As instant commerce becomes increasingly popular, how can consumers rely on products being in stock? Daniel Folkman, SVP of Business at Gopuff, explains that with more than 500 micro fulfillment centers, Gopuff can guarantee delivery of its stocked products as the customer builds their order. Listen to the episode to learn more about how Gopuff is leading experiments on sample feedback data for advertisers and how the company is staying ahead of its competitors.
Tune in to learn:
- About the benefits and challenges of providing products through company-owned fulfillment centers (06:40)
- Why Daniel thinks Gopuff will outlast its competitors (12:10)
- The Gopuff ad platform (17:33)
- What avenues Gopuff is exploring to capitalize on sample tracking (22:17)
Mentions:
- “GoPuff forecasts mass extinction for ‘majority, if not all’ rivals this year” by Emily Hawkins for City A.M. on 08/29/2022
- Rafael Ilishayev, Co-Founder and Co-CEO of Gopuff
- Yakir Gola, Co-Founder and Co-CEO of Gopuff
- PepsiCo
- Coca-Cola
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
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