With so many new commerce options available, what avenues can companies explore to reach more consumers? Vassil Mladjov, Board Member at Tallio, shares his thoughts on the growth of live stream shopping and how it is becoming a more prevalent way to purchase products online. Also, tune in to hear how collecting user data can help provide an optimal consumer experience, breaking boundaries within e-commerce opportunities.
Tune in to learn:
- Why live stream shopping isn’t as popular in the U.S. (06:00)
- How Tik Tok can help with targeting the right customers (11:35)
- Keeping live shopping relevant even after the live event (18:44)
- How companies can implement personalization through user data (26:20)
- About thinking outside of the box to reimagine the traditional revenue stream (28:45)
Mentions:
- Bambuser - live video shopping
- TikTok - short-form video service
- Metaverse - virtual reality iteration of the internet
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
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