and there.
And we've just been exposed to more of the watch industry.
(07:05):
And like one of the biggest things I've learned, it's like
it's just pretty much like Ebonyout of their industry.
Right, it's. Got the same challenges, same
problem, same all same kind of issues that that are trying to
be solved like we've worked in games for for over a decade.
And I think the watch watch industry is like a a slightly
lower tech, maybe older and slower version of the games
(07:28):
industry, but has a lot of similarities.
So it's it's making obviously much more expensive products
than the gaming industry, but it's like still very male
dominated. But I do think that's something
that is being improved. And there are there are
individuals and organizations that are pushing to make this
better every day, right? I think it's still mostly ruled
(07:50):
by money, Like money is a primary driver for a lot of
what's happening in the industry.
But then on the other side, it'slike constant delight and
surprise by creativity and the joy that comes out of like so
many of the people in the companies and what they're doing
in the industry. And also a lot of people in
companies big and small, but especially all of these smaller
(08:12):
independent brands were like, hey, I'm I was missing
something. And so I'm making it.
I think that innovation and it is very exciting, yeah.
You can have niche products because there are niche brands
to make them, and that's really cool.
And of course, just like most other industries, it's still
very much runs on status and on the stars of the industry.
(08:33):
But I also think on the flip side of that, it's also very
much fueled by passion. And you see that whether it's a
big company or a small company, you see a lot of passion in what
people are doing. And that is a huge driver for a
lot of things because like when it comes to watches, I don't
think there's the same need for innovation, right?
(08:53):
Like these are luxury products. So yes, many people want
innovation, and there are certain companies who are known
for innovation. But in general, I wouldn't say
that luxury products move forward based on innovation.
Yeah, that's. True, right.
So when you think about what these biggest brands especially
(09:15):
have been pushing forward on, it's not innovation, it's
actually heritage, it's history,it's craft.
It's those are the things that are drivers for why they're
worth the money that they are less so innovation.
Except except a few different brands, right?
You have the, the, the MBNFS andthe Richard meals.
Yeah, I am simplifying, but thatpassion is still there.
(09:39):
But it I, I, yeah, it it's stilla luxury industry though, so
that makes it very different from something like games, very
other things. It's a lot slower.
It's. Slower, but it's also much more
volatile, right? Because when economies like, if
you look at where the economy is, like, let's save the world
(10:00):
economy. This is a celebration episode,
but. It is, but you said what have we
learned? And I think that, you know,
we've learned that the watch industry being part of luxury
is, is, is much more affected than other industries when
things change in the world, right?
(10:21):
So I think that's that's an interesting part of it because
it also changes how you interactwith those things.
So what have you learned about watches or like even your watch
collecting? I've learned that I shouldn't
have never gotten into watches and watch collection.
OK, Yeah. We say that all the time.
I we don't mean it. You're like buy one watch.
(10:42):
I've started daily watch podcast.
That's the. Progression.
That is the. Progression when you're an all
in person like the two of us. So, OK, one of the great things
about talking about watches every day is that like, like the
way we do it, we don't just wingit, right?
So that means that every day, well, you know, sometimes we do
(11:03):
the research parts and batches, but like we're constantly
researching and learning new things for our episodes.
So like we're just this year we've gotten so much more
knowledgeable about watches. Yes, Even you have learned all
of this technical knowledge thatyou didn't even want to learn.
No, because you always say that you're not interested in the
technical side. No.
(11:23):
But I, that's not really true. Yeah, it's not really true.
Watches. I I, I am interested in it.
And I think it's been you're notIt's yes, I have in the past
that I'm not. But it is more about finding the
things that I'm most interested in.
Yeah. You know.
I mean, one of the, the biggest things you've told me that that
you have learned about watches and I think it has affected not
(11:47):
necessarily how I think about it, but I think I had a
realization that I am more like you than I thought is that
you've said that the watches, like in the abstract on their
own are less interesting than they are with the people who
make them and the people who wear them.
Like, that story is what makes watches more interesting to you.
(12:08):
Whereas a watch on its own, justby itself in a, you know, on a
glass shelf like is is less interesting.
Yeah, I've definitely, that is something that I've learned over
this year, both in talking aboutwatches and going to more events
and seeing things as as like seeing a watch, even if it's
something very amazing. Yeah.
(12:28):
It's. I'm detached from it unless it's
like the person, if there's a person there telling me what
they love about it, I instantly have a more of a connection to
it. But if it's just like looking at
different watches and models, I find that that that's where I
sort of disconnect and like kindof turn off a bit.
Yeah. And that's different for
(12:50):
everybody. Like I obviously have more of an
enjoyment of the purely technical side of watches, but
even I am not fully on that sidewhere there are people who are
like, well, I don't care about the personal story like.
Which? I care about the technical
achievements. Which the nice part is that both
(13:10):
are totally fine. Yeah, yeah, yeah, yeah, you.
Do in my own watch collecting, you do you in my own watch
collecting. I do think this year has changed
a lot. It's the year in the past last
few years that I've bought the least number of watches, even
though I've had this year and I.The least number of watches, but
(13:32):
you bought some really amazing. Yeah.
And also probably the most, yeah, the most expensive year
least number. But I do think that that also
goes towards, you know, kind of when you talk about this all the
time and you're thinking about different philosophies or like
we were reading, you know, talking about Mark Cho's
philosophies and we're asking people and you're just talking
more about sort of culture of collecting and how to do it and
(13:57):
why you do it. I for me, I think that has made
some like a little bit of a dentin my just like buy everything
mentality. Yeah.
I mean, I wasn't really buying everything, but you know what I
mean? You know what?
I mean, you've slowed down, become more discerning and I
think everyone goes through. They don't need to do a daily
(14:18):
watch podcast. No, I don't think that's the way
forward for anyone. OK, so about the watch
community, what would you say you've learned about the watch
community? Yeah, I mean, before we started
the podcast, we already were part of the watch community on
on Instagram and in real life. It's going to.
A lot of people, many, many, many, many communities.
(14:42):
And you can kind of call it one thing, but it's actually many
communities. But for me, I think when I think
of like the people who have listened to the podcast, it's
just like this deep passion, like a share weird passion for
horology, like the artistry, thecraftsmanship, like how we
create these timepieces and thenalso the stories around them.
(15:03):
I think it's been amazing to seeall of the knowledge sharing and
like the the kindness of knowledge sharing for you know,
anyone who listens to this watchlife who's like, hey, that isn't
really right. And I, I think it's just super
nice because it's, if it's done in that way, I think that's
amazing. That.
(15:23):
And like you said, is with watches, there's always
something new to learn and that really makes for fascinating
hobbies because you're like, oh,I'm never done.
Yeah, I never like, oh, I learned it all.
Now I'm done. There's no, there's no end game.
As you said, I. Still want to do the water
resistance mega episode? OK, I I I've been talking to Ken
(15:48):
Arkin and. You.
Want to do? This.
I wanted to but it's not a 20 minute episode.
I think we may need 2 hours for this.
OK, that's a special episode that I'm not.
Part of you, you should be a part of it I.
Think you should be a part of it, but then I mean it really
has been such a sense of community.
You know, so many of you just sharing this love for watches,
(16:11):
but sharing stories and like talking about, you know, we have
a, a couple who both were listening to the podcast and
they, you know, he said that that like they didn't know that
they had this shared love of watches.
And so he started listening and then they listened together.
And like, to me, that's so nice because it's that like sense of
community and also just being supportive in this environment
(16:35):
where it's just like fun, where like people offering tips and
tricks and here's what you should do and encouragement,
always encouragement. Buy it, buy it.
That's the best, worst kind of encouragement.
And and also, I think just the variety of interest, I've been
very impressed and like we, we obviously have tried to do
different episodes, like of all different, you know, caliber of
(17:00):
watches. I don't want to say caliber
because that's. Were you trying to be punny?
Yeah, I was, but I don't like itbecause of all different price
points and types of watches because it is so fun to have
listeners who have such a variety of interests and like
also feeling like there's a lot of inclusive discussions that we
(17:21):
can talk about high end luxury brands, micro brands, you know,
but hopefully in an inclusive and respectful way.
And I've only seen that from ouraudience too, from all of.
You. Yes, I agree to.
Share in that which has been really nice, so.
OK, I pulled up some stats. Now we host our podcast on
Spotify, but then it also goes out to all these other places.
And so these stats are based on Spotify, but Spotify makes up
(17:45):
45% of our audience, right? Apple podcast is just over that.
So this is, I think fairly representative and, and we just
thought we'd share because it's something we think a lot about.
Like who are our listeners? Who do we want our listeners to
be? Who do we want?
Well, we want everyone to feel welcome, but like, who do we
(18:06):
want to encourage to listen to our podcast?
So we'll start with gender. Like as of now, we're at 84.2%
male, 13.4% female, 1.7% non specified, and 0.8% non binary.
And so you know that like, I mean, there's nothing to
(18:27):
complain about here. But obviously I would love for
us to find ways to be more open,to bring more diversity into our
listenership and make people feel really welcome and want to
be here. Yeah, our age on is fun because
I think we have .4% zero to 17, which you know what, young
(18:51):
youngsters are welcome here. They are yeah 17 and under .4.
Percent. Then it's a really, it's a very,
you know, bell curve. Yeah, yeah, basically, for sure
with a large portion of the audience being in the 28 to 59
range. Then you have my parents list
years in that 2.5% sixty plus yes.
(19:14):
And there's a point 1% unknown age.
So. Who knows?
No one knows. But obviously the biggest chunk
is 35 to 44, and that makes sense for a number of reasons.
That's. 40% and also that I am in that age range, yes.
Yes, and I oh, I just left on. No, you just left.
It but our average age is withinthere.
OK, Yes, that's true. Geographic locations, I mean we
(19:38):
talked about it long ago, but anamazing number of countries
listening top is US, second is UK, third is Sweden, which way
to go Sweden because I mean that's.
Population. Population that's that's.
I'm really impressed that Sweden's at 9%, yeah.
Then we have Canada, we have Australia, Germany, Netherlands,
(20:00):
Norway. That's impressive for Norway,
too. Norway, percent of our listeners
like yeah. And but I mean, the thing that
like those stats are fun, but the thing that has impressed me
the most about this amazing community of people who are
listening are just that we have watch collectors who have huge
collections, people who are justgetting into watches.
(20:23):
Yes, we have industry professionals like founders of
watch brands, yeah, that we love.
We have watch makers. And we even have people who are
not into watches. Yes, Deirdre and Jeremy, my
brother, thank you. You too.
There might be more, but those are the ones we know.
About but just the fact that like casual enthusiasts all the
(20:43):
way to people who are. Incredibly, who are?
Working on it every day and to me, whenever someone says like,
oh, I've I listen to the podcastor I listen to an episode, I
just feel so amazing and and thankful and kind of blown away
that some amazing person is listening.
So the biggest thank you to all of to all of you for sticking
(21:07):
with us and for. 200 episodes. Listening for so, so long.
Thank you. Thank you.
Thank. You maybe we'll do 2 100 more.
I I can't say that. I can't say that, but.
We'll be back on Monday. So yeah, we're waiting a
goodbye. It just.
Wasn't thank you. It's.
Just appreciation, yes. Oh, but actually it is a bye
'cause it's a Friday, Is it? It is, yeah.
(21:28):
OK. Bye bye, bye, bye bye, bye, bye.
Bye. Bye, bye, bye, bye, bye, bye bye
bye bye bye bye bye bye bye bye bye.
Bye bye, bye, bye, bye. Bye bye, bye, bye, bye bye.
Bye bye, bye bye, bye. Bye.
Bye bye, bye bye bye, bye, bye bye.
Bye, bye, bye. Bye bye, bye, bye, bye.
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